Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Get AI-generated videos ready to post, without touching a single slider. Upload your written text (TXT, DOCX, PDF, SRT, up to 200MB), say something like "turn this blog intro into a 30-second video with visuals and background music", and download 1080p MP4 when it's done. Built for marketers, content creators, educators who move fast and want to produce videos without filming or editing skills.
Analyzes web apps for free-value trust-building opportunities — features, tools, and offerings that demonstrate genuine utility before asking for commitment. Use this when the user says "trust builder", "trust audit", "find free offerings", "free value analysis", "trust building opportunities", or "how can I build trust with users". Explores the codebase and live app, interviews the user about audience and goals, then generates a prioritized report with full mini-specs for the top trust-building features.
Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified content portfolio. Use for video audits, format recommendations, long-form editing, mid-form explainers, Shorts and Reels, teasers, tutorials, case studies, paid cutdowns, captions, packaging, delivery, or publication preparation.
Turn three product photos and a logo file into 1080p finished MP4 videos just by typing what you need. Whether it's generating polished videos from images or clips without manual editing or quick social content, drop your video clips or images and describe the result you want. No timeline dragging, no export settings — 1-2 minutes from upload to download.
Aggregate customer feedback from multiple sources — support tickets, NPS comments, Slack messages, G2 reviews, call transcripts, survey responses — into a unified VoC report with theme clustering, sentiment analysis, trend detection, and actionable recommendations for product, marketing, and CS teams. Chains review-site-scraper for public review data.
Orchestrate Zhihu content publishing by running draft capture, image upload, validate, preview, user confirmation, and publish stages in order. Only images may be uploaded; video upload is not supported. Use when the user asks to publish content to Zhihu, convert or adapt content for Zhihu, generate a Zhihu preview, validate Zhihu-ready content, continue after preview confirmation, handle Zhihu article/question/pin publishing workflows, or asks what zhihu-publisher is, how to use it, first-time setup, authorization, credentials, zhihu OpenAPI app_key/app_secret configuration, skill version, or update availability. Trigger on requests such as 发布到知乎, 发成知乎文章, 发成想法, 发起提问, 生成知乎预览, 校验知乎发布内容, 预览没问题, 确认发布, zhihu-publisher 是什么, 怎么用, 首次使用, 授权, 配置凭证, app_key, 检查更新, 检查版本, 更新 zhihu-publisher, 升级 zhihu-publisher.
Use this skill when any GTM copy needs to stop reading like AI before it ships - a LinkedIn post, a cold email, a newsletter, a landing page, a case study, an exec's thought-leadership draft. Produces the same copy with the machine tells stripped out, back to a clean baseline. Reach for it when someone says "this sounds like AI", "make it less robotic", "remove the AI tells", "de-slop this", or when a draft is technically fine but reads like a competent bot wrote it.
App Store screenshot research, competitor analysis, building, and upload tool for iOS/macOS apps. Use this skill when working with App Store screenshots for any of these tasks: (1) Finding and analyzing competitor screenshots in your category, (2) Downloading competitor screenshots locally for reference, (3) Analyzing screenshot strategies (styles, captions, features), (4) Researching ASO keywords for screenshot captions, (5) Planning your screenshot sequence and messaging, (6) Building screenshots using an HTML/CSS export tool, (7) Generating a local preview website to view and compare screenshots, (8) Exporting screenshots at correct dimensions via browser or Puppeteer, (9) Localizing screenshots for multiple App Store locales, (10) Uploading screenshots to App Store Connect via API.
Analyze what an audience looks like -- demographic breakdowns, top field values, coverage rates, and distributions. Use when the user wants to understand audience composition, view segment demographics, or analyze field coverage for a segment.
Validate proposed or existing backlinks for relevance, editorial legitimacy, link attributes, spam/toxicity risk, platform compliance, anchor quality, target-page fit, and monitoring evidence. Use this skill when the user asks whether an external link opportunity or placed backlink is safe and useful, and reject toxic, irrelevant, paid-undisclosed, fake, or spam placements.
Research a specific competitor across their website, reviews, ads, social presence, and pricing — then produce a structured sales battlecard with positioning traps, objection handlers, landmine questions, and win/loss themes. Chains web research, review mining, and ad intelligence. Use when sales needs competitive ammo or when entering a new market with established incumbents.
Use when discovering, writing, or pressure-testing brand or company core values, replacing generic values with differentiating ones, or turning values into observable behaviors. Keywords - core values, Lencioni four categories, permission-to-play values, opposite test, antivalue, fire someone test, Brene Brown values process, operationalizing values.
Use this skill when writing or fixing cold email — first-touch and follow-up sequences, re-engagement, subject lines, personalization at scale, ATL/BTL messaging, copywriting frameworks, deliverability, domain warmup, SPF/DKIM/DMARC, and email infrastructure. Triggers on 'cold email', 'email sequence', 'deliverability', 'warmup', 'bounce rate', 'inbox placement', 'email template', 'follow-up email', 'outbound email', 'subject line', 'personalization', 'email copy'.
Generates business/company names across 10 categories (Descriptive, Metaphoric, Invented, Founder-based, Acronym, Compound, Foreign, Playful, Geographic, Legacy) with USPTO trademark screening, domain availability checking, and 0-100 scoring. Use when users need company/product/brand naming for new business launches, rebranding, trademark strategy, IP protection naming, evaluating current name strength, or any naming/branding tasks requiring systematic analysis with legal clearance.
Deep BD-grade research report on any target company — financials, leadership, hiring, tech stack, competitors, outsourcing exposure, KServe service fit, ICP score, and BD briefing. Triggers on any BD context where a company name is dropped — even without an explicit "research" request. "Look up [company]", "check out [company]", "who should I call at [company]", "what do we know about [company]", "get me a profile on [company]", or simply naming a company while discussing a prospect, outreach plan, or account intelligence. If the context is prospecting, pre-call prep, or finding outsourcing clients — trigger immediately.
Find leads by scraping engagers from a competitor's top LinkedIn posts. Given one or more company page URLs, scrapes recent posts, ranks by engagement, selects the top N, extracts all reactors and commenters, ICP-classifies, and exports CSV. Use when someone wants to "find leads engaging with competitor content" or "scrape people who interact with [company]'s LinkedIn posts".
Break saved articles, Clippings, and long foreign-language pieces into reusable Chinese material fragments, and store them reliably following an existing material library template. Whenever the user mentions "mining gold", "breaking down material", "store into the material library", "break this article into titles/quotes/structure", "batch process Clippings", or "turn English articles into Chinese material assets", prefer this skill instead of doing a plain summary.
When the user wants to turn one piece of content into many, repurpose a video/podcast/post for other platforms, create social posts from long-form content, or says things like 'repurpose this,' 'turn this into,' 'social posts from,' 'newsletter from this video,' 'clips from this.' Takes one input and multiplies it across platforms.
Creates and launches PostHog surveys through MCP, including NPS/CSAT popovers, hosted feedback forms, and headless surveys. Guides survey type selection, audience targeting, draft review, and launch readiness. Use when asked to create a survey or form, or before calling survey-create. For investigating an existing survey's delivery or responses, use debugging-surveys instead.
Prepare a structured discovery call plan for any prospect. Use when asked to prepare for a sales call, discovery call, prospect meeting, or first call with a potential customer. Produces a call brief with research, hypotheses, questions, and success criteria.
Use when a project needs domain name ideas, naming constraints, availability-check planning, brand/SEO fit, and shortlists. Advisory only; do not purchase domains, call paid APIs, or claim live availability unless checked with evidence.
Ecommerce business review for D2C stores from order transaction CSVs. Runs the bundled Python engine (KPI trees, ~30 pass/watch/fail health checks, 30d/90d/365d windows), then interprets the results: either a full narrative business review written to REVIEW.md, or an inline answer to a focused question.
Review public site content for editorial quality, source support, prompt residue, duplicate blocks, translation drift, hidden filler, and human usefulness before SEO or LLM-friendly publication. Use this skill when the user asks to quality-gate news briefs, longform explainers, blog posts, topic pages, project pages, translated content, or generated article drafts without changing the live publishing pipeline.
Find and score legitimate external authority and backlink opportunities as a dry-run register, using relevance, platform rules, risk, target-page fit, and explicit user approval gates. Use this skill when the user asks where links to a target site could be placed effectively, but never post, submit, DM, email, open PRs, or edit external accounts without separate explicit approval.
Monitor web sources for Series A-C funding announcements. Aggregates signals from TechCrunch, Crunchbase (via web search), Twitter, Hacker News, and LinkedIn. Filters by stage, amount, and industry. Returns qualified recently-funded companies ready for outreach.
Generate a weekly Instagram content plan from a theme, audience, and content pillars. Produces a per-day mix of Reels, carousels, single images, and stories, each with a hook formula, angle, posting time, and primary goal, plus a weekly saves-and-shares goal (the 2026 lever), a story cadence, and a balance check across saves, shares, comments, and follows. Use to plan a week instead of ad-hoc posting. Not for drafting one caption (use ig-caption-writer) or one carousel (use ig-carousel-planner).
Use when researching or defining a target audience for brand work, building customer profiles from motivations rather than demographics, or explaining why customers switch. Keywords - Jobs to be Done, JTBD, functional emotional and social jobs, four forces, push pull anxiety habit, psychographics, limbic types, VALS segments, customer motivations.
Design and audit live event operations for mobile games, PC games, apps, SaaS communities, marketplaces, launches, seasonal campaigns, limited-time offers, reward calendars, challenges, tournaments, content drops, promotions, and lifecycle events. Use when planning event calendars, segmentation, eligibility, economy impact, rollout, observability, support, compensation, rollback, or post-event learning.
Tactical LLM-friendly site optimization for making a website the best citable answer for AI assistants and RAG retrieval. Use for auditing and optimizing sites such as mlllm.io for llms.txt, AI citation readiness, pillar pages, direct-answer blocks, TL;DR sections, FAQ/schema, article/news schema, topic-to-URL matrices, external citation signals, weekly LLM citation monitoring, and content architecture for ChatGPT, Claude, Perplexity, Gemini, Copilot, Google AI features, Bing, Brave, and other assistant/search retrieval systems.
Top-level Lytics CDP agent - routes user intent to the appropriate skill for audience management, profile exploration, data integration, and schema browsing. Use when the user has a general Lytics question or request that doesn't clearly map to a specific skill.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
