Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Tracks how competitors position themselves online — scrapes homepages, features, pricing, and blogs to extract messaging, value props, CTAs, and pricing models. Compares against previous snapshots to surface positioning shifts with before/after tracking. Produces messaging matrices, content gap analysis, white space maps, and battlecard inputs. Use when anyone asks about competitor messaging, positioning, website copy, content strategy, or how competitors present themselves. Triggers: "competitor positioning", "messaging comparison", "content gap", "what changed on their site", "competitor homepage", "landing page teardown", "marketing battlecard", "how do they describe their product", "share of voice", "counter-messaging". Do NOT use for business signals like funding/hiring (use competitor-intel), single-company deep dives (use company-deep-dive), or meeting prep (use meeting-prep).
Converts Markdown content into the format required for Dev.to publication, ensuring correct YAML frontmatter, headers, liquid tags, and inline formatting. Use when the user asks to format or convert an existing blog post or Markdown file for Dev.to.
A brand product-launch email — masthead with wordmark, hero image block, headline lockup with skewed-italic accent, body copy, primary CTA, and a specifications grid. Pure HTML email layout (centered single column, table fallback). Use when the brief asks for an "email", "newsletter blast", "MJML", "product launch email", or "email template".
Use when the user says 'build internal links', 'improve internal linking', 'fix orphaned pages', or 'create topic clusters'. Analyzes all published content, maps topic relationships, and presents a linking plan for approval before changing anything.
Discovers all businesses of a given type in any geography using Nimble WSAs. Two modes: Discovery finds businesses from scratch; Audit compares a user's existing list (Google Sheet, CSV, inline) against fresh discovery, categorizing entries as matched, discovered-only, or reference-only. Vertical presets (Healthcare, SaaS, Restaurants, Legal, Auto/Home) auto-select WSA routing. Triggers: "find all X in Y", "build a list of", "market sizing", "account universe", "how many X in Y", "TAM for", "discover all", "audit my list", "compare against", "what am I missing", "gap analysis", "verify my business list", "prospect list". Do NOT use for competitor monitoring — use competitor-intel instead. Do NOT use for company deep dives — use company-deep-dive instead. Do NOT use for neighborhood-level exploration with social enrichment — use local-places instead.
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas', 'growth ideas', 'how to market', 'marketing strategies', 'marketing tactics', 'ways to promote', or 'ideas to grow.' This skill provides 140 proven marketing approaches organized by category.
Use when preparing Meta Quest testing, Horizon Store submission, monetization, launch assets or post-launch operation (release channels, VRCs, purchases). NOT for a product roadmap (quest-lifecycle), app code, profiling (quest-perf), machine setup (quest-tooling) or PWA packaging (quest-webxr). Opt out: no xr, без xr. Triggers - "Horizon Store", "App Lab", "VRC", "publish to the store" / "выложить в стор", "Quest monetization" / "монетизация Quest".
This skill should be used when the user asks to "audit my SaaS", "check if I'm ready to launch", "review my launch checklist", "verify my pricing", "audit my payment setup", "check my AI visibility", "prepare for Product Hunt", "validate my SaaS for launch", or mentions launching a SaaS product. Provides a comprehensive, repeatable checklist with PASS/FAIL verification and actionable next steps.
Build a content cluster plan from seed keywords — intent-grouped clusters, pillar+spokes architecture with H1/H2 suggestions per spoke, prioritised build order, and an internal-linking map. Plans a content tier across many articles (vs `seo-content-brief` which produces a single article from a topic; vs `seo-page` which audits one existing URL). Use when the user asks for keyword clustering, topical map, pillar content strategy, content cluster plan, or content calendar from a keyword list.
When the user wants to plan, map, or restructure their website's page hierarchy, navigation, URL structure, or internal linking. Also use when the user mentions "sitemap," "site map," "visual sitemap," "site structure," "page hierarchy," "information architecture," "IA," "navigation design," "URL structure," "breadcrumbs," "internal linking strategy," "website planning," "what pages do I need," "how should I organize my site," or "site navigation." Use this whenever someone is planning what pages a website should have and how they connect. NOT for XML sitemaps (that's technical SEO — see seo-audit). For SEO audits, see seo-audit. For structured data, see schema.
squirrelscan audits websites for SEO, performance, security, accessibility, content, and structured data issues (260+ rules) and scores site health, via the squirrel CLI. Use when the user wants to check, audit, or improve a website's SEO, ranking, speed, or health, and for anything squirrelscan itself, installing or updating the CLI, login and API keys, running audits, publishing and sharing reports, cloud credits, MCP server setup, configuration, or troubleshooting.
Generate your Team Performance Dashboard from your La Growth Machine data: a head-of-sales cockpit that ranks each sender (rep) on reply rate, your success event (signups/meetings/deals) and conversion, surfaces hot leads going cold, and turns your best reps' campaigns into a coaching playbook for the rest. Pulls only YOUR live LGM data into one sortable all-KPI team table plus a value (€) layer, classifies real replies, and renders a live artifact. This is the PER-REP team view, not the per-campaign weekly-performance-advisor. Use when a head of sales, SDR manager, GTM engineer or RevOps wants per-member outbound stats, who converts best and why, which replies are unanswered, or what to clone across the team. Triggers on: 'stats by member', 'team performance dashboard', 'per-rep outbound', 'who converts best', 'weekly team performance', 'sales team cockpit', 'coach my SDRs', 'per-identity reply rate'. First run does a short setup (~10-15 min); later runs just rebuild. Maintained by La Growth Machine.
Use when the user says 'make my store visible to chatgpt', 'set up product feeds', or 'make my store agent-ready', or asks about Google Merchant Center, a store llms.txt, or cart links for AI agents. Sets up product feeds in six formats and registers the catalog with the major platforms.
Use when the user says 'fix my catalog for ai', 'improve my ai readiness score', 'get my catalog to 90', or 'my products keep getting rejected by google'. Runs an ordered fixlist that writes the missing alt text, descriptions, brands, GTINs, and category mappings, snapshotting before each change.
Comprehensive backlink analysis using DataForSEO API. Analyze backlink profiles, find link building opportunities, detect toxic links, compare with competitors, and identify link gaps. Use when user says "backlinks", "link building", "referring domains", "link profile", "toxic links", "link gap", "competitor links", or "domain authority".
Perform full-dimensional penetrating analysis of Amazon competitor listings, including copy logic, review analysis, keyword analysis, and market dynamics. After analysis, automatically save a Markdown report to the reports/ directory. Invoke when user uses /amazon-analyse command with a product ASIN.
Define a brand's voice and produce a working voice guide: a personality archetype, settings on eight voice dimensions, do/don't rules, word choices, a tone matrix by context, and before/after rewrites of the user's real content. Use when the user says 'define my brand voice', 'what should our tone be', 'make this sound like us', 'our content sounds generic/inconsistent', 'write tone-of-voice or brand guidelines', or before producing copy at scale across channels. Also use in audit mode when existing content needs to be checked against a voice. Produces a Voice Guide document that other skills consume when writing any copy.
Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI citations, and traffic share into strengths, weaknesses, and an action plan. Not for a pairwise topic-coverage gap map—use content-gap-analysis. 竞品分析/竞争对手
Use this skill to inspect a competitor website and extract structured evidence about the company, positioning, pricing, social proof, and hiring signals. Trigger it when creating a current competitor profile from public pages before comparative analysis.
The Douyin traffic allocation dashboard is for content creators, operations, e-commerce, and marketing teams who want to know where Douyin traffic is flowing; it generates traffic distribution, category hierarchies, and platform direction signals usable for content planning based on the input material.
Official Google Search guidance for optimizing websites for generative AI features such as AI Overviews and AI Mode. Use when an AI agent needs to explain, audit, plan, or implement SEO work for Google AI Search visibility; evaluate AEO/GEO claims; advise on llms.txt, structured data, content quality, crawlability, JavaScript SEO, media SEO, ecommerce/local details, Merchant Center, Business Profile, or agent-friendly site readiness.
Reference library of 35+ hook and headline tactic types. Use this skill when a user asks for hooks organized by tactic, wants to know which tactic to use for a given situation, or requests hooks "by tactic type." This skill defines what each tactic is and when to deploy it. Always pair with the Hook Writing Skill for execution — tactics define the frame, psychological triggers are the mechanism inside the frame.
Design pricing for a product. Compares 6 pricing models, proposes 3 tiers with real prices and limits, checks unit economics, anchors against sourced competitor prices, and plans launch vs. scale pricing. Use when a founder asks what to charge or how to structure plans.
Comprehensive toolkit for product managers including RICE prioritization, customer interview analysis, PRD templates, discovery frameworks, and go-to-market strategies. Use when prioritizing features, synthesizing user research, writing requirement documentation, or developing product strategy.
Use when a B2B SaaS product needs upstream positioning or messaging clarity — defining who it's for, the category, competitive alternatives, differentiation, value props, strategic narrative, or a messaging hierarchy. Triggers include "my messaging isn't working," "we sound like everyone else," repositioning, or auditing an existing positioning doc. Use before homepage, deck, or sales-narrative work. Not for writing the final copy (use copywriter-skill) or running the sales process (use sales-skill).
Turn a teardown (or a rough idea) into a finished, ready-to-shoot reel. Claude writes the beat-by-beat script in your voice and lays out the on-screen text, the scene for each beat, the pacing cues, and the caption — your words on a proven structure. Use when the user says "build the reel", "make the reel", "write the full reel", "turn this into a reel", "script and storyboard this", or hands over a breakdown/idea and wants the whole thing assembled.
Turn an idea or hook into a full 30-45 second reel script — hook, value beats, payoff, and CTA, with on-screen text. Use when the user says "reel script", "video script", "script this", "write a reel", "short-form script", or "turn this idea into a video".
Internal brand & copy review pass of the agentic-workflow review pack — composed in-turn by review-change and product-audit; not a menu entry. Checks changed user-facing copy against the project's brand doc: voice, terminology, and honesty of claims — applies only to surfaces with user-facing text. Findings only; never edits code.
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