mcpField

Skills

96,981 packaged capabilities and playbooks for agents. Install any of them with one command.

Marketing & growth

P
product-hunt-launch
product-hunt-launch
kostja94 / marketing-skills

When the user wants to launch on Product Hunt, prepare a PH submission, or plan launch day (hunter, first comment, timing, upvotes). Also use when the user mentions "Product Hunt," "launch on Product Hunt," "PH launch," "Product Hunt submission," "hunter," "Product of the Day," "upvotes," or "Product Hunt first comment." For multi-platform directory listings and paste-ready copy beyond PH, use directory-submission

Marketing & growth1.0k
E
engagement-inbox-manager
engagement-inbox-manager
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “triage our comments, DMs, and mentions,” “draft replies to this thread,” “can we repost this fan post,” or “set up inbox SLAs and an escalation path”; produces a ranked triage queue with register detection (sincere / ironic / performative / parasocial, sentiment-inversion table included — “this is so bad” under a comedy register is praise), a commenter taxonomy (troll monitor-only / rager / misguided / unhappy-customer / advocate) with a response-tier ladder and per-channel SLAs, an escalation matrix ending at the crisis path, a moderation ladder plus house rules for owned spaces, and a UGC curation-and-rights mode whose dated permission entries route to the channel registry — every reply is a ranked DRAFT a human posts; nothing is ever auto-sent. Not for launch-window feedback triage — use launch-feedback-synthesizer. 评论私信提及分诊/语域识别/回复草稿/UGC授权

Marketing & growth1.0k
F
fatigue-frequency-manager
fatigue-frequency-manager
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "is my ad fatiguing", "why is CTR dropping at scale", or "should I rotate creative / widen the audience"; reads frequency, CTR and CVR decay against an early-flight baseline and returns Rotate-creative / Widen-audience / Hold triggers with a per-ad-set fatigue read. Not for building the replacement creative — use ad-creative-builder; not for the RQS score or vetoes — use ad-account-auditor. 广告疲劳检测/频次管理/换素材还是扩人群

Marketing & growth1.0k
N
newsletter-monetization-planner
newsletter-monetization-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “monetize my newsletter”, “build a sponsorship rate card”, or “model paid-subscription revenue”; produces a revenue model (paid tiers, ad/sponsorship inventory + CPM/flat rate card, referral/boost loops), a list-growth ↔ revenue projection, and honest-offer / disclosure checks for the SEND-D lever. Not for scoring the whole program or running D1 — use email-quality-auditor; not for the return math — use roi-calculator; not for the post-click page — use landing-optimizer. 邮件newsletter变现/赞助刊例/付费订阅测算

Marketing & growth1.0k
S
solutions-page-generator
solutions-page-generator
kostja94 / marketing-skills

Deprecated compatibility entry for Solution Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Solution Page

Design & UI1.0k
T
tiktok-shop-branding
tiktok-shop-branding
nexscope-ai / ecommerce-skills

Brand building and positioning on TikTok Shop. Brand identity development, content pillars, community engagement, brand storytelling, and authenticity strategies. Use when the user asks about TikTok branding, brand building, brand identity, or brand positioning on TikTok.

Marketing & growth1.0k
U
us-business-english
us-business-english
jezweb / claude-skills

American business English writing style for professional communications — direct, action-oriented, EN-US spelling (color, organize, center). Use whenever the user is writing for an American audience: emails, chat messages, proposals, client communications, blog posts, web copy, or any business writing. Apply to drafting, editing, and tone-checking professional text

Productivity1.0k
L
list-hygiene-monitor
list-hygiene-monitor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "watch my list health over time", "flag decaying / unengaged subscribers on a schedule", "why is my open rate drifting down / bounces creeping up", or "build me a re-permission and prune worklist"; runs the scheduled SEND list-decay + suppression-drift watch — an engagement-recency cohort read (30/90/180/365-day), hard-bounce and spam-complaint trend vs benchmark, suppression-list growth/leakage check, and a segmented re-permission / sunset / prune worklist tied to SEND S (list hygiene) and E (engagement-decay) sub-items. Not for the one-time pre-send authentication pre-flight — use deliverability-qa; not for the consent/suppression record itself — use consent-registry; not for computing the EQS or enforcing vetoes — use email-quality-auditor. 邮件列表健康度监控/退订漂移/沉睡用户清理

Marketing & growth1.0k
R
reference-decode
reference-decode
postplusai / postplus-skills

Turn reference videos, frames, or contact sheets into reusable hook and visual rules for new creative prompts, with clear imitation boundaries

Creative & media1.0k
S
shopify-wholesale-channel
shopify-wholesale-channel
nexscope-ai / ecommerce-skills

B2B/wholesale setup — wholesale pricing, minimum orders, custom catalogs, net payment terms

Marketing & growth1.0k
S
social-pulse-monitor
social-pulse-monitor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “monitor brand mentions”, “set up social listening”, “did anything spike about us this week”, or “watch these accounts for buying triggers”; runs always-on keyless listening — a versioned listening-query architecture (brand variants incl. misspellings and 中文 names, exclusion terms, per-source syntax for HN Algolia / Bluesky / GDELT / Tavily), a mention sweep with six-class triage (crisis / bug / lead / praise / question / spam) each routed with an SLA, a 7-day rolling baseline with spike flags (the crisis trigger input), a B2B trigger watchlist (funding / hiring / launch signals), and an explicit coverage disclosure where X/IG/TikTok/LinkedIn/小红书 numbers are proxy-labeled, never Measured. Not for launch-window telemetry (T-0→T+30 rank and review polling) — use launch-monitor. 舆情监听/品牌提及监测/基线突刺/触发信号

Marketing & growth1.0k
C
channel-registry
channel-registry
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to register/query a social channel, record channel state, cadence, governance, voice adaptation, UGC permission, or advocacy facts; curates them through the append-only channels event stream and derived views. Not for ECHO scoring — use social-quality-auditor; not for channel selection — use channel-portfolio-planner. 渠道台账/账号档案/UGC授权记录

Marketing & growth1.0k
E
early-access-designer
early-access-designer
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “design an early access program,” “set up a waitlist and beta stages,” or “define beta graduation criteria”; produces a waitlist→concept→alpha→beta→GA stage ladder with per-stage purpose and opt-in semantics, quantified graduation criteria per stage (labeled Estimated), a cohort-gating and invite-throttling plan, tester recruitment with launch-day social-proof prep, a feedback-loop spec where every status change notifies its subscribers, and a referral-loop mechanism spec (invite codes, anti-abuse). Not for waitlist acquisition strategy or the capture-flow spec — use list-growth-designer; not for the canonical stage record — use launch-registry. waitlist/内测阶梯/抢先体验/毕业标准/反馈闭环

Marketing & growth1.0k
E
etsy-review-strategy
etsy-review-strategy
nexscope-ai / ecommerce-skills

Etsy review generation — thank-you cards, follow-up messages, photo review incentives

Marketing & growth1.0k
N
narrative-baseline-mapper
narrative-baseline-mapper
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “map what our surfaces say today,” “inventory our current messaging,” or “find the gap between what we say and what we mean”; produces the narrative baseline — a surface-by-surface inventory of what every owned touchpoint (homepage, pricing, docs, decks, social bios, email footers) claims RIGHT NOW, each line labeled Measured / User-provided / Estimated, plus a per-surface gap read vs the intended message and the drift-baseline snapshot the Evaluate phase measures future drift against. Not for authoring the canon — use message-system-architect; not for scoring the surfaces or running the vetoes — use narrative-quality-auditor. Current narrative inventory/touchpoint messaging/intent gap/drift baseline

Marketing & growth1.0k
O
offer-claims-registry
offer-claims-registry
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “register this claim,” “log our current offers,” or “where is the proof for this figure”; curates claim wording, evidence, disclosures, terms, review dates, and live offers through the append-only claims event stream. Not for scoring claim vetoes — use the relevant auditor; not for writing ad copy — use ad-creative-builder. 广告声明台账/优惠信息登记/证据溯源

Marketing & growth1.0k
T
technical-blog-writing
technical-blog-writing
inference-sh / skills

Technical blog post writing with structure, code examples, and developer audience conventions. Covers post types, code formatting, explanation depth, and developer-specific engagement patterns. Use for: engineering blogs, dev tutorials, technical writing, developer content, documentation posts. Triggers: technical blog, dev blog, engineering blog, technical writing, developer tutorial, tech post, code tutorial, programming blog, developer content, technical article, engineering post, coding tutorial, technical content

Marketing & growth1.0k
C
ctv-ads
ctv-ads
kostja94 / marketing-skills

When the user wants to run CTV, OTT, or streaming TV ads. Also use when the user mentions "CTV ads," "connected TV," "OTT advertising," "streaming ads," "TV ads," "Hulu ads," "Roku ads," "YouTube TV ads," or "programmatic TV." For paid mix, use paid-ads-strategy.

Marketing & growth1.0k
L
launch-feedback-synthesizer
launch-feedback-synthesizer
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “triage launch feedback”, “cluster reviews, comments, and board posts into themes”, or “set up a you asked, we shipped loop”; produces a feedback theme digest (frequency, severity, representative quotes per theme), an open→planned→started→completed/declined status loop with duplicate-merge and notification rules, shipped-change announcement material, and a compliant social-proof harvest protocol (never incentivized store reviews). Not for repurposing or amplifying the harvested proof — use content-amplifier; not for executing testimonial outreach threads — use outreach-manager. 反馈分诊/状态环/社证收割/评测合规

Marketing & growth1.0k
N
narrative-quality-auditor
narrative-quality-auditor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "audit our brand narrative" or "is this message on-canon"; runs separate typed TALE truth, system, or effectiveness profiles and never averages them into one composite. Checks differentiation, canon, landing consistency, and evidence integrity. Not for launch readiness — use launch-readiness-auditor; not for social operations — use social-quality-auditor. 品牌叙事分层审计/发布前一致性放行

Marketing & growth1.0k
L
launch-day-conductor
launch-day-conductor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “run my launch day,” “build a launch day runbook / war room,” or “decide CONTINUE or ROLLBACK after the push”; produces a pre-conditions gate check (launch-readiness-auditor SHIP verdict + the authoritative date in launch-registry — missing either stops the skill), a dated hour-blocked runbook with owners (morning irreversible pushes, daytime monitoring loop, evening consolidation), a forced observation-window verdict after every irreversible action against pre-declared kill criteria, a P0-P3 incident ladder with rollback playbooks, and T-0 status lines for the registry proposal protocol. Not for channel submission content and platform rules — use community-launch-runner; not for media replies — use press-media-relations. 发布日runbook/作战室/观察窗/回滚裁决/发布日指挥

Marketing & growth1.0k
L
launch-window-planner
launch-window-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “pick a launch date,” “plan the launch window,” or “set the embargo and lift time”; produces a candidate-window comparison table (conflict / tailwind / risk per window) built from industry-event cycles and the competitor launch calendar, a launch-week vs rolling-release format call, store-review buffer padding (labeled Estimated), and an embargo window definition (lift moment + timezone) submitted to the launch registry as a candidate. Not for judging the cultural moment itself — use trend-spotter; not for launch-day execution — use launch-day-conductor. 发布择时/发布窗口/竞品日历/禁运期窗口/审核缓冲

Marketing & growth1.0k
P
preference-frequency-manager
preference-frequency-manager
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "build a preference center", "set up a frequency opt-down ladder", "give people a step-down instead of unsubscribe", or "design a topic/cadence preference page"; produces a preference-center field spec, a frequency/topic opt-down ladder (down-tier paths that substitute for a hard unsubscribe), a preference-to-suppression mapping, and a SEND N-dimension sub-item note on preference-center / frequency options offered. Not for the lifecycle flow map or cadence governance — use email-sequence-designer; not for the consent/suppression record itself — use consent-registry; not for computing EQS or ruling the N1 unsubscribe veto — use email-quality-auditor. 邮件偏好中心/降频阶梯设计/退订替代降档

Marketing & growth1.0k
P
press-media-relations
press-media-relations
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “build a media list for my launch”, “write a launch press release”, or “pitch press under embargo”; produces a three-tier media and analyst list (Tier 1 exclusive candidates, Tier 2 vertical press, Tier 3 communities and newsletters), an embargo pitch timing skeleton keyed to the launch-registry date, a press-release draft in standard structure with no fabricated quotes or numbers, and an analyst briefing outline. Not for press-kit assets — use launch-asset-packager; not for follow-up sequence mechanics — use outreach-manager; not for post-launch news-echo monitoring — use launch-monitor. 媒体名单/禁运期pitch/新闻稿/分析师简报

Marketing & growth1.0k
S
shopify-subscription-setup
shopify-subscription-setup
nexscope-ai / ecommerce-skills

Subscription program setup — recurring billing, frequency options, churn reduction, lifetime value

Marketing & growth1.0k
S
social-measurement-loop
social-measurement-loop
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “run the weekly social readout,” “which denominator does our engagement rate use,” or “which posts won this week and what changes next cycle”; produces the organic-social metric dictionary (every rate names its denominator — ERR engagement-by-reach vs ERI by-impressions vs ER-by-follower — locked across periods), median-not-mean per-post rollups with organic and boosted separated, EMV as labeled exec-translation only (never inside any score), an attributed CHAOSS/Orbit-style community-health readout with employees excluded, and the best/worst-performer write-back the next calendar cycle consumes. Not for dollar-ROI math or the ECHO profile result gate verdict — use roi-calculator and social-quality-auditor. Social weekly report/engagement-rate denominator/metric dictionary/retrospective write-back

Marketing & growth1.0k
S
share-of-voice-tracker
share-of-voice-tracker
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “track our share of voice,” “what share of the conversation do we own vs competitors,” or “trend our SOV this quarter”; computes SOV% = brand mentions ÷ (brand + competitor panel mentions) per platform per period on a LOCKED competitor panel — a panel switch invalidates the trend (restart the series and log the break; the ECHO O3 rule) — plus a sentiment-weighted SOV variant (sentiment labeled Estimated unless human-coded) and a Wikipedia-pageviews attention-share alternative; built from keyless listening connectors, gdelt.py news echo, and user exports — public counts only, closed platforms are never scraped. Not for backlink or offsite SEO signals — use offsite-signal-analyzer. 声量份额/竞品声量对比/提及份额/注意力份额

Marketing & growth1.0k
T
tiktok-shop-promotions
tiktok-shop-promotions
nexscope-ai / ecommerce-skills

TikTok Shop deals — Flash Deals, vouchers, free shipping, bundle deals, promotion planning

Marketing & growth1.0k
L
launch-registry
launch-registry
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “log this launch,” query a launch date/embargo, record a stage transition, or update submissions/outcomes; curates launch facts through the append-only launches event stream with optimistic revisions and derived dossier/calendar views. Not for RAMP scoring — use launch-readiness-auditor; not for planning tier/window — use launch-tier-planner. Launch registry/launch calendar/stage and embargo records

Marketing & growth1.0k
L
launch-retro-analyzer
launch-retro-analyzer
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “run a launch retro / post-mortem,” “compare launch results vs targets by channel,” or “decide what to keep or kill for the next launch”; produces a structured D1/W1/M1 retrospective — a per-channel actual-vs-target table (UTM-attributed own analytics as the truth column, platform self-reported numbers as reference, every figure labeled Measured / User-provided / Estimated), a 5-Whys chain on the single largest miss, keep / kill / change decisions per channel, 3-5 actionable learnings for the next launch, and an outcome snapshot submitted to the launch registry. Not for return math (CPA / ROI) — use roi-calculator; not for the stakeholder-facing report writeup — use report-generator; not for a metric deep-dive — use performance-analyzer. Launch retrospective/channel attribution/5 Whys/keep-kill

Marketing & growth1.0k
L
launch-tier-planner
launch-tier-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “plan my launch tier,” “how big should this launch be,” or “build a launch risk register with kill criteria”; produces a tier decision (Tier 1 flagship all-channel / Tier 2 targeted / Tier 3 changelog-level), a launch-type declaration (new-product / feature / relaunch / partnership with co-marketing split), an effort calibration matrix (tier to channel intensity and asset scope), D0/W1/M1 KPI targets (labeled Estimated), a risk register (likelihood x blast-radius, owners, mitigations, kill criteria / rollback thresholds), and a T-8w to T+4w timeline skeleton. Not for picking the launch date or window — use launch-window-planner; not for creator-channel launch campaigns — use campaign-planner. 发布分级/发布类型/风险登记册/kill criteria

Marketing & growth1.0k
M
message-test-designer
message-test-designer
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “test our messaging before we scale it,” “design a message-market-fit panel,” or “run a 5-second comprehension test on our new tagline”; produces a message-test design spec — hypothesis, panel and recruit criteria, comprehension / 5-second / message-market-fit (Wynter-style) protocols, stimulus set drawn from the canon, success thresholds, and a stop/revise decision rule — for the TALE Evaluate phase so the message is validated before any paid scale. It designs the test; it never runs the experiment or adjudicates a claim. Not for running the panel or A/B experiment — use send-experiment-designer or ad-test-designer; not for analyzing the results — use performance-analyzer; not for authoring the message itself — use message-system-architect. Message testing/comprehension testing/panel design/5-second test/message-market fit

Marketing & growth1.0k
N
narrative-cascade-planner
narrative-cascade-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “plan how our narrative lands on every surface,” “write per-surface message-match specs,” or “brief each creative builder from the canon”; maps the narrative-registry canon onto every flagship surface (homepage, pricing, store listing, sales deck, social bio, docs, email) as a per-surface message-match spec — what claim, pillar, proof, and objection reframe each surface must carry — and cuts a handoff brief to each discipline's creative builder (content-writer, ad-creative-builder, email-creative-builder, social-creative-builder, message-house-builder), so the same story lands consistently everywhere. Not for writing the finished surface copy — use each discipline creative builder; not for the tier-scoped launch asset manifest — use launch-asset-packager; not for scoring cross-surface consistency — use narrative-quality-auditor; not for claim adjudication — use offer-claims-registry. Narrative rollout/per-surface message match/creative handoff brief/canvas propagation

Marketing & growth1.0k
P
paid-measurement-loop
paid-measurement-loop
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “read back” a paid campaign change, “did this ad change work,” or “compare ROAS/CPA before and after”; reads ROAS/CPA against a control over a fixed readback window and returns a Promote / Keep-testing / Rollback / Unproven readback decision with the math delegated to roi-calculator. Not for RQS scoring or veto adjudication — use ad-account-auditor; not for the ROI ratio math — use roi-calculator; not for cross-channel rollups — use performance-analyzer. Paid campaign retrospective/ROAS readback/ad performance attribution

Marketing & growth1.0k
S
send-experiment-designer
send-experiment-designer
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “design an email A/B test,” “set up a multivariate subject/CTA test,” “run a send-time test,” “build a hold-out group,” or “is this email result statistically and practically material?”; produces a falsifiable hypothesis, one-variable-per-cell matrix, sample-size/MDE/duration/power plan, and an effect/uncertainty read from own ESP data. Applies only a precommitted owner-approved action rule; the helper never chooses a business action. Not for EQS/vetoes or writing the email. Email A/B test design/multivariate test/send-time test/hold-out group/significance assessment

Marketing & growth1.0k
B
brand-monitoring
brand-monitoring
kostja94 / marketing-skills

When the user wants to monitor brand mentions, detect trademark infringement, or set up brand monitoring. Also use when the user mentions "brand monitoring," "brand watch," "trademark watch," "brand mentions," "impersonation detection," "counterfeit detection," or "brand abuse monitoring." For enforcement, use brand-protection.

Marketing & growth1.0k
P
platform-norm-profiler
platform-norm-profiler
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “build the norm card for this platform,” “what are the char limits and visible-fold cutoffs here,” “is the LinkedIn link-in-first-comment thing documented or folklore,” or “which of our platform cards are stale”; maintains the dated, versioned per-platform norm cards in the references/platforms/ pack — char limits, visible-fold cutoffs, hashtag norms, format/aspect specs, link and first-comment placement, disclosure-label mechanics, algorithm emphases (e.g. 小红书 search+saves weighting) — every row labeled platform-documented (official doc, Measured) or Estimated-folklore (named source) with last-verified and review-by dates, and any card past its review date flagged stale rather than trusted. Extends the single pack in place; never forks a second one. Not for picking which channels to run — use channel-portfolio-planner. Platform norm cards/character limits/fold lines/hashtags/algorithm emphasis/stale flags

Marketing & growth1.0k
M
momentum-planner
momentum-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “keep the launch momentum going after launch week,” “plan a changelog / release-notes cadence as GTM,” or “is this update worth a relaunch”; produces a T+1→T+30 momentum plan — a launch-moment calendar (milestone / shipped-loop / badge moments only), announcement-tier routing (major = full-channel, medium = targeted, minor = changelog-only), a relaunch legitimacy call, spike-to-owned handoff briefs, and the next Tier-1 moment with launch-stacking spacing. Not for the 30-day content-reuse map or paid amplification execution — use content-amplifier; not for planning the next launch end to end — use launch-tier-planner. Preventing the week-two cliff/changelog-as-GTM/relaunch/next launch moment

Marketing & growth1.0k
N
narrative-enablement-kit
narrative-enablement-kit
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “make everyone tell the same story,” “write our elevator pitch ladder,” or “build a spokesperson Q&A and approved boilerplate pack”; derives from the narrative-registry canon, message house, and brand voice a repeatable enablement kit — an elevator ladder (10-second / 30-second / 2-minute), a spokesperson Q&A (tough questions with on-canon answers), an approved boilerplate/bio pack (25 / 50 / 100-word), and a do/don't language sheet — so sales, support, founders, and partners repeat one consistent story. Not for the launch-day runbook — use launch-day-conductor; not for finished per-channel copy — use content-writer or each discipline creative builder; not for launch-window battle cards — use sales-enablement-kit; this kit never adjudicates a claim. Narrative enablement kit/elevator pitch ladder/spokesperson Q&A/approved boilerplate/usage do's and don'ts

Marketing & growth1.0k
P
participation-warmup-planner
participation-warmup-planner
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "plan the participation ramp before we promote", "how much account history or karma do we need in this community", or "design entry incentives and member lifecycle for our own Discord"; produces the per-community pre-promotion warming plan — account-history/tenure expectations (estimated, named sources), a give-before-ask ledger spec, a per-community etiquette + rule digest with last-verified dates, and the warming → active graduation criteria that channel-registry requires as state-transition evidence — plus the owned-community variant (entry paths + member lifecycle for your own Discord/Slack/forum/企业微信私域). Not for launch-day submissions or T-0 threads — use community-launch-runner. Community warm-up/give before you ask/account cultivation/graduation criteria

Marketing & growth1.0k
P
press-coverage-page-generator
press-coverage-page-generator
kostja94 / marketing-skills

Deprecated compatibility entry for Press Coverage Page construction. This page is now maintained in Pagina; install and use page-builder to build a new Press Coverage Page.

Design & UI1.0k
V
voice-dossier-builder
voice-dossier-builder
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “codify how our founder sounds,” “build a founder voice dossier,” or “set our content pillars”; runs an 80%-extraction interview over the user's OWN posts, emails, and decks (never competitor scraping, never an invented persona) and produces the versioned voice record — a per-platform register map (incl. 小红书/微信公众号), banned phrases, per-context disclosure lines (the ECHO C2 upstream), a few-shot bank built exclusively from own posts, and 3-5 content pillars with Estimated %-allocations — submitted via memory/events/channels.ndjson for channel-registry to store as voice-dossier.md, the record every Craft-phase skill reads first. Not for the brand-level voice canon — use brand-language-codifier; not for audience/persona research — use audience-mapper. Voice dossier/brand voice/founder voice/content pillars/disclosure statements

Marketing & growth1.0k
N
narrative-drift-monitor
narrative-drift-monitor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to “check if our surfaces have drifted from the canon,” “watch for competitor repositioning,” or “define when we should reposition”; produces a drift report — self-drift per flagship surface vs the narrative-registry canon over time (via wayback.py, change history Measured with as-of dates), competitor-repositioning alerts, an explicit repositioning-trigger condition set, and a D1/W1/M1 message-shift retro (intended vs actual pull-through, evidence-labeled) — feeding the TALE L drift-audit sub-items and the narrative-whiplash guardrail fact base. Not for the first-time consistency check before a surface ships — use narrative-cascade-planner; not for computing the TALE profile result or running the vetoes — use narrative-quality-auditor; not for echo-rate / AI-answer resonance measurement — use narrative-resonance-monitor. Self-drift monitoring/competitor repositioning alerts/repositioning triggers/narrative drift retrospective

Marketing & growth1.0k
N
narrative-resonance-monitor
narrative-resonance-monitor
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to "measure how our narrative is landing", "track echo rate against our canon lexicon", or "check how AI answer engines describe our brand"; produces a resonance report — echo rate (overlap of market language with the narrative-registry canon lexicon, method declared), AI-answer perception via tavily.py --answer (proxy-labeled), share-of-voice on a locked competitor panel (reusing share-of-voice-tracker), and resonance signals from bluesky.py / gdelt.py / pageviews.py — every number labeled Measured / proxy / User-provided, feeding the TALE E dimension and the upstream of the E1 evidence-integrity veto. Not for rebuilding share-of-voice machinery — use share-of-voice-tracker; not for own-site GA4/GSC analytics — use performance-monitor; not for scoring TALE profile result — use narrative-quality-auditor; not for adjudicating claims — use offer-claims-registry. 回声率/AI回答感知/份额之声/共鸣信号

Marketing & growth1.0k
P
pitch-deck-visuals
pitch-deck-visuals
inference-sh / skills

Investor pitch deck structure with a slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitches, demo days, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting

Documents1.0k
E
email-design
email-design
inference-sh / skills

Email marketing design with layout patterns, subject line formulas, and deliverability rules. Covers welcome sequences, promotional emails, transactional templates, and mobile optimization. Use for: email marketing, newsletter design, drip campaigns, email templates, transactional emails. Triggers: email design, email template, email marketing, newsletter design, email layout, email campaign, drip campaign, welcome email, promotional email, transactional email, email subject line, email header image, email banner

Marketing & growth1.0k
E
etsy-offsite-ads
etsy-offsite-ads
nexscope-ai / ecommerce-skills

Offsite Ads analysis — when to opt out, ROI tracking, fee impact on margins, attribution

Marketing & growth1.0k
E
etsy-multi-shop
etsy-multi-shop
nexscope-ai / ecommerce-skills

Multi-shop management — category separation, brand differentiation, efficiency optimization

Marketing & growth1.0k
N
narrative-registry
narrative-registry
aaron-he-zhu / aaron-marketing-skills

Use when the user asks to record/query the brand narrative canon, tagline, message hierarchy, voice/naming rules, or a canon re-version; curates complete versioned canon events through the append-only narrative stream and derived views. Not for TALE scoring — use narrative-quality-auditor; not for authoring the system — use message-system-architect. 品牌叙事台账/canon 记录/语气与命名规范

Marketing & growth1.0k
T
tiktok-shop-reviews
tiktok-shop-reviews
nexscope-ai / ecommerce-skills

Review strategy for TikTok Shop — encouraging reviews, responding, leveraging UGC, social proof

Marketing & growth1.0k
A
amazon-competitor-monitoring
amazon-competitor-monitoring
nexscope-ai / amazon-skills

Amazon competitor monitoring and competitive intelligence for sellers. Track pricing changes, inventory levels, new product launches, review velocity, and advertising patterns for competitor ASINs. Set up monitoring alerts for price drops, stock-outs, and market changes. Works on 12 Amazon marketplaces. No API key required. Use when: (1) monitoring competitor pricing strategies, (2) tracking competitor inventory and stock patterns, (3) detecting new product launches in your category, (4) analyzing competitor review velocity and ratings, (5) identifying market opportunities from competitor gaps, (6) setting up competitive alerts and benchmarks.

Marketing & growth1.0k
C
content-repurposing
content-repurposing
inference-sh / skills

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

Marketing & growth1.0k
L
linkedin-content
linkedin-content
inference-sh / skills

LinkedIn post writing with hook formulas, formatting rules, and engagement patterns. Covers post types, algorithm signals, character limits, and content pillars. Use for: LinkedIn posts, professional content, thought leadership, B2B content, personal branding. Triggers: linkedin post, linkedin content, linkedin writing, linkedin strategy, linkedin engagement, linkedin algorithm, linkedin hook, linkedin formatting, thought leadership, professional content, b2b content, linkedin growth

Marketing & growth1.0k
S
social-media-extractor
social-media-extractor
postplusai / postplus-skills

High-level entry point for Instagram and Meta public social data extraction when the user has not named a platform-specific workflow yet

Marketing & growth1.0k
C
cim-builder
cim-builder
anthropics / financial-services

Structure and draft a Confidential Information Memorandum for sell-side M&A processes. Organizes company information into a professional, investor-ready document with consistent formatting and narrative flow. Use when preparing sell-side materials, drafting a CIM, or organizing company data for a sale process. Triggers on “CIM”, “confidential information memorandum”, “offering memorandum”, “info memo”, “draft CIM”, or “sell-side materials”.

Documents1.0k
E
etsy-custom-orders
etsy-custom-orders
nexscope-ai / ecommerce-skills

Custom order management — communication templates, pricing, delivery timelines, return policies

Marketing & growth1.0k
V
viral-hook
viral-hook
pika-labs / pika-plugins

Use when the user asks for a viral hook or a task matching the examples below. Prepend a 4s viral hook and optional designed title to the user's video, then hard-cut into the real clip. An attention-grabbing event erupts into the user's OWN scene; the title is rendered in-scene by Seedance. One MCP call does the whole render. Requires Pika MCP. Triggers: "add a viral hook", "disruption hook on my video", "hook + title on my clip", "viral hook with typography", "scroll-stopper intro".

Creative & media1.0k
O
og-image-design
og-image-design
inference-sh / skills

Open Graph and social sharing image design with platform specs, text placement, and branding. Covers OG meta tags, Twitter cards, LinkedIn previews, and dynamic generation. Use for: social sharing images, blog thumbnails, link previews, social cards. Triggers: og image, open graph, social sharing image, twitter card, social card, link preview image, og meta, sharing preview, social thumbnail, meta image, og:image, twitter:image, linkedin preview

Design & UI1.0k
S
sourcing-selection
sourcing-selection
postplusai / postplus-skills

Synthesize supply-side and demand-side evidence into a practical sourcing judgment for a product, niche, or shortlist without collapsing platform data collection and business judgment into one step.

Marketing & growth1.0k
P
public-relations
public-relations
kostja94 / marketing-skills

Use when the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For an on-site "As Seen In" or logos page, use press-coverage-page-generator.

Marketing & growth1.0k
1501–1560 of 10,535

New to MCP?

From what the protocol is to installing your first server, these answers cover most first questions.

An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.