Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Select and create the perfect AI voice for your content using ElevenLabs, Qwen3-TTS, and other platforms—matching voice characteristics to brand personality and audience. Use when: Choosing an AI voice for video narration; Creating a consistent brand voice across content; Cloning a voice for scalable production; Comparing voice synthesis platforms; Designing voice characteristics by description
Create and localize App Store in-app events, upload event media, and submit or recover event review submissions with asc. Use when managing in-app events, event card or details page assets, or event-specific submission errors.
Plan and create Google Ads campaigns and report on existing accounts via Hyper MCP. Use when the user wants to launch Search, Display, Performance Max, Video, Demand Gen, Shopping, or App campaigns; build Google Ads reports or dashboards; diagnose conversion tracking; or mentions Google Ads, AdWords, search ads, display ads, Performance Max, PMax, PPC, Google campaigns, search term reports, budget analysis, conversion funnels, negative keywords, or manager accounts (MCC).
Turn repeatable outputs of a one-person company into compounding assets. Use when Codex needs to explain asset-compounding concepts, verify prerequisite outputs, ask one question at a time, present multiple assetization priorities, and write user-confirmed outputs into `opc-doc/`.
Audit and repair freshness and temporal signals on a page — reconcile visible publish/update dates with schema datePublished/dateModified, flag staleness against topic volatility, and inject an honest dateModified. Module M13. Feeds both the Search SEO and AI Visibility scores
Audit and generate answer-extractable content — verify each question heading is followed by a ~40–60 word direct answer, passages are self-contained (~134–167 words, with no unresolved anaphora), and lists, tables, definitions, and TL;DR blocks exist; draft answer-block and summary rewrites for the user to accept. Module M11. Feeds the AI Visibility score
Audit and fix image and media accessibility for a page — detect missing, empty, duplicated, or keyword-stuffed alt text; check alt quality and length, missing width/height (CLS), legacy formats, and absent VideoObject schema; generate contextual alt text and dimensions. Module M9. Feeds both the Search SEO and AI Visibility scores
Know the metrics that matter at each stage and what investors actually look for. Master the A16Z and YC frameworks for measuring startup progress. Use when: **Fundraising prep** to know which metrics to highlight; **Board meetings** to report on the right KPIs; **Strategic planning** to set goals that matter; **Product decisions** to understand what to optimize; **Diagnosing problems** to find what's broken
Posts content to WeChat Official Account (微信公众号) via API or Chrome CDP. Supports article posting (文章) with HTML, markdown, or plain text input, and image-text posting (贴图, formerly 图文) with multiple images. Markdown article workflows default to converting ordinary external links into bottom citations for WeChat-friendly output. Use when user mentions "发布公众号", "post to wechat", "微信公众号", or "贴图/图文/文章".
The craft of creating and maintaining cohesive brand identity systems. Branding translates brand strategy into tangible visual and verbal identity—logos, color systems, typography, imagery, and voice guidelines that work together to make a brand recognizable and memorable. This skill covers logo design, visual identity systems, brand guidelines, naming, verbal identity, and brand application across touchpoints. Great branding is invisible when done right—it feels inevitable, as if the brand couldn't have looked any other way. Use when "logo, branding, brand identity, brand guidelines, visual identity, color palette, typography, brand book, naming, rebrand, brand refresh, brand system, branding, identity, logo, visual-design, guidelines, naming, typography, color" mentioned.
Understand why customers really buy by uncovering the “job” they're hiring your product to do Use when: **Understanding customer motivation** beyond demographics and feature requests; **Finding product-market fit** by identifying the real progress customers seek; **Discovering why customers switch** (or don't) between solutions; **Identifying true competition** that isn't obvious from industry categories; **Creating marketing messages** that resonate with real customer struggles
Audit and generate entity & knowledge-graph linkage for a page — verify sameAs identity links (Wikidata/Wikipedia/LinkedIn/Crunchbase/official profiles) on Organization/Person, check NAP/entity consistency for local, confirm a defined primary entity, and measure entity density, then propose ready-to-inject sameAs/about/mentions references. Module M6. Feeds the AI Visibility score.
Audit fact density and sourcing on a page — measure statistic/number density per passage, detect proprietary/original data, count outbound citations to authoritative sources, and flag claims made without a supporting stat or source. Module M12. Feeds the AI Visibility score. Advisory-only; never fabricates statistics or sources.
Audit and propose fixes for a page's heading hierarchy and semantic outline — verify exactly one H1, logical H2-H6 nesting with no skipped levels, descriptive heading text, and HTML5 landmarks (article/section/nav/main/footer) — so the document outline is extractable. Module M7c. Feeds the Search SEO score (clean headings also support AI answer-block extraction, which is scored separately under M11).
Compute the two never-blended 0-100 scores (Search SEO and AI Visibility / GEO-AEO) from a set of findings, with severity-weighted category values, dynamic re-normalization of conditional modules, severity gating, and letter bands. Used by seo-orchestrator and the `score` command.
Classify a website as ecommerce, local-business, blog-publisher, saas, docs, or generic (multiple may apply), and report detected locales, from the persisted PageSnapshot plus the platform detector's vertical hints. Used by seo-orchestrator to decide which conditional modules to run and how to reweight the scores.
Capture authentic customer testimonials through guided self-recording workflows, from outreach and briefing to recording and publishing. Use when: Building social proof for marketing campaigns; Creating customer success stories; Gathering testimonials for website and ads; Producing case study videos; Collecting user-generated content
Design and generate AI voices for your videos using ElevenLabs or Qwen3-TTS, with voice cloning, description-based design, and lip-sync. Use when: **Creating a brand voice** — define the vocal tone for a campaign; **Cloning an existing voice** — reproduce a voice with permission; **Designing an original voice** — create a voice from a description; **Multiple characters** — manage several voices in one video; **AI video lip-sync** — synchronize voices…
Posts content to Weibo (微博). Supports regular posts with text, images, and videos, as well as headline articles (头条文章) with Markdown input via Chrome CDP. Use when the user asks to “post to Weibo”, “发微博”, “发布微博”, “publish to Weibo”, “share on Weibo”, “写微博”, or “微博头条文章”.
Posts content and articles to X (Twitter). Supports regular posts with images or videos and X Articles (long-form Markdown). In Codex, honor explicit requests for the Codex Chrome plugin/@chrome by using the Chrome Extension workflow; otherwise use Chrome Computer Use when available and fall back to real Chrome CDP scripts only when allowed. Use when the user asks to “post to X,” “tweet,” “publish to Twitter,” or “share on X.”
Generates infographic image card series with 12 visual styles, 8 layouts, and 3 color palettes. Breaks content into 1-10 cartoon-style image cards optimized for social media engagement. Use when user mentions "小红书图片", "小红书种草", "小绿书", "微信图文", "微信贴图", "image cards", "图片卡片", baoyu-xhs-images, or wants social media infographic series.
Become the Category King by creating new markets instead of competing in existing ones Use when: **Launching a company or product** that doesn't fit cleanly into existing categories; **Stuck in commodity competition** where you're compared feature-to-feature with competitors; **Redefining your market position** when \"better\" isn't working as a strategy; **Planning a major market announcement** or product launch; **Escaping price pressure** by creating net new demand instead of fighting for ex...
Shoot software UI like a film. A sequence of hero shots, each a steep, oblique, extreme close-up of the interface floating on a stage (a black void for dark products, a high-key studio for light ones), with a razor-thin focal plane, a slow motivated camera drift, and UI that acts on its own, hard-cut on the action, ending on one line of copy and a still logo. It also shoots stills, the same look frozen into single photographs. Use when asked for a launch video, product film, feature trailer, teaser, promo clip, hero shot, or any "cinematic" footage of an app, UI, or website, and also for a hero image, key visual, product photo, poster frame, launch-post image, Open Graph or social card, or any "cinematic" still of a UI. This skill covers camera, framing, light, and edit. It is stack-agnostic.
Use this skill when an agent needs to log in to Douyin, validate cookies, upload videos, or publish image-and-text posts using the installed `sau` CLI. For environments with `social-auto-upload` installed and the `sau` command available. Prefer this skill for a stable, command-based Douyin workflow rather than reading the uploader source code first.
Design hypothesis-driven experiments and A/B tests with proper methodology. Use when asked to design an A/B test, validate a hypothesis, plan an experiment, or set up a test for a product change. Covers hypothesis writing, sample size, and common mistakes.
Define product metrics with a North Star, input/output tree, and counter-metrics. Use when asked to define metrics, set up measurement, choose KPIs, pick a north star metric, or build a metrics framework. Prevents vanity metrics and gaming.
Validate that the problem you want to solve is real, painful, and worth solving before building anything. Master Cindy Alvarez's structured approach to problem discovery interviews. Use when: **Before solution interviews** to confirm the problem exists; **Early customer discovery** to understand the problem space; **Pivoting** to find new problems worth solving; **Market expansion** to understand problems in new segments; **Feature prioritization** to validate which problems matter most
Automate Qwoted (HARO-style PR platform) end-to-end and earn high-DR backlinks at scale: log in, set up the user's "expert" Source persona (bio + employer + contacts), search the Algolia-backed opportunity index, RESEARCH and BUILD a sourced statistics page on the user's topic (the linkable asset journalists love to cite), draft pitches as the user that link to that page, and submit them to journalists. Use this skill whenever the user asks for "PR opportunities", "Qwoted opportunities", "press mentions", "journalist requests", "HARO replies", "media pitches", "podcast guesting", "expert quotes", "stats page for SEO", "research page for journalists", or "backlinks from journalists".
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.