Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.
Run one tick of the sales business-pod (ADR-164 §4.1, Phase 2). Loads templates/sales.json, validates it against the pod-schema, resolves agents against ruflo's agent registry, reserves budget via the Phase-2 file-based stub ledger (atomic SQLite tracker is Phase 3 per ADR-164.1), constructs per-agent dry-run prompts, posts a summary envelope to room "sales" via the federation_bbs_publish JSONL backing store, and emits a structured {podName, tickId, agentsRan, totalUsd, envelopeId, status} line for /loop ingestion. Dry-run by default; --live is reserved for Phase 3.
Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.
Sync your Beehiiv audience to a local database and answer growth questions offline in one command. Trigger phrases: `check my beehiiv growth`, `subscriber sources`, `which send time works best`, `compare my publications`, `lookup subscriber email`, `use beehiiv`, `run beehiiv`.
Structure pricing strategy decisions, packaging options, and tier design for SaaS and digital products. Use when reviewing or setting pricing, designing pricing tiers, evaluating freemium vs paid, or preparing a pricing change. Produces a pricing strategy recommendation with model rationale, tier structure, competitive positioning, and rollout plan.
Use this skill when the user asks to "analyze my content", "learn my writing style", "research competitors", "find content angles", "improve my blog", "write like me", "embody my brand voice", or mentions content strategy, voice analysis, competitive research, or iterative content improvement.
Email engagement tracking for sales — open tracking, click tracking, attachment views, real-time notifications, follow-up timing, and engagement analytics. Use when you can't tell if prospects are opening emails, open data looks inflated or unreliable (Apple MPP, pixel blocking), you don't know when to follow up based on engagement, tracking isn't set up yet and you need to pick a tool, or click/attachment tracking isn't working as expected. For Yesware-specific help, use /sales-yesware. Do NOT use for email deliverability (use /sales-deliverability), cadence design (use /sales-cadence), buying intent signals beyond email (use /sales-intent), SendGrid-specific config (use /sales-sendgrid), Postmark-specific config (use /sales-postmark), Customer.io-specific config (use /sales-customerio), Mailgun-specific config (use /sales-mailgun), Klaviyo-specific config (use /sales-klaviyo), or ActiveCampaign-specific config (use /sales-activecampaign).
Use when a Roblox game sells something or plans live ops: Developer Products, game passes, experience subscriptions, Roblox Plus perks, ProcessReceipt or BindReceiptHandler, "bought it but didn't get it", a purchase granted twice, shop UI prices, eggs, crates or loot boxes with odds (paid random items, PolicyService), rewarded video ads, AnalyticsService funnels, economy or custom events, ConfigService live config, A/B experiments, price optimization or regional pricing, game thumbnails and icons, play-through rate, Creator Rewards, Ads Manager campaigns, or a launch and update plan
Query and operate connected Google Search Console properties through NotFair MCP. Use for live GSC query or page performance, clicks, impressions, CTR, position, traffic changes, indexing status, URL inspection, sitemap reads or approved sitemap submission/removal, and Search Console MCP setup. Route full-site SEO audits to seo-analysis.
Comprehensive on-page SEO and content quality audit covering title tags, meta descriptions, header structure, keyword optimization, E-E-A-T signals, readability, and content scoring. Use when evaluating content for SEO performance, reviewing articles before publication, or creating content improvement recommendations.
Parse raw text from an Instagram or TikTok Story insights screenshot and format it into a clean, spreadsheet-ready row with labeled fields. This skill should be used when parsing Story metrics from a screenshot, formatting Story insights for a spreadsheet, extracting metrics from a pasted Story screenshot, cleaning up Story analytics data, converting Story insights text into structured data, turning a Story performance screenshot into a row for the tracker, logging Story metrics into a spreadsheet, normalizing Story screenshot data, pulling numbers from a Story insights paste, organizing Story metrics from creator screenshots, processing a batch of Story screenshots into rows, building a Story metrics tracker from screenshots, or entering Story data from a screenshot into a sheet. For normalizing metrics from multiple sources into a unified table, see metrics-normalization-formatter. For calculating engagement rates and comparing to benchmarks, see engagement-rate-calculator-benchmarker.
Use when the user wants to build or think through a strategy via guided conversation — for a company, product, team, career, or initiative. Triggers on "help me figure out our direction", "what should we focus on", strategic planning, competitive positioning, go-to-market strategy. Also catches indirect requests like prioritization struggles or "we have too many priorities". Does NOT review existing strategy documents (use strategy-review) or brainstorm project features (use brainstorm-beagle).
Conduct an evidence-backed TikTok Shop business study with current KOLSprite product, creator, video, shop, and caption data. Use for opportunity evaluation, cold-start planning, winning-content research, creator selection, competitor comparison, growth diagnosis, and questions such as whether and how a direction is worth testing. Do not use for a single direct lookup or caption-only request.
Search, post, monitor, and archive on Twitter/X via five tools: the official hosted X MCP server (full-archive search, trends, bookmarks, Articles via xurl bridge), x-search CLI (cost-tracked API v2 research with calendar-day windows, volume counts, multi-query fan-out, feeds, watchlists, posting), xurl (official CLI for any endpoint incl. media/DMs), bird CLI (free session-based reads/writes, frozen at 0.8.0), and Smaug bookmark archival. Triggers on: search tweets, tweets from today, what did X tweet, latest tweets from, tweet volume, expand a Twitter query, check Twitter for, post a tweet, tweet this, post to X, reply on Twitter, full-archive search, what's trending, check mentions, my mentions, timeline, DMs, monitor account, research topic on Twitter, my bookmarks, archive bookmarks.
Generate a personalized follow-up sequence for any creator chasing scenario — missing info, unsigned contract, late content, missing metrics, or incomplete whitelisting setup. This skill should be used when chasing a creator for a response, writing a follow-up message to an influencer, nudging a creator about a late deliverable, following up on an unsigned contract, requesting missing campaign metrics, chasing whitelisting or ad access setup, escalating a non-responsive creator, writing a reminder to a creator who ghosted, building a follow-up cadence for overdue items, drafting a polite but firm nudge to an influencer, or managing creator communication when deadlines slip. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying and triaging creator replies, see reply-triage-classifier. For negotiating rates after a creator responds, see creator-negotiation-assistant.
World-class video storyboard writer for marketing, advertising, brand films, social spots, and product videos. Use when the user asks for a storyboard, video script, ad concept, commercial treatment, video pitch, or shot-by-shot breakdown for any film, ad, social video, explainer, or brand content. Produces an all-text markdown storyboard with richly described visuals (no images, no sketches) — every frame includes shot, action, on-screen text, voiceover, dialogue, sound, and timing. Grounded in the canonical literature on marketing storytelling and ad video production (Donald Miller's StoryBrand, Joseph Campbell / Christopher Vogler's Hero's Journey, Blake Snyder's Save the Cat, Pixar's 22 Rules of Storytelling, Chip & Dan Heath's Made to Stick, Luke Sullivan's Hey Whipple Squeeze This, David Ogilvy's Ogilvy on Advertising, Giuseppe Cristiano's The Storyboard Artist).
Xiaohongshu short-video operations and growth assistant for content creators, operators, brands, and e-commerce businesses. Use it when the user provides a Xiaohongshu note link to generate sentiment and public-opinion views, user personas and intent analysis, and optimization and conversion suggestions based on the input materials.
Advertising compliance review skill, used to review whether advertising materials comply with the Advertising Law of China and related regulations. Applicable scenarios: (1) when the user submits advertising copy or materials for compliance review; (2) when the user mentions keywords such as "ad review", "ad compliance", "Advertising Law review"; (3) when the user asks to check whether advertising content carries illegal or non-compliant risks; (4) when the user submits advertising in industries such as real estate, food, medical, pharmaceuticals, or internet for specialized review. The review basis covers the Advertising Law, the Anti-Unfair Competition Law, and industry-specific regulations.
Managing consent for analytics cookies and implementing privacy-preserving measurement. Covers GA4 privacy configuration, consent mode fallback behavior, aggregate reporting alternatives, and cookieless measurement approaches.
Use when someone wants to create a brand, brand kit, design system, visual identity, or product identity from scratch — "I need a brand", "help me brand my product", "pick colors and fonts for me", "make it look professional" — especially non-technical non-designers with no existing brand assets.
Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad creative, landing page) can consume. Multiple discovery paths so it works whether the user has access to their site's source code or only a public URL or just a logo image.
Create AI-optimized style guides for brand or personal voice. Extracts patterns from writing samples or AI-draft/final-sel calibration pairs, producing a reusable guide with tone rules, structure patterns, signature moves, anti-filler checklists, anti-pattern blacklists, and examples. Output is optimized for LLM consumption (Claude Projects, system prompts). Not for editing content (use copy-editor).
Paste in raw internal team notes, Slack messages, or email threads with feedback on a creator's content draft and receive a clear, constructive, ready-to-send revision request for the creator. This skill should be used when turning internal feedback into a creator-friendly revision request, cleaning up messy team feedback before sending to a creator, writing a content change request for an influencer, converting brand manager notes into creator revision instructions, translating legal or compliance feedback into plain language for a creator, consolidating scattered feedback from multiple reviewers into one message, drafting a content revision DM or email for an influencer, or preparing approval notes to send after internal review. For building the original content brief, see creator-content-concept-generator. For checking content against brief requirements, see content-to-brief-compliance-checker. For FTC disclosure issues, see ftc-disclosure-spot-checker.
Takes activated influencers and their deliverables and generates a structured monitoring checklist specifying what to capture on each platform, when to check, and what to do if content goes missing. This skill should be used when building a content monitoring plan for a creator campaign, creating a checklist to track influencer deliverables across platforms, setting up a capture schedule for Instagram Stories before they expire, planning when to screenshot or capture creator posts, building a monitoring cadence for TikTok and YouTube deliverables, organizing content capture across multiple creators and platforms, making sure no creator content slips through the cracks, preparing a content tracking plan before a campaign goes live, or setting up a system to catch expiring Stories and time-sensitive posts. For checking whether submitted content matches the brief, see content-to-brief-compliance-checker. For tracking which creators have posted versus who is overdue, see creator-posting-compliance-tracker.
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for", "improve this copy", "rewrite this page", "marketing copy", "headline help", or "CTA copy." For email copy, see email-sequence. For popup copy, see popup-cro.
Analyze a creator negotiation scenario and generate strategic response options with trade-off analysis and suggested language. This skill should be used when a creator counters with a higher rate, an influencer pushes back on deliverables, a negotiation stalls and you need to re-engage, a creator objects to exclusivity or usage rights terms, you need help responding to a creator's counter-offer, figuring out what to say when a creator asks for more money, handling a creator who wants fewer deliverables, drafting a response to a stalled creator deal, navigating a tricky influencer negotiation, or deciding whether to accept or counter a creator's rate. For estimating fair rates before negotiating, see creator-rate-estimator. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying a batch of creator replies, see reply-triage-classifier.
Collect, analyze, and act on customer feedback to improve your product and business. Use when building feedback systems, running customer interviews, analyzing feature requests, measuring satisfaction (NPS, CSAT), or closing the feedback loop. Covers feedback collection methods, interview techniques, analysis frameworks, and how to decide what feedback to act on. Trigger on "customer feedback", "collect feedback", "user research", "customer interviews", "NPS", "feature requests", "feedback system".
Channel Dan Koe's philosophy and advice style. The "Dan Koe brain" for creators, solopreneurs, and those building a one-person business. TRIGGERS: - When user wants advice on one-person business, creator economy, or solopreneurship - When user asks about content creation, writing, or building an audience - When user needs help with positioning, finding their niche, or personal branding - When user wants guidance on escaping the 9-5 or building freedom - When user asks about AI for creators - When user is struggling with multiple interests or feeling stuck - When user asks about focus, productivity, or dopamine detox - When user needs help with advertising, copywriting, or persuasion - When user wants to understand standing out online CAPABILITIES: - Provide advice in Dan Koe's direct, philosophical-yet-practical voice - Route to specialized sub-skills based on the specific topic - Apply his core frameworks and mental models - Challenge conventional thinking while remaining warm and helpful
Operate DealContext CRM through its HTTP API with the bundled dealcontext client. Use for deals, pipelines, stages, contacts, organizations, follow-up activities, messages, notes, web enquiries, outreach links, manual demo-contact synchronization, and audit history. Create or update records, record incoming or outgoing messages, schedule follow-ups, close deals, triage enquiries, and review the pipeline. Uses DEALCONTEXT_URL and DEALCONTEXT_AGENT_EMAIL, with Google login or an account password.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.