Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Cold email and outreach sequence design with personalization, deliverability optimization, follow-up cadence, and compliance (CAN-SPAM/GDPR). Use when the user asks about cold email, outreach sequences, email prospecting, cold outreach, or email deliverability for outbound.
When the user wants to build, grow, or improve a developer community on Discord, Slack, or forums. Trigger phrases include "developer community," "Discord server," "Slack community," "community strategy," "community engagement," "community moderation," "community growth," or "community management."
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
Check ad copy, landing pages, VSLs, and emails for platform compliance issues — Meta/Facebook, Google, TikTok, YouTube, and ClickBank. Use this skill whenever the user asks to check compliance, run a compliance audit, review copy for platform policy violations, check if copy will get banned or flagged, audit for Meta/Facebook ad policy, or scan for trigger words. Also trigger for 'is this compliant', 'will this get rejected', 'check for banned words', 'platform policy check', or any task involving reviewing direct response copy against advertising platform rules.
Detect whether a short-video verbatim script violates the community guidelines of Douyin, Xiaohongshu, or WeShip Channels; identify violation risk points; provide a tiered risk report and concrete revision suggestions. Trigger words: "content compliance check", "verbatim script check", "risk check", "short-video compliance", "platform guideline check"
End-to-end content creation pipeline from research through editorial review to social distribution. Orchestrates a 3-stage workflow: research, draft/edit, and distribute. Supports blog posts, LinkedIn, Twitter threads, newsletters, and essays.
Prospects companies across developer-focused tech verticals for developer marketing agency outreach. Use this skill whenever a user provides a vertical (e.g. AI Agentic, IAC, DevTools, Observability, DevOps, FinOps, AI/SDLC, AI Orchestration, or any other tech vertical) and wants a list of prospect companies to target. Also trigger when the user says "prospect for", "find companies in", "give me leads for", "build a prospect list", or provides a vertical name alongside funding stage and headcount filters. Always use this skill — never attempt prospecting without following this structured workflow. The skill finds exact-fit companies only (never adjacent), maps a real outreach signal and email pain point for each, sources every data point with a URL, and outputs a unified nine-column table: Company, URL, LinkedIn, Headcount, Signal, Signal Sources, Geography, Pain Point, Pain Point Sources.
Getting listed on developer tool directories, awesome lists, and curated resources. Covers which directories matter for developer tools, submission best practices, contributing to awesome-lists on GitHub, maintaining listings over time, and tracking referral traffic. Use when asked about: - Developer tool directories - Awesome list submissions - Getting listed on dev resources - Directory submission strategy - Curated list contributions - Tool discovery platforms
Lead generation strategies for developer audiences using free tools, code generators, and ungated resources. Covers tool ideas that attract developers, build vs buy decisions for lead gen tools, ungated vs gated content tradeoffs, conversion without forms, and measuring attribution. Use when asked about: - Developer lead generation - Free tools for marketing - Ungated content strategy - Developer conversion tactics - Code generator marketing - Attribution for developer tools
When the user wants to plan a discovery call, build discovery questions, qualify a lead, or prep for a first call with a prospect. Also use when the user says 'prep for a discovery call,' 'write discovery questions,' 'help me qualify this deal,' 'qualify a lead,' 'first call with a prospect,' 'initial meeting.' For deep buyer research before the call, see buyer-persona. For post-call analysis, see call-debrief.
Real-time Douyin hot topics across the platform, for content creators, operations, e-commerce and marketing teams when users want to know what is trending on Douyin right now; generates real-time hot topics, current hot list content and topics worth following up on immediately from the input material.
When the user wants to identify or fix keyword cannibalization in Google Ads — where multiple campaigns or ad groups are competing against each other in the same auction. Triggers on 'keyword cannibalization', 'campaigns competing with each other', 'duplicate keywords', 'keyword overlap', 'internal competition', 'same keyword in multiple campaigns', 'cannibalization check', 'campaign conflict', 'which campaign wins the auction', 'overlapping match types', or 'cross-campaign negatives'. For general negative keyword strategy see google-ads-negative-keywords.
You launched an ambassador program. 3 applications. One ghosted after week 2. Should you lower the bar? Offer more perks? Spam influencers? This gives you the complete community & ambassador operations SOP — from pre-launch checklist to recruitment to tiered management to retention to governance. Built from Notion (20M users, real ambassador interviews), AFFiNE (60K stars), Asana, and ClickUp programs. By @WeiYipei. What's inside: • Pre-launch readiness checklist (6 conditions that must be true before starting) • 6-step community setup SOP (platform selection → rules → admin standards → monitoring → wiki → metrics) • Ambassador recruitment system (A+B qualification, application form design, scoring rubric) • 4-tier progression system (Bronze → Silver → Gold → Platinum with point thresholds) • 5-pillar incentive framework (Product quality → Beta access → Founder access → KOL path → Full engagement) • Churn early-warning system + retention playbook • Event operations SOP (6 event types × full lifecycle) • Health metrics dashboard (6 core KPIs + 5 ambassador-specific indicators) • Governance & risk control (behavior code, escalation matrix) • Real templates: recruitment post, welcome email, annual calendar Triggers: "ambassador program" | "community building" | "community management" | "DevRel" | "developer relations" | "community growth" | "大使计划" | "社区运营" | "社区搭建" | "コミュニティ運営" | "アンバサダー" | "커뮤니티 운영" | "앰배서더" | "open source community" | "user retention"
Lead sources by use case with a data workspace delivery-ready templates - Apollo, LinkedIn Sales Navigator, a data workspace, Ocean.io, Openmart, and Local Directories. Use when choosing lead sources, building prospecting workflows, or setting up data enrichment.
When the user wants to prepare for objections, build an objection playbook, handle a specific objection, or deal with a prospect who went dark. Also use when the user says 'how do I handle this objection,' 'they said it's too expensive,' 'build me an objection playbook,' 'prospect went dark,' 'they ghosted me,' 'they said they'll think about it.' For competitive objections, see competitive-intel. For negotiation-stage pushback, see negotiation.
Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.
Win #1 Product of the Day on Product Hunt. Completely reverse-engineered from 30x daily winner and 3x weekly winner campaigns — ranking algorithm decoded, launch timing optimized, hunter selection guide, community engagement approach, and post-launch momentum playbook. Use this if you're: (1) already read PH launch guides but still can't break into Top 5 and need algorithm-level deep optimization, (2) targeting Daily #1 and 5,000+ sign-ups with a proven 30+ case validated approach, or (3) an investor/accelerator coaching portfolio companies on PH launches. What's inside: PH ranking algorithm decoded: weighted factors for first 3 hours, 24 hours, and weekly ranking · Pre-launch preparation: gallery optimization, product URL selection, tagline refinement (≤60 chars) · Launch timing optimization: exact PST launch windows + scheduling guide · Community engagement KPIs: upvote targets, comment response time, maker comment strategy · Platform compliance guide: understanding PH's quality signals and organic growth · Post-launch 72-hour plan: maintaining momentum, conditions for Weekly #1 · Case studies: 3 different categories (AI Tool, App, SaaS) dissected Expected outcomes: Product Hunt Daily #1 ranking · strong community engagement on launch day · 3,000–10,000+ sign-ups (depending on product-market fit) 🇨🇳 Product Hunt 打榜完整攻略 | 🇯🇵 Product Hunt ローンチガイド | 🇰🇷 Product Hunt 런칭 가이드 Keywords: Product Hunt #1, Product Hunt launch strategy, PH ranking algorithm, PH #1 daily winner, Product Hunt tips, product launch, startup launch, ranking optimization, PH gallery optimization, Community engagement strategy, maker community engagement, product strategy, launch tactics, how to win Product Hunt, product hunt best practices
Rewrite Chinese AI or tech articles, news material, article titles, article drafts, and source material into 新智元-style headline options for Qiaomu workflows. Use this skill when the user asks for 新智元版标题, 新智元风格起标题, 微信公众号爆款标题改写, or to convert an article/title into a high-density AI media headline while preserving facts.
Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.
When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email.
SEO-optimized content creation with brand voice analysis and platform-specific frameworks. Covers blog posts, social media, email marketing, and landing pages. Includes keyword integration, readability optimization, and performance metrics.
ADVISORY skill — use when the user is **picking** a monetization model, not implementing one. Triggers include "what pricing should I use", "how should I charge", "how should I monetize this", "what's the right pricing model", "should I do per-seat or usage-based", "should I use credits", "freemium vs trial", "design my pricing", "pricing strategy", "monetization model", "I'm pricing an AI product", "value metric", "how to price [feature/seat/usage]", "hybrid pricing advice", "willingness to pay". Surfaces value-metric questions, maps answers to Stigg's supported models (flat / per-unit / usage-based / credits / hybrid / freemium / trial / custom), then hands off to stigg-pricing-modeling for catalog work. Skip when the model is already chosen and the user just wants it built — that's stigg-pricing-modeling. Skip for runtime gating (stigg-entitlements) or subscription lifecycle (stigg-subscriptions).
Use this skill when planning, redesigning, or reviewing Xiaohongshu carousel visuals, covers, 3:4 image posts, page-by-page visual direction, image-generation prompts, style selection, layout critique, or XHS captions. It acts as a senior visual director for 小红书图文, not a generic copywriting assistant.
WeChat Official Account operations | WeChat Official Account | one-stop WeChat Official Account | full WeChat Official Account workflow | self-media operations | wechat automation | content pipeline | AIGC workflow — the master control entry point for one-stop WeChat Official Account operations, chaining 8 sub-skills from topic selection → drafting → review → formatting → images → publishing, completing an entire illustrated article from 0 to live with a single command. Aimed at WeChat Official Account editors, self-media, and brand content teams. Trigger word tiers: **one-stop workflow** "one-stop" "full workflow" "do it from scratch" "from 0 to published"; **create and publish new** "write a WeChat Official Account article for me" "make a WeChat Official Account article" "I want to post one" "help me post one" "another one"; **topic starting point** "what should I write today" "what's worth writing" "find a topic" "viral topic" "trending topic" "come up with a viral title"; **planning starting point** "content calendar" "series planning" "column planning" "serialized content"; **workflow resume** "pick up from the last one" "continue yesterday's" "continue the last one" "continue from the previous progress"; **explicit model writing** "write one with GPT" "write one with DeepSeek" "turn the outline into an article". Sub-skills (topics/writing/review/formatting/images/publish/sticker/assets) triggered individually are limited to modification scenarios for **existing artifacts** (such as "change the title" "polish this paragraph" "format" "review" "add a cover" "publish"); new creation/planning/multi-step chaining always goes through this entry point.
Bilibili keyword account search tool. Queries Bilibili accounts by the keywords the user enters, supports sorting by relevance or follower count, and returns an account list (with follower count, level, bio, and other info). Use when the user needs to search Bilibili accounts, find Bilibili UP creators, or find similar Bilibili accounts.
Build and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup, or turn customers into evangelists. Trigger phrases: \"build a community,\" \"community strategy,\" \"Discord community,\" \"Slack community,\" \"community-led growth,\" \"brand advocates,\" \"user community,\" \"forum strategy,\" \"community engagement,\" \"grow our community,\" \"ambassador program,\" \"community flywheel.\"
Comprehensive content marketing toolkit with brand voice analysis, SEO optimization scripts, content frameworks, social media strategy, and content calendar planning. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or developing content strategy. For deep SEO writing optimization, see the seo-content-writer skill.
Cuts a full multi-persona demo down to only the screens relevant to one specific buyer in a deal (admin console, end-user experience, analytics and reporting, whatever applies) by transcribing the demo's structure, confirming with the user exactly which sections this persona cares about, duplicating the project to keep the full demo intact, then removing the irrelevant sections at clean boundaries and checking that transitions still read naturally. This is subtraction, not reframing: no new narration is written beyond trimming a seam. Use when the user says "cut this demo down to just the admin screens", "trim this to only what this buyer cares about", "remove the parts of this demo not relevant to this persona", or "make a shorter version of this demo for this buyer that skips a section".
Coded HTML email templates that render across Outlook, Gmail, Apple Mail, and mobile: table layout, fluid-hybrid responsiveness, bulletproof buttons, email dark mode, and size limits. Use when the user asks to "design an email", "build an email template", "create a newsletter", "HTML email", "email layout", "transactional email", "welcome email", "promotional email", or any email template work. Not for web landing pages (landing-page-design) or web dark themes (dark-mode).
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions “launch,” “Product Hunt,” “feature release,” “announcement,” “go-to-market,” “beta launch,” “early access,” “waitlist,” “product update,” “how do I launch this,” “launch checklist,” “GTM plan,” or “we’re about to ship.” Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For interactive tools as lead magnets, see free-tools. For writing the actual content, see copywriting. For the email sequence after capture, see emails.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
Provides expert-level analysis and diagnosis for Meta Ads campaigns. Use this skill to interpret performance data, identify root causes of issues, and generate actionable recommendations, with a special focus on correctly handling the 'Breakdown Effect'. Use when the user mentions Meta Ads analysis, campaign diagnosis, ad performance, CPA analysis, ROAS analysis, or asks to analyze exported data from Meta Ads Manager.
Turn objections into reasons to buy by shifting beliefs instead of pushing harder. Use when people hesitate, conversions are lower than expected, or the offer is strong but not selling. Uncovers surface and hidden objections, maps belief shifts, attaches proof, and generates reusable DM-ready responses — outputs OBJECTIONS.md.
When the user wants to optimize post-signup onboarding, user activation, first-run experience, or time-to-value. Also use when the user mentions "onboarding flow," "activation rate," "user activation," "first-run experience," "empty states," "onboarding checklist," "aha moment," "new user experience," "users aren't activating," "nobody completes setup," "low activation rate," "users sign up but don't use the product," "time to value," or "first session experience." Use this whenever users are signing up but not sticking around. For ongoing email sequences, see emails.
Turn one feature recording into three launch deliverables in a single pass: a polished launch-style video, a short written changelog blurb, and a vertical or square social cutdown clip. All three are derived from the same extracted "aha" moment so they stay consistent with each other, rather than being built as three disconnected projects. Use when the user says "turn this feature recording into a launch video, changelog, and social clip", "give me everything I need to announce this feature", "one recording, three deliverables for launch", or "I need to launch this feature everywhere".
Convert a written sales playbook or SOP (objection handling, discovery scripts, onboarding checklists, escalation procedures) into a narrated training video. Playbooks are usually procedural or branching ("if the prospect says X, do Y"), not a single narrative, so this skill diagnoses that structure before scripting and stages decision points as an animated fork rather than a wall of bullets. Use when the user says "turn our sales playbook into a training video", "convert this SOP doc into a video", "make a video version of our objection-handling playbook", or pastes a procedural or sales document and asks for a video.
Generate, differentiate, rank, and expand Point paid social and digital ad concepts into production-ready creative briefs and draft creative asset or design directions. Use for campaign brainstorming, concept territories, hooks, UGC or testimonial ideas, static or motion concepts, rough asset concepts, visual direction, cutdowns, test plans, brief writing, on-asset disclosure planning, or reviews of whether a Point social ad idea is distinct, brand-aligned, testable, legally reviewable, and feasible.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.