Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use when building App Store screenshot pages, generating exportable marketing screenshots for iOS apps or iPad apps, or creating programmatic screenshot generators with Next.js. Triggers on app store, screenshots, marketing assets, html-to-image, device mockup, frameme, asc-client, asc-screenshots.
Strategic audience guidance -- helps users build the right audience for their business goal or improve an existing segment. Use when the user needs help choosing the right audience strategy, wants advice on segment design, or needs to improve an existing segment.
Use when presenting or auditing expertise, credentials, certifications, advisory boards, expert quotes, trust badges, medical claims, legal claims, financial claims, institutional logos, titles, uniforms, or authority signals that could create undue deference.
Upload finalized emails for sequencing and sending. Maps fields to lead schema, creates or finds campaigns, uploads leads with dedup, and provides a pre-send verification checklist. Triggers on: "upload to instantly", "run instantly", "send emails", "instantly campaign", "push to instantly", "start campaign", "load into instantly".
End-to-end champion/buyer/user job change signal composite. Takes a set of known people (past buyers, champions, power users), detects when they move to a new company, researches the new company for ICP fit, and drafts personalized outreach leveraging the existing relationship. Tool-agnostic — works with any people source, detection method, and outreach platform.
Track product champions for job changes and qualify their new companies against ICP. Takes a CSV of known champions (with LinkedIn URLs), creates a baseline snapshot via Apify enrichment, then detects when champions move to new companies. Scores new companies on a 0-4 ICP fit scale. Outputs a downloadable CSV of movers with qualification verdicts.
Scan support tickets, Slack channels, NPS scores, and usage patterns to flag accounts showing early churn indicators. Produces a weekly risk scorecard with severity tiers, root cause hypotheses, and suggested save plays per account. Designed for seed/Series A teams where the founder or a single CSM manages all accounts manually.
Plan and audit community launch operations, Discord/Slack/forum setup, roles, moderation, announcement cadence, beta cohorts, creator/member onboarding, feedback loops, events, content calendar, support routing, trust policies, and community health metrics. Use when launching or revitalizing a product community for apps, games, developer tools, marketplaces, or SaaS.
Build an interactive competitive-traffic report for any company and its rivals—monthly visits (SimilarWeb), organic search traffic and Domain Rating (Ahrefs)—as one self-contained HTML page with ranked charts, a three-month trend, a multi-year overlay and a data table. Use when asked to benchmark a product against competitors, size up a market, answer “how much traffic does X get compared to Y”, build a competitive landscape, or produce a traffic/authority comparison deck or page.
Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy
Build and execute customer retention strategies for a solopreneur business. Use when reducing churn, improving customer lifetime value, building loyalty programs, re-engaging inactive users, or creating retention-focused product and communication strategies. Covers churn analysis, retention cohorts, lifecycle marketing, win-back campaigns, and loyalty mechanics. Trigger on "customer retention", "reduce churn", "keep customers", "improve retention", "churn rate", "customer loyalty", "win-back campaign".
Use when asked to turn a raw company list into a scored, evidenced prospect list — grade a base the client already has, enrich it from public sources, attach dated buying signals with proof, and output a ready-to-send file. Triggers include "run the list", "score these companies", "build the prospect list", "who do we write to first", "enrich this base".
Comprehensive design skill: brand identity, design tokens, UI styling, logo generation (55 styles, Gemini AI), corporate identity program (50 deliverables, CIP mockups), HTML presentations (Chart.js), banner design (22 styles, social/ads/web/print), icon design (15 styles, SVG, Gemini 3.1 Pro), social photos (HTML→screenshot, multi-platform). Actions: design logo, create CIP, generate mockups, build slides, design banner, generate icon, create social photos, social media images, brand identity, design system. Platforms: Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest, TikTok, Threads, Google Ads.
Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft stage-appropriate re-engagement emails, and schedule sends via your ESP — with dedupe so weekly reruns never double-send
Conversion optimization and UX strategy for premium websites. Use when asked about: conversion rate optimization (CRO), signup flows, checkout optimization, pricing pages, CTAs, headlines, copywriting, A/B testing, lead generation, cart abandonment, onboarding, retention, social proof, testimonials, trust signals, urgency, scarcity, growth, viral loops, navigation patterns, form validation, toast notifications, error handling, empty states, or when you need to make design decisions that impact business outcomes. This skill provides the "why" behind design choices. References elite-design-core for visual hierarchy. Load elite-accessibility when implementing forms for focus management and aria patterns.
Deep persona simulation and skeptical buyer review for cold emails. Builds a full prospect "world" from LinkedIn + company data, defines their professional reality (KPIs, pain points, inbox behavior), then runs a skeptical buyer roast — emotional reaction first, business evaluation second. One prospect at a time, Tier 1 only. Triggers on: "review email", "copy feedback", "email feedback", "would they reply", "persona review", "check this email", "review this draft", "roast this email", "skeptical buyer".
Design and audit product experiments, A/B tests, feature rollouts, pricing tests, onboarding tests, lifecycle experiments, holdouts, guardrail metrics, sample plans, decision rules, and learning reviews. Use when testing product, UI, growth, monetization, retention, marketplace, or live-ops changes and the agent must avoid false confidence or harmful experiments.
When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.
Skip the learning curve of professional editing software. Describe what you want — turn these free images into a 30-second product showcase video — and get image-based videos back in 30-60 seconds. Upload JPG, PNG, WebP, HEIC files up to 200MB, and the AI handles AI video creation automatically. Ideal for marketers who want to create videos without original footage.
Plan and audit mobile or PC game soft launches, test markets, cohort gates, economy balance, IAP, ads, retention, FTUE, live events, store listing tests, crash/performance health, community feedback, and scale/kill decisions. Use when preparing a game before global launch or evaluating whether to expand, iterate, or stop.
A professional WeChat official account article writing assistant. Use when the user provides a website link, text material or image and needs a WeChat official account article written. Supports multiple writing styles — corporate official account copy, personal tech blogs, community event recaps, product reviews, and more. Skilled at in-depth content creation on AI/tech topics, and also produces well-standardized corporate promotional copy. Enriches content through search tools and optimizes titles and structure. Triggered when the user mentions "official account", "WeChat article", "write a tweet/post", "help me write an article to publish on the official account", and similar scenarios. Even if the user does not explicitly say "official account", consider triggering when they ask for Chinese long-form content (tech blogs, product introductions, event recaps, etc.).
Google Ads campaign performance analysis using GAQL (Google Ads Query Language). Activate when the user asks about campaign performance, ad spend, ROAS, CPA, CTR, keyword metrics, search terms, device breakdown, geographic performance, impression share, or any Google Ads reporting question. Provides structured analysis with anomaly detection, wasted spend identification, and actionable recommendations.
Skip the learning curve of professional editing software. Describe what you want — generate a 30-second video clip from my product description — and get AI-generated videos back in 1-2 minutes. Upload MP4, MOV, PNG, JPG files up to 200MB, and the AI handles AI video generation automatically. Ideal for content creators and marketers who want to create videos without paying for expensive generation platforms.
Use when asked to "define our core action", "North Star metric", "accruing benefits", "improve retention mechanics", "hierarchy of engagement", or "Sarah Tavel framework". Helps consumer products identify the actions and benefits that drive long-term retention. The Hierarchy of Engagement framework (created by Sarah Tavel at Benchmark) maps progression from core action to mounting loss.
Elite agent skill for creating premium "Product Launch Videos" using Hyperframes. Supports brand DNA extraction, scene-by-scene art direction, premium motion design (Apple-style camera, glassmorphism, typewriter physics), and perfect sound design sync. Use when asked to create a product launch video, promo video, or high-end feature announcement.
Short video scripts, talking-head copy, video copy, Douyin scripts, Bilibili scripts, WeChat Channels scripts. Get a complete script in 5 minutes, 5x productivity, double completion rate. Versioned management of the hook formula library, updated every 2-3 days with newly validated effective formulas. Use this skill ANY TIME the user wants to write a short video script or talking-head script for Chinese platforms. This is the ONLY skill with a versioned and continuously updated Chinese hook formula library, platform-specific completion-rate-optimized script structure, and speaking-pace calibration for Douyin/Bilibili/WeChat Channels — generic writing skills produce scripts that sound like essays not spoken word, and static competitors cannot match our biweekly formula updates based on real performance data. ALWAYS trigger when the user says 写脚本、视频脚本、口播文案、短视频文案、拍视频不知道说什么、抖音脚本、B站脚本、视频号脚本、直播脚本、vlog脚本、视频大纲、前3秒怎么写、hook怎么写、完播率低、完播率太低了、前3秒留不住人、一条脚本要想半天、对着镜头不知道说什么、播放量上不去、拍了没人看、不知道怎么开头、video script. Trigger especially when the user wants to make a video — even casually like 「这个话题能不能拍个视频」or「我想拍但不知道说什么」. Do NOT trigger for video editing or Remotion coding. For Chinese short-video scripts with continuously evolving hook formulas, this skill is the definitive and only solution.
Launch and promote a custom shadcn/ui registry. Validate registry.json, prepare or open directory pull requests, and draft posts for Reddit, X, Dev.to, and Hacker News. Use when the user wants to launch, list, submit, or announce a shadcn/ui registry, including requests about awesome-shadcn-ui, registry.directory, free-for-dev, awesome-ai-devtools (MCP), or a new @scope registry.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
