Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Triage technical SEO findings from Ahrefs Site Audit (and similar crawlers) by SEO impact, not just severity. Use this skill when reviewing crawl results, prioritizing technical fixes, scoping a technical SEO sprint, or after running any site-wide crawl. Triggers on site audit results, technical fix list, crawl errors, technical SEO triage, prioritize technical issues, what should we fix first, broken links, redirect chains. Also triggers when a long list of crawler issues is creating decision paralysis.
A brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newsletter blast", "MJML", "product launch email", or "email template".
Master Alex Hormozi's offer creation framework from "$100M Offers" (2021). Build irresistible offers using the Value Equation, stacking, guarantees, and scarcity. Use when: creating new product or service offers; restructuring existing offers for higher conversions; pricing premium products and services; building offer stacks with bonuses and guarantees; choosing target markets for maximum leverage
The Jobs-to-be-Done framework as an applied product methodology. Job statements, struggling moments, hire and fire criteria, and the difference between feature-thinking and job-thinking. Honest about where JTBD adds clarity (discovery, prioritization, positioning) and where it becomes performative ritual (job-statement workshops that do not drive decisions, persona-theater disguised as JTBD). Trigger on jobs-to-be-done, JTBD, job statements, struggling moments, hire criteria, fire criteria, switch triggers, functional, emotional, and social jobs, and outcome-driven innovation. Also trigger when a team is over-relying on feature-request lists or persona archetypes that do not drive product decisions, when a positioning conversation needs the framing JTBD provides, or when discovery is producing outputs that do not connect to product strategy.
Youying Shopee product selection tool. Supports product searches and filtering across all Shopee sites, covering 11 markets including Malaysia, Taiwan, Indonesia, Thailand, the Philippines, Singapore, Vietnam, Brazil, Mexico, Chile, and Colombia. Trigger this skill when users mention Shopee product selection, Shopee product search, Shopee bestsellers, Shopee market analysis, Shopee category selection, Shopee keyword selection, Shopee sales filtering, Shopee price filtering, Southeast Asian e-commerce product selection, Shopee product search, Shopee product selection, Shopee bestsellers, or Shopee market analysis. Even if the user does not explicitly mention "Youying" or "Shopee", trigger this skill whenever their request involves searching for products on Shopee or filtering Shopee product data.
Generate JSON-LD structured data markup for rich results in Google Search. Supports FAQ, HowTo, Article, Product, LocalBusiness, and multi-type schemas. Validates against Google requirements and provides implementation guidance. Use when asked to “add schema markup,” “generate structured data,” “JSON-LD,” “rich snippets,” “FAQ schema,” “product markup,” “add structured data to my page,” “how to get rich snippets,” or for any structured data task
An agent orchestrator for cross-border e-commerce product sourcing. Use this skill when the user needs a complete Temu product selection workflow, five recommended products, or end-to-end product analysis. It automatically calls skills such as amazon-movers-shakers, temu-competitor-search, ali1688-sourcing, and temu-pricing-calculator to produce a complete product selection report meeting the V4.1 standard.
Apply Russell Brunson's Expert Secrets framework to build a mass movement around expertise — create a charismatic leader persona, design a new-opportunity offer, craft belief-breaking stories, and structure a Perfect Webinar that converts. Use when: positioning as an expert to monetize knowledge, creating an online course or coaching program, designing a webinar sales presentation, building a tribe with an identity and cause, crafting an Epiphany Bridge origin story, or packaging expertise into a value ladder
How to design and run a programmatic SEO program that produces durable traffic instead of penalty-bait. Data source identification, template design, schema patterns, quality control at scale, internal linking architecture, crawl budget management, AEO/GEO for programmatic pages, refresh discipline, and the make-or-break question of whether pSEO is the right answer for your program at all. Triggers on programmatic SEO, pSEO, scaled content, page generation, template SEO, location pages, comparison pages, directory site, listing site, scaled landing pages, programmatic content. Also triggers when a content set is not ranking, has been hit by an algorithm update, or when a team is considering pSEO as a growth lever.
How humans and AI compose in content workflows. Where AI legitimately participates, where humans must own, hybrid workflow patterns, voice ownership preservation, the AI slop problem, disclosure and transparency, team calibration, and the ethics of intellectually honest AI-assisted content production. Triggers on AI content workflow, AI-assisted writing, hybrid content production, AI in editorial, AI slop, AI disclosure, AI usage policy, AI content ethics, voice preservation with AI, team AI calibration. Also triggers when content feels generic despite quality tools, when team AI usage has drifted into inconsistency, or when a regulated or trust-sensitive context requires explicit AI policy.
Refresh and improve existing blog posts to outrank competitors using a 6-phase content audit and SERP gap analysis. Use when the user wants to update, refresh, or improve an existing blog post, recover lost rankings, or asks why a post fell behind competitors
Build profitable Google Ads campaigns by applying Perry Marshall's 80/20 principles to paid search optimization Use when: **Setting up a new Google Ads account** from scratch; **Optimizing existing campaigns** that are underperforming; **Structuring campaigns** for maximum quality score and ROI; **Applying 80/20 thinking** to identify high-leverage optimizations; **Scaling profitable campaigns** without wasting budget
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Features professional LaTeX formatting, extensive visual generation with scientific-schematics and generate-image, deep integration with research-lookup for data gathering, and multi-framework strategic analysis including Porter's Five Forces, PESTLE, SWOT, TAM/SAM/SOM, and BCG Matrix.
Diagnose organic traffic changes (drops, stalls, or unexpected wins) using Ahrefs MCP plus Search Console data. Use this skill when traffic suddenly dropped, has been flat despite investment, after an algorithm update, after a migration or deploy, or when a competitor seems to be taking share. Triggers on traffic dropped, traffic decline, traffic stalled, organic decline, lost rankings, why is traffic down, algorithm update, post-migration traffic loss, traffic diagnosis. Also triggers when stakeholders are panicking about an organic traffic number they cannot explain. A panic about tracking, event, or dashboard setup is a measurement problem, not a traffic problem: route those to `analytics-strategy`.
Step-by-step guide for openclaw users to build, deploy, and monetise an AI agent with aixyz. Covers everything from zero: installing Bun, scaffolding an agent, choosing a deployment option, getting a crypto wallet, funding it for on-chain registration, and marketing your agent once it is live.
Research, spy on, and analyze ads across Meta (Facebook & Instagram), Google (Ads Transparency Center + paid search results), TikTok (Ads Library + Creative Center), LinkedIn Ad Library, and X (Twitter — promoted tweets, best-effort) using Apify Actors. Use when user asks about competitor ads, ad library research, winning creatives, ad copy analysis, landing page audits from ads, cross-platform ad audits, brand transparency checks, or any task involving paid ad creatives, advertiser data, or ad targeting from public ad libraries.
Plan, build and quality-check a premium short commercial for a real business (roofing, property, ecommerce, B2B software) using AI-generated footage, code-built motion (HTML/GSAP), selective Three.js and an independent-critic "Gauntlet" loop. Use when asked to make a launch-style / SaaS-style video, business ad, explainer, sample reel or pitch video, or to review and improve one. Encodes motion principles distilled from 28 professional launch films, a quality bar, audio rules and a business-offer playbook.
Compare keyword search popularity and analyze trends with Google Trends, supporting global regions and custom time ranges. Trigger this skill when users mention Google Trends, keyword popularity over time, search interest comparisons, keyword trend analysis, seasonal trend detection, regional search popularity, keyword heatmaps, comparisons of multiple keywords on Google, Google Trends, keyword popularity comparison, search trends, seasonal analysis, regional popularity, or keyword comparison. Trigger it even if users do not explicitly say “Google Trends” as long as their request involves comparing keyword search popularity trends across different time periods or regions.
Generate articles, manage drafts, publish to “发表记录,” send customer service messages, manage menus, and pull stats on a WeChat Official Account via the WeChat MP server-side API. Use when the user mentions 公众号, 服务号, 订阅号, mp.weixin.qq.com, an AppID/AppSecret for a WeChat Official Account, or asks to draft or publish an article or send a customer message via WeChat.
Image prompt templates, model selection guidance, and anti-generic patterns for generating visual assets. Use when the user needs AI-generated images for landing pages, marketing, or products. Covers hero images, feature illustrations, OG cards, icons, and backgrounds
Generate professional fashion photography with models wearing products, including pose direction, styling, lighting, and composition for editorial and commercial use. Use for garment shoots, accessory photography, and high-end fashion content.
Designing lead magnets that earn the email. The discipline of building gated content (ebooks, templates, checklists, swipe files, mini-courses, free tools) that delivers genuine standalone value while qualifying the lead and warming them for what comes next. Honest about thin-bait (overpromises, underdelivers), kitchen-sink-resource (everything, helps with nothing), and earned-value-magnet (delivers standalone value while qualifying the lead). Triggers on lead magnet, gated content, opt-in offer, ebook, checklist, template, swipe file, mini-course, free tool, content upgrade, freebie, opt-in, list-building offer. Also triggers when an audience is being asked for an email and the offer attached to that ask needs design discipline, when previous lead magnets converted but did not produce qualified leads, or when a lead magnet is being scoped for the first time.
Master orchestrator for a full SEO audit suite powered by the Ahrefs MCP. Use this skill when running a comprehensive SEO audit, scoping a quarterly health check, doing pre-acquisition SEO due diligence, or post-migration verification. Triggers on full SEO audit, comprehensive SEO review, SEO health check, audit my site, SEO due diligence, audit suite, comprehensive audit, end-to-end SEO. Also triggers when a stakeholder wants the complete picture rather than a single-dimension audit
Audit a backlink profile using Ahrefs MCP data: profile health, anchor text distribution, toxic link identification, lost link reclamation, and gap analysis against competitors. Use this skill when reviewing backlink health, scoping a disavow project, recovering from a manual action, planning link building, or doing M&A due diligence on a property's link equity. Triggers on backlink audit, link profile, toxic links, disavow, anchor text analysis, lost links, link reclamation, referring domains, link gap. Also triggers when traffic decline correlates with link loss or when an unnatural link warning appears in Search Console
Find keywords competitors rank for that the target property does not, and prioritize them by opportunity. Uses Ahrefs MCP for keyword and competitor data. Use this skill when planning content investment, identifying quick wins, building a content calendar against a competitor set, or scoping a market entry. Triggers on keyword gap, content gap, competitor keywords, opportunity keywords, what should we target, where are competitors winning, keyword opportunity. Also triggers when planning content for a new market or after losing organic share to a specific competitor
“Make it sound human”: a Traditional Chinese editing skill that removes AI-like phrasing. Reviews and revises text to remove AI-like wording, correct China-specific terms and half-width punctuation, and make it read as if written by a person. Triggers when the user says “remove the AI flavor,” “make it sound human,” “this sounds so AI,” “make it more natural,” “polish this and remove the AI feel,” or asks to check the tone of outward-facing text such as newsletters, social posts, sales pages, course copy, customer support replies, presentations, announcements, and emails before sending. Do not trigger for literal translation, imitating a specific brand voice, fact-checking (when not a style issue), code/log/config files, or requests to “polish it in Raymond’s voice” (that is for the content-writing skill; this skill only removes AI-like phrasing and does not add a personal style).
When the user wants to rank one high-value page fast, run a focused SEO sprint, or is stuck on page 2 for a money keyword. Also use when the user mentions "blitz seo", an SEO war room, a 30-day SEO sprint, or asks how to prioritize SEO when everything feels spread too thin
Designing interactive calculators (ROI calculators, pricing estimators, savings projections, mortgage calculators, custom assessments) that deliver real decision-support value while serving as lead magnets and qualified-traffic generators. Honest about vanity-calculator (no real value), lead-trap (hides the answer behind email), and transparent-decision-tool (gives the result and earns the email through tiered value) patterns. Triggers on calculator, ROI calculator, pricing estimator, savings calculator, custom calculator, interactive tool, decision tool, financial calculator. Also triggers when an audience needs a calculation-driven lead magnet, when a vanity calculator is producing leads but no qualified ones, or when a calculator is being scoped for the first time.
Create a complete, distinctive landing page for a product, event, marketing campaign, or brand using the city style library and optional interactive preview. Outputs HTML, CSS, JS, and SVG. Use when users request a visually expressive one-page website or explicitly ask to use citycraft. Not for ordinary dashboards, component fixes, static posters, or small maintenance tasks where brand design must not change; reuse existing product information and the user's chosen style when available.
Write SEO-optimized blog posts, landing pages, and content improvements following Google's E-E-A-T and Helpful Content guidelines. Handles new content creation from a keyword or topic, and improving existing pages. Use when asked to "write a blog post", "create a landing page", "improve this page", "write content about X", "content for keyword X", "draft an article", "blog post about", "landing page for", "service page", "product page copy", "rewrite this page", "make this page rank better", "content brief", "how-to guide", "listicle", or any content creation or improvement task for a website.
Maps the full customer journey from first touch to advocacy. Generates a comprehensive customer-journey.md with all stages, touchpoints, emotions, pain points, opportunities, Mermaid diagrams, and metrics. Use when mapping customer experience, designing onboarding flows, identifying churn risks, or optimizing conversion funnels.
Detects the languages on a webpage, both declared in markup (html lang, hreflang links, nested lang attributes, Content-Language meta) and present in the body text (Google CLD3), and reports where the two disagree. Use for i18n audits, hreflang validation, multilingual page checks, or when asked what language a page is in
Write search-optimized content that ranks on Google using proven frameworks from Ahrefs, Moz, and Google's E-E-A-T guidelines—create helpful, people-first content that satisfies both search engines and readers. Use when: **Write blog posts** optimized for search engines; **Create pillar content** for topical authority; **Optimize existing content** for better rankings; **Write product or service pages** that rank; **Create how-to guides** and tutorials
Master Gary Halbert's direct-response copywriting principles from “The Boron Letters” (1984). These timeless fundamentals separate pros from amateurs. Use for writing direct-response copy (sales letters, emails, ads); creating attention-grabbing headlines; building and segmenting mailing lists; improving copy through the A-pile test; or learning copywriting fundamentals from scratch.
Analyzes a deal in progress and generates a comprehensive closing strategy. Researches the target company, maps the buying committee, builds objection responses, creates competitive positioning, and outputs a tactical deal-playbook.md with next-best-actions and a mutual close plan.
Expert framework for assessing and achieving product-market fit. Combines PMF measurement methodologies, Sean Ellis survey, retention analysis, segment-specific PMF, and post-PMF scaling strategy. Use when determining if product has PMF, measuring user engagement, running PMF surveys, or deciding whether to scale or keep iterating.
Expert sales operations and analytics guidance for revenue teams. Use when designing CRM workflows, building sales dashboards, optimizing pipeline analytics, creating lead routing rules, designing territories, calculating commissions, managing data quality, building forecasting models, or integrating sales tech stack. Covers Salesforce, HubSpot, Outreach, Gong, and RevOps best practices.
Use when writing or critiquing video scripts designed to sell, such as sponsored segments, affiliate content, ads, hooks, and calls to action. Keywords: direct response, DR formula, PAS, AIDA, hook formulas, CTA, script structure, conversion copy for video.
Designing side-by-side comparison tools (plan-compare, product-compare, alternative-compare) that help users decide rather than just listing features. Axis selection, default-comparison logic, recommendation discipline. Honest about feature-list-dump (every feature in a row, no decision support), hidden-recommendation (biased comparison pretending to be neutral), and honest-comparison-with-guidance (genuine comparison plus opinionated recommendation) patterns. Triggers on comparison tool, plan compare, product compare, alternative compare, vs page, decision support tool. Also triggers when conversion through comparison stages is poor, when users are abandoning at the comparison step, or when a comparison tool is being scoped for the first time.
Content distribution as a discipline. Owned channels (newsletter, blog, social), earned channels (PR, syndication, mentions), paid channels (boosted posts, syndication networks), and the channel-fit decisions that distinguish strategic distribution from spam-everywhere. Audience-channel matching, content-channel matching, distribution cadence. Triggers on content distribution, channel strategy for content, owned earned paid channels, content amplification, content promotion, audience-channel matching, content-channel matching, distribution cadence, syndication strategy, organic distribution. Also triggers when content is publishing but reach is low, when the team is distributing on every channel without strategy, or when the content program needs a distribution discipline rather than just publication.
Master the art of calls-to-action that convert. Direct CTAs, transitional CTAs, button copy, and microcopy that turns readers into customers. Use when: Writing button text for landing pages and emails; Creating CTAs for different stages of awareness; Designing click-worthy microcopy; A/B testing CTA variations; Building email sequences with graduated CTAs
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.