Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use when the user wants Google Trends trend data through Frevana, including keyword interest over time, regional trend data, related queries, category-specific trends, country-specific trends, Google property filtering, language selection, date ranges, or timezone-aware trend results. Use this whenever the user asks to query Google Trends, compare trend interest, check search trend demand, or requests the Frevana endpoint.
Draft a reply to one LinkedIn comment from its URL, or sweep a whole thread from just the post URL and draft a reply to every comment worth answering, in one batch. Use for replying to a comment, following an author reply, or clearing all comments on a post. Resolves the correct parentComment (LinkedIn flattens threads to 2 levels), filters low-value comments before a sweep, and posts via Publora on approval. Not for top-level comments (use linkedin-comment-drafter).
Research-obsessed strategist for webinar discovery. Use for webinar research, hook generation, topic validation, angle finding, audience analysis, content discovery, competitive landscape. Triggers: 'webinar research', 'find angle', 'webinar hook', 'topic research', 'discovery phase'.
Create comprehensive design systems, brand identities, and UI component libraries. Use when the user says "create design system", "build brand identity", "design UI components", "generate design tokens", "create figma specs", "review my design", "analyze design trends", "audit accessibility", "convert design to code", or "create presentation deck". Covers 10 specialized roles from system architecture to executive presentations.
Generate on-brand marketing images via Codex's built-in image_generation tool. Trigger when user asks to: (a) create marketing assets (ad / logo / slide / product-mockup / scene / lighting-transform / LinkedIn-or-social carousel) for a specific brand, (b) extract or build a brand profile (DESIGN.md) from URL / Tailwind config / tokens.json / Figma Variables / CSS custom props / description / existing brand asset, (c) maintain on-brand consistency across multiple image jobs for the same brand. Do NOT trigger for: UI code generation, frontend reference imagery (use imagegen-frontend-web instead), video generation, or general image editing without brand context. RUNTIME: Requires OpenAI `image_generation` tool (gpt-image-2 via Responses API). Native to Codex (CLI / App / web). Claude Code users need an MCP server that exposes image generation. If the tool is unavailable, this skill HARD-STOPS with remediation guidance — it does NOT fall back to HTML/CSS/Canvas rendering.
Use when planning a new article. The agent Googles the keyword, reads the top 10 results, classifies intent, maps the content gap, and produces a writer-ready brief with structure, outline, and on-page artifacts. No keyword tool required.
Audits any developer documentation site across 33 checks in 7 categories and produces a scored report (out of 100) with Pass / Warn / Fail status per check. Use this skill whenever a user provides a docs URL and asks to audit it, review it, score it, check its quality, or evaluate it for AI discoverability, SEO, structure, content, or completeness. Also trigger when the user says "run a docs audit", "audit these docs", "check this documentation", "how good are the docs for X", or pastes a docs URL with any evaluative intent. Always use this skill — do not attempt a freeform docs review without following this structured workflow.
When the user wants to define GTM metrics, build a metrics dashboard, measure pipeline efficiency, or track AI product performance. Also use when the user mentions 'GTM metrics,' 'revenue latency,' 'pipeline metrics,' 'TTFV,' 'time-to-first-value,' 'data health,' 'attribution,' 'conversion rate,' 'CAC,' 'LTV,' 'NRR,' 'GTM dashboard,' 'magic number,' 'pipeline velocity,' or 'funnel metrics.' This skill covers GTM measurement from metric selection through dashboard design, including AI-specific cost metrics, attribution models, and weekly review cadences.
Draft a LinkedIn comment on someone else's post from its URL, or reshare (repost) it to your feed with optional commentary. Use when the user pastes a post URL and asks to comment, engage, be first commenter, or repost with their thoughts. Produces 1-3 variants in the user's voice, picks a reaction, and publishes via Publora on approval. Not for replying to existing comments (use linkedin-reply-handler).
Marketing Mode combines 23 comprehensive marketing skills covering strategy, psychology, content, SEO, conversion optimization, and paid growth. Use when users need marketing strategy, copywriting, SEO help, conversion optimization, paid advertising, or any marketing tactic.
Deep market analysis that downloads an entire industry into your brain. Searches forums, Reddit, industry sites, events, and platforms to uncover pain points, language, opportunities, and the perfect software solution to sell them.
When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' or wants to avoid repeating foundational information across marketing tasks. Creates `.claude/product-marketing-context.md` that other marketing skills reference.
When the user wants to choose between PLG and sales-led, design a sales motion, optimize time-to-first-value, or build a value-before-purchase experience. Also use when the user mentions 'PLG,' 'product-led growth,' 'sales-led,' 'sales motion,' 'free trial,' 'freemium,' 'self-serve,' 'demo-first,' 'time-to-first-value,' 'TTFV,' or 'agent-led sales.' This skill covers sales motion selection, value delivery design, and go-to-market motion architecture.
Generate scroll-stopping viral hook video prompts for Seedance 2.0 on Higgsfield. Use whenever the user wants viral content, TikTok hooks, Instagram Reels openers, YouTube Shorts, attention-grabbing video, scroll-stopper, pattern interrupt, or any short-form video designed to maximize retention and views. Triggers on any mention of viral, hook, scroll-stop, retention, views, engagement, short-form, TikTok, Reels, Shorts.
Plan and execute technical product launches for developer tools, APIs, and technical products. Use this skill when technical PMMs need to "plan a launch", "create a launch strategy", "coordinate a product release", or "prepare for GA/beta launch".
Use when the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions “A/B test,” “split test,” “experiment,” “test this change,” “variant copy,” “multivariate test,” “hypothesis,” “should I test this,” “which version is better,” “test two versions,” “statistical significance,” “how long should I run this test,” “growth experiments,” “experiment velocity,” “experiment backlog,” “ICE score,” “experimentation program,” or “experiment playbook.” Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
The systematic orchestration of AI-powered marketing workflows that combine content generation, approval processes, multi-channel distribution, and quality gates into cohesive automation systems. This skill integrates AI generation tools (Jasper, Claude, GPT) with automation platforms (Zapier, Make, n8n) and marketing systems to build scalable content pipelines. It focuses on maintaining brand consistency, implementing rigorous quality gates, and balancing automation with strategic human oversight. Key capabilities include designing parallel approval flows, monitoring costs, and architecting "invisible" automation that enhances productivity without sacrificing quality. Use when "AI workflow, automate content, content automation, workflow automation, AI pipeline, automated marketing, content distribution automation, approval workflow, scale content production, AI orchestration, automation, workflow, ai-orchestration, content-pipeline, approval-workflow, multi-channel, quality-gates, cost-control" are mentioned.
Counts and compares blog posts across a target and competitors, audits content freshness via sitemap lastmod dates, and maps competitor organic keywords (US, non-branded, informational) against the target to surface ranking gaps. Use when asked to compare blog counts, content volume, publishing cadence, content freshness, keyword mapping, keyword gap analysis, or competitor keyword reports — e.g. \"how many blog posts does X have vs Y\", \"how fresh is content on X\", \"where does [target] rank for [competitor] keywords\", \"keyword gap between X and Y\". Works from company names alone. Always use for blog comparison, freshness audits, and keyword mapping tasks.
Conducts market, competitive, domain, and technical research using live web sources, producing a cited research-report.md to inform BMAD planning decisions. Use when the user says: - "research [topic/market/technology]" - "competitive analysis" or "who are the competitors" - "market size" or "market landscape" - "technical research" or "evaluate [technology/framework]" - "domain research" or "industry analysis" - "what does the market look like" - "find out about [technology/space]" - "I need research before we plan" - "gather information on [topic]" Supports three modes: Create (new research), Update (refresh existing report with new sources), Validate (cross-check claims in an existing report against live sources). Output lands in bmad-output/ as a cited research-report.md ready for downstream planning skills (business-analyst, product-manager, system-architect).
When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this copy,' 'review my copy,' 'copy feedback,' 'proofread,' 'polish this,' 'make this better,' or 'copy sweep.' This skill provides a systematic approach to editing marketing copy through multiple focused passes.
When the user wants to reduce churn, build expansion revenue, automate customer success, or optimize net revenue retention. Also use when the user mentions 'churn,' 'retention,' 'expansion revenue,' 'upsell,' 'NRR,' 'net revenue retention,' 'customer success,' 'land and expand,' 'closed-lost,' or 'renewal.' This skill covers expansion and retention systems from usage triggers through automated customer success.
Optimize content for AI search engines (ChatGPT, Perplexity, Claude, Gemini) and featured snippets. Covers Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), E-E-A-T signals, and content structuring for maximum AI citation probability. Use when optimizing content for AI visibility or auditing AI search readiness.
Use when planning to rank for a specific keyword. The agent Googles it, reads the top 10, classifies intent, reads the top 3 competitor pages, and produces a 90-day ranking plan with intent, SERP analysis, and content recommendations.
Use this skill when users need help with pricing strategy, feel they're undercharging, want to raise prices confidently, or need to position offerings as premium. Activates for pricing questions, value-based pricing, competitor pricing analysis, or pricing confidence issues.
Use when planning, funding, scoping, or synthesizing enterprise research across workstreams — clinical study design, R&D program finance, market sizing/surveys, or product/user research. Triggers on "design this clinical study", "what sample size", "R&D budget", "burn rate", "capitalize or expense", "TAM SAM SOM", "market sizing", "survey design", "segment the market", "plan user interviews", "usability test", "synthesize research insights". Forks context to route to one of four Research-Operations sub-skills (clinical-research, research-finance, market-research, product-research) and returns a digest. Distinct from ra-qm-team (regulatory submission), finance (corporate close/valuation), research/grants (funding discovery), product-team (persona/journey/live experiments), and marketing-skill (campaign analytics).
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.