Skills
96,770 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Use when the user wants to plan, design, or implement an A/B test or experiment, or build a growth experimentation program. Also use when the user mentions “A/B test,” “split test,” “experiment,” “test this change,” “variant copy,” “multivariate test,” “hypothesis,” “should I test this,” “which version is better,” “test two versions,” “statistical significance,” “how long should I run this test,” “growth experiments,” “experiment velocity,” “experiment backlog,” “ICE score,” “experimentation program,” or “experiment playbook.” Use this whenever someone is comparing two approaches and wants to measure which performs better, or when they want to build a systematic experimentation practice. For tracking implementation, see analytics-tracking. For page-level conversion optimization, see page-cro.
Use when the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions “signup conversions,” “registration friction,” “signup form optimization,” “free trial signup,” “reduce signup dropoff,” “account creation flow,” “people aren't signing up,” “signup abandonment,” “trial conversion rate,” “nobody completes registration,” “too many steps to sign up,” or “simplify our signup.” Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding-cro. For lead capture forms (not account creation), see form-cro.
Use when the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions “paywall,” “upgrade screen,” “upgrade modal,” “upsell,” “feature gate,” “convert free to paid,” “freemium conversion,” “trial expiration screen,” “limit reached screen,” “plan upgrade prompt,” “in-app pricing,” “free users won't upgrade,” “trial to paid conversion,” or “how do I get users to pay.” Use this for any in-product moment where you're asking users to upgrade. Distinct from public pricing pages (see page-cro)—this focuses on in-product upgrade moments where the user has already experienced value. For pricing decisions, see pricing-strategy.
Use when the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions “exit intent,” “popup conversions,” “modal optimization,” “lead capture popup,” “email popup,” “announcement banner,” “overlay,” “collect emails with a popup,” “exit popup,” “scroll trigger,” “sticky bar,” or “notification bar.” Use this for any overlay or interrupt-style conversion element. For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
Use when the user needs a professional marketer's operating mindset for any marketing, growth, or client-acquisition task — finding first customers, writing an ad or landing page, designing ad creatives and visuals (how the eye works: background, scene, hero, movement), evaluating an idea, deciding whether to do X to get Y, positioning or launching a B2B or SaaS product, running cold outreach, setting up ads, writing copy, writing a sales-and-marketing playbook, or deciding when to delegate marketing and hire a marketer — not a tactical template.
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography
Create App Store and Google Play screenshots to exact platform specifications. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, Play Store listings. Triggers: app store screenshots, ASO, app store optimization, Play Store screenshots, app preview, app listing, iOS screenshots, Android screenshots, app store images, app mockup, device mockup, app gallery, store listing
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
Create video ads to exact platform specifications for TikTok, Instagram, YouTube, Facebook, and LinkedIn. Covers dimensions, duration limits, the AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, TikTok ad, Instagram ad, YouTube ad, Facebook ad, LinkedIn ad, video creative, ad specs, paid media, video marketing, ad production, Reels ad, Stories ad, pre-roll, bumper ad
When the user wants to set up a recurring, self-running marketing workflow — a repeatable loop an AI agent runs on a cadence (weekly, daily, on a trigger) rather than a one-off task. Also use when the user mentions “marketing loop,” “recurring marketing workflow,” “automate my marketing,” “marketing on autopilot,” “weekly marketing review,” “ad fatigue check,” “weekly ads check,” “content refresh loop,” “churn watch,” “ranking drop alert,” “run my SEO,” “SEO operator,” “daily SEO agent,” “run my outbound,” “AI SDR,” “reply triage,” “always-on marketing,” “marketing automation workflow,” or “run this every week.” Use this to pick, adapt, and schedule an ongoing marketing loop that orchestrates the other marketing skills. For one-off marketing ideas, see marketing-ideas. For the experimentation loop specifically, see ab-testing
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to positioning, offers, copywriting, ads, or the relevant skill.
Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with optional generated or supplied visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage.
When the user wants to figure out which marketing actually drives conversions and revenue, choose or interpret an attribution model, or reconcile conflicting numbers across tools. Also use when the user mentions “attribution,” “attribution model,” “first-touch vs last-touch,” “multi-touch,” “which channel drives revenue,” “what's my real CAC,” “my dashboards disagree,” “Google/Meta says X but GA says Y,” “media mix model,” “MMM,” “incrementality,” “geo lift,” “holdout test,” “how did you hear about us,” “self-reported attribution,” “dark social,” or wants to instrument attribution themselves — “stitch my bookings to their source,” “SavvyCal/Calendly attribution,” “close the identify gap,” “track conversions on a third-party domain,” “first-party / self-hosted attribution.” For event tracking setup and UTMs, see analytics. For ad-platform pixels/CAPI and conversion tracking, see conversion-tracking. For pipeline and CRM revenue reporting, see revops. For the AI-search attribution blind spot, see ai-seo
When the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions “influencer marketing,” “creator partnerships,” “sponsorships,” “YouTube sponsorships,” “podcast sponsorships,” “newsletter sponsorship,” “newsletter ad,” “sponsor a newsletter,” “brand ambassador,” “ambassador program,” “creator program,” “UGC creators,” “tech UGC,” “UGC creator program,” “creator network,” “B2B influencers,” “thought leader ads,” “gifting,” “product seeding,” “whitelisting creator content,” “Telegram channel ads,” “buy a post in a Telegram channel,” “how much to pay an influencer,” or “FTC disclosure.” For affiliate/referral payout mechanics, see referrals. For community-led advocacy, see community-marketing. For turning creator content into paid ads, see ad-creative
Brand-first landing page designer — runs a brand-identity interview (colors, typography, shape language), then generates and iterates on a polished landing page via Stitch with deployment-ready HTML. Use when the user asks to create, design, or build a landing page, homepage, or marketing page and has no established visual direction. Skip when they have a design mockup, need a dashboard or app UI, are working at component level, building a multi-page app, or restyling with known design tokens — use frontend-design instead
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
Create App Store and Google Play screenshots to exact platform specifications. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, Play Store listings. Triggers: app store screenshots, ASO, app store optimization, Play Store screenshots, app preview, app listing, iOS screenshots, Android screenshots, app store images, app mockup, device mockup, app gallery, store listing
AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Create video ads to exact platform specifications for TikTok, Instagram, YouTube, Facebook, and LinkedIn. Covers dimensions, duration limits, the AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, TikTok ad, Instagram ad, YouTube ad, Facebook ad, LinkedIn ad, video creative, ad specs, paid media, video marketing, ad production, Reels ad, Stories ad, pre-roll, bumper ad
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
Deprecated alias. This skill was renamed to `deepline-scoring`. Use when a user or script still invokes `/niche-signal-discovery`: immediately load and follow the `deepline-scoring` skill instead. Triggers: ICP analysis, niche signals, won vs lost analysis, differential signals, signal discovery, ICP signal report, account scoring signals, lead scoring, first-party signals, buyer signals.
AI product photography with studio lighting, lifestyle shots, and packshot conventions. Covers angles, backgrounds, shadow types, hero shots, and e-commerce image requirements. Use for: product photos, e-commerce images, Amazon listings, packshots, lifestyle photography. Triggers: product photography, product photo, packshot, e-commerce photography, product shot, product image, studio photography, lifestyle product, amazon product photo, product listing image, hero shot, product mockup, commercial photography
GTM leads, enrichment, outreach, Plays, developer signals/Reo.dev. Providers: adyntel,affinity,ai_ark,akta,allegrow,amplemarket,apify,attention,attio,aviato,bettercontact,bigquery,bluesky,bounceban,brave,browserbase,builtwith,buyercaddy,cbinsights,clay,clickhouse,cloudflare,contactout,contextdev,crunchbase,crustdata-v3,customer_db,databricks,dataforseo,datagma,dealroom,deepline_ip_to_company,deepline_native,deeplineagent,deepseek,discolike,dnb,edges,emailbison,emailguard,enformion,enigma,exa,findymail,firecrawl,fireflies,firmable,forager,fullenrich,fundable,generic_http,getleads,gong,google_ads_audiences,google_workspace,govfiles,grain,hackernews,harvestapi,heyreach,hubspot,hunter,icypeas,instantly,intercom,ipqs,kaspr,kernel,kickbox,leadmagic,lemlist,limadata,linkedin_ads_audiences,luma,lusha,meta_audiences,millionverifier,nooks,notion,openmart,opensosdata,openwebninja,outreach,parallel,particle,peopledatalabs,pitchbook,podscan,polymarket,postgres,predictleads,prospeo,quickenrich,rapidapi,redshift,…
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Product Hunt launch optimization with specific specs, timing, and gallery strategy. Covers taglines, gallery images, maker comments, and launch day tactics. Use for: product launches, startup launches, side project launches, Product Hunt optimization. Triggers: product hunt, ph launch, product hunt launch, launch strategy, product launch, startup launch, product hunt tips, product hunt gallery, ph optimization, launch day, product hunt maker
Create App Store and Google Play screenshots to exact platform specifications. Covers iOS/Android dimensions, gallery ordering, device mockups, and preview videos. Use for: app store optimization, ASO, app screenshots, app preview, Play Store listings. Triggers: app store screenshots, ASO, app store optimization, Play Store screenshots, app preview, app listing, iOS screenshots, Android screenshots, app store images, app mockup, device mockup, app gallery, store listing
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
Create video ads to exact platform specifications for TikTok, Instagram, YouTube, Facebook, and LinkedIn. Covers dimensions, duration limits, the AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, TikTok ad, Instagram ad, YouTube ad, Facebook ad, LinkedIn ad, video creative, ad specs, paid media, video marketing, ad production, Reels ad, Stories ad, pre-roll, bumper ad
Posts content to WeChat Official Account (微信公众号) via API or Chrome CDP. Supports article posting (文章) with HTML, markdown, or plain text input, and image-text posting (贴图, formerly 图文) with multiple images. Markdown article workflows default to converting ordinary external links into bottom citations for WeChat-friendly output. Use when user mentions "发布公众号", "post to wechat", "微信公众号", or "贴图/图文/文章".
Run an evidence-led web quality audit covering performance, accessibility, SEO, best practices, and agentic browsing. Use when asked to "audit my site", "review web quality", "run lighthouse audit", "check page quality", or "optimize my website".
Use when the user wants to publish new content to Binance Square — short text, multi-image posts (up to 4), long-form articles with an optional cover, or videos with an auto-generated cover frame. Trigger on direct phrasings like "post to Square", "publish to Binance Square", "发广场", "发布到广场", and on near-miss intents where the user clearly wants to share or publish content on Square even without naming the skill: "share this analysis on Square", "把这篇文章发出去", "发个动态", "把这个视频上传到广场", "publish my chart to Square as an article". Also use when the user provides media (images, video) plus a caption and asks to push it to Square, or asks to turn a draft into a Square article. Do not use for reading, searching, commenting, liking, editing, deleting, scheduling, or managing existing Square posts — this skill only creates new posts.
Run focused Firecrawl workflows for research, documentation lookup, SEO audits, QA, lead discovery and enrichment, business contacts, current jobs, fantasy decisions, brand assets, knowledge bases and website design systems. Use when the user wants a sourced answer or deliverable from a workflow rather than raw extraction or product-code integration
Research markets and companies with Firecrawl using current, cited figures: market size, growth, trends, financials and earnings. Use when the user asks for market research, an industry overview or a comparison of companies by the numbers, since these figures change faster than training data
Converts Markdown to styled HTML with WeChat-compatible themes. Supports code highlighting, math, Mermaid (rendered to PNG via headless Chrome), PlantUML, footnotes, alerts, infographics, and optional bottom citations for external links. Use when user asks for "markdown to html", "convert md to html", "md 转 html", "微信外链转底部引用", or needs styled HTML output from markdown
Inspect a website's titles, meta descriptions, headings, canonicals, structured data and internal links for on-page and technical SEO issues. Use for SEO audits, page-source checks, broken-link reviews or comparing pages for target keywords, even without an explicit request to scrape. Return source-backed findings and prioritized fixes. Excludes generic SEO explanations, standalone copywriting and functional website testing
Design banners for social media, ads, website heroes, creative assets, and print. Multiple art direction options with optional generated or supplied visuals. Actions: design, create, generate banner. Platforms: Facebook, Twitter/X, LinkedIn, YouTube, Instagram, Google Display, website hero, print. Styles: minimalist, gradient, bold typography, photo-based, illustrated, geometric, retro, glassmorphism, 3D, neon, duotone, editorial, collage.
Find and qualify new prospects with Firecrawl Alexandria people and company data: people by role, seniority, company, industry, size, location or technology; target accounts that match criteria; or the right contacts at companies. Return a ranked, sourced table or CSV. Also extract lead lists from a database or directory the user names, and refresh a prospect list with only new matches. Use when the user wants a lead list, prospects, target accounts or the people to reach out to at companies that fit criteria. Not for enriching people or companies the user already supplied (use firecrawl-lead-research)
Enrich and research the people and companies the user names or supplies with Firecrawl Alexandria data: a person's background, a professional profile URL to look up, whether someone still holds a role, missing columns in a table or CSV of people or companies, firmographics for company domains (industry, headcount, funding, location), and pre-call or meeting briefs. Use whenever the request is about specific named people or companies, even without the word enrich, since roles, headcount and funding change faster than training data. Not for finding new prospects (use firecrawl-lead-gen) or a company's published press, sales or support contacts (use firecrawl-business-contacts)
Generates infographic image card series with 12 visual styles, 8 layouts, and 3 color palettes. Breaks content into 1-10 cartoon-style image cards optimized for social media engagement. Use when user mentions "小红书图片", "小红书种草", "小绿书", "微信图文", "微信贴图", "image cards", "图片卡片", baoyu-xhs-images, or wants social media infographic series.
Extract structured company lists with Firecrawl from any page or site listing companies: accelerator batches, VC portfolios, member and sponsor lists, marketplaces and app directories, YC, Crunchbase, Product Hunt or G2. Use when the user wants those companies as a CSV, JSON, CRM-ready list or research table, even without an explicit request to scrape
Monitor competitor pricing, features, changelogs, dashboards, and product changes with Firecrawl. Use for recurring competitive intelligence, pricing tier extraction, feature change tracking, or structured competitor alerts
Walk through a product's key flows with Firecrawl browser and produce a structured UX/product walkthrough. Use for signup, onboarding, pricing, docs, dashboard, product demo prep, UX teardown, and first-run experience analysis.
Create video ads to exact platform specifications for TikTok, Instagram, YouTube, Facebook, and LinkedIn. Covers dimensions, duration limits, the AIDA framework, and caption requirements. Use for: video ads, social media ads, paid media creative, video marketing, ad production. Triggers: video ad, social media ad, TikTok ad, Instagram ad, YouTube ad, Facebook ad, LinkedIn ad, video creative, ad specs, paid media, video marketing, ad production, Reels ad, Stories ad, pre-roll, bumper ad
Landing page conversion optimization with layout rules, hero section design, and CTA psychology. Covers above-the-fold formula, social proof placement, mobile design, and F-pattern reading. Use for: startup landing pages, product pages, SaaS marketing, conversion optimization. Triggers: landing page, hero section, above the fold, conversion optimization, landing page design, CTA button, hero image, landing page layout, SaaS landing page, product page design, conversion rate, landing page best practices
YouTube thumbnail design with specific dimensions, contrast rules, and mobile preview optimization. Covers safe zones, text placement, face expression psychology, and A/B testing. Use for: YouTube thumbnails, video cover images, click-through optimization. Triggers: youtube thumbnail, thumbnail design, video thumbnail, click through rate, ctr optimization, youtube cover, video cover image, thumbnail maker, thumbnail tips, youtube design, video preview image
Structured competitive analysis with feature matrices, SWOT, positioning maps, and UX review. Covers research frameworks, pricing comparison, review mining, and visual deliverables. Use for: market research, competitive intelligence, investor decks, product strategy, sales enablement. Triggers: competitor analysis, competitive analysis, competitor teardown, market research, competitive intelligence, swot analysis, competitor comparison, market landscape, competitor review, competitive landscape, feature comparison, market positioning
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An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.