Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When the user wants to run geographically targeted Google Ads (PPC) campaigns for a local business. Also use when the user mentions "local PPC," "geotargeted ads," "radius targeting," "Google Ads for local business," "local search campaigns," "geographic PPC," or "Google Ads location targeting." For LSAs (pay-per-lead), see lsa-ads. For map pack ads specifically, see local-search-ads.
lyt series e-commerce business data analysis skill. Use after the user provides text metrics, images/screenshots, CSV/XLSX tables, PDFs/reports, competitor data or backend exports: first do data health checks and metric-definition validation, then break down TikTok Shop, product cards, short videos, livestreams, GMV Max, ads, costs, profit and store operations issues. Suited to reviews, comparisons, problem finding, scaling/pausing decisions, profit estimates and report output; does not replace zero-based product selection, feasibility validation for existing products, explanations of platform traffic mechanics, or follow-up questioning on vague operational problems. Triggers: /lyt-data-analysis, /数据分析, /数据复盘, /经营复盘, "帮我看数据" "分析这个表格" "复盘这组截图"
Use this skill when writing B2B cold email — "write me a cold email for this client/product", "build an email sequence for this persona", "our reply rate is low, help me fix this email". Value-first cold email built to earn replies, not just opens - the reader gets something useful (an insight, observation, benchmark, or ungated resource) from the email itself, whether or not they ever reply. Applies the R.E.P.L.Y. framework (Relevance, Empathy, Payoff, Low-friction ask, You-focused), email anatomy and deliverability rules, cold-vs-warm tone, and a 4-touch sequence stack. For a new client or campaign, run the intake in references/questionnaire.md before writing.
Use this skill to draft useful, native Reddit replies in three rotating formats with subreddit tone calibration. Trigger it when responding to a specific Reddit thread or preparing authentic community participation, not when writing promotional ads.
Interprets buying signals and prioritize accounts for outreach. Use when drowning in intent data and not sure what matters, can't tell which accounts to prioritize, buying signals aren't translating to pipeline, job change alerts are noisy, intent topics feel too broad, lead scores don't match actual deal quality, or not sure how to act on signals in outreach. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), ZoomInfo-specific intent config (use /sales-zoominfo), or general Apollo platform help (use /sales-apollo).
Find referring domains that link to multiple competitors but not to your site, then enrich with authority, anchor samples, and outreach angle per row. Produces a prospect list an outreach team can start emailing tomorrow. Use when the user asks for backlink gap analysis, link building opportunities, competitor backlink intersection, link prospecting, or wants referring domains they are missing.
Local SEO audit for brick-and-mortar, service-area, and multi-location businesses. Covers Google Business Profile signals on the website, NAP consistency across page and schema, local-pack rank tracking, citation samples on Tier-1 directories, and reviews on Google / Yelp / Trustpilot. Distinct from `seo-page` (URL-level keywords, no local layer) and from `seo-schema` (which generates LocalBusiness markup — this skill defers to it). Use when the user asks "local SEO", "GBP", "Google Business Profile", "NAP", "local pack", "citations", "near me", "service area", or "multi-location SEO".
Professional technical SEO audit that analyzes crawlability, Core Web Vitals, site architecture, mobile readiness, security, structured data, and AI crawler configuration. Use when auditing websites for technical SEO issues, diagnosing indexation problems, or preparing comprehensive SEO reports.
Build a weekly TikTok posting plan from a niche, audience, and content pillars. Produces per-day picks (hook formula, angle, sound, video length, goal, posting time), a hook-batching schedule so you film several openers in one session, a sound shortlist with the trend window, and a completion-rate goal check. Use for a repeatable posting rhythm instead of ad-hoc videos. Not for scripting one hook (use tt-hook-scripter) or one caption (use tt-caption-writer).
Configures TYPO3 SEO for EXT:seo, metadata, hreflang, XML sitemaps, robots.txt, canonical URLs, structured data, Core Web Vitals, SEO extensions, and monitoring. Use when working on TYPO3 SEO, sitemap setup, meta tags, robots rules, Open Graph, schema.org, canonical URLs, hreflang, or search visibility.
WeChat official account topic and outline planning skill. Turns a rough idea, resource pack, voice draft, or interview transcript into 2-3 high-value topic angles, 1 recommended direction, 1 main outline, and 1 backup outline. Suited to the pre-writing planning stage: confirm the structure first, then hand off to the drafting skill.
Xiaohongshu operations, a full-funnel skill covering account positioning, topic research, content production, publishing, and review-and-fix. For any Xiaohongshu browsing, search, publishing, or commenting task, the built-in OpenClaw browser flow must be used by default with profile="openclaw"; do not use the system open command or an external browser unless the user explicitly asks.
Dung khi can ke hoach marketing tong the cho mot ky — muc tieu, phan khuc, kenh, ngan sach, timeline, KPI va ma tran rui ro. Co ca che do ban day du va che do ke hoach 1 trang cho chu doanh nghiep nho. Kich hoat khi user nhac 'lap ke hoach marketing', 'ke hoach MKT', 'marketing plan', 'chien luoc marketing nam', 'plan quy toi', 'ke hoach 1 trang'. Khong dung cho — tinh nguoc ngan sach tu doanh thu thi dung skill 10-tinh-kpi-nguoc; phan bo ngan sach chi tiet theo kenh thi dung skill 61-budget-planning; brief mot chien dich cu the thi dung skill 02-brief-chien-dich.
Use when the user needs an overall marketing plan for a period — objectives, segments, positioning, channel mix, content direction, budget, timeline, KPIs, and a risk matrix, adapted to US, EU, SEA, or LATAM. Trigger on 'marketing plan', 'marketing strategy for next year', 'go-to-market roadmap', 'plan for Q3', 'we have no marketing plan', 'where should we spend next quarter'. Also use when a founder only says the business needs to grow and has no idea which channel to start with. Not for — one specific campaign, see `02-campaign-brief-global`; working backward from a revenue goal to spend, see `10-reverse-kpi-global`; splitting a budget across channels and months, see `61-budget-planning-global`; taking a brand new product to market, see `59-go-to-market-global`.
Use when the user needs PAID ad copy for Meta, Google, or TikTok — six variants across TOFU, MOFU, and BOFU using AIDA, PAS, and BAB, respecting each platform character limit and ad policy, with a dropshipping mode. Trigger on 'ad copy', 'write Facebook ads', 'TikTok ad copy', 'Google RSA headlines', 'primary text for this ad', 'my ad copy is not converting'. Also use when the user has a product page and asks what to run as an ad. Not for — organic social captions, see `37-social-caption-global`; spoken video lines, see `04-script-video-global`; approving copy already written, see `62-marketing-review-global`; the page the ad points at, see `12-landing-page-brief-global`.
Use when the user needs to understand customers deeply enough to write copy and pick targeting — consumer versus shopper, JTBD, layered persona, internal monologue, pain map, objection list, journey map, and a customer language bank pulled from real reviews and DMs. Trigger on 'customer insight', 'buyer persona', 'who is my customer', 'what do they actually want', 'jobs to be done', 'why do they hesitate before buying'. Also use when the user cannot explain who the product is for. Not for — intake questions when an agency signs a new client, see `20-client-intake-brief-global`; paid audience targeting setup, see `51-audience-research-global`; competitor study, see `08-competitor-research-global`.
Dung khi can hieu khach hang du sau de viet duoc content va chon duoc tep — persona 3 tang, cau noi noi tam, pain map, objection list va ngan hang ngon ngu khach hang lay tu review va inbox that. Kich hoat khi user nhac 'insight khach hang', 'chan dung khach hang', 'customer persona', 'khach hang cua toi la ai', 'khach nghi gi', 'ho mua vi ly do gi'. Khong dung cho — thu thap thong tin khi agency nhan khach moi thi dung skill 20-brief-client-intake; nghien cuu tep de chay ads thi dung skill 51-audience-research.
Dung khi can viet brief de XAY landing page moi hoac trang ban hang moi — cau truc section, copy tung khoi, yeu cau ky thuat, tracking va timeline giao dev. Kich hoat khi user nhac 'brief landing page', 'lam trang ban hang', 'can trang dich', 'thue dev lam landing', 'landing page can gi', 'viet noi dung cho trang'. Khong dung cho — trang DA CHAY ma khong ra don thi dung skill 68-cro-audit-trang; email HTML thi dung skill 49-html-email-template; danh sach asset cho ca campaign thi dung skill 41-campaign-asset-list.
Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for — price framing and margin math, see `17-pricing-strategy-global`; building the offer itself, see `31-offer-design-global`; running the experiment properly, see `19-ab-test-setup-global`.
Dung khi can dat gia hoac sua gia san pham va dich vu — chon mo hinh gia, thiet ke bac goi, neo gia, chien thuat giam gia, so sanh gia voi doi thu va cach bay bang gia tren trang. Kich hoat khi user nhac 'dinh gia san pham', 'chien luoc gia', 'pricing', 'nen ban bao nhieu tien', 'chia goi dich vu', 'co nen giam gia khong', 'khach che dat', 'doi thu re hon minh nhieu qua', 'tang gia co mat khach khong'. Khong dung cho — dong goi gia tri, bonus va bao hanh quanh muc gia thi dung skill 31-offer-design; phan bo ngan sach chi cho marketing thi dung skill 61-budget-planning; thiet ke va viet trang bang gia thi dung skill 12-brief-landing-page.
Use when an agency or freelancer takes on a NEW client and needs everything up front — an 11-section intake covering business overview, audience, current marketing, goals, budget, timeline, brand assets, approval process, and success criteria, written for the client to fill in and return. Trigger on 'client intake', 'agency brief', 'onboard a new client', 'discovery call template', 'what should I ask a new client', 'kickoff questionnaire'. Also use when the user just signed someone and does not know where to begin. Not for — the internal context file the skills read, see `product-marketing-context-global`; the plan built from the answers, see `00-marketing-plan-global`; briefing an outside vendor, see `67-agency-vendor-brief-global`.
Use when an ad account needs a systematic CONFIGURATION audit — 84 checkpoints across account, campaign, ad set, ad, tracking, and optimization, scored into a Health Score out of 100, quick wins ranked by impact, regional benchmarks, and a dropshipping checklist, covering Meta, Google, and TikTok. Trigger on 'ads audit', 'audit my ad account', 'is my Meta setup correct', 'health score for the account', 'review my Google Ads', 'we inherited this account and it is a mess'. Not for — diagnosing why the numbers moved this week, see `03-performance-eval-global`; planning fresh budget, see `54-media-plan-global`; rebuilding the campaign hierarchy, see `52-account-structure-global`.
Manage promotions in a Yandex KIT store over its REST API: discounts, promo codes, promocode groups (shared codes and single-use coupon batches) and gifts. Use when creating or updating discounts, promocodes, promocode groups or gifts, or when binding them to products, categories or collections. Russian triggers include: «создай скидку», «сделай промокод», «выпусти партию промокодов», «добавь подарок к товару», «останови акцию».
Creates cold email copy through a stepwise confirmation process. Use when writing email campaigns, given a campaign strategy document, website, or client context. Confirms direction at each step before outputting final copy.
Use this skill to identify and score acquisition channels by audience fit, speed, cost, effort, and learning value, then recommend the top three. Trigger it when choosing where to reach a defined audience, planning go-to-market, or replacing an underperforming channel.
Use this skill to turn a blog post, newsletter, podcast, video transcript, or other long-form source into a week of short-form social content using the Hub & Spoke method. Trigger it when repurposing an existing source rather than writing from a topic alone.
Main entry point for the Doubaoya (doubaoya / Bendya) WeChat official account toolbox: onboarding, pre-task routing, post-task navigation, routing users to the right dby-* skill. When the user mentions an official account task but doesn't name a specific skill, or says "which one should I use", "what can Bendya do", "I don't know where to start", route with this skill first instead of guessing a dby-* skill and running it directly. Triggers: /dby, /dby onboarding, Bendya, Doubaoya, "help me see what's next", "what do I do next", "which one first", "where do I start with the official account", "just published one, what now", "just finished writing, then what", "done with this step, what's next", "finished formatting, what else". This package handles routing and hand-offs: **any "just finished a step, what's next" belongs here** (even if what you just finished was writing or publishing); the package itself does not fetch data, write or format. If a specific package has already been named, use that one directly without going through this package. Trigger words: /dby, what's next, where do I start, which dby skill.
E-commerce SEO audit for online stores (WooCommerce, Shopify, Magento, custom). Covers category / product listing pages (PLP), product detail pages (PDP), faceted navigation and its crawl-budget and duplicate-content traps, pagination, canonicals for variants and filters, out-of-stock / discontinued products, internal linking and breadcrumbs, and Product / Offer / Review / AggregateRating / BreadcrumbList structured data. Use whenever the user runs an online store and asks about product or category page SEO, filter URLs being indexed, product rich results, or thin/duplicate product pages. Trigger on: "e-commerce SEO", "ecommerce SEO", "product page SEO", "category page SEO", "WooCommerce SEO", "Shopify SEO", "faceted navigation", "filter URLs in Google", "product schema", "rich snippets for products", "out of stock SEO", "duplicate product pages". For a single URL use /seo-page; for full-site use /seo-analysis.
Banuba Face AR SDK skill for three use cases: sales, developer documentation, and integration workflows. Use when working on anything Face AR: capability and compliance questions (sales), documentation lookup, CV concepts, and troubleshooting (dev), and building Web integrations such as AR masks, face filters, beautification, virtual background, and AR Cloud (integration). Trigger with "Face AR", "AR mask", "face filter", "virtual background", "AR makeup", "beautification", "face landmarks", "AR Cloud", "can the SDK", "how does", "explain", "add", "set up", "integrate", "build". Web, Android, iOS, Desktop (C++), Flutter and React Native have full code generation support. macOS gets the GitHub sample + code assistance. Unity gets the sample link only. For Video/Photo Editor SDK use build-video-editor, build-photo-editor, or explain-video-editor-photo-editor-docs.
Generate a branded social media image announcing a new feature or update. Analyzes git history, auto-detects brand from codebase (Tailwind, CSS vars, design tokens), replicates UI elements, and captures via Playwright. Use when the user wants to create an announcement image, says 'feature image,' 'announcement graphic,' 'social image for feature,' or wants to visually announce a code change.
Google Search Console API integration for search analytics, URL inspection, sitemap management, and site verification. Use when working with search performance data, checking indexing status, managing sitemaps, or analyzing SEO metrics.
Compares current live GTM container against last known state from gtm-implementation-log.json. Shows what tags, triggers, and variables have been added, deleted, or modified since the last skill run. Read-only, no changes made. Prevents accidentally overwriting manual GTM changes. Trigger on - "what changed in GTM", "gtm diff", "check for manual changes", "gtm drift", "what's different in my container", "has anything changed".
International / multilingual SEO audit focused on hreflang correctness: missing or broken return tags, wrong language/region codes, missing x-default, self-referencing errors, hreflang vs canonical conflicts, and inconsistent signals across HTML head, HTTP headers and XML sitemap. Also reviews URL structure (ccTLD vs subdirectory vs subdomain), language targeting and geo signals. Use whenever the user runs a multi-language or multi-region site and asks about hreflang, international or multilingual SEO, the wrong-language page showing in search, or duplicate content across country versions. Trigger on: "hreflang", "international SEO", "multilingual SEO", "multi-region", "wrong language in Google", "x-default", "ccTLD vs subdirectory", "geo targeting", "language targeting", "my English page shows for Thai users", "th/en page ranking in the wrong country", or any cross-language/cross-country ranking question. For full-site audits use /seo-analysis; for a single URL use /seo-page.
Research a company or idea, define the Ideal Customer Profile, and route to the right next step — either mapping the TAM or finding leads/prospects directly. The entry point for any "find me leads", "map my market", or "who should I sell to" request. Auto-loads when a user provides a company URL or idea and asks for leads or market mapping.
Image SEO audit — make a site's images discoverable in Google Images and stop them from dragging down Core Web Vitals. Audits alt text quality and coverage, descriptive file names, modern formats (WebP/AVIF), dimensions and compression, responsive srcset, lazy-loading, explicit width/height (CLS), image sitemaps, and ImageObject structured data. Use this skill whenever the user asks about image SEO, alt text, Google Images ranking, image optimization for search, image file size hurting page speed, WebP/AVIF, or image structured data. Trigger on: "image SEO", "alt text", "rank in Google Images", "optimize my images for search", "image alt tags", "WebP", "image compression SEO", "image sitemap", "ImageObject schema", or any image-discoverability / image-performance question. For overall page speed use /seo-analysis; for generating new images use the brand image skills.
Design a lead magnet — the free offer that trades real value for an email address — by picking the right problem slice, hook, and format, validating it, and drafting the asset. Use when the user says 'grow my email list', 'I need a lead magnet / freebie / opt-in', 'create a free download', 'how do I capture leads', 'nobody signs up', or when a funnel needs an entry offer before the paid ask. Produces a Lead Magnet Spec (title, hook, format, contents outline, delivery, follow-up path) plus a draft of the asset itself when the format allows.
When the user wants to build local backlinks, earn links from community organizations, or develop a local link building strategy. Also use when the user mentions "local links," "local backlinks," "community links," "sponsor links," "chamber of commerce link," or "local PR." For citation building, see local-citations. For content strategy, see local-content.
Local SEO and Google Business Profile audit: diagnose why a business isn't ranking in the local pack / map results and produce a fix plan. Covers GBP completeness, NAP (name/address/phone) consistency across the site and citations, local pack and "near me" ranking factors, review velocity and responses, local landing pages, service-area pages, and LocalBusiness JSON-LD. Use whenever the user asks about local rankings, map results, Google Maps ranking, NAP consistency, store/branch pages, or multi-location SEO. Trigger on: "local SEO", "Google Business Profile", "GBP audit", "rank on Google Maps", "local pack", "map pack", "near me ranking", "NAP", "local citations", "my business isn't on the map", "why don't I show up on Google Maps", "store locator SEO", "multi-location SEO", "service area pages", or any location-based ranking question. For full-site (non-local) audits use /seo-analysis; for a single URL use /seo-page.
Use when: you need to analyze the user conversion funnel, diagnose churn causes, generate optimization suggestions, or improve user conversion rates. Do NOT use when: the user conversion path is already very clear, or only single-metric monitoring is needed without full-funnel analysis
Dung khi bat dau lam viec voi mot san pham hoac khach hang moi — skill nay tao FILE CONTEXT ma hon 60 skill khac se doc, gom san pham, khach hang, dinh vi, proof, objection, brand voice va KPI. Chay mot lan, dung lai mai ve sau. Kich hoat khi user nhac 'tao context', 'setup product marketing context', 'bat dau du an moi', 'AI chua hieu san pham cua toi', 'khai bao thong tin san pham'. Khong dung cho — context cho thuong hieu CA NHAN thi dung skill 22-personal-brand-context; nghien cuu insight sau thi dung skill 09-insight-khach-hang.
This skill MUST be used when customer reviews, support tickets, app store feedback, or similar text must be scored and analyzed statistically for segmentation, targeting, and positioning (評論分析、客群區隔、目標市場、產品定位、STP). It MUST NOT be used for qualitative summaries or review tagging alone.
Sells digital products — ebooks, templates, courses, downloads, software, presets, printables. Covers pricing strategy, product-market fit, delivery, upsells, launch playbooks, and platform selection. Use when you have a digital product idea but don't know how to price or sell it, sales are flat and you need a better launch strategy, you're unsure which platform fits your product type, or delivery and upsell flow isn't converting. Do NOT use for membership/subscription sites (use /sales-membership), checkout page optimization (use /sales-checkout), or platform-specific setup (use /sales-kit, /sales-groove, etc.).
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