Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Unified skill for content strategy and marketing content strategy: content pillars, editorial calendars, keyword research by buyer stage, positioning, messaging hierarchy, trust-building, GEO/AI search optimization, and ROI measurement. Also handles content briefs, SEO briefs, content outlines for writers, on-page SEO optimization, meta descriptions, title tags, keyword density, content research, source discovery, expert sourcing, and information gathering. Use when planning content strategy, creating content briefs for writers, optimizing existing content for SEO, researching topics and sources, or managing editorial operations. Triggers: content strategy, marketing content strategy, content marketing strategy, content planning, editorial calendar, content pillars, messaging hierarchy, content brief, SEO brief, content outline, keyword research, buyer journey content, GEO optimization, AI search optimization, content ROI, content operations, content roadmap, brand messaging, positioning
Google Tag Manager expertise. Audit GTM containers, design tag and trigger architecture, debug firing issues, implement consent mode v2, and advise on server-side tagging. Use when the user asks about GTM, tag management, container audits, consent mode, server-side tagging, or tracking implementation.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' or 'ideas to grow.' This skill provides 139 proven marketing approaches organized by category.
When the user wants to create AI-generated ad creative, test performance creative, manage creative fatigue, or optimize paid media with AI tools. Also use when the user mentions “ad creative,” “performance creative,” “creative testing,” “creative fatigue,” “Meta ads,” “Google ads,” “TikTok ads,” “AI ads,” “ad budget,” “ROAS,” “Advantage+,” or “Performance Max.” This skill covers AI-powered paid creative from generation through performance optimization. Do NOT use for technical implementation, code review, or software architecture.
Audit websites for Google AdSense application readiness and ad-serving compliance. Use when checking whether a site is likely to satisfy AdSense eligibility, site ownership, content quality, navigation, crawler access, ads.txt, privacy disclosure, Google Publisher Policies, AdSense Program policies, or when the user asks if a site can apply for AdSense, pass AdSense review, show ads, or fix AdSense rejection/site-not-ready issues.
Build a panel of your real buyer personas (from a deep scan of any tools you allow it to connect to) and have them debate any decision you bring — a marketing launch, a price increase, a new product, a positioning change, a feature cut. Returns a structured debate, the strongest objections, and a clear recommendation. Use when you want your actual customers in the room before you commit.
Search for job postings across LinkedIn and Indeed. Use when users want to find open roles, monitor hiring signals, identify companies hiring for specific positions, or research competitor hiring activity. Returns job title, company, location, salary, description, seniority level, and direct apply URLs. No login or cookies required.
Generate professional storyboard image prompts compatible with diffusion models (FLUX/SDXL/Gemini). Validate quality, then split them into separate files, or directly generate Gemini prompt templates with product descriptions. Use when the user says "生成分镜提示词"（generate storyboard prompts）, "校验分镜"（validate storyboard）, "拆分镜"（split storyboard）, "分镜"（storyboard）, "分镜图"（storyboard images）, or mentions video storyboards, shot prompts, or product storyboard templates.
Generate a complete multichannel outbound campaign — a full sequence of LinkedIn and email messages — from a natural-language brief. Use whenever the user wants to write an outreach campaign, create a prospecting sequence, draft a multichannel sequence, write cold emails and LinkedIn messages, build a social-selling, employee-advocacy or cold-outbound campaign, or rewrite an existing campaign. Triggers on: 'write me a campaign', 'build a sequence', 'multichannel campaign', 'cold outbound sequence', 'social selling', 'employee advocacy', 'post engagers outreach', 'webinar follow-up', 'LinkedIn + email sequence'. Produces 3 angle options, then the full sequence with every message ready to copy, calibrated to the campaign type and channel mix, and self-checked against copywriting quality standards. For SDR, BDR, RevOps, Growth, Head of Sales/Marketing and founders running outbound. Maintained by La Growth Machine.
Publish an Olares app that already runs locally to a public Olares Market listing — release targets, factual Manifest copy and localization, market-ready metadata/architectures, listing assets, the beclab/apps PR and GitBot lifecycle, and paid listings. Use for submitting, distributing, 上架, writing or translating Market app descriptions, opening a beclab/apps PR, generating an app icon or screenshots, or selling an app; not for browsing `market list` or managing installed apps.
Simulate a panel of your real prospects and buyers to pressure-test sales and marketing before it goes out — cold emails, pitch decks, landing pages, pricing pages, demo scripts, proposals. Each simulated prospect reacts in character, raises the objection they'd actually raise, and tells you whether they'd reply, book, or ghost. Use to de-risk outbound and messaging without burning real leads.
Use when the user wants to build video-first cold outreach, create personalized videos at scale, implement async selling, or use AI demo generation for prospecting. Also use when the user mentions “video outreach,” “personalized video,” “video prospecting,” “Tavus,” “Sendspark,” “HeyGen,” “video email,” “async selling,” “video demo,” or “made this for you.” This skill covers video-first outreach systems from personalization through conversion optimization. Do not use for technical implementation, code review, or software architecture.
Comprehensive analytics audit of a website codebase to identify trackable elements and assess analytics readiness. Use when users want to “audit my analytics,” “scan for trackable elements,” “find what I can track,” “analyze my website for tracking opportunities,” or before implementing GTM tracking. Scans HTML/JSX/TSX/Vue for all clickable elements (buttons, links, forms, etc.), identifies existing tracking code, evaluates DOM structure for analytics, and provides recommendations. Acts as a senior frontend engineer with GA4 expertise
Use when the user wants text to sound more human, says writing sounds "too AI" or "too ChatGPT," asks to humanize or rewrite a draft to feel natural, or shares content wanting it to feel authentic and less robotic. Also applies to LinkedIn posts, blog drafts, or emails where the user wants a more genuine voice.
Deep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library. Read-only by default. Use when you need to define or refresh your ICP, build buyer personas from real data instead of guesses, or generate the persona inputs that the customer-panel-of-experts and prospect-panel-simulator skills consume.
Market analysis service | Market Analysis Service. Enterprise market trend analysis | Enterprise market trend analysis. Competitor analysis | Competitor analysis. User behavior insights | User behavior insights. Triggers: market analysis, competitor analysis, market analysis, trends.
Plan and manage OpenAI Ads (ChatGPT ads) campaigns end-to-end via the Hyper MCP — API-key auth, account discovery, geo targeting, image upload, chat_card and product-feed creatives, custom audiences, conversion tracking, status flow, and insights, with integer-micros money values. Use when the user wants to launch OpenAI ads, ChatGPT ads, chat card ads, manage OpenAI ad groups or audiences, or pull OpenAI Ads insights.
Structurally analyze competitors across strategy, features, experience, and growth, and identify takeaways, what not to copy, and differentiation opportunities. Use this Skill when users ask for competitor analysis, competitor breakdowns, comparisons, benchmarking, differentiation advice, or systematic analysis of a competitor list. Also applies when users upload competitor screenshots, links, or experience reports for structured analysis; ask to compare their product with competitors; or seek differentiation opportunities. Not for writing requirements documents (use pm-prd-writer), prioritization alone (use pm-prioritization-engine), or user research design alone (use pm-survey-designer).
Respond to an Upwork "Invitation to Interview" fast and well. Use when the user pastes a job invitation they received on Upwork and wants to accept it, decline it, or decline it while referring another freelancer. Triggers include "got an Upwork invite", "decline this invitation", "reply to this invite", "client invited me", "should I take this invitation". Drafts the reply; helps triage borderline invitations first. Companion to upwork-proposal-writer (which handles the full proposal after an accept).
Use when the user wants to post a daily X/Twitter tweet inspired by one of their recently-published 微信公众号 articles. Picks the newest article that hasn't been tweeted yet, drafts 3 tweet candidates from it (different angles — quote / metaphor / one-liner), posts the chosen one via xurl, records to history. Triggers — "每天发一个 tweet", "从文章里发推", "今天的 tweet", "/wjs-tweeting-from-articles"
Plan, write, and publish for YouTube and YouTube Shorts. Use when the user wants high-CTR video titles, an SEO description with chapters and links, a first-30-seconds retention script (or a 3-second Shorts hook), a designer-ready thumbnail brief, a community-tab post or poll, or a weekly upload plan. The user supplies the video; the skills produce the title, description, hook, and thumbnail brief, then on approval upload and schedule via the Publora API.
Extract and analyze competitor advertising from public ad libraries (Facebook Ad Library, Google Ads Transparency Center, TikTok, LinkedIn). Identifies messaging patterns, creative formats, pain points targeted, and positioning gaps. Use for competitive intelligence, campaign planning, and creative inspiration.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Enrich contact and company data using x402-protected APIs at stableenrich.dev. Superior to generic web search for structured business data. USE FOR: - Enriching person profiles by email, LinkedIn URL, or name - Enriching companies by domain - Finding contact details (email, phone) with confidence scores - Resolving person identity and enriching consumer profiles (Minerva) - Searching for people or companies by criteria - Verifying email deliverability before outreach TRIGGERS: - "enrich", "lookup", "find info about", "research" - "who is [person]", "company profile for", "tell me about" - "find contact for", "get LinkedIn for", "get email for" - "employee at", "works at", "company details" - "verify email", "check email", "is this email valid"
Generates 9 consistent multi-angle fashion-editorial portraits from a single reference image, with locked identity (face/skin/eyes), preserved hairstyle structure, faithful outfit/accessories, and a unified photography style across all frames. Use when the user says "multi-angle", "multi-angle shots", "九连拍", "多角度九连拍", "9-angle portraits", "fashion lookbook", "model consistency series", "consistent portraits from one photo", "generate 9 angles of this model", or "e-commerce model multi-angle pack". Part of the product-shots ecosystem for cross-border e-commerce apparel and accessory listings.
Convert content between platforms (blog to Twitter thread, article to LinkedIn post, etc.). Optimize for each platform's format, tone, and best practices. Use when user wants to adapt content for different social media platforms.
Use this skill when users need to define their ideal customer profile, identify target personas, map buying centers, or understand who they're selling to. Activates for "who is my customer," "define ICP," "target audience," or persona questions
Package one video/script/transcript into a complete publish kit: cover titles, platform titles, per-platform tags, description, and creative cover art direction with pre-review before image generation. Covers Xiaohongshu, Douyin, WeChat Channels (视频号), Bilibili, and YouTube. Use when the user asks for video cover design, 封面包装, 视频包装, 发布文案, 标题公式, 封面标题, platform tags for a video, or says '给这期视频做封面/标题/描述/标签'. Keywords: video cover, thumbnail title, publish kit, self-media packaging, 小红书封面, 抖音封面, B站封面.
Twitter/X account analytics, viral patterns, VIP follower discovery, tweet drafting. Use when analyzing a creator's reach, finding hidden-gem followers, or drafting tweets in someone's style (e.g. score @vitalik, draft tweet on AI).
Build Google Ads campaign structures with keyword research, ad copy, audience targeting, and budget allocation. Use when planning paid search campaigns, setting up Google Ads for the first time, or restructuring underperforming ad accounts. Supports B2B and B2C.
When the user wants to build a partner program, launch an affiliate program, design integration partnerships, or create distribution partnerships. Also use when the user mentions 'partnerships,' 'affiliate program,' 'referral program,' 'partner ecosystem,' 'integration partner,' 'reseller,' 'co-marketing,' 'PartnerStack,' or 'revenue share.' This skill covers partner and affiliate program design from recruitment through performance optimization. Do NOT use for technical implementation, code review, or software architecture.
Run a go-to-market war room for a launch, repositioning, price change, or new product. Convenes opposing expert and customer-persona viewpoints to debate the plan, surfaces the risks that kill launches, and returns a go/no-go call plus a phased rollout plan with owners, sequencing, and kill criteria. Use before any launch you can't easily walk back.
Designs high-performing ad creatives across Instagram, Facebook, TikTok, LinkedIn, Google (Display / Demand Gen), YouTube, Pinterest, and X/Twitter — locking platform dimensions, safe zones, text overlay policy, character limits, industry visual DNA, ad objective hierarchy, composition patterns, CTA strategy, and prompt sanitation. Use when the user says "create an ad", "design an ad creative", "make an ad", "广告创意", "帮我做个广告图", "Instagram ad", "TikTok ad", "Facebook ad", "Google Display ad", "LinkedIn ad", "YouTube ad", "Pinterest ad", "promotional image", "campaign creative", "ad banner", "投放图", or any platform-specific ad request. Routed from `product-shots` when `asset_type == "ad"` or `is_promotion == True`.
Designs social-platform-native visuals (Feed, Story, Reel, Carousel formats) for Instagram, TikTok, Facebook, Pinterest, RedNote, LinkedIn, X/Twitter and other social platforms — with platform-correct dimensions, safe zones, industry visual DNA, engagement hooks, and cross-slide consistency. Use when the user says "social post", "Instagram post", "IG post", "TikTok post", "Facebook post", "Pinterest pin", "social carousel", "feed post", "story post", "make a post", "design a social visual", "社媒帖", "做一个社媒图", or any underspecified social-media visual request. Routed from `product-shots` for the organic-social branch (non-ad).
Sales strategy expertise for sales methodologies (MEDDIC, SPIN, Challenger), sales forecasting, account management, pipeline management, sales enablement, and revenue operations. Use when building sales processes, qualifying deals, managing pipelines, or improving close rates.
Create high-performing thumbnails and cover images optimized for click-through rate. Use when asked to create a thumbnail, design a cover image, generate a YouTube thumbnail, or when the user mentions "thumbnail", "cover image", "CTR", or needs a visual asset for video or course content.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.