Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Design sustainable link-building campaigns that connect business goals, linkable assets, publisher ecosystems, metrics, resources, and campaign templates. Use when planning a link-building campaign, choosing tactics, defining link-building KPIs, mapping links to business outcomes, or turning SEO authority goals into an executable campaign brief.
Plan, draft, review, and operate audience-relevant link outreach campaigns with personalization, subject lines, response handling, tracking, and bulk-send guardrails. Use when writing link outreach emails, pitching resource pages, handling outreach replies, planning blogger or journalist outreach, reviewing subject lines, or managing link acquisition workflows.
Research link-building opportunities by mapping assets to opportunity types, building query libraries, analyzing competitor backlinks, finding scrapeable lists, and expanding prospecting seeds. Use when finding link prospects, creating link prospecting queries, mapping guest post/resource/directory opportunities, or producing a prospect research map before qualification or outreach.
Womaster (Walmart WMTwin) automated login and competitor search tool. Triggers when the user mentions 沃师傅, wmtwin, www.wmtwin.com, Walmart tools, competitor search, or needs to access Womaster website features. Provides automated login, API calls, and competitor search (keyword search, WFS filtering, sales-range filtering), with all data automatically decoded.
Plan, prospect, evaluate, fulfill, and measure local sponsorship campaigns that build local visibility, relationships, and links through events, nonprofits, community organizations, and local publishers. Use when finding local sponsorship link opportunities, evaluating sponsorship packages, building local links through nonprofits or events, measuring sponsorship ROI, or using local relationships for SEO.
Product validation skill of the lyt series for existing products. Use when the user already has a specific product, a candidate product list, product screenshots, 1688/competitor links, supply chain materials, a CSV/XLSX candidate product table or backend test data, and wants to judge whether a product or a batch of candidate products is worth entering the test pool. Outputs "can test / hold / not recommended", facts/inferences/assumptions, 7-dimension validation, a minimal validation plan and a data gap checklist. Only handles product validation questions related to cross-border e-commerce, TikTok Shop, e-commerce product sales, supply chain, product pools, content, advertising, influencer distribution and store operations. Triggers: /lyt-product-validation, /产品验证, /单品验证, /候选品筛选, "can this product be done" "how to filter these candidate products"
Convert Markdown content into polished image posters. Especially suited to turning podcast summaries and article content into social media sharing images. Fixed 3:4 ratio, supports YouTube video covers as the header image. Trigger phrases: 「转图片」「Markdown 转图片」「生成海报」「生成分享图」「把这个转成图片」.
This skill should be used when the user asks to "calculate TAM", "determine SAM", "estimate SOM", "size the market", "calculate market opportunity", "what's the total addressable market", or requests market sizing analysis for a startup or business opportunity.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when the user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Expert n8n workflow automation consultant for B2B sales and GTM teams. Use when the user asks about n8n workflows, n8n nodes, n8n triggers, n8n webhooks, n8n credentials, n8n self-hosting, n8n Docker setup, n8n queue mode, n8n error handling, n8n sub-workflows, n8n CRM automation, n8n pricing, n8n vs Zapier vs Make, or building automations with n8n. Also triggers on "n8n workflow", "n8n automation", "n8n webhook", "n8n node", "n8n self-host", "n8n Docker", "n8n queue", "n8n HubSpot", "n8n Salesforce", "n8n vs Zapier", "n8n pricing", "workflow automation". Do NOT use for general automation strategy without n8n.
Open-source intelligence on people, companies, domains, and B2B accounts. Use when the user wants to investigate, vet, research, or build a dossier on a target — phrases like "OSINT", "due diligence", "background check", "research this person", "look into [company/domain]", "vet this prospect/vendor", "what does X do", "is this account worth pursuing", "find me a contact at", "who's the buyer for", or any open-source investigation task. Disambiguates identities before reporting and grades every claim by independent source count.
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Create grounded paid-media creative concepts, copy angles, refresh hypotheses, and measurable test briefs across advertising platforms. Use for ad copy, creative briefs, UGC concepts, headlines, creative fatigue, asset ideas, or a creative refresh.
Coordinate safe, evidence-based paid-media work across Google Ads, Meta Ads, X Ads, LinkedIn Ads, Reddit Ads, TikTok Ads, Amazon, and ChatGPT Ads. Use for broad ads questions, multi-channel strategy, budgets, CPA or ROAS, campaign requests, spend, ad performance, or when routing to the right NotFair paid-ads skill.
Produce a read-only, evidence-based paid-media performance review across connected platforms or supplied exports. Use for weekly or monthly reports, scorecards, performance, CPA, ROAS, CTR, spend trends, pacing, or conversion-tracking health.
Keyword Tool data from eRank, plus local scoring, drift, and listing-gap analysis for Etsy sellers. Trigger phrases: `research dad mug on eRank`, `score an Etsy keyword`, `find eRank top listings`, `compare Etsy listing tags`, `use eRank`, `run eRank`.
This skill MUST be used for product conjoint analysis (商品聯合分析、屬性偏好分析) to study trade-offs among product attributes using ratings, stated choices, or observed choices. It SHOULD be used for attribute importance, willingness-to-pay (願付價格), or product configuration questions when multi-attribute preference data is available. It MUST NOT treat review mentions as observed choices or produce pricing and probability claims unsupported by the data and fitted model.
Find product-led and blue-ocean SEO opportunities from customer demand, query behavior, competitive gaps, search result features, communities, and proprietary product strengths. Use when researching SEO opportunities, organic growth ideas, competitive SEO gaps, programmatic SEO concepts, or when keyword tools show little volume.
Build a complete, prioritized SEO strategy for a site: topical authority map, winnable-keyword shortlist, content production pipeline, link-building plan, and technical baseline. Use when the user wants to grow organic traffic, asks 'how do I rank on Google', 'why isn't my site getting traffic', 'build me an SEO plan/strategy', 'what keywords should I target', 'how do I get backlinks', or wants to audit or scale their SEO — even if they never say the word 'strategy'. Produces an SEO Strategy Document with a scored keyword shortlist, a phased action plan sequenced by dependency, and a measurement plan.
This skill MUST be used for service innovation case studies (服務創新案例分析), complete classroom-format reports, or research combining frameworks such as PESTEL, Five Forces, SWOT, STP, BMC, persona, service blueprints, and CJM. It SHOULD also be used when researching a 品牌、App、平台或服務 to understand its innovation, business model, customer experience, or outcomes, even without naming a framework. Match the analysis scope to the request.
Find weak pages, technical issues, and content gaps in SE Ranking, then coordinate the fix end-to-end in Planable — drafting the rewritten page copy in a Universal content page for feedback and approval, and scheduling the supporting social distribution. Use this skill whenever the user wants to act on a site/SEO audit by getting content fixed and promoted, or says things like "audit the site and help us fix the weak pages", "we need to rewrite these pages and approve the new copy", "coordinate a content refresh", "turn audit findings into an action plan with social distribution", or "which pages should we fix and how do we get the updates reviewed". Always activate when SE Ranking findings need to become reviewed, approved content plus a social push.
Generate professional sponsorship pitches and media kits for brands. Creates compelling proposals highlighting channel value, audience demographics, and collaboration ideas. Use when seeking sponsorships, responding to brand inquiries, or creating media kits.
Diagnose technical SEO issues using discovery, crawling, indexing, ranking, Google Search Console, internal links, crawl budget, canonicals, duplicate content, redirects, and migration risk. Use when traffic drops, pages are not indexed, Search Console shows errors, canonicals differ, migrations are planned, or a technical SEO audit is needed.
Generate thumbnail concepts and ideas for YouTube, TikTok, and other video platforms. Creates detailed visual briefs with composition, text, colors, and emotion suggestions. Use when planning thumbnails, improving CTR, or briefing designers.
Research and shortlist startup traction channels before running Bullseye tests. Use when comparing acquisition channels, studying how similar companies grew, finding underused distribution strategies, or preparing the outer ring for a Traction-style growth process.
Set traction goals and identify the Critical Path from Traction so teams focus only on milestones needed for growth. Use when a startup has too many priorities, needs growth goals, is debating product versus marketing work, or wants to decide what not to do.
Plan existing-platform, trade show, offline event, speaking, and community-building traction experiments from Traction. Use when testing platform distribution, conferences, meetups, talks, forums, local events, or community-led startup growth.
Plan paid acquisition tests from Traction across SEM, social/display ads, and offline ads. Use when designing ad experiments, keyword tests, audience tests, paid channel budgets, or deciding whether a paid channel can acquire the right customers profitably.
Design cheap, measurable traction tests from Traction for startup growth channels. Use when planning marketing experiments, middle-ring tests, A/B tests, acquisition test spreadsheets, channel validation, or growth experiment success criteria.
Plan viral marketing and engineering-as-marketing traction experiments from Traction. Use when designing referral loops, viral coefficients, engineered acquisition tools, calculators, microsites, widgets, or product-led assets that acquire customers; use make-product-viral instead for landing-page audits, shareability reviews, pricing-page polish, or social-preview optimization.
Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.
Interpret YouTube Analytics, TikTok Analytics, and video performance data. Identifies trends, explains metrics, and provides actionable recommendations for growth. Use when analyzing video performance, understanding metrics, or optimizing channel strategy.
Use this skill to create complete videos with voiceover and music. Triggers: "create video", "product video", "explainer video", "promo video", "demo video", "training video", "ad video", "commercial", "marketing video", "video with voiceover", "video with music", "brand video", "testimonial video" Orchestrates: script, voiceover, background music, video clips/images, and final assembly.
Video Channel content search tool. Search popular Video Channel posts using keywords provided by the user, with sorting by newest, most likes, most saves, or relevance. Results are displayed in a structured table. Use when users want to find popular Video Channel content, search for viral videos, query post data, or learn how a type of content performs on Video Channel. Trigger phrases include: Video Channel search, Video Channel post lookup, viral Video Channel posts, popular Video Channel posts, Video Channel content search, search Video Channel, WeChat Video Channel search. When the API returns insufficient points (code=3210), automatically launch Alipay to top up and continue the search.
When the user wants citation gap analysis, managed citation building, review generation campaigns, or local rank tracking. Trigger on "Whitespark," "citation finder," "where are my competitors listed," "citation gap," "build citations," "review generation tool," or "get more reviews." Note that Whitespark does NOT have an MCP server — it's dashboard-driven with limited API.
Use when an iOS app already on TestFlight needs to ship to the App Store — preparing the screenshots and the description/metadata, then using the existing fastlane setup to submit for review. Triggers — 「提交 App Store」「上架」「app store 审核」「准备截图和文案」「submit for review」「/wjs-publishing-appstore」.
When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B test," "split test," "experiment," "test this change," "variant copy," "multivariate test," "hypothesis," "conversion experiment," "statistical significance," or "test this." For tracking implementation, see analytics-tracking.
Manage App Store product page promoted purchase slots using the `asc` CLI tool. Use this skill when: (1) Listing slots: "asc promoted-purchases list --app-id ID" (2) Promoting an IAP or subscription: "asc promoted-purchases create --app-id ID (--iap-id ID | --subscription-id ID)" (3) Updating visibility / enabled state: "asc promoted-purchases update --promoted-id ID --visible|--hidden --enabled|--disabled" (4) Deleting a slot: "asc promoted-purchases delete --promoted-id ID" (5) User says "promoted purchase", "promoted IAP", "feature on App Store", "App Store product page promotion", "promoted slot"
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.