TikTok Ads MCP by InsightfulPipe

TikTok Ads MCP Server by Insightful Pipe

Connect TikTok Ads to AI assistants for automated analytics and campaign optimization.

Part of the Insightful Pipe MCP Server Collection — The TikTok Ads MCP server brings TikTok advertising data to Claude, ChatGPT, Cursor, and other AI assistants. Analyze campaign performance, optimize ad spend, and get AI-powered insights for your TikTok marketing.

MCP Server URL

https://tiktok-ads.insightfulmcp.com/

What is TikTok Ads MCP?

TikTok Ads MCP is a remote Model Context Protocol server that enables AI assistants to access and analyze your TikTok For Business advertising data. With this MCP integration you can:

• Query TikTok ad performance using natural language
• Analyze video ad engagement and conversion metrics
• Get AI recommendations for creative optimization
• Monitor CPM, CPC, and ROAS across campaigns
• Access detailed campaign, ad group, and ad metadata

Installation

Claude

1. Copy the MCP Server URL: https://tiktok-ads.insightfulmcp.com/
2. Open Claude Connectors Settings
3. Scroll to the bottom and click Add custom connector
4. Paste the URL and click Add
5. Click Connect and sign in to InsightfulPipe if asked. Claude then lists the connector as connected.

ChatGPT

Custom MCP servers are added through ChatGPT's Developer mode. Availability depends on your ChatGPT plan, and workspace admins may need to allow it.

1. Turn on Developer mode in ChatGPT settings
2. Create a new app for a remote MCP server and paste the URL: https://tiktok-ads.insightfulmcp.com/
3. Sign in to InsightfulPipe if asked. The connection finishes as soon as you are signed in.

See OpenAI's guide: Developer mode and MCP apps in ChatGPT

Claude Code

claude mcp add --transport http tiktok-ads https://tiktok-ads.insightfulmcp.com/

Cursor

Add the server to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (one project):

{
  "mcpServers": {
    "tiktok-ads": {
      "url": "https://tiktok-ads.insightfulmcp.com/"
    }
  }
}

When Cursor shows Needs authentication, click Connect and sign in to InsightfulPipe if asked.

Available Actions

89 actions: 15 read, 74 write.

Read Actions (15)

Action	Description
adgroups_metadata	Returns ad group configuration including targeting, bidding, and schedule settings
ads_metadata	Returns full ad entity metadata for the specified advertiser
advertisers_metadata	Returns the connected advertiser's account details
campaign_gmv_max_info	Returns the full configuration of one GMV Max campaign, including its store_id
campaign_gmv_max_session_get	Returns the details of up to 20 max delivery or creative boost sessions
campaign_gmv_max_session_list	Lists the max delivery and creative boost sessions inside a Product GMV Max campaign
campaigns_metadata	Returns campaign level settings including objective, budget, and schedule
gmv_max_campaigns	Lists GMV Max campaigns
gmv_max_report	GMV Max campaign performance (cost, orders, gross revenue, ROI, product/video/LIVE breakdowns)
gmv_max_store_list	Lists the TikTok Shops linked to the advertiser
integrated_report_basic	Primary BASIC reporting endpoint
tool_bid_recommend	Get bid recommendations for an ad group based on targeting and objective
tool_targeting_category_recommend	Get recommended targeting categories based on advertiser vertical
tool_targeting_info	Get detailed targeting info (location names, ISP info, etc.)
tool_targeting_search	Search for targeting options by keyword (geo locations, zip codes, etc.)

Write Actions (74)

Show all 74 write actions

Action	Description
ad_create	Create a new ad (created in DISABLE status for safety)
ad_image_upload	Upload an image for use in ad creatives
ad_status_update	Enable, disable, or delete ads in batch
ad_update	Update an existing ad's creative or settings
ad_video_upload	Upload a video for use in ad creatives
adgroup_create	Create a new ad group (created in DISABLE status for safety)
adgroup_status_update	Enable, disable, or delete ad groups in batch
adgroup_update	Update an existing ad group's settings
advertiser_update	Update advertiser account settings (company name, address, etc.)
app_create	Register a mobile app for ad tracking and optimization
app_update	Update a registered mobile app's settings
blockedword_create	Create blocked words for comment filtering
blockedword_delete	Delete blocked words
blockedword_task_create	Create a bulk blocked word management task
blockedword_update	Update blocked words for comment filtering
campaign_create	Create a new campaign (created in DISABLE status for safety)
campaign_gmv_max_create	Create a GMV Max campaign for TikTok Shop (created in DISABLE status for safety)
campaign_gmv_max_session_create	Create a GMV Max session campaign (created in DISABLE status for safety)
campaign_gmv_max_session_delete	Delete a GMV Max session campaign
campaign_gmv_max_session_update	Update a GMV Max session campaign
campaign_gmv_max_update	Update a GMV Max campaign
campaign_status_update	Enable, disable, or delete campaigns in batch
campaign_update	Update an existing campaign's settings (name, budget, etc.)
comment_delete	Delete comments on ads
comment_post	Post a reply to a comment on an ad
comment_status_update	Hide or unhide comments on ads
comment_task_create	Create a bulk comment management task
creative_asset_delete	Delete creative assets (images/videos)
creative_asset_share	Share creative assets with other advertisers
creative_image_edit	Edit a creative image (crop, resize, etc.)
creative_portfolio_create	Create a creative portfolio (instant page, etc.)
creative_shareable_link_create	Create a shareable link for creative preview
creative_smart_text_generate	Generate smart text suggestions for ad creatives
custom_audience_apply	Apply a custom audience to ad groups
custom_audience_create	Create a custom audience from customer file or engagement data
custom_audience_delete	Delete custom audiences
custom_audience_file_upload	Upload a customer file for custom audience creation
custom_audience_lookalike_create	Create a lookalike audience based on an existing custom audience
custom_audience_lookalike_update	Update a lookalike audience
custom_audience_rule_create	Create a rule-based custom audience
custom_audience_share	Share a custom audience with other advertisers
custom_audience_share_cancel	Cancel sharing of a custom audience
custom_audience_update	Update an existing custom audience
gmv_max_exclusive_authorization_create	Create exclusive authorization for GMV Max campaigns
identity_create	Create a legacy Custom Identity (CUSTOMIZED_USER) where TikTok still allows it
offline_create	Create an offline event set for offline conversion tracking
offline_delete	Delete an offline event set
offline_update	Update an offline event set
optimizer_rule_batch_bind	Bind automated rules to entities in batch
optimizer_rule_create	Create an automated optimization rule
optimizer_rule_update	Update an automated optimization rule
pangle_block_list_update	Update the Pangle block list for the advertiser
pixel_create	Create a TikTok pixel for conversion tracking
pixel_event_create	Create a pixel event for tracking specific conversions
pixel_event_delete	Delete pixel events
pixel_event_update	Update a pixel event
pixel_update	Update a TikTok pixel's settings
playable_delete	Delete a playable ad creative
playable_save	Save a playable ad creative after upload
playable_upload	Upload a playable ad creative
saved_audience_create	Create a saved audience with predefined targeting
saved_audience_delete	Delete saved audiences
smart_plus_ad_appeal	Appeal a rejected Smart+ ad
smart_plus_ad_create	Create a Smart+ ad (created in DISABLE status for safety)
smart_plus_ad_material_status_update	Update material status for Smart+ ads
smart_plus_ad_status_update	Enable, disable, or delete Smart+ ads in batch
smart_plus_ad_update	Update a Smart+ ad
smart_plus_adgroup_create	Create a Smart+ ad group (created in DISABLE status for safety)
smart_plus_adgroup_status_update	Enable, disable, or delete Smart+ ad groups in batch
smart_plus_adgroup_update	Update a Smart+ ad group
smart_plus_campaign_create	Create a Smart+ automated campaign (created in DISABLE status for safety)
smart_plus_campaign_status_update	Enable, disable, or delete Smart+ campaigns in batch
smart_plus_campaign_update	Update a Smart+ campaign's settings
term_confirm	Confirm TikTok terms of service

Control What Your AI Can Do

You decide what AI agents can do with each connected account:

• Turn individual actions on or off for every connected account, so agents only see the actions you allow.
• Connect as Read-only or Read & Write. A read-only connection can only enable read actions.
• Destructive actions stay off by default. Actions such as deletes are disabled until an admin enables them.
• Team access per account. Restricted team members only use the accounts they are granted, with the read actions enabled on them.

Usage Examples

Campaign Performance

"How are my TikTok ad campaigns performing this week?"

Video Creative Analysis

"Which video ads have the highest completion rate?"

Audience Insights

"What demographics are converting best on my TikTok ads?"

Ad Group Analysis

"Show me the targeting settings for my top performing ad groups"

Optimization Recommendations

"Which TikTok ad groups should I increase budget for?"

Supported TikTok Ad Features

• In-Feed Ads - Native video ads in the For You feed
• Spark Ads - Boosted organic content
• Collection Ads - Product catalog ads
• Lead Generation - In-app lead forms
• App Install Campaigns - Mobile app promotion

Supported Metrics

Metric	Description
Video Views	Total video ad views
View Rate	Percentage of impressions that resulted in views
6s View Rate	Users who watched 6+ seconds
Completion Rate	Users who watched the full video
CTR	Click-through rate
CPC	Cost per click
CPM	Cost per 1,000 impressions
Conversions	TikTok Pixel conversions
ROAS	Return on ad spend

Why TikTok Ads MCP?

For TikTok Marketers

• Real-time insights - Query live campaign data
• Creative optimization - Understand what resonates
• Trend identification - Stay ahead on TikTok

For Gen-Z Focused Brands

• Audience understanding - Deep demographic insights
• Engagement analysis - Beyond clicks and impressions
• Content strategy - Data-driven creative decisions

For Performance Marketers

• Budget optimization - AI-powered recommendations
• Cross-platform comparison - Compare TikTok vs other channels

Security

• Official TikTok API for Business - Direct integration with TikTok's API
• OAuth 2.0 - Secure authentication
• Data encryption - Secure transmission

Pricing

The TikTok Ads MCP server is included in every InsightfulPipe plan, together with all other MCP servers and the CLI. Plans start at $29.99/month, and you can try it for 7 days. See insightfulpipe.com/pricing for current plans.

Ready-Made Skills and Prompts

• Claude skills for TikTok Ads — ready-made skills that run on your connected data
• Tiktok Ads Campaign Performance Report
• Tiktok Ads Creative Performance Analysis
• Tiktok Ad Group Targeting Analysis

Explore More MCP Servers by Insightful Pipe

Visit insightfulpipe.com/mcp-servers to discover our full collection of MCP servers for marketing and analytics.

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• Facebook Ads MCP - Meta advertising
• Google Ads MCP - Google advertising
• LinkedIn Ads MCP - B2B advertising
• Snapchat Ads MCP - Snapchat advertising
• Pinterest Ads MCP - Pinterest advertising

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• YouTube MCP - YouTube analytics
• Instagram MCP - Instagram analytics

View All MCP Servers →

Resources

• Documentation
• Video Tutorial
• InsightfulPipe Blog

Support

• Documentation: insightfulpipe.com/docs
• All MCP Servers: insightfulpipe.com/mcp-servers
• Email: [email protected]

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Insightful Pipe — AI-powered marketing analytics through MCP servers. Explore all integrations →

License

MIT License - see LICENSE for details.