Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
When the user operates a service-area business (SAB) without a public storefront. Also use when the user mentions "service area business," "SAB," "no storefront," "hide my address," "mobile business," "home-based business SEO," or "I go to the customer." For location page creation, see local-landing-pages. For GBP setup, see gbp-optimization.
Use when the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions “signup conversions,” “registration friction,” “signup form optimization,” “free trial signup,” “reduce signup dropoff,” “account creation flow,” “people aren't signing up,” “signup abandonment,” “trial conversion rate,” “nobody completes registration,” “too many steps to sign up,” or “simplify our signup.” Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
AI topic generation tool. Selects the top 10 from collected trending topics and generates complete topic proposals. Triggered when the user says "generate topics," "filter trending topics," or "what's worth writing about." Output includes: event description, core angle, title, and writing approach.
When the user wants to analyze a YouTube video's performance, review retention data, diagnose low CTR, or understand why a video underperformed or overperformed. Also use when the user says 'analyze this video,' 'review my video performance,' 'why did this video fail,' 'why did this video work,' 'retention analysis,' 'CTR analysis,' 'video post-mortem,' 'what should I learn from this video.' For full channel health check, see channel-audit. For improving future ideas based on learnings, see idea-generation.
Fix PageSpeed Insights/Lighthouse accessibility "!" errors caused by contrast audit failures (CSS filters, OKLCH/OKLAB, low opacity, gradient text, image backgrounds). Use for accessibility-driven SEO/performance debugging and remediation.
Automatically publish HTML articles to the WeChat Official Account drafts folder, with cover image upload and title, author and metadata management. Use when the user says "推送到微信", "发布到公众号草稿", "上传到草稿箱", or mentions publishing WeChat articles.
Rewrite a bland Chinese tweet/post into a high-engagement version that is "backed by real facts + carries an interaction hook", giving 2-3 versions with different hooks each time, in a style that must be short, plain and conversational. As long as the user pastes a Chinese tweet/推文/微博/post and mentions any intent such as "润色", "改写", "优化", "让它更有互动", "涨互动", "涨粉", "提高回复", "帮我把这条发得更好", use this skill — even if the user does not explicitly say "use skill". Also applies when turning an opinion/fact/daily moment into a question post or fill-in-the-blank post that people "can't help but want to answer".
Guide for using the Marketplace Ad Pros MCP server to manage and analyze Amazon Advertising accounts. Use when working with Amazon Ads campaigns, performance reports, bid/budget recommendations, keyword research, or product data through the MCP tools.
Use when writing or auditing any written content — captions, carousels, newsletters, threads, LinkedIn posts, long-form — and as the FINAL filter on every piece. Reach for it whenever text feels generic, fluent-but-hollow, over-formatted, or "sounds like AI." Strongest on written prose; lighter on spoken reels.
Use this skill to review, tighten, draft, and rewrite prose so it does not read like generic LLM output, AI writing, bland marketing, or generic launch copy. Apply it when the user asks to make writing less generic/AI-sounding, tighten a talk intro, sharpen presentation/slide copy, or improve articles, wiki pages, README text, emails, posts, scripts, product/DevRel copy, launch copy, and other important writing with AI tropes, inflated significance language, generic cadence, weak flow, or marketing fog.
Manage App Store app info and per-locale metadata using the `asc` CLI tool. Use this skill when: (1) Listing app info records: "asc app-infos list --app-id ID" (2) Updating app categories: "asc app-infos update --app-info-id ID --primary-category 6014" (3) Browsing categories: "asc app-categories list --platform IOS" (4) Listing per-locale app metadata: "asc app-info-localizations list --app-info-id ID" (5) Creating a new locale entry: "asc app-info-localizations create --app-info-id ID --locale en-US --name 'My App'" (6) Updating name, subtitle, or privacy URLs: "asc app-info-localizations update --localization-id ID --name 'New Name'" (7) Deleting a locale entry: "asc app-info-localizations delete --localization-id ID" (8) Navigating to age rating: "asc age-rating get --app-info-id ID" (use getAgeRating affordance) (9) User says "update app name", "update subtitle", "set privacy policy URL", "list app info", "manage app metadata", "set category", "update category"
Manage In-App Purchases with the `asc` CLI: list/create/update/delete/submit/unsubmit IAPs, manage localizations and pricing, handle IAP offer codes, and upload or remove review screenshots and 1024x1024 promotional images. Trigger on requests to create or submit IAPs (including a first IAP, which must go to review with an app version), manage redemption codes, change pricing, edit review assets, or maintain IAP metadata.
Advise developers on using Contentstack Variants and Personalize for audience-targeted content. Explain when to use variants versus separate entries, how variant groups work, and how to integrate Personalize with the CMS. Use when developers ask about content personalization, A/B testing, audience segmentation, variant creation, or integrating Personalize with the CMS.
Use this skill to run a scored 53-point conversion audit covering customer focus, narrative, copy, design, calls to action, and proof. Trigger it when a landing, sales, product, or ad destination page needs diagnosis, pre-launch review, or prioritized conversion fixes.
When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.
Optimize existing blog posts and web content for GEO (Generative Engine Optimization) — AI search visibility on ChatGPT, Perplexity, Claude, and Google AI Overviews. Use whenever a user provides a blog URL or pastes existing content and asks to optimize it for AI search, rewrite for LLM visibility, improve GEO score, make content answer-first, add FAQ sections, restructure headings for AI retrieval, improve citation potential, or audit content for AI readiness. Also triggers on "GEO optimize this", "make this AI-search ready", "rewrite for Perplexity", "optimize for ChatGPT", "optimize for Google AI Overviews", "improve AI visibility", "reformat for AI search", "make this content citation-worthy", "content isn't showing up in AI search", "why isn't my blog cited by AI", "GEO audit", "answer-first rewrite", "restructure for AI", "make my blog AI-friendly", "improve LLM citability". Do NOT trigger for writing new content from scratch — use geo-content for that.
Standardizes all click-related IDs and CSS classes across website for clean analytics tracking. Use when users want to "standardize analytics classes", "clean up tracking IDs", "prepare DOM for GTM", "fix analytics naming", or "make tracking consistent". Scans entire codebase (HTML/JSX/TSX/Vue) and applies consistent naming convention - IDs as "cta_{location}_{action}" and classes as "js-track js-{category} js-{action} js-{location}". Acts as senior frontend engineer ensuring scalable GA4/GTM implementation.
Audits any landing or service page across 48 checks in 10 categories for LLM/AI discoverability, GEO readiness, content clarity, schema markup, internal linking, freshness signals, and technical crawlability. Produces an overall score out of 100, a per-category score out of 100, pass/warn/fail/ manual counts, and a prioritised fix list — all rendered as a standalone HTML report saved to disk. Use when a user provides a URL and asks to audit it, score it, check its GEO readiness, test its AI discoverability, run a landing page audit, or evaluate it for LLM citation potential. Also trigger on phrases like "audit this page", "score this URL", "check GEO for", "is this page AI-ready", "run a GEO audit", "LLM page check", "how would AI read this page", or "landing page score".
Use when the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions “paywall,” “upgrade screen,” “upgrade modal,” “upsell,” “feature gate,” “convert free to paid,” “freemium conversion,” “trial expiration screen,” “limit reached screen,” “plan upgrade prompt,” “in-app pricing,” “free users won't upgrade,” “trial to paid conversion,” or “how do I get users to pay.” Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro)—this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
Use when: the user explicitly requests demand research or pain-point validation, or an existing product needs to validate a specific requirement. Do NOT auto-select when: the user only wants to brainstorm new product directions (prefer pm-brainstorm) or is just having a brief discussion that doesn't need formal research. Direct /pm-demand requests may proceed with their own evidence checks; a full new-product chain can recommend brainstorm first.
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
Maps intelligence for local SEO — geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification (Google/Bing/Apple/OSM), competitor radius mapping, and LocalBusiness schema generation from API data. Three-tier capability: free (Overpass + Geoapify), DataForSEO (full intelligence), DataForSEO + Google (maximum coverage). Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", "maps analysis", "local rank tracking", "Share of Local Voice", or "SoLV".
SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query. Highest-impact new extension per the v2 gap analysis — no other vendor covers all 5 AI platforms in one API.
Competitive analysis for startups: identify and segment competitors (direct/indirect/substitutes/status quo), map markets, build sales battlecards, run win/loss + churn analyses, and refine positioning/differentiation. Use when asked to compare products vs competitors, define competitive alternatives, explain category structure, or set up competitive intelligence monitoring and update cadences.
Use taste as a competitive moat and business advantage. In the AI and vibe-coding era, execution is commoditized. Taste is the defensible edge. Use when advising founders on product differentiation, building product culture, evaluating why some products win despite fewer features, or understanding taste as a strategic asset.
Find and validate startup ideas by mining user complaints, crafting premises, and navigating the idea maze. Use when discovering product opportunities, validating ideas, shaping solutions, researching user pain points, or exploring what to build.
Image-and-text operations content creator. Handles the full production chain of operations articles, from topic selection and writing to image matching and quality checks. It can imitate a good article it sees, generate a long promotional piece from a given Skill, and automatically add images after the body text is written. Built-in writing quality control and automatic image matching deliver text and images as one package. Trigger words: "generate an operations article", "imitate from a link", "benchmark analysis", "Skill promotion", "add images for the body text".
Publish tweets and threads to X (Twitter) draft using browser automation. Use when user wants to publish content to X, save to drafts, or mentions "publish to X", "post tweet", "x-publish", "发布推文". Supports short tweets and threads. NEVER auto-publish, always saves to draft.
When the user wants to optimize for AI-powered local search results including Google AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, or Grok. Also use when the user mentions "AI Overviews," "AI search local," "ChatGPT local," "GEO," "LLMO," "generative search," "AI recommendations," "AI Mode," or "showing up in AI answers for local." For traditional map pack ranking, see gbp-optimization.
Advise users on Contentstack Brand Kit concepts, setup, governance, and on-brand AI generation. Route API-specific tasks to the right Brand Kit capability or reference skill, and enforce brand and safety rules before presenting anything as ready. Use when users ask about Contentstack Brand Kit, Voice Profiles, Knowledge Vault, brand voice, tone, style rules, on-brand AI generation, setup, governance, or API usage.
Use when defining how a brand is positioned against competitors, writing a positioning or onliness statement, mapping a market to find an open position, or deciding which category to own. Keywords - brand positioning, onliness statement, positioning map, 22 Immutable Laws, Ries and Trout, Neumeier ZAG, ladder concept, cherchez le creneau, trueline.
Finds free backlink and brand mention opportunities across Hacker News, Quora, GitHub, directories, and niche communities. Outputs a prioritized action plan with draft responses ready to post. Use after brand research and content creation to amplify reach and AI engine citations.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.