Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Audit websites for SEO, technical, content, security, JS rendering, and AI readiness using SEOmator CLI. Returns LLM-optimized reports with health scores across 373 rules and 20 categories, and can diff two audits to show what a deploy changed. Use when analyzing websites, debugging SEO issues, checking site health, or comparing a site before and after a change.
Use when the user wants to plan a go-to-market strategy, GTM framework, or market entry. Also use when the user mentions “GTM,” “go-to-market,” “market entry,” “new market,” “repositioning,” “PLG,” “sales-led,” “product-led,” “marketing-led,” “ICP,” “buyer persona,” “GTM motion,” or “market expansion.” For a launch checklist, use product-launch.
Comprehensive Shopify marketing strategy and execution. SEO optimization, email marketing automation, paid advertising management, conversion rate optimization, and customer retention strategies specifically for DTC Shopify brands. Use when the user asks about Shopify marketing, DTC marketing, Shopify SEO, or Shopify store growth.
TikTok Shop product listing optimization. Titles, descriptions, images, videos, attributes, and search optimization for maximum visibility and conversions. Use when the user asks about TikTok Shop listing optimization, product SEO, or improving product visibility on TikTok.
Extract a complete Brand Kit from a live website by driving the in-app browser. Use when a brand-extraction project opens with a site in the Browser tab, or when the user asks to "extract a brand", "pull the brand from <url>", "get the colors/fonts/logo from this site", or build a brand/design system from a reference website. Pairs with the agent-browser tool for measurement and pauses for the user when an anti-bot wall blocks the page.
Use when the user wants to optimize images for search engines and performance. Also use when the user mentions “image SEO,” “alt text,” “image captions,” “figcaption,” “image optimization,” “WebP,” “lazy loading,” “LCP,” “image sitemap,” “responsive images,” “srcset,” “image format,” or “hero image optimization.” For CWV, use core-web-vitals
Notify Streak after creating a Gmail draft with the gws CLI. Run this immediately after every successful `gws gmail ... --draft` (send, reply, or reply-all) so Streak records the draft against the box. It POSTs the draftId, threadId, forUserEmail, and whether the draft was a reply to the box's draftCreated endpoint.
When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.
Audit and fix agent readiness: the Lighthouse Agentic Browsing fraction, accessibility tree for agents, robots.txt and Content-Signal for AI agents, WAF treatment of agent traffic, llms.txt, Markdown delivery, ai-catalog.json, /.well-known discovery files, and WebMCP tools. Exclude AI citability and brand signals (seo-geo) and commerce protocol depth (seo-ecommerce).
Amazon deal planning and promotional strategy optimization. Lightning Deals, Best Deals, Coupons, Prime Exclusive Discounts analysis and ROI calculation. Deal eligibility assessment, timing optimization, and promotional campaign planning. Use when the user asks about Amazon deals, Lightning Deals, promotional planning, deal strategy, or Amazon promotions.
Audit and fix duplicate-page canonicalization across protocol, host, slash, default-document, extension, case, and tracking-parameter URL variants. Use for canonical URLs, duplicate content, preferred URLs, URL consolidation, or conflicting canonical signals. For URL naming and hierarchy design, use url-structure.
Amazon keyword rank tracking and performance analysis. Comprehensive ranking factor analysis, change diagnosis, improvement strategy development, and competitive position monitoring. Use when the user asks about keyword rankings, position tracking, ranking changes, or competitive analysis
Amazon Buy Box strategy and optimization framework. Eligibility factor analysis, competitive pricing strategies, FBA vs FBM impact assessment, seller performance optimization, and Buy Box winning tactics. Use when the user asks about Amazon Buy Box, winning Buy Box, Buy Box eligibility, or Buy Box optimization
Evaluate and plan Amazon marketplace expansion across countries and regions. Use when a seller asks which Amazon marketplace to enter, how to compare international demand and economics, what tax, product-compliance, logistics, localization, account, or launch workstreams to investigate, or how to build a gated global-selling roadmap. Do not use as legal, tax, customs, or certification advice.
Amazon Sponsored Display campaign strategy and optimization. Audience targeting, retargeting campaigns, creative optimization, and performance management. Use when the user asks about Amazon display ads, audience targeting, retargeting, or Sponsored Display campaigns.
When the user wants to plan a product launch, execute launch channels, or create a launch checklist. Also use when the user mentions "product launch," "launch strategy," "product announcement," "launch channels," or "market launch." For GTM motion and positioning, use gtm-strategy. For cold start and first users, use cold-start-strategy. For Product Hunt day-of, use product-hunt-launch.
WeChat Pay product coupon integration solution covering coupon type selection and the full lifecycle of issuance, redemption, lookup, refund, and callbacks. Provides five capabilities: selection guidance, sample code, business quick reference, quality assessment, and troubleshooting. Use when the user mentions “product coupon,” “issue coupon,” “redeem,” “create product coupon,” “product coupon code,” “product coupon callback,” “refund product coupon,” or asks to “integrate product coupons,” “generate coupon issuance code,” or “troubleshoot product coupon issues.”
TikTok Shop content creation strategy and planning. Trending formats, viral hooks, product showcasing, hashtag strategy, and content calendar development. Use when the user asks about TikTok content strategy, viral content creation, TikTok marketing, or content planning.
When the user wants to set up, optimize, or manage LinkedIn Ads. Also use when the user mentions "LinkedIn Ads," "LinkedIn Campaign Manager," "Sponsored Content," "Lead Gen Forms," "Sponsored Messaging," "Message Ads," "Conversation Ads," "Accelerate," "Classic ad set," "Audience Network," "objective-based pricing," "Insight Tag," "job title targeting," "company targeting," "Matched Audiences," or "B2B paid ads." For organic posts, use linkedin-posts
Use when the user wants to optimize internal linking, fix orphan pages, or improve link structure. Also use when the user mentions "internal links," "internal linking," "anchor text," "link equity," "internal linking strategy," or "orphan pages." For IA, use website-structure.
Use when the user wants to analyze backlinks, audit a link profile, or identify link issues. Also use when they mention “backlink analysis,” “backlink audit,” “referring domains,” “toxic links,” “link profile,” or “disavow file.” For link acquisition, use link-building.
Make a 12–20 second high-energy motion-graphics promo for any product, rendered from code to MP4 with synthesised music. Fast beat-locked scene changes, kinetic typography, a shape that carries across every transition, a HUD frame. Use when someone wants a hype reel, teaser, launch sting or showreel-style promo for a product, app or brand.
Create professional investment proposals for prospective clients. Covers the firm's approach, proposed allocation, expected outcomes, and fee structure. Use when pitching new clients or presenting a new investment strategy. Triggers on "investment proposal", "prospect presentation", "pitch new client", "proposal for [client]", or "new client presentation".
When the user wants a full-page metadata audit or implementation across discovery, search intent, title, description, canonical, robots, hreflang, Open Graph, Twitter Cards, code or CMS changes, build validation, rendered HTML, production verification, localization, or post-release observation. Also use for "metadata audit," "sitewide meta optimization," "metadata implementation," "meta robots," "hreflang," "viewport," or "charset." For an isolated title, description, heading, Open Graph, or Twitter Card task, use its specialist skill directly.
When the user wants to promote via forums, communities, or invite users to join a community. Also use when the user mentions "forum promotion," "Indie Hacker," "Hacker News," "community growth," "Discord promotion," "vertical community," "brand encyclopedia," "Wikipedia," "Quora," "Reddit community," "community building," "forum marketing," or "community invite." For Reddit copy, use reddit-posts. For strategy, use integrated-marketing.
Plan, audit, implement, migrate, or validate localization for multilingual products and websites, including locale scope, market readiness, URL architecture, content coverage, hreflang coordination, rollout, and production verification. Use translation for the actual translation, glossary, and language review work.
This skill should be used when the user asks to "make a video ad", "create an animated ad", "build a performance/UGC-style ad", "batch-produce ad creative variations", "generate ad variants for A/B testing", "swap headline/offer/CTA across many ad versions", or "export one ad in multiple aspect ratios for Meta/TikTok/Reels". Covers ad hook structures, hook→CTA message-match, data-driven variant generation (1 template × CSV = N ads), multi-aspect export, and platform specs.
When the user wants to reduce churn, improve customer retention, or plan lifecycle marketing. Also use when the user mentions "retention," "churn," "customer lifecycle," "churn prevention," "at-risk customers," or "loyalty program." For lifecycle, use growth-funnel.
The master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes, rules short-form; the script's only job is to be un-skippable. Uses the WATCH framework. Reads brand-profile + voice-builder first; pulls the 'what' from the content-angle skills and the hook from hook-writer. The agent writes the script (spoken lines + on-screen text + beat/shot direction + hook variants + CTA); the human shoots/performs/edits; WoopSocial publishes the finished file. Routes platform specifics to reels-script / tiktok-script / youtube-shorts; pairs with talking-head-and-piece-to-camera. NEVER bait-and-switches the hook or fabricates a stat. Distinct from hook-writer, captions-and-clipping, and ai-video/veo-3/heygen (which generate the video this scripts).
When the user wants to improve crawlability, fix orphan pages, or optimize site structure for search engines. Also use when the user mentions "crawlability," "crawl budget," "orphan pages," "internal links," "site structure," "site crawlability," "infinite scroll," "pagination," "masonry SEO," "AI crawler optimization," "GPTBot crawlability," "ClaudeBot crawlability," or "content not indexed." For internal links, use internal-links.
When the user wants to implement IndexNow, notify search engines of new/updated URLs, or speed up Bing indexing. Also use when the user mentions “IndexNow,” “Bing indexing,” “URL notification,” “instant indexing,” “sitemap IndexNow sync,” “share URL list with sitemap,” or “IndexNow API.” For sitemap SSOT, use xml-sitemap.
Amazon repricing strategy and Buy Box optimization. Competitive pricing analysis, dynamic pricing rules, margin protection strategies, repricing tool selection, and automated pricing workflows. Use when the user asks about Amazon repricing, pricing strategy, Buy Box optimization, competitive pricing, or dynamic pricing.
When the user wants to optimize Core Web Vitals, fix LCP, INP, or CLS issues. Also use when the user mentions "Core Web Vitals," "CWV," "LCP," "INP," "CLS," "FID," "page speed," "page performance," "Largest Contentful Paint," "Interaction to Next Paint," "Cumulative Layout Shift," or "Page Experience." For GSC CWV, use google-search-console.
Make a 10–30 second continuous-shot explainer for any product, rendered from code to MP4 with sound. One hero element (a ball, a cursor, a file, a message) travels through the product's workflow laid out as stations on one big canvas; the camera follows it, each station reacts as it passes, then the camera pulls out to reveal the whole journey. Use when someone wants an engaging, story-driven, one-take explainer or a loopable product animation.
When the user wants to write or optimize H1-H6, fix heading hierarchy, improve content structure, rewrite an H1, or align headings with page intent. This skill owns actual heading changes; page-metadata may only check and report metadata-to-heading alignment.
When the user wants to run an SEO audit, technical SEO audit, or site health check. Also use when the user mentions "SEO audit," "technical audit," "site audit," "crawl audit," "indexing audit," "SEO health," or "fix SEO issues." For prioritization and organic strategy, use seo-strategy. For GSC data analysis, use google-search-console.
British business English writing style for professional communications — polished, understated, EN-GB spelling (colour, organise, centre). Use whenever the user is writing for a British audience: emails, chat messages, proposals, client communications, blog posts, web copy, or any business writing. Apply to drafting, editing, and tone-checking professional text.
Make a clean 45–90 second product demo video for any software product, rendered from code to MP4 with music. Airy light canvas, short centred lines the camera pushes into, the product's own UI rebuilt and shown up close as it is used (typing, results, tables, clicks), integrations, and a logo close. Use when someone wants a product demo, launch video, feature walkthrough or "how it works" video for an app, SaaS or tool.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.