Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Makes sure no inbound lead goes unanswered. Watches web forms, the shared inbox, and the CRM for new inquiries, qualifies each one against the owner's criteria, drafts a reply in the owner's voice with real meeting times for the owner to approve and send, routes anything hot to a human right away, and logs the whole thing to the CRM. Never sends on its own. Built to run on a schedule so overnight inquiries are drafted and sorted by morning, and works from forwarded or pasted inquiries when no connector is available. Use this whenever the owner is worried about inbound leads or response time — including phrasings like "leads are going cold," "did anyone answer that inquiry," "I keep missing form submissions," "nothing falls through the cracks," "handle my inbound," "respond to this lead," or "we lose people because nobody gets back fast enough." Reach for it for a single unanswered inquiry as readily as for a standing setup.
Xiaohongshu MCP Skill - Full automation solution with login fix. Features: (1) Login management, (2) Search, publish, interact, (3) Complete MCP protocol support (13 tools), (4) Comment strategy. Built-in Feishu notification, iflow integration. Triggers: xiaohongshu, rednote, 小红书 automation.
Builds a list of verified business emails from Google Maps, Google SERPs, or a user-supplied URL list. Verification happens inside the same Apify run — no third-party verifier needed. Use when user asks to find verified emails, build a leads list, scrape emails from Maps or SERP, verify emails for a URL list, or find an Apollo / Hunter alternative.
Apply pre-composed aesthetic archetype defaults to jumpstart brand design work covering color, typography, layout, voice, and imagery direction. Use this skill whenever the user wants a starting point for brand visual and verbal direction, references a brand they want to design near (for example 'something like Stripe' or 'editorial like Linear'), needs to converge faster from many directions to one, or wants known-good defaults for a specific industry vertical. Triggers on archetype, design archetype, brand archetype, near to (brand), in the style of, similar aesthetic, design starting point, brand template, vertical-typical, industry-typical. Also triggers when the user has a brief and wants to map it to a known aesthetic family rather than design from first principles.
Build the business case and mutual action plan for a deal - the why-buy/why-now story, the ROI framing, and the dated step-by-step path to signature shared with the customer. Use when the user says "build a close plan for [deal]", "mutual action plan for [account]", "business case for [opp]", or "what's the path to signature".
Use when auditing a live site for search and AI visibility, then planning fixes. Triggers: "technical SEO audit" / "технический аудит сайта", "сделай SEO-аудит", "SEO brief before launch" / "SEO-бриф до запуска сайта", "почему упал трафик". Not for logged-in panels. Refusal "no SEO" / «без SEO».
Sun Yuchen (Justin Sun / Sun Ge)'s thinking framework and behavioral logic. Deeply distilled from 1,500+ lines of research across six dimensions (works, in-depth interviews, expression DNA, others' perspectives, decision records, and timeline), yielding six core mental models, eight decision heuristics, five signature phrasing formulas, and a complete expression DNA. Use as a thinking consultant to analyze marketing strategies, the attention economy, crisis PR, narrative manipulation, and methods for riding trends from Sun Yuchen's perspective. Strongly in-character roleplay—arrogant, provocative, confrontational, numerically bombastic, with a success-culture undertone. Trigger when users mention “用孙宇晨的视角,” “孙割会怎么做,” “孙宇晨模式,” “Justin Sun perspective,” or “割神.” Also trigger for requests like “帮我用孙割的角度想想,” “如果孙宇晨会怎么操作,” “切换到割神,” or “用割的视角.”
Use when the user wants the agent to connect to an existing Twenty workspace through MCP, retrieve or inspect workspace records and metadata, or present Twenty CRM data as readable Markdown with formatted dates, values, record links, and compact tables instead of raw API output.
Score and tier a list of accounts (or your full book) against ICP fit and engagement signals to prioritize where to spend time. Use when the user asks to “tier my accounts”, “prioritize my book”, “which accounts should I focus on”, or “score these accounts”.
Keeps the CRM current without the owner ever opening it. Creates and updates contacts and deals from email, calendar, and call transcripts; logs activity automatically; drafts follow-ups on deals that have gone quiet; and maintains a next-step queue so nothing sits unowned. Runs on demand or on a schedule, includes a hygiene sweep for duplicates and stale records, and builds a lightweight CRM in a spreadsheet for owners who don't have one. Use this whenever CRM data or pipeline hygiene comes up — including phrasings like "update my CRM," "log this call," "clean up HubSpot," "clean up Salesforce," "add this to the deal," "turn my meeting into a deal note," "which deals have gone quiet," "I hate data entry," or "my pipeline is out of date." Reach for it when the owner describes a call or meeting worth recording, even without naming the CRM.
Aggregates the top 10 trending topics across the web using hourly data from seven major platforms, including Douyin, Weibo, Bilibili, Kuaishou, Zhihu, Toutiao, and Baidu. Supports browsing trends from the past seven days. Does not support queries for specific topics.
First-time onboarding and scaffolding creator for cheat-on-content. A unified process: all users follow the same 5-stage cycle. The only difference is that users who have posted videos get one extra step during init: fetch existing videos to build historical context (so later cheat-seed can provide more relevant topics and a more accurate baseline). Triggers: “initialize” / “init” / “first time using” / “I’m a new user” / “setup cheat-on-content”. Must run in the user’s first session; other sub-skills automatically route here when .cheat-state.json does not exist.
Retrieve recommended Douyin account growth data. Query categorized daily, weekly, and monthly rankings of Douyin accounts by follower growth, including total followers, follower growth rate, and follower increase. Use when users need to check Douyin follower-growth rankings, analyze growth trends across fields, review follower growth data, or get operational insights.
Run a full McKinsey-level market research and strategy analysis using 12 specialized prompts. Use when: market research, competitive analysis, business strategy, TAM analysis; customer personas, pricing strategy, go-to-market plan, financial modeling; risk assessment, SWOT analysis, market entry strategy, comprehensive business analysis; or Arabic requests such as بحث سوق, تحليل استراتيجي, تحليل منافسين, دراسة جدوى, خطة عمل, “حلل لي السوق” for business entry or investment decisions. Do not use when: the user wants a quick opinion on a business idea (just answer directly); product recommendations or shopping (use personal-shopper); content strategy for social media (use viral-equation); simple web search for company info (use web_search directly); comparing products to buy (use personal-shopper); briefly analyzing a single competitor (just answer directly). Edge cases: “حلل لي السوق” for a specific product to buy → personal-shopper, not this skill; for business entry → this skill. “وش أفضل منتج” → personal-shopper. “وش حجم سوق X” → this skill. “قارن لي بين منتجين” → personal-shopper. “قارن لي بين شركتين” as competitors → this skill. “دراسة جدوى مشروع” → this skill. “أبغى أفتح مشروع” → this skill (full analysis). “أبغى أشتري لابتوب” → personal-shopper (purchase, not business). Inputs: business description, industry, target customer, geography, financials (optional). Tools: sessions_spawn (sub-agents), web_search, web_fetch. Output: complete strategy report saved to artifacts/research/{date}-{slug}.html. Success: the user gets 12 consulting-grade analyses synthesized into one actionable report.
Write a promotional tweet for a published article. Takes a post URL (Substack, X Article, blog) and crafts a teaser tweet that opens the story and draws readers in — not a summary, but a hook that leads naturally into clicking the link. Use when user says "promote this post", "write a tweet for this article", "推广这篇文章", or provides a link and asks to write a promo tweet.
Write high-converting direct response sales letters using the proven methodologies of Gary Halbert (The Boron Letters) and Dan Kennedy (The Ultimate Sales Letter)—master the art of persuasive long-form copy that turns readers into buyers. Use when: **Write a long-form sales letter** for a product or service; **Create direct mail pieces** that generate response; **Write landing page copy** in sales letter format; **Craft email sequences** with direct response principles; **Develop VSL scripts*...
Rewrite and audit SEO page titles, title tags, MDX frontmatter titles, H1 alignment, and bulk title improvements. Use when the user mentions titles, title tags, SERP titles, metadata titles, SEO titles, CTR, truncation, or asks to improve titles across pages
Comprehensive competitor analysis, competitive intelligence, and comparison page creation. Use when analyzing competitive landscape, creating competitor comparison pages (alternative pages, vs pages, competitor A vs B pages), performing market research, building SWOT analysis, creating feature matrices, pricing comparisons, competitor teardowns, battle cards, or positioning maps. Covers research workflows, SEO-optimized comparison content, data-grounded reports with citations, 7-layer analysis framework, review mining, and sales enablement. Triggers include competitor analysis, competitive analysis, competitor teardown, vs page, alternative page, competitor comparison, market research, competitive intelligence, SWOT analysis, battle card, competitor pricing, market landscape, feature comparison, positioning map.
Post-mortem on what the user has already published - which posts actually worked, why, and what to stop doing. Use when the user pastes their LinkedIn analytics or past posts and asks "what's working", "why did this flop", "read my analytics", "audit my content", or wants to know what to double down on.
Build a LinkedIn document post (carousel) - slide-by-slide copy, the cover that earns the swipe, and the PDF to upload. Use when the user says "carousel", "document post", "slides for LinkedIn", "turn this into a carousel", or has a list-shaped idea that would die as a text post.
Design first-run product onboarding wizards that guide users to the aha moment without overwhelming them. Covers step architecture, progressive disclosure, escape hatches, completion incentives, and drop-off measurement. Addresses tutorial overload (dumping everything upfront), skip-friendly-empty (skipping onboarding leads to abandonment), and earned-progressive-disclosure (showing the right things at the right moments) patterns. Triggers on onboarding wizard, product onboarding, first-run experience, signup flow, activation flow, FRX, time-to-value, and aha moment design. Also triggers when activation rates are low, users skip onboarding and never return, onboarding flows are being scoped for the first time, or audience research shows users are not finding key features.
Design forms that convert, validate well, resist spam, and integrate cleanly with downstream systems. Use this skill when designing or auditing any form (contact, signup, checkout, multi-step, embedded), planning validation logic, fighting spam, choosing form tooling, or improving form conversion. Triggers on form design, form validation, form conversion, multi-step form, form spam, captcha, honeypot, form abandonment, signup form, contact form. Also triggers when form completion rates are low or spam is overwhelming.
Fills the funnel end to end without the owner babysitting it — reads the market and the competition for context, builds a ranked list of named prospects with a reason attached to each, writes personalized outreach in the owner's own voice, and logs every touch to the CRM. Chains lead-finder, outreach-composer, and crm-autopilot behind a web-native market read, with an owner approval at every handoff. Use this whenever the owner wants more pipeline rather than one specific piece of it, including phrasings like "I need more leads," "fill my funnel," "who should I be calling and what do I say," "find me customers like my best ones and reach out," "build me a prospect list and write the emails," or "sales has gone quiet, get something moving." Reach for it when the owner describes wanting new business generally rather than asking for a list or a single email.
Expert growth product management guidance for SaaS applications. Use when designing growth loops, optimizing activation and onboarding, building retention systems, creating referral mechanics, running growth experiments, defining north star metrics, or implementing PLG strategies. Covers the full growth lifecycle from acquisition to monetization.
Answers one question for an SMB owner — is the growth engine actually working? Pulls sales trend by channel, funnel conversion, campaign return, best and worst performing products, and customer sentiment from whatever is connected, then ends with the three growth actions worth taking this week. The growth-side twin of business-pulse, which covers the finance side. Use this whenever the owner asks how marketing or sales is performing, whether a campaign paid off, where leads are coming from, why the pipeline is stalling, which products are moving, or says anything like "is my marketing working," "growth check," "how's the funnel," or "where should I put my money next month." Reach for it even when the owner names a single channel rather than growth overall.
Scaffolds a production-ready static landing page with working email capture form, analytics, and responsive design. Activates on "create landing page", "build a landing page", "launch page for product", or similar requests. Optionally deploys to Vercel on explicit request.
Write connection notes and DM follow-ups that get replies - the 200-character invite, the first message, and the two follow-ups. Use when the user says "write a connection request", "DM this person", "outreach message", "how do I follow up", or is reaching out to someone specific on LinkedIn.
Retrieve and analyze Amazon product reviews by ASIN across 15 marketplaces, including the US, with filtering by star rating. Triggers when users mention Amazon reviews, US reviews, Amazon.com reviews, product feedback, buyer complaints, negative or positive reviews, star ratings, review analysis or sentiment, product improvement suggestions, Vine reviews, verified purchase reviews, competitor review research, or customer feedback. Also trigger when a request involves reading, filtering, or analyzing Amazon product reviews, even if the user does not explicitly say “reviews”.
Delivers the weekly growth briefing as one merged read — whether the growth engine is working, what customers are saying in public and private, what competitors actually changed, and the three growth actions worth taking this week. The growth twin of the Monday brief, chaining growth-pulse and review-reputation and adding a web-native competitor scan, merged into a single page rather than three reports. Offers to run on a weekly cadence once, and sets it up on a yes. Use this whenever the owner wants a recurring or one-off growth check, including phrasings like "how's marketing doing," "growth check for the week," "give me my Monday growth brief," "what should I be doing about growth this week," "are we winning or losing out there," or "set up a weekly marketing update." Reach for it when the owner asks how the business is growing rather than how it is paying its bills.
Leader view—roll up a team’s pipeline by rep and stage, flag at-risk deals, and surface coaching moments. Use when the user asks “show my team’s pipeline,” “team forecast,” “prep for my team’s pipeline review,” or “where does my team need help.”
End-of-week summary for a rep or leader — what closed, what moved, what slipped, and what's on deck Monday. Optionally drafts a chat post to the team channel. Use when the user says “weekly wrap”, “week in review”, “what happened this week”, or “Friday summary”.
How to read paid media dashboards without fooling yourself. Attribution models, platform reporting quirks, multi-platform reconciliation, ROAS vs LTV horizon traps, statistical noise in performance metrics, incrementality testing, and the failure modes that produce expensive lessons. Triggers on read paid media dashboard, attribution analysis, ROAS vs LTV, multi-platform reconciliation, ad incrementality, geo holdout, conversion lift study, ghost bidding, paid media reporting, board-deck paid media metrics, blended CAC, MMM, MTA, last-click attribution. Also triggers when a marketer is about to scale, kill, or rebudget a campaign based on platform metrics, or when reconciling platform reports against warehouse revenue.
Create actionable buyer personas using Adele Revella's 5 Rings of Buying Insight methodology—based on real buyer stories, not demographics. Use when: understand why buyers buy (or don't buy) your solution; create personas that drive action rather than gather dust; align marketing and sales around real buyer insights; develop messaging that resonates with actual decision-makers; map content to the buyer's journey
Check customer account health and prepare for a QBR: relationship strength, engagement trends, risk signals, value delivered, and an agenda that makes the review worth their time. Use when the user asks “how healthy is [account]”, “customer health check”, “prep the [account] QBR”, “business review prep”, or “are we at risk with [customer]”.
A tool for querying Douyin's seven-day likes surge rankings. It catalogs Douyin posts across the platform weekly and returns the top 50 by new likes over seven days. Supports category-based queries and historical lookups (up to 30 days). Use when users ask about Douyin's seven-day surge rankings, weekly surge rankings, or seven-day likes increases. Trigger phrases: Douyin seven-day surge rankings, seven-day likes surge, weekly surge ranking, weekly chart surge, Douyin seven-day new likes, Douyin weekly surge rankings. When the API returns insufficient credits (code=3210), automatically launch Alipay to recharge and continue the query.
Use when the user wants to publish or schedule to Instagram through Publora: a single image, a 2–10 image carousel, a Reel, or a Story. Requires a Business account and an image or video; text-only posts are rejected by the API. Not for Threads (use threads-post)
Write comments on other people's LinkedIn posts that read as a person with an opinion, not a bot. Use when the user pastes a post and wants a comment, says "comment on this", "engage with this", "what do I say here", or wants a batch of comments for their engagement round.
Build the week on LinkedIn - what to post, when to post it, and who to engage with. Use when the user says "plan my week", "what should I post", "content calendar", "I have nothing to post about", or wants a posting schedule and an engagement list.
Turn one long asset - a YouTube video, podcast, newsletter, blog post, transcript or client call - into a week of LinkedIn posts. Use when the user says "repurpose this", "turn this into posts", "I have a video/newsletter/ transcript", or pastes a long piece of content and wants it on LinkedIn.
Patterns for individual long-form content pieces. Case studies, whitepapers, research reports, definitive guides, manifestos, ebooks, long-form tutorials. The structural disciplines that distinguish publication-quality long-form from bloggy-long padding or academic bloat. Different from pillar-content-architecture (which covers hub structure); this skill covers individual deep-dive pieces. Triggers on long-form content, case study writing, whitepaper, research report, definitive guide, ebook, manifesto, long-form tutorial, deep-dive article, anchor piece, foundational article, structural archetypes. Also triggers when a piece is over 3,000 words and the team is unsure how to structure it, when a long-form draft feels padded or saggy, or when a flagship asset needs the depth to actually earn the length.
Validate a SaaS or startup idea before you build it, with a few forcing questions, an optional market and competitor scan, an honest verdict graded on the evidence you can actually produce, the narrowest wedge worth testing, and one real-world assignment. Use when the user says “validate my idea”, “should I build this”, “will anyone pay for this”, or runs “/validatekit”.
Optimizes content for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including schema, llms.txt, AI crawler rules, conversational query targeting, and visibility measurement. Use when the user asks about AI search visibility, ChatGPT Search, Perplexity, Google AI Overviews, AI crawlers, AEO, GEO, llms.txt, or making a site easier for answer engines to cite.
Analyzes a company's content to extract and codify its brand voice into a comprehensive style guide. Reads website copy, blog posts, emails, and social media to identify tone, vocabulary patterns, sentence structure, personality traits, and word preferences. Generates a brand-voice-guide.md and reviews new content against it.
Run conversion rate optimization through hypothesis-driven testing including audit, hypothesis generation, test design, statistical analysis, and rollout decisions. Use this skill whenever the user wants to optimize conversion, run A/B tests, audit a funnel, generate test hypotheses, design experiments, or analyze test results. Triggers on conversion optimization, CRO, A/B test, split test, multivariate test, hypothesis, conversion funnel, funnel audit, experiment design, statistical significance, lift, optimization. Also triggers when the user has a conversion problem and isn't sure where to start, or when test results are ambiguous and need interpretation.
Surface what customers are actually saying about a topic across call transcripts and email across your accounts, with direct attributed quotes. Use when the user asks “what are customers saying about [topic]”, “pull quotes on [objection/feature/competitor]”, “voice of customer on [X]”, or “what's coming up in calls”.
Find the expansion whitespace in an account or a book: what they own versus what they could own, the evidence for each play, and the open opps to create. Use when the user asks “what's the whitespace at [account],” “where can I expand [account],” “upsell opportunities in my book,” or “which customers should I be growing.”
Architect cross-tool conversion flows that match the audience and stage, from landing page to lead magnet, nurture sequence, offer, and advanced funnels. Be candid about silo-funnels (every tool standalone), kitchen-sink-funnels (every audience squeezed through one path), and matched-funnels (architecture matched to audience and stage). Triggers on funnel design, conversion architecture, marketing funnel, growth funnel, lifecycle architecture, nurture sequence design, and multi-tool funnel orchestration. Also triggers when a team’s growth tools work individually but not together, when audience segments share one nurture path, or when a funnel is being architected from scratch.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.