Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Navigate the technology adoption lifecycle from early adopters to mainstream market. Use when the user mentions "crossing the chasm", "beachhead segment", "whole product", "early adopters vs mainstream", "tech go-to-market", "bowling pin strategy", "technology adoption lifecycle", "pragmatist buyers", "growth stalled after early adopters", or "our go-to-market plan". Also trigger when planning go-to-market for a technical product. Covers the D-Day analogy, bowling-pin strategy, the tornado, and positioning against incumbents. For product positioning, see obviously-awesome. For new market creation, see blue-ocean-strategy.
B2B LinkedIn ghostwriting — hooks, post structures, and copywriting frameworks for conversion-focused posts. Use when the user wants to write LinkedIn content, create ghostwritten posts, ghostwrite for a founder or executive, or develop a B2B social strategy. Apply when the user shares a story, result, or insight and wants it turned into a post. Do NOT use for newsletter or Substack issues — use samber/cc-skills@substack-ghostwriting instead.
Run a structured, resumable multi-session brand identity interview across 8 modules (purpose, positioning, audience, personality, voice, narrative, founder tension) using laddering, 5 Whys, and projective techniques, persisting answers to disk and producing a master brandbook (90_SYNTHESIS.md). Use when creating or repositioning a brand, briefing designers or writers, or making implicit founder knowledge explicit.
Builds a brand tone of voice guide (TONE.md) — voice attributes with do's/don'ts, NN/g positioning, tone modulation matrix, lexicon, channel rules — for downstream content skills to consume. Also ports an existing TONE.md to a new channel (blog → LinkedIn, web → Twitter/X, in-product UI). Covers B2B SaaS, B2C/D2C, NGO, public sector, consulting, industrial, product-led, personal, and volunteering brands. Apply when the user wants to define or refresh a brand voice, port it to a new channel, or set up a content factory. Not for writing individual posts, articles, emails, or UI strings — use the dedicated writing skills. Not for SOUL.md, PROSE.md (samber/cc-skills@copywriting-prose-creator), or DESIGN.md
Score a scoped competitor set into comparable profile cards: nine weighted dimensions (positioning, voice, visual craft, offer packaging, evidence, enterprise-readiness, thought leadership, pricing, client tension) with 1-5 evidence-anchored rubrics and a tension 2x2 plot. Use when benchmarking or scoring competitors, building a competitive comparison matrix, or grading rival positioning before assembling the report; runs after competitive-platform-analysis and before competitive-report-structure.
Extracts, retrieves, and applies CMS brand guidelines (voice, tone, style, colors, typography) to generated content. Use this skill any time a user request involves branding, brand voice, brand tone, brand guidelines, brand identity, brand styling, or applying a brand to content. Triggers on requests like "apply my brand", "use our brand voice", "match our brand guidelines", "find my brand", "search for brand", "get brand instructions", or "apply brand tone". Handles the full workflow: searching for brands in Salesforce CMS, extracting brand instructions, and applying brand voice, tone, and guidelines to generated content. Does not apply to media/image search (use the experience-search-coordinate skill), logo search, or creating new brand definitions.
Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies. Use when writing any marketing content, when you need channel-specific formatting, SEO-optimized copy, headline options, or calls to action.
Use when scoping a competitive landscape — identifying, categorising, and score-filtering a competitor set before any benchmarking begins. Decides who counts as a competitor, which tier they belong to, and which sources to mine. First step in the three-skill competitive pipeline; precedes benchmark-methodology.
Drive Cargo from its hosted MCP server at https://mcp.getcargo.io/mcp — connect a client, discover and price an action, run it over one record or a batch, poll it, and read workspace models, with no CLI install. Also when to call an MCP tool instead of shelling out to `cargo-ai`. Triggers: "connect Cargo to Claude Desktop", "add Cargo to ChatGPT", "Cargo MCP server", "mcp.getcargo.io", "use Cargo without installing anything", "which Cargo tool do I call", "search_actions", "execute_action_batch", "MCP server is showing the wrong workspace". Tools: whoami, search_actions, get_action_schema, execute_action, execute_action_batch, get_run, query_models. Skip when: you have a shell and the job is a workflow, a project deploy, warehouse SQL, or a mailbox — use the CLI skills; when publishing an MCP server out of your own workspace or attaching one to a Cargo agent — use cargo-ai.
Assemble scored competitor profile cards (from benchmark-methodology) into a decision-grade competitive report with landscape map, competitor tiers, benchmarking matrix, white-space analysis, strategic recommendations, and team alignment trigger questions. Use when presenting competitive findings to leadership or a board, writing a competitive landscape report, or as the final step of the competitive analysis pipeline.
Write technical articles and blog posts for developer audiences — tutorials, explainers, benchmarks, bug hunts, postmortems, and 'we rewrote it in X' posts — with title variants and developer-grade article structure. Use whenever the user asks to write a blog post, technical article, dev.to or Medium post, or any long-form technical content, including 'write about [technical topic]', 'turn this into a blog post', or 'I want to publish something about X', even without naming a format. Do NOT use for newsletter or Substack issues — use samber/cc-skills@substack-ghostwriting instead. Do NOT use for codifying an author's voice — use samber/cc-skills@copywriting-prose-creator instead.
Designs end-of-article CTAs — copy, layout, placement, A/B test plan, accessibility — for blog posts, newsletters, and essays. Use whenever the user asks to write, review, or improve a CTA at the bottom of an article; mentions "end-of-post CTA", "call-to-action", "signup box", "newsletter CTA", "subscribe block", or "what should I put at the bottom"; or asks how to turn readers into subscribers, leads, customers, or paying supporters. Covers personal blogs, paid newsletters (Substack, beehiiv, Ghost), and brand content-marketing blogs. Do NOT use for opening hooks, ledes, or post titles — use samber/cc-skills@copywriting-hooks instead. Not for landing-page, ad, or email copy.
Postiz is a tool to schedule social media and chat posts to 28+ channels: X, LinkedIn, LinkedIn Page, Reddit, Instagram, Facebook Page, Threads, YouTube, Google My Business, TikTok, Pinterest, Dribbble, Discord, Slack, Kick, Twitch, Mastodon, Bluesky, Lemmy, Farcaster, Telegram, Nostr, VK, Medium, Dev.to, Hashnode, WordPress, ListMonk
Audit Meta Ads measurement, Pixel and Events Manager, attribution, Facebook and Instagram creative, audiences, placements, automation, budgets, account structure, and policy. Use for Meta Ads, Facebook Ads, Instagram Ads, Advantage+, Pixel, Events Manager, or Meta account structure. Read-only; use ads-server-side-tracking for server-side events and ads-optimize to change campaigns.
Pre-launch checklist for shipping a new website or web app. Scope: analytics (GA4, PostHog, Google Search Console, Ahrefs), DNS, TLS and backups, legal and CNIL/GDPR compliance, security headers, SEO and GEO (robots.txt, sitemaps, llms.txt, hreflang, schema markup, keyword research), copywriting voice via TONE.md and a humanizer pass, OpenGraph and social previews, favicons and web manifest, Lighthouse, Core Web Vitals and WCAG quality gates, directory submissions, Product Hunt, G2/Capterra reviews, post-launch monitoring. Use when the user says 'checklist for the site', 'ready to ship', 'before I go live', 'ready for prod', 'audit before launch', or asks for a site review, pre-launch audit, or help launching a site or app, deploying a domain to production, or shipping a marketing, docs, SaaS, or lead-magnet site.
Research top-performing Xiaohongshu (XHS) image posts, analyze titles/content/comments for patterns and emotional resonance, enrich background via Firecrawl MCP, then write and publish an XHS note via Xiaohongshu MCP. Enforce hard limits: title <= 20 characters, body <= 1000 characters. Use when the user asks for a 小红书 note, 种草 copy, viral titles, or publishing to 小红书.
Codifies how a person or brand writes — lexicon, syntax, rhythm, structure, signature moves — into a PROSE.md guide, independent of emotional tone. Builds from SOUL.md and TONE.md, ports a guide to another channel, or reverse-engineers prose patterns from a corpus. Trigger on PROSE.md, writing style guide, prose guide, house style, ghostwriter style, writing playbook, banned words, sentence-length targets, or multi-writer consistency in a content factory. Do NOT use for writing actual content — use samber/cc-skills@linkedin-ghostwriting or samber/cc-skills@technical-article-writer instead. Not for tone decisions (samber/cc-skills@copywriting-tone-of-voice-creator), hooks, or CTAs.
Influence and negotiation toolkit for any interaction needing another person's agreement, even when the user never says 'negotiation'. Covers B2B sales, salary reviews and raise asks, collective bargaining and unions, hard 1:1s, recruitment closes, cross-cultural deals, mediation, and diplomatic messages — declining, pushing back on scope, justifying a delay, raising a concern, getting alignment. Use when the user says 'they just said X, what do I say' or 'draft a reply', or mentions a buyer, champion, procurement, RFP, sponsor, HR, union, or candidate, or a pushback, refusal, ghosting, no-decision, escalation, fixed budget, counter-offer, comp band, strike, BATNA, anchor, or concession
Query impressions, clicks, ad spend, CTR, CPC, and conversions for Naver search ads (keyword ads). Includes tools for campaign/ad group/keyword lists, period-based performance, related keywords, and monthly search volume. Read-only and local execution only. In 돌쇠, follow-up actions are also performed through the official interface.
Operate professional paid advertising across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, Apple, Amazon, Reddit, Pinterest, Snapchat, and X. Use for account intake, source-grounded audits, strategy, budget and measurement planning, creative production, experiments, reporting, monitoring, and explicitly approved campaign changes. Also trigger on PPC, paid social, retail media, attribution, tracking, landing pages, cross-platform conversion totals, negative keywords or search terms, beta-feature scoring, stale platform claims, API-token or credential setup, campaign deletion, and safe Claude Ads installation or uninstall
Creates engaging content for blogs, social media, and marketing materials with audience focus. Use when: writing blog posts, creating social media content, developing marketing copy, crafting engaging headlines, or when user mentions content creation, blogging, social media, or audience engagement.
Write professional press releases for any occasion, media type, and region. Use when the user wants to write, draft, or improve a press release, communiqué de presse, media announcement, or news release — including product launches, funding rounds, partnerships, crisis communications, executive hires, events, M&A, and open source milestones. Covers media targets (print, digital/wire, broadcast, social/SMPR, trade press) and region-specific conventions worldwide. Also trigger on 'I need to announce something' or 'how do I tell the press about X'. Do NOT use for blog posts or technical articles — use samber/cc-skills@technical-article-writer instead; for newsletter issues, use samber/cc-skills@substack-ghostwriting
Write, optimize, and grow Substack content — newsletter issues (email-first) and web posts (web-first essays). Covers voice matching, Substack algorithm and Notes strategy, email formatting, SEO, growth tactics, and paid-subscriber monetization. Use when the user mentions Substack, a newsletter issue, a Substack post or article, evergreen content, newsletter growth, Notes, paid subscribers, 'ghostwrite for', or 'write in the style of' — and for newsletter or essay writing even when Substack is not named, or when adapting a blog post, talk, or thread into newsletter format. Do NOT use for generic blog post writing without a newsletter context — use samber/cc-skills@technical-article-writer instead
Build with coss.com (transactional and marketing email, SMS, webhooks, Hooks and Risk) through its SDKs and API. Use when adding coss.com to a project or changing code that uses it, when the user mentions coss.com, the `coss` package or COSS_API_KEY, or asks to send email or SMS, receive webhooks or check sign-ups with coss.com.
Integrates the Google Interactive Media Ads (IMA) Dynamic Ad Insertion (DAI) SDK into websites, web apps, mobile apps, or TV apps. Use when: - A video player needs to load and play HLS or DASH streams in web apps, Android apps, iOS apps, tvOS apps, Cast (CAF) receivers, or Roku channels. - The app needs to use a Google DAI livestream event asset key, or a content source CMS ID or video ID for video on demand. Don't use this skill to load and play a VAST or VMAP URL.
When the user wants a full ASO health audit, review their App Store listing quality, or diagnose why their app isn't ranking. Also use when the user mentions "ASO audit", "ASO score", "why am I not ranking", "listing review", or "optimize my app store page". For keyword-specific research, see keyword-research. For metadata writing, see metadata-optimization.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.