Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Expert in onboarding, adoption, and retention strategies. Specializes in turning users into advocates through structured success plans and proactive health monitoring. Use when designing onboarding flows, creating success plans, or improving customer retention.
Paid advertising strategies for developer audiences on Carbon Ads, BuySellAds, Reddit, and developer newsletters. Covers which platforms work for developers, creating ad creative that doesn't feel like ads, targeting by technology stack, and measuring ad spend ROI. Use when asked about: - Developer advertising - Paid ads for developer tools - Carbon Ads strategy - Reddit advertising for developers - Newsletter sponsorships - Developer ad creative - Targeting developers with ads
Reduce friction and effort in an offer to increase its perceived value. Use when users feel overwhelmed, drop-off is high, or the offer feels too complex. Maps friction points, removes unnecessary steps, adds templates, and suggests automation and done-for-you elements.
The Eva Positioning 2.5.0 entry point for stage-based account positioning. Use it when the user explicitly invokes /eva-positioning, or explicitly asks for self-media account positioning, niche positioning, positioning review, positioning changes, judging an account's main line, or organising a profile around account positioning — finding directions worth investigating from real experience, then forming a positioning that can currently run based on the platform reality the user provides. Supports quick positioning and deep positioning; when there is no qualifying platform evidence, deliver only personal-material directions and customised evidence-gathering tasks, and do not generate positioning candidates. Only when the user explicitly places a topic candidate into the business question of "what the current account positioning or account stage should do first", or arranges a cycle's execution order based on an existing work positioning, does it do the narrow bridging to account topics. Bare "personal branding / account review", general social profile edits, ordinary thinking, generic topic selection, ordinary content calendars, single-content creation, content diagnosis of low-traffic accounts, persona material gathering, product and service gathering, sponsored-post briefs, or third-party account analysis must not be taken over by this entry point.
Use when the user wants to optimize any form that is NOT signup/registration—including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions “form optimization,” “lead form conversions,” “form friction,” “form fields,” “form completion rate,” “contact form,” “nobody fills out our form,” “form abandonment,” “too many fields,” “demo request form,” or “lead form isn't converting.” Use this for any non-signup form that captures information. For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
Google Ads data analysis and reporting via google-ads-open-cli. Use when the user wants to check Google Ads performance, pull campaign/ad group/keyword stats, explore account structure, audit conversions, or run custom GAQL queries. Triggers: "Google Ads", "ad performance", "campaign stats", "GAQL", "ad spend", "keyword report", "search terms", "conversion tracking", "impression share", "ad account".
Turn real customer reviews, quotes, and case-study results into polished social-proof videos built in HyperFrames -- single-testimonial spotlights, review-wall montages, and stat-driven proof reels with captions and voiceover, cut for vertical, square, and wide. The highest-converting content most businesses never make.
Write clear, emotionally resonant, and well-structured content that readers remember and act upon. Use when writing or editing any text - Twitter posts, articles, documentation, emails, comments, updates - for maximum clarity, engagement, and impact.
Use this skill to discover and score relevant influencers across YouTube, X, blogs, newsletters, podcasts, and Instagram. Trigger it when building a sponsorship, affiliate, co-marketing, outreach, PR, or audience-research list for a defined market.
Write job posts that make the right person apply -- real role clarity, honest selling points, salary range handling, and requirements pruned to what actually predicts success. Small businesses lose great candidates to bad posts long before the interview. Feeds cowork-hiring-screener and hiring-scorecard downstream.
Kuaishou content search tool. Enter a keyword to find trending Kuaishou posts (broad index), with multi-dimensional filtering by sort order; titles, authors, play counts, likes, comments and favorites are all visible at a glance, and a link click opens the detail page. Video details and captions can also be extracted. Use when the user needs to search Kuaishou posts, find trending Kuaishou content, or look up Kuaishou post data. Trigger words: Kuaishou search, Kuaishou posts, Kuaishou trending, Kuaishou video lookup, search Kuaishou.
Analyze articles for AI-generated content indicators and rewrite to pass WeChat's 3.27 non-human automated content creation detection. Checks for template phrases, transition word density, sentence uniformity, paragraph pattern repetition, and other signals that WeChat uses to flag AI content. Outputs a risk report and an optional humanized rewrite. Use when the user wants to check if an article looks AI-generated, make an article more human-like, bypass WeChat AI detection, or humanize AI-written content. Also trigger when the user mentions "去AI痕迹", "人性化润色", "微信AI检测", "anti-ai-check", "humanize article", "公众号发文检查".
A/B experiment design skill. Starting from the experiment goal, output a complete experiment plan (hypothesis, groups, metric system, sample size estimation, stop-loss rules, decision rules). Triggers: the user mentions "A/B testing", "AB experiment", "experiment design", "controlled experiment", "traffic-split experiment", "gradual rollout plan", "experiment plan", "sample size calculation", "significance testing", "experiment evaluation", "p-value", "confidence interval", "MDE", "statistical power", "experiment duration", "stop-loss rules", and similar keywords. Also applies when: the user provides experiment goals / changeable points / data scale / duration constraints and requires an experiment plan; the user asks to evaluate whether an existing experiment design is reasonable; the user asks to define experiment decision criteria and decision rules. Typical input: experiment goal + changeable points + current data scale + acceptable experiment duration. Not suitable for: pure data analysis (use pm-analytics), pure tracking design (use tracking-spec-writer), pure PRD writing (use pm-prd-writer).
When the user wants to identify and nurture developer advocates, build champion programs, or turn active users into contributors and evangelists. Trigger phrases include "power users," "developer advocates," "ambassador program," "champion program," "community contributors," "referral program," or "user-generated content."
Use when the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions “referral,” “affiliate,” “ambassador,” “word of mouth,” “viral loop,” “refer a friend,” “partner program,” “referral incentive,” “how to get referrals,” “customers referring customers,” or “affiliate payout.” Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
Writes product promo animation prompts (Motion Graphics Prompt) for the Seedance 2.0 video generation model. Generates 15-second single-take motion image prompts, supporting 4 aesthetic styles (Apple/Microsoft/Bauhaus/Vercel). Supports the reference image (垫图) mode, automatically marking image placeholders. After generating prompts, videos can be generated directly via the 即梦 Dreamina CLI (installation status auto-detected). TRIGGER when: the user needs to generate Seedance video prompts, product promo animation prompts, motion graphics prompt, or mentions "Seedance", "视频提示词", "产品动画", "宣传视频提示词", "video prompt". Keywords: Seedance, 视频提示词, video prompt, motion graphics, 产品动画, 宣传动画, 垫图, Dreamina
Use when the user says 'run an seo aeo audit', 'improve my search visibility', 'optimize my site for search engines', or wants the site cited by AI answer engines. Audits on-page SEO and AEO, generates schema markup, and applies fixes on duplicates for review after a snapshot.
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical (restaurant, healthcare, legal, home services, real estate, automotive). Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "local rankings", "service area", "multi-location", or "local search".
Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
Creator-facing social media analytics dashboard in a single HTML file. A platform switcher (X / LinkedIn / YouTube / Instagram), a row of KPI cards (followers, engagement rate, likes, reposts), a follower-growth chart, a "top post this week" preview, and a trending topics / top comments side panel. Use when the brief mentions a "social media dashboard", "creator analytics", "social analytics", or names specific platforms (X, Twitter, LinkedIn, YouTube, Instagram, TikTok) together with metrics like followers, engagement, likes, reposts.
Product demo and release-notes videos with no screen recording. Rebuild the app's screens as static React from its source code, then drive them in Remotion with a scripted cursor and camera (lib/components Stage + Cursor). Use when making a product walkthrough, feature demo, release-notes or changelog video for an app whose source you can read, or when a Playwright recording would be flaky, need test data, or go stale. Triggers include synthetic demo, rebuild the UI, release video, feature walkthrough, product demo from source, scripted cursor, camera zoom on UI, no screen recording.
Use when planning video content strategy, writing video scripts, optimizing YouTube channels, building short-form video pipelines (Reels, TikTok, Shorts), or repurposing long-form content into video. Triggers: 'start a YouTube channel', 'video content strategy', 'write a video script', 'repurpose into video', 'YouTube SEO', 'short-form video'. NOT for written blog content (use content-production). NOT for social captions without video (use social-media-manager).
Monitor competitor content across blogs, LinkedIn, and Twitter/X on a recurring basis. Surfaces new posts, trending topics, and content gaps you can own. Chains blog-scraper, linkedin-profile-post-scraper, and twitter-scraper. Use when you want a weekly digest of what competitors are publishing and which topics are generating engagement.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," or "CTA copy." For email copy, see email-sequence.
World-class creative director for branding, web design, and UI concepts. Use when the user asks for a new design concept, brand identity, website creative direction, UI experience concept, visual identity, or creative strategy for a business, product, or project. Produces detailed, richly described creative concepts — not code or implementations.
This skill should be used for personal operating-system workflows: content creation, voice consistency, relationship lookup, meeting preparation, weekly review, goal tracking, personal brand management, and network management.
When the user wants to create physical mail campaigns, dimensional mailers, handwritten notes, or gift sequences for B2B prospecting. Also use when the user says 'direct mail,' 'send a package,' 'dimensional mailer,' 'handwritten note,' 'physical mail campaign,' 'gift send,' 'ABM mailer,' 'executive gifting,' 'account-based direct mail,' 'send something to their office,' 'physical touch,' 'lumpy mail,' 'drop a package.' For email outreach, see cold-email. For multi-channel sequence design, see outbound-sequence. For account research, see lead-research. For persona targeting, see buyer-persona.
Douyin's most commercially valuable key opinion leaders (KOLs) — for content creators, operations, marketing, and brands looking for Douyin influencers worth partnering with; helps generate relevant creator/KOL candidates, benchmark account options, and leads for partnership and competitor research based on the input materials.
When the user's Google Business Profile has been suspended, disabled, or is under review. Also use when the user mentions "suspended," "GBP suspension," "listing disabled," "profile removed," "reinstatement," "Google suspended my business," "guideline violation," or "my listing disappeared." For general GBP optimization, see gbp-optimization.
This skill should be used when the user asks to "audit for AI visibility", "optimize for ChatGPT", "check GEO readiness", "analyze hedge density", "generate agentfacts", "check if my site works with AI search", "test LLM crawlability", "check discovery gap", or mentions Generative Engine Optimization, AI crawlers, Perplexity discoverability, or NANDA protocol.
Apply 人类最强编导的自媒体方法论、短视频脑反应理论 and the user's established plain-spoken Chinese voice to user psychology, account positioning, IP diagnosis, series planning, topic selection, audience-set analysis, content retention, short-video scripting, script review, shooting direction, content optimization, data diagnosis, monetization, course design, and creator coaching. Use for 抖音、小红书、视频号、B站等自媒体任务，尤其是分析用户为何停留、继续观看、记忆、关注、信任和付费，起号、陪跑客户、企业家IP、设计内容系列、寻找爆款选题、用脑科学与人性心理改造内容、判断两个元素能否组合、写或修改口播/Vlog/短片脚本、把方法论改写成用户本人的语言、审核外包编导稿件、复盘数据、课程研发和制定变现节奏。
Turn a website URL, product docs, or a founder's rambling description into a tight 60-90 second explainer video built in HyperFrames -- problem/solution narrative, animated product walkthrough scenes, captions, and voiceover, ready for the homepage hero, sales emails, and onboarding.
Comprehensive guide for creating effective landing pages using Next.js or React. This skill should be used when users request to create landing pages, marketing pages, or product pages that require the 11 essential elements for high-converting landing pages. Specifically designed for Next.js 14+ App Router with ShadCN UI components.
When the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions “launch,” “Product Hunt,” “feature release,” “announcement,” “go-to-market,” “beta launch,” “early access,” “waitlist,” “product update,” “how do I launch this,” “launch checklist,” “GTM plan,” or “we’re about to ship.” Use this whenever someone is preparing to release something publicly. For ongoing marketing after launch, see marketing-ideas.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.