Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Master FBI hostage negotiation techniques adapted for business. Apply Chris Voss' proven methods to close deals, handle objections, and negotiate from a position of strength. Use when: **High-stakes negotiations** where outcomes matter significantly; **Difficult conversations** with clients, vendors, or partners; **Price negotiations** when you need to hold firm; **Conflict resolution** between team members or stakeholders; **Sales objections** that standard techniques don't resolve
Run your Substack growth and authoring loop from the command line — publish rich drafts, manage a multi-publication portfolio, and measure what drives growth. Trigger phrases: `post a substack note`, `schedule a week of substack notes`, `find substack swap partners`, `which of my notes drove subs`, `what's my engagement reciprocity`, `voice-match a substack note`, `best time to post on substack`, `create a substack draft`, `sync my substack portfolio`, `top posts across my publications`, `search my substack posts`, `use substack`, `run substack`
ElevenLabs voice agent creation for client discovery and feedback calls. Use this skill when creating AI voice agents, setting up discovery call agents, or configuring automated phone conversations. Triggers on voice agent creation, ElevenLabs agent setup, or automated call agent requests.
How to produce ad creative that converts at performance scale. Hook patterns, format selection, video pacing, variation systems, sequential testing methodology, fatigue detection, brand-voice alignment without conversion dilution, and platform-specific creative norms. Triggers on ad creative, ad design, hook patterns, ad video pacing, creative testing, ad variations, creative refresh, creative fatigue, refresh ad creative, video ads for Meta, TikTok creative, LinkedIn ad creative, ad asset library. Also triggers when a team is producing creative at scale, planning a creative test cycle, or auditing why creative is not converting.
Diagnose and fix Core Web Vitals issues on AEM Edge Delivery Services pages. Goes deeper than generic CWV advice by understanding EDS-specific performance patterns including the 100KB LCP budget, E-L-D loading phases, block rendering behavior, and third-party script impact. Produces specific fixes for LCP, CLS, and INP issues with before/after projections. Use when the user asks about Core Web Vitals, page speed, or performance issues on AEM Edge Delivery Services (EDS/Franklin) sites.
Use when the user wants help writing, improving, or auditing Google Ads ad copy — RSA headlines, descriptions, headline frameworks, value propositions, CTAs, ad copy testing strategies, or matching copy to search intent. Triggers include “write ad copy,” “headline ideas,” “RSA headlines,” “ad copy,” “improve my ads,” “ad copy audit,” “write better ads,” “headline frameworks,” “description copy,” “ad relevance,” “CTA copy,” “value proposition in ads,” or “ad copy for [campaign type].” For RSA structure and technical setup, see google-ads-search. For testing ad copy variations, see google-ads-experiments.
Plan and run a multi-language or multi-region site. Use when adding new locales, choosing URL structure for languages (subfolders vs subdomains vs ccTLDs), implementing hreflang, planning translation workflow, handling currency and date formats, designing for RTL languages, or auditing a stalled internationalization rollout. Triggers on internationalization, i18n, localization, l10n, hreflang, multi-language, translation workflow, RTL, locale, ccTLD, subfolder vs subdomain, language switcher. Also triggers when international audiences underperform or translations are stale.
This skill should be used when the user asks to "write a query letter", "query", "querying", "pitch", "blurb", "back cover copy", "jacket copy", "comp titles", "comparable titles", "synopsis for agents", "submit to agents", "submission tracker", "self-publishing description", "retailer description", "ready to query", "submission readiness check", "submit a short story", "magazine submission", "short-fiction markets", "simultaneous submission", "reprint rights", "order a short story collection", or wants to prepare and track a finished manuscript's submission to agents, publishers, magazines, anthologies, or retailers. NOT for pitching a series of several books (use series-continuity), or self-publishing production, metadata, or book rights deals (use publishing). The blurb, retailer description, and the rights a short-fiction market buys, such as reprint rights, stay here.
AI Xiaohongshu feed — automatically scans AI-related Xiaohongshu posts daily, ranks the hottest content by engagement (likes/shares/comments), and intelligently clusters it into polished HTML daily reports. Supports cover images, data metrics, and daily subscriptions. Use for AI Xiaohongshu daily reports, Xiaohongshu AI trends, AI Xiaohongshu content, Xiaohongshu feeds, or xhs ai feed.
Full three-perspective audit of an existing website from one URL — design (tensions + concrete improvement opportunities), SEO/technical, and LLM/AI-search visibility — plus Core Web Vitals, synthesized into a scored, evidence-bound report. Use when the user asks to “audit this site”, “site audit”, “design audit”, “SEO audit”, “why is my site underperforming”, “LLM visibility”, “how does my site look to AI”, or invokes `$stardust audit` (`/stardust:audit` in Claude Code) <url>
Use when defining or checking how a product speaks: tone of voice, terminology, canonical facts, register. Triggers: "tone of voice" / "тон оф войс", "brand voice" / "голос бренда", "брендбук", "наша терминология". Not for writing the text (copywriting). Refusal phrase "no brand" / «без бренда».
Manage Instagram professional accounts via the Hyper MCP — publish photos, Reels, Stories, and carousels; moderate comments and mentions; send Direct Messages; pull account and media insights. Uses the Instagram API with Instagram Login (Business Login). Use when the user mentions Instagram posts, Reels, Stories, carousels, IG DMs, Instagram comments, mentions, profile, or analytics. For paid Instagram advertising, use `meta-ads`.
AI-powered deep research using Parallel AI APIs for chat, research reports, entity discovery, and data enrichment. Use this skill when doing web research, competitive analysis, market research, generating research reports, finding companies matching criteria, or enriching existing data. Triggers on research requests, competitive intelligence, finding companies, or data enrichment tasks.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit.
This skill should be used when the user asks to "self-publish", "publish my book", "ISBN", "copyright page", "book metadata", "BISAC", "keywords", "KDP", "IngramSpark", "Draft2Digital", "go wide", "Kindle Unlimited", "print interior", "trim size", "paperback", "ebook", "EPUB", "cover wrap", "spine width", "pricing", "launch plan", "ARC team", "advance readers", "newsletter", "reader magnet", "Amazon ads", "BookBub", "rights", "foreign rights", "audio rights", "film rights", "publishing contract", or wants to take a finished manuscript through production, distribution, launch, and rights management. It owns contracts and rights sales; NOT for permission to quote lyrics, epigraphs, or other material in the book (use editorial-review), or for drafting the blurb or retailer description (use submission).
Create cinematic movie poster concepts and final poster images from a user's brief, existing video plan, storyboard, character design, or project context. Use this skill whenever the user asks to generate a film poster, movie poster, key art, campaign poster, teaser poster, title poster, or promotional visual for a video project. This skill proposes several creative directions first when appropriate, defaults to a 3:4 poster ratio when no ratio is specified, and ensures typography, title treatment, imagery, genre, setting, and story tone are coherent and visually inventive.
Optimize title tags, meta descriptions, Open Graph, and Twitter cards for maximum click-through rate. Generates multiple A/B test variations with character counting and SERP preview. Use when asked to "optimize title tag", "write meta description", "improve CTR", "Open Graph tags", "fix my meta tags", "social media preview", "my click rate is low", "title optimization", or any meta tag task.
Fetch social media, commerce, and research data through the SocialCrawl API: profiles, followers, posts, comments, reviews, search results, transcripts, ads, product catalogs, app-store listings, places, jobs, finance, news, trends, prediction markets (Polymarket), plus cross-platform Prism composites, scheduled Monitors, and audience Cohorts. Covers TikTok, Instagram, YouTube, Twitter/X, Facebook, LinkedIn, Reddit, Threads, Amazon, Walmart, Google, Trustpilot, Yelp, GitHub, Naver and many more behind one API key. Use when the user mentions SocialCrawl, or wants to collect social media data, creators or influencers, brand mentions, comments, reviews, or competitor data; scrape or crawl a web page via SocialCrawl; generate code that calls the API; check endpoints, pricing, or their credit balance; or run one search across many platforms.
Cross-format content adaptation. Turn one substantial piece into many derivative formats (blog series, email sequences, social posts, webinars, podcasts, video shorts) without losing the original's value or producing AI-slop variants. Adapt to each medium rather than mass-blast distribution. Triggers on content repurposing, content adaptation, cross-format content, content atomization, content multiplication, content distribution across formats, source-piece-to-derivative, video shorts from blog, email from whitepaper, podcast from article, blog series from research. Also triggers when a flagship piece is shipping but the team has not planned how to extend it across formats, when repurposing is happening but the derivatives feel mass-produced, or when AI-assisted repurposing is producing slop variants of strong source pieces.
Meta Ads (Facebook + Instagram) account audit and business context setup. Use for account-health audits and business-context setup. Trigger on "audit my Meta ads", "audit my Facebook ads", "Meta ads audit", "set up my Meta ads", "onboard Meta", "Meta account overview", "how's my Meta account", "Meta health check", "what should I fix in my Facebook ads", or when the user is new to NotFair Meta and hasn't run an audit before.
Comprehensive outbound email strategy skill for cold outreach, email sequences, and multichannel campaigns. Use when writing cold emails, creating outreach sequences, optimizing response rates, designing follow-up cadences, or building outbound campaigns. Covers prospecting, personalization frameworks, sequence design, subject lines, response handling, compliance, email design, HTML email templates, email layout, email marketing, newsletter design, drip campaigns, email subject lines, email headers, and cold email templates for discovery calls and SDR workflows
Read Product Hunt from your terminal — works token-free for the daily skim, unlocks a launch-day cockpit and a marketer research desk in one onboarding step. Trigger phrases: `what launched on product hunt today`, `find ai launches on product hunt this week`, `how is my product hunt launch tracking`, `compare these product hunt launches`, `summarize the comments on this product hunt post`, `what does a good product hunt launch look like at hour 6`, `use producthunt`, `run producthunt`.
Designing build-your-own product configurators (Tesla-style, custom-pricing, plan-builders) with constraint logic, real-time pricing, validation, and save-and-share mechanics. Honest about infinite-options (decision paralysis), canned-bundles-only (no real customization), and guided-configuration (smart defaults plus meaningful constraints plus escape hatches) patterns. Triggers on configurator design, build-your-own, custom configuration, plan builder, product customizer, configuration tool. Also triggers when users abandon mid-configuration, when configurator conversion is poor, or when a configurator is being scoped for the first time.
A three-card social-media carousel laid out as 1080×1080 squares — three cinematic, on-brand panels with display headlines that connect across the series ("onwards." → "to the next one." → "looking ahead."). Each card has a brand mark, a number / total, a caption, and a "loop" affordance. Use when the brief asks for a "carousel post", "social carousel", "Instagram carousel", "LinkedIn series", "X thread cards", or "三连发".
Score a single draft using a rubric. **Output to the console only; do not write files or make predictions**. Trigger phrases: "打分这篇 [path]" / "score this [path]" / "给这稿子打分" / "先打分看看". This is a lightweight exploratory action before cheat-predict.
Discover, analyze, and prioritize keywords for SEO and GEO content strategies from a seed keyword or niche. Identifies high-value opportunities based on search volume, competition, intent, and business relevance. Generates topic clusters. For building a dated editorial calendar from your own Search Console data, use `content-planner` instead — this skill is seed-driven keyword discovery, not calendar scheduling. Use when asked to "find keywords", "keyword research", "keyword analysis", "search volume", "keyword difficulty", "content ideas from a seed", or any keyword discovery task.
Anticipate and neutralize every reason customers say “no” before they say it. Combine Chris Voss's negotiation psychology with systematic sales methodology to turn objections into opportunities. Use when: before sales calls to prepare responses to common pushback; after losing deals to document and learn from objections; in product positioning to address concerns in marketing copy; in pricing conversations to defend value against price resistance; in team training to create an obje...
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Analyze marketing performance with key metrics, trend analysis, and optimization recommendations. Use when building performance reports, reviewing campaign results, analyzing channel metrics (email, social, paid, SEO), or identifying what's working and what needs improvement.
Audit existing content across a site to decide what to keep, update, merge, redirect, or delete. Use this skill whenever the user wants to audit existing content, fix content decay, resolve keyword cannibalization, prune underperforming pages, prioritize content updates, or apply a keep/update/merge/redirect/delete framework to a content library. Triggers on content audit, content decay, content refresh, cannibalization, keyword cannibalization, prune content, delete pages, redirect old pages, content inventory, what to keep, what to update, content scorecard, evergreen refresh. Also triggers when traffic is dropping site-wide and the cause might be content quality, even if 'audit' is not said explicitly.
How to author a content brief that actually guides a writer (human or AI) to produce a piece that ranks, converts, or both. Per-piece editorial brief: target keyword and cluster, search intent, audience and JTBD, heading structure, entity coverage for AEO/GEO, internal linking strategy, success criteria. The middle path between thin briefs (a keyword and a deadline) and thick briefs (a 4-page document nobody reads). Triggers on content brief, brief the writer, brief the article, brief authoring, content brief template, brief audit, per-piece brief, editorial brief, target keyword brief, search intent brief. Also triggers when briefing a human writer or an AI agent on a single content piece.
Research, expand, and cluster keywords for content strategy. Use when planning content topics, building keyword lists, expanding seed keywords, clustering by topic and intent, or mapping keywords to funnel stages. Triggers on "keyword research," "keyword expansion," "keyword clustering," "content topics," "what to write about," "topic ideation," "content planning," "6 circles method," "seed keywords," "keyword difficulty," "search volume," "intent mapping," "pillar content strategy," or "content calendar planning." For SEO optimization and auditing, see seo-and-aeo-strategy
Generate brand narrative and storytelling video prompts for Seedance 2.0（Higgsfield）. Use when users want to create a brand story video, company origin story, mission video, about us video, brand film, corporate narrative, founder story, brand anthem, company culture video, or emotional brand content. Trigger for requests involving brand stories, brand videos, company stories, origin stories, about us, mission videos, brand films, brand anthems, corporate videos, company culture, founder stories, brand narratives, or any brand/company storytelling video. This also applies to requests like “tell our company story” or “make a video for our mission.”
Use when setting up or managing Adapty in-app subscriptions, paywalls, placements, or migrations via CLI, when reading an app's analytics (revenue, MRR, conversions, funnel, retention, LTV, cohorts) with `adapty analytics`, or when reading Attribution analytics (spend, installs, ROAS, cohort revenue, predictions) with `adapty attribution`
AI Douyin feed — automatically scans AI-related Douyin posts daily, filters popular content by engagement (likes/shares/comments), and uses intelligent clustering to generate polished HTML daily reports with cover images, metrics, and daily subscriptions. Use when users need an AI Douyin daily report, Douyin AI trends, AI Douyin content, a Douyin feed, or douyin ai feed.
Pongfi Research is a cross-platform social media research skill for any industry. It dynamically discovers and invokes TikHub MCP / public social data tools to identify trends, break down subcategories, research competitors, audit accounts, analyze viral content, uncover needs in comments, identify content gaps, compare platforms, and develop data-driven topics for industries, categories, brands, products, people, accounts, or topics. Supports public social platform data from Douyin, TikTok, Xiaohongshu, Instagram, YouTube, X, Weibo, Bilibili, Reddit, Kuaishou, Zhihu, WeChat, LinkedIn, Threads, and more.
When the user wants to research customer pain points, complaints, or sentiment using review platforms like Trustpilot, G2, Capterra, or app stores. Also use when the user mentions "what are users saying", "competitor reviews", "pain points", or "voice of customer research".
Audit content gaps and decay using Ahrefs MCP data: missing topics, thin coverage, outdated content, and decaying pages. Use this skill when planning a content roadmap, refreshing a stale catalog, building topical authority, or identifying which existing pages need update versus replacement. Triggers on content gap, content audit, content refresh, content roadmap, decaying content, content decay, topical authority, what topics should we cover, where is competitor content stronger. Also triggers when organic traffic is flat despite consistent publishing.
Set up and run rank tracking using Ahrefs MCP: pick the right keywords to track, segment them by purpose, set baselines, and define alert thresholds. Use this skill when starting a new tracking project, baselining for a campaign, choosing what to monitor, or building a rank reporting cadence. Triggers on rank tracking, keyword tracking, monitor rankings, track positions, what should we track, ranking dashboard, baseline rankings, alert thresholds. Also triggers when a stakeholder wants weekly or monthly ranking visibility.
Research high-performing X/Twitter content from tracked accounts using Apify's Tweet Scraper V2. Identify outlier tweets, trending topics, and content patterns to inform content strategy. Use when asked to: - Find trending tweets or content in a niche - Research what's performing on X/Twitter - Identify high-performing tweet patterns - Analyze competitors' X content - Generate content ideas from X trends - Run X/Twitter research Triggers: "x research", "twitter research", "find trending tweets", "analyze x accounts", "what's working on twitter", "content research x", "tweet analysis"
Design and write email campaigns and sequences including onboarding flows, lifecycle campaigns, transactional emails, newsletters, broadcast sends, and launch and announcement emails. Use this skill whenever the user wants to write email copy, plan an email sequence, design an onboarding drip, or set up lifecycle email campaigns. Triggers on email sequence, drip campaign, onboarding email, lifecycle email, welcome email, transactional email, newsletter, email broadcast, launch email, announcement email, nurture sequence, abandoned cart, re-engagement, win-back. Also triggers when planning email automation flows or writing email subject lines for campaigns.
Reviews and edits copy to remove AI-generated patterns and make text sound natural. Use when editing drafts, reviewing copy, "humanize this", "make it less AI", "sounds too AI", "remove AI patterns", "edit my copy", "this sounds robotic", or when text feels machine-generated.
Generate product images for non-apparel items. Supports single images or image sets: white-background hero images, scene images, close-ups, feature-layout images, and A+ detail-page images. Generate a single image directly for one image type; automatically plan and arrange multiple images of multiple types. Trigger when the user says “make an image set,” “make a white-background image,” “make a scene image,” “make a feature image,” “make an A+ image,” or “make a close-up.” Use linkfox-aigc-imagegen for image-editing operations only
A discipline for running paid media without burning through the budget. Covers hypothesis writing for paid spend, channel selection, budget allocation, audience targeting, bid strategy, campaign types, what not to spend on, attribution realities, and failure modes that lead to costly lessons. Triggers on paid media strategy, ad budget allocation, channel selection, paid media plan, Google Ads or Meta Ads audits, scaling paid media, killing underperforming campaigns, paid media hypotheses, ad spend strategy, attribution realities, and performance marketing strategy. Also use when a team asks how to scale paid media, whether to add a new channel, or how to reallocate spend across channels.
Generates prompts for product 360° turntables, multi-angle showcases, and product reveal videos for Seedance 2.0 (Higgsfield). Use when users want product rotation videos, turntable showcases, product reveals, 360-degree views, multi-angle product showcases, product beauty shots, hero product videos, or unboxing reveals. Triggers: product 360, turntable, product rotation, multi-angle, product reveal, product showcase, hero shot, beauty shot, unboxing, or any request to show a physical product from multiple angles. Even requests like “show my product from all sides” or “make a product video”.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.