Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," or "account creation flow." For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
This skill MUST be used when the user names S-O-R, Stimulus-Organism-Response, or 刺激-有機體-反應, and when analyzing how marketing stimuli affect consumer psychology and behavior. SHOULD be used for requests such as 廣告有點擊卻沒轉換、 推播有開卻沒回購、品牌活動有聲量卻沒行動, or when turning 消費者行為分析、行銷心理 into a strategy or testable hypothesis. Users need not name the model. MUST NOT trigger solely for analytics implementation, general KPI reporting, or an A/B test that does not need a consumer-psychology hypothesis.
Xiaohongshu / RedNote AI Agent Skill. Uses Python Playwright to search and read content, manage login sessions, publish image-text/video/long-form posts, comment, like, and save; JSON is output by default, and any write operation requires user confirmation first. Triggers when the user mentions xiaohongshu, 小红书, rednote, xiaohongshu search, posting to Xiaohongshu, Xiaohongshu note analysis, Xiaohongshu operations, or Xiaohongshu automation.
AFA DTC full-funnel standalone store operations system — the system entry point, first-level router and workflow orchestrator that coordinates the five business lines: brand infrastructure, paid acquisition, organic growth, monetization and retention, and operations scaling. Trigger words: standalone store, DTC, e-commerce, Shopify, full-funnel operations, standalone store diagnosis, standalone store growth, 90-day growth plan, don't know where to start, multiple problems at once, help me plan the whole thing, dropshipping, product testing, test store, ecommerce, online store, DTC brand, store audit, dropshipping.
Public opinion monitoring skill that ultimately produces a public opinion report. Use this skill when the user asks "how is the public opinion on an event/topic", "what's the sentiment", "do a public opinion analysis", "run a public opinion analysis", or crawls by keyword/platform and generates a public opinion report. Convention: any public-opinion-related intent triggers the full flow (crawl → sentiment analysis → generate report). Crawling is done by this skill; sentiment analysis is judged autonomously by the main Agent based on the prompt; the report is generated by generate_report.
Chinese polishing and de-AI-flavoring assistant, for marketing, operations, content creators, and product people when users ask questions like "how to remove the AI flavor" and need to quickly break down the goal, judge priorities, and produce an actionable result; helps generate an AI writing trace diagnosis, a naturalized rewrite, and explanations of problematic passages based on the input material.
This skill is designed to help users automatically extract product data from Amazon search results. The Agent should proactively apply this skill when users request searching for products related to keywords, finding best-selling items from specific brands, monitoring product prices and availability on Amazon, extracting product listings for market research, collecting product ratings and review counts for competitive analysis, finding specific products with a maximum count, searching Amazon in different languages for localized results, tracking monthly sales estimates for brand products, gathering product URLs and titles for a product catalog, scanning Amazon for Best Seller tags in a specific category, monitoring shipping and delivery information for brand items, building a structured dataset of Amazon search results.
Manages persistent work state (briefs) for local SEO engagements. Automatically load this skill when starting work on a specific business or location, when a user says "resume," "continue," "pick up where we left off," or references a specific client or location by name. Also load when any tool call is about to be made for a business, that's the trigger to create or update a brief. Load when receiving output from a scheduled task.
Use when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Trigger phrases include "brief this launch", "turn this into a campaign plan", "what should this campaign say?", "make a social brief", and "align the team on this promotion". Do not use this for a content calendar, a single caption, or an unapproved product claim; use content-calendar for scheduling, caption-and-hashtags for a post, and positioning-audit when the core message is still unclear.
When the user needs to create a client-facing document such as an SEO audit, proposal, scope of work, competitive analysis report, onboarding document, or market intelligence report. Also use when the user mentions "audit report," "proposal," "scope of work," "SOW," "pitch deck," "client presentation," "pricing document," "onboarding checklist," "competitive report," "market analysis," "prospect audit," "free audit," "AI visibility audit," or "deliverable." For ongoing performance reports, see local-reporting. For the research behind audits, see local-seo-audit.
The psychology behind short-form content that holds attention. Use it whenever you plan, write, review or edit a short-form video script (Reels, TikTok, Shorts), a hook, or a social post. It teaches how a viewer's mind works, never a template to fill in, so apply the principles silently instead of turning them into a checklist or format.
Use when the user needs to write, rewrite, review, or critique commercial copy meant to drive a reader toward action — landing pages, hero sections, headlines, email (cold outreach, nurture, promo, launch), CTAs, microcopy, product descriptions, value propositions, ads, or taglines. Also for copy audits, clarity checks, conversion reviews, or choosing a framework (AIDA, PAS, BAB, FAB, 4U's). Applies even when the user just says "write me an email" or "review this page." Not for channel/budget strategy (use channel-expert) or pricing structure (use pricing).
Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.
Reshapes one Instagram reel into a TikTok and a YouTube Short — adjusting hook, length and captions per platform. Use when the user says "repost this to TikTok", "make this a Short", "cross-post this reel", "reformat for YouTube".
When the user wants to programmatically manage Google Business Profiles at scale via API, automate GBP updates, build GBP management tools, or integrate GBP data into their systems. Also use when the user mentions "GBP API", "Google Business Profile API", "bulk GBP management", "automate GBP", "GBP integration", or "programmatic GBP". For manual GBP optimization, see gbp-optimization. For multi-location strategy, see multi-location-seo.
Researches what prompts people ask AI engines (ChatGPT, Gemini, Perplexity, Claude) about a product category and produces a prompts.csv artifact — a prioritized, strictly-schema'd list of the queries where the brand should be cited. Feeds the monitor workflow.
Master the art of converting source material into authentic, human-written content. Transform transcripts, notes, and research into polished prose that avoids AI tells while maintaining distinctive voice. Combines anti-AI writing fundamentals with voice style adaptation.
When the user wants traffic data, conversion tracking, user behavior on location pages, GBP traffic attribution, or geographic traffic patterns. Trigger on "Google Analytics," "GA4," "traffic," "conversions," "how many leads," "phone calls," "form submissions," "where is my traffic coming from," or "is my website converting."
Build, validate, or expand your ICP (Ideal Customer Profile) using the GAP method, SPICED framework, and customer interview pipeline. Triggers on 'build your ICP,' 'check your ICP,' 'ICP validation,' 'ICP quality,' 'you don't have an ICP,' 'ICP is too broad,' 'who should we sell to,' 'segment our market,' 'ICP workshop,' 'customer interviews for ICP,' 'GAP method,' 'ICP expansion,' 'Goldilocks zone,' 'tier our customers,' 'A/B/C segmentation,' 'are we targeting the right customers,' 'segmentation check,' 'ICP review,' 'who are we actually selling to,' 'score our accounts,' 'ICP scoring,' 'fit score,' 'TAM list,' 'target list,' 'build our market list,' or any situation where your ICP is missing, broken, or needs validation. This skill covers the full ICP lifecycle: validate what exists, build from scratch, score every company 0-100 on fit, produce and maintain the TAM list, refine with interviews, and plan expansion. BOUNDARY: For positioning/messaging (step AFTER ICP), see positioning-messaging-designer.
Use when you need to decide whether a creator partnership is appropriate and prepare a truthful, mutually useful collaboration brief. Trigger phrases include "should we work with this creator?", "evaluate these influencers", "make a creator partnership brief", "how do we structure this collaboration?", and "what should a partner post?". Do not use this to buy followers, conceal sponsorship, automate outreach, or invent a creator's audience fit; use creator-outreach for personalised contact and campaign-brief for the underlying campaign.
Use this skill when the user says "generate a script", "write a video", "write a long article", "generate a short video script", or "help me write this episode". Based on the practitioner equal-dialogue style (authenticity 9/10, actionability 9/10), first run a content pre-check (goal + cognitive gap), then generate the complete script (with visual annotations) and save it in standard md format, and finally route to li-opening or li-cover. Should not trigger: optimizing only the opening (use li-opening), generating only a cover (use li-cover), or topic analysis (use li-topic). Use when the user wants to "generate script", "write video", "write article", "write long-form content", or needs a full video script or article in the practitioner equal-dialogue style.
Build and track local search visibility with SE Ranking city-level rank tracking and turn it into local social content in Planable, including Google Business Profile posts. Use this skill whenever the user wants to grow a business's presence in a specific city or cities and pair it with local social, or says things like "track our rankings in [city]", "set up local rank tracking", "we want to show up in local search", "create Google Business Profile posts", "local SEO plus social for our locations", or "how are we ranking city by city and what should we post locally". Always activate for local/multi-location visibility work that combines SE Ranking rankings with Planable local/GMB content.
Explanation skill for the traffic allocation logic of the lyt series of cross-border e-commerce. Only handles traffic mechanism questions related to cross-border e-commerce, TikTok Shop, e-commerce platforms, shops, products, product cards, search, recommendation, advertising, content, and creators; non-business and non-e-commerce questions must be declined. Used when users ask questions such as "why does my shop get no traffic", "why does my product get no impressions", "why doesn't the platform give traffic", "how is traffic allocated", "why does no one view a new shop", "why do others get traffic and I don't", helping users fill in knowledge about traffic allocation related to product card search, short video recommendation, ads/GMV Max, cold start, and the conversion funnel. This skill only explains logic, does not perform specific diagnostics, and does not ask for additional fields. Triggers: /lyt-traffic-logic, /流量逻辑, /流量分配, /没流量逻辑
Generate comprehensive market research reports (50+ pages) in the style of top consulting firms (McKinsey, BCG, Gartner). Features professional LaTeX formatting, extensive visual generation with scientific-schematics and generate-image, deep integration with research-lookup for data gathering, and multi-framework strategic analysis including Porter Five Forces, PESTLE, SWOT, TAM/SAM/SOM, and BCG Matrix.
Use when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what should be clearer on our profile?". Do not use this to promise conversion lifts, change a platform account directly, or write a campaign message from scratch; use positioning-audit for the core message, social-proof-mining for approved proof, and campaign-brief for a launch-specific promise.
Requests or contribute a new sales/marketing/GTM skill that doesn't exist yet, or share learnings discovered during skill usage back to the community. Use when no existing skill covers the user's need — helps them build the skill and submit a PR, or file an issue requesting it. Also use when the user says 'there should be a skill for this', 'can we make a skill', 'I want to contribute a skill', 'none of the sales skills cover my use case', 'share my learnings', 'contribute learnings', 'share what I learned', or 'push learnings upstream'. Do NOT use for routing an objective to an existing skill (use /sales-do) or browsing the catalog of available skills (use /sales-third-party).
Generate a demand-gen landing page for an SEO agency, complete with pain-point hook, proof, a free-audit lead magnet flow, and CTAs tuned for cold traffic. Pulls real competitive and AI-search data for the agency's target niche to make the copy specific and credible. Use when the user asks for an SEO agency landing page, lead-gen page for an SEO agency, demand-gen page, free-audit landing page, or wants to convert cold traffic into discovery calls.
Generate SEO-optimized "X vs Y" comparison and "alternatives to X" landing pages targeting comparative-intent keywords. Pulls competitor data, comparative-intent SERPs, and existing comparison pages to produce a balanced, structured page draft with feature matrix, schema, and conversion blocks. Distinct from `seo-agency-landing-page` (top-of-funnel demand-gen). Use when the user asks for "comparison page", "vs page", "alternatives page", "X vs Y", "alternative to X", or "competitor comparison page".
SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO — baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.