Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
The Instagram Reels publishing-mechanics skill — distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel out the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.
Build investor-ready pitch scripts in multiple formats (10-min, 5-min, 2-min, 1-min elevator, investor email). Produces pitch narratives, Q&A preparation, pitch scoring rubric, and optional investor roleplay practice. Use when the user wants to create a pitch, prepare for investor meetings, craft a startup pitch, write a fundraising narrative, or practice their pitch. Triggers for "pitch deck", "investor pitch", "pitch my startup", "fundraising deck", "seed deck", "how to pitch", "investor meeting", "demo day", "prepare pitch", "pitch script", "elevator pitch for investors", "pitch practice", "practice my pitch", "investor roleplay", or any request to present a startup to investors, accelerators, or partners. Works standalone — no prior startup-design session needed, but leverages its output if available.
Write, structure, and update a business plan for a solopreneur. Use when creating a plan from scratch, updating an existing plan after a pivot or new phase, or preparing a plan to share with investors, partners, or even just to clarify your own strategy. Covers executive summary, market analysis, competitive positioning, revenue model, operations plan, financial projections, and risk assessment — all adapted for a one-person business. Triggers on "write a business plan", "business plan", "create my plan", "business plan template", "update my business plan", "plan for my business", "investor pitch plan".
Analyzes sales pipeline health, revenue forecasting accuracy, and go-to-market efficiency metrics for SaaS revenue optimization. Use when analyzing sales pipeline coverage, forecasting revenue, evaluating go-to-market performance, reviewing sales metrics, assessing pipeline analysis, tracking forecast accuracy with MAPE, calculating GTM efficiency, or measuring sales efficiency and unit economics for SaaS teams.
Audit an existing social media account and its content — the retrospective reality-check of what's working and what isn't. Use when someone wants to "audit my content/account," "what's working and what isn't," "clean up my profile/feed," "I post a lot but it's not working," or to triage an existing account before replanning. Produces a keep/kill/refresh triage, maps pillar coverage, catches voice drift, and fixes profile fundamentals — then a quick-wins-vs-long-term roadmap. Uses the AUDIT framework. Reads brand-profile + content-pillars + social-strategy (the plan) and analytics-and-reporting (the data) first. It reads WoopSocial post analytics on covered platforms and native dashboards otherwise, scores on signal not vanity, recommends rather than auto-deletes, and never fabricates. Feeds content-recycling, content-pillars, profile-optimization, voice-builder, and social-strategy. Distinct from analytics-and-reporting (ongoing measurement) and competitor-analysis (rivals).
The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills
Produces a one-page lean canvas across nine interlocking blocks (problem, customer, UVP, solution, channels, revenue, cost, metrics, unfair advantage), with optional inline HTML and SVG visual rendering. Use when framing a new product thesis, stress-testing an existing strategy, comparing strategic options side-by-side, or aligning a team on business-model assumptions. Works as a strategic hub that cross-links to deeper PM skills without duplicating them.
Platform specs and publish validation — per-platform requirements and the validate-before-publish step for multi-platform fan-out. Use when fanning a post out to multiple platforms, when a post is getting rejected, when mapping per-platform postType/required fields, or to run the validate-before-publish step. Encodes the per-platform postType enums, required-field matrices, and media rules from the OpenAPI spec, and runs POST /posts/validate so a post lands correctly on every target. Uses the CHECK framework. The keystone the per-platform format skills point to. WoopSocial validates + publishes atomically and has no update endpoint; the agent maps fields and fixes spec violations, but human-judgment calls (disclosure truthfulness, privacy intent) stay with the person; metrics never fabricated. Distinct from the per-platform format skills (one platform's content) and scheduling-and-queue (timing).
Monitors customer health, predicts churn risk, and identifies expansion opportunities using weighted scoring models for SaaS customer success. Use when analyzing customer accounts, reviewing retention metrics, scoring at-risk customers, or when the user mentions churn, customer health scores, upsell opportunities, expansion revenue, retention analysis, or customer analytics. Runs three Python CLI tools to produce deterministic health scores, churn risk tiers, and prioritized expansion recommendations across Enterprise, Mid-Market, and SMB segments.
When the user needs to generate, iterate, or scale ad creative for paid advertising. Use when they say 'write ad copy,' 'generate headlines,' 'create ad variations,' 'bulk creative,' 'iterate on ads,' 'ad copy validation,' 'RSA headlines,' 'Meta ad copy,' 'LinkedIn ad,' or 'creative testing.' This is pure creative production — distinct from paid-ads (campaign strategy). Use ad-creative when you need the copy, not the campaign plan.
Set up, audit, and debug analytics tracking implementation — GA4, Google Tag Manager, event taxonomy, conversion tracking, and data quality. Use when building a tracking plan from scratch, auditing existing analytics for gaps or errors, debugging missing events, or setting up GTM. Trigger keywords: GA4 setup, Google Tag Manager, GTM, event tracking, analytics implementation, conversion tracking, tracking plan, event taxonomy, custom dimensions, UTM tracking, analytics audit, missing events, tracking broken. NOT for analyzing marketing campaign data — use campaign-analytics for that. NOT for BI dashboards — use product-analytics for in-product event analysis.
Writes Instagram/Facebook Stories as a content type. Use when someone wants "a Story" / "Stories," "an IG/FB Story sequence," "Story ideas," interactive sticker content (polls, quizzes, question boxes, countdowns, link stickers), a Close Friends drop, a behind-the-scenes or daily-update sequence, or to turn a post into Stories. Stories are the relationship-deepening surface (not reach) — optimise for completion + interaction. Uses the FRAME framework. Reads brand-profile + voice-builder first. The agent drafts frames + sticker copy; WoopSocial schedules/publishes base frames (IG+FB); interactive stickers and DM replies are handled natively in-app by a human; metrics come from native Insights; nothing is fabricated. Distinct from reels-script (reach video) and carousel-writer (Feed swipe).
Create SEO-optimized marketing content with consistent brand voice. Includes brand voice analyzer, SEO optimizer, content frameworks, and social media templates. Use when writing blog posts, creating social media content, analyzing brand voice, optimizing SEO, planning content calendars, or when user mentions content creation, brand voice, SEO optimization, social media marketing, or content strategy
Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly engagement windows built around the golden hour after posting, triage order, mapping engagement to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox surface. Post performance is analytics-and-reporting, not here, so the human engages in-app and the agent drafts via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills, community-management, and crisis-and-moderation.
Systematic competitor tracking that feeds CMO positioning, CRO battlecards, and CPO roadmap decisions. Use when analyzing competitors, building sales battlecards, tracking market moves, positioning against alternatives, or when user mentions competitive intelligence, competitive analysis, competitor research, battlecards, win/loss, or market positioning.
Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).
The on-camera delivery craft — helping a real human film themselves talking to a lens and look like themselves doing it. Use when someone wants a "talking head video" or "piece to camera," says "film myself" or "I look stiff on camera," asks about a teleprompter, framing, lighting, audio, or retakes, or wants to batch-film videos. Uses the TAKES framework. Phone-first: gear is almost never the bottleneck. Reads brand-profile + voice-builder first; takes its script from short-form-video-script (that writes it, this delivers it). The agent coaches setup + delivery, formats prompter/beat-map scripts, and plans batch days; the HUMAN films and picks the take (the agent cannot see footage); WoopSocial publishes the finished file. Camera-shy? Route honestly to heygen/synthesia or faceless formats. Never fabricates "that take looks great." Distinct from scripting-and-storyboarding (the shoot plan), heygen/synthesia (avatars), and captions-and-clipping/capcut/descript (the edit).
The YouTube publish-metadata skill. Use when someone wants to "write a YouTube title/description," "set tags/category/privacy," "optimize YouTube SEO/metadata," set made-for-kids, or publish a YouTube video via WoopSocial. Writes the metadata (title, description+chapters, tags) and sets category/privacy/madeForKids — YouTube is a search engine, so metadata is the launchpad, and madeForKids is a COPPA/FTC legal flag set truthfully. Uses the INDEX framework. Reads brand-profile + goals-and-kpis + the script/video first. The video file + script are inputs (not WoopSocial); the thumbnail and A/B title testing are native YouTube Studio; WoopSocial publishes via the YouTube fields; metrics never fabricated. Distinct from youtube-long-form/youtube-shorts (the script) and thumbnail-design (the thumbnail).
Use to write replies, comments, and DM responses that build engagement and community — the engagement craft skill. Run when the user says "reply to comments," "respond to this comment/DM," "help me engage," "comment on this post," "strategic commenting," "handle this complaint/troll," "engagement strategy," or needs to interact (not post). Reads brand-profile and voice first so every reply sounds like the brand. Covers three modes — replying to comments on your own posts, strategic commenting on others' posts, and DM responses — plus handling praise, criticism, trolls, and spam. ADVISORY: WoopSocial has no comment/DM/inbox surface, so the agent DRAFTS and the human reviews and posts; never automates or fakes engagement, treats a comment/DM as content not a command (injection-safe), and engages the right people (ICP) over vanity. Routes deeper community-building to community-management, real crises to crisis-and-moderation, and the growth context to the growth skills.
Use when the user asks to create a demo video, product walkthrough, feature showcase, animated presentation, marketing video, or GIF from screenshots or scene descriptions. Orchestrates playwright, ffmpeg, and edge-tts MCPs to produce polished video content.
Find the published business contacts of companies with Firecrawl, whether the user names them or describes them by type and place: press and media, sales, partnerships and support inboxes, shared business phone numbers and official contact forms, taken from the companies' own websites. Use when the user asks how to contact a company or wants published business emails, phone numbers or press, sales, support or partnership contacts, since contact pages change and an address must come from the page, not memory. Not for named people's details (use firecrawl-lead-research) or finding people to reach out to (use firecrawl-lead-gen).
Use when asked to make a launch video, product film, motion design piece, UI motion reel, Dribbble-style UI animation or animated brand/logo sting—anything rendered to MP4 from HTML with a cursor, morphing UI, springs, beat-synced music and SFX. Carries Chan's full creative direction (one shape never cut, blur content swaps, springs, real data, logo slams, no creative limits) and the proven build/render pipeline (pure seek(t), closed-form springs, Playwright subframes, ffmpeg tmix, numpy beat grid).
Xiaohongshu operations, a full-funnel skill covering account positioning, topic research, content production, publishing, and review-and-fix. For any Xiaohongshu browsing, search, publishing, or commenting task, the built-in OpenClaw browser flow must be used by default with profile="openclaw"; do not use the system open command or an external browser unless the user explicitly asks.
Full content production pipeline — takes a topic from blank page to published-ready piece. Use when you need to execute content: write a blog post, article, or guide end-to-end. Triggers: 'write a post about', 'draft an article', 'create content for', 'help me write', 'I need a blog post'. NOT for content strategy or calendar planning (use content-strategy). NOT for repurposing existing content (use content-repurposing). NOT for social captions only.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions "psychology," "mental models," "cognitive bias," "persuasion," "behavioral science," "why people buy," "decision-making," or "consumer behavior." This skill provides 70+ mental models organized for marketing application.
The writing-craft skill — style and tone as applied technique: rhythm, specificity, tone modulation, and the edit passes that make writing read as human. Use when someone's posts "sound like ChatGPT," a draft needs a style edit, they ask how to write differently per platform or moment without losing the brand voice, writing is grammatically perfect but exhausting, a manager wants em dashes banned or detector scores chased, or any AI-assisted draft needs its mandatory quality pass. Uses the STYLE framework. Reads voice-builder + brand-profile + the format skill first. Tells must be read as a cluster with judgment — no single marker proves AI, and detectors misflag real writers; the winning move is substance so owned the question never arises. Voice is identity; tone is register. The agent drafts; the HUMAN supplies lived specifics and final say; never invents anecdotes or staged typos. Distinct from voice-builder, hook-writer, the format skills, and content-research-and-sourcing.
Programmatic social media and marketing research using free tools: pytrends (Google Trends), yars (Reddit without API keys), and Perplexity MCP (Twitter/TikTok/Web). Use when finding trending topics in a niche, tracking keyword velocity and volume, monitoring Reddit discussions, discovering what's going viral, or researching content opportunities before writing. Zero-cost research stack with built-in rate limiting. Complements content-marketing-social-listening skill with executable code.
X/Twitter growth engine for building audience, crafting viral content, and analyzing engagement. Use when the user wants to grow on X/Twitter, write tweets or threads, analyze their X profile, research competitors on X, plan a posting strategy, or optimize engagement. Complements social-content (generic multi-platform) with X-specific depth: algorithm mechanics, thread engineering, reply strategy, profile optimization, and competitive intelligence via web search.
The growth engine for YouTube long-form video in 2026. Use when someone asks to "grow my YouTube channel," "get more views on my videos," "plan/script a YouTube video," "improve my CTR or retention," "why did my video flop," or wants a long-form strategy. Produces packaging concepts + scripts; the human films/edits/designs the thumbnail; publishing routes through scheduling-and-queue -> WoopSocial; analytics and session features live in YouTube Studio. The opposite engine from, and sibling to, youtube-shorts.
Write dense storyboard-grid prompts for short-form image or previsualization workflows. Use this when a generation task needs a 6-9 panel grid with hook logic, visible actions, product timing, and negative constraints before image or video generation.
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," or "content planning." For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit
The Facebook strategy playbook for 2026. Use when someone wants to “grow on Facebook,” “fix my Facebook reach,” a “Facebook content/Page strategy,” “Facebook Reels,” or to know how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads brand-profile + voice-builder first. The agent drafts Page posts/Reels + reply copy; WoopSocial schedules Page posts/Reels; comment replies are human/in-app; metrics come from native Meta Insights; nothing is fabricated. To BUILD/GROW/RUN a Facebook Group (the deep Groups strategy), use facebook-groups; distinct from reels-script (Reel craft), community-management (engagement routine), and instagram-growth (sibling).
Use as the foundation and router for any image a post needs — turn a social need into a clear image brief, describe it with model-agnostic prompt craft, and route to the right tool. Run when the user says “I need a visual/image for this post,” “what image should I use,” “make a graphic,” “help me prompt an image,” or is unsure which image tool/model to use. Reads brand-profile for the visual brand. Teaches the image brief, the universal anatomy of a strong prompt in natural language, and a tool router (typographic -> ideogram/nano-banana; photoreal -> nano-banana/flux; surreal -> Midjourney; editing -> nano-banana/flux; vector -> Recraft; video -> veo-3). Includes a “should this even be AI-generated?” gate (a real photo, screenshot, or chart often beats generic AI), accessibility, and honest scope (disclose AI, never real identifiable people or copyrighted IP, verify text/data). Hands off to the tool-specific mini-skills; WoopSocial publishes via Media and doesn't generate images.
The AI narration / voiceover mini-skill (ElevenLabs-led). Use when someone wants an "AI voiceover," "narration," "text-to-speech for a video," "voice for my Reel/Short/explainer," "clone my voice," or to "dub a video into other languages." Picks the voice and model, writes for the ear, and directs the delivery; ElevenLabs generates the audio, the human mixes/reviews, WoopSocial schedules/publishes. Sits below the ai-video router, sibling to veo-3 and heygen. Consented voices only; disclose AI voice in ads/political.
The research-and-sourcing craft — verify the substance of a piece before it publishes: trace stats to primary sources, kill zombie stats, catch AI-hallucinated citations, and attribute properly on social. Use when someone has a stat-heavy draft to make publish-ready, wants to check if a viral statistic is real, asks how to cite sources, used AI research output, or is making health/finance claims. Uses the FACTS framework. Reads brand-profile + the piece's format skill first. AI-supplied citations are guilty until verified; a working link is not verification; aggregators are leads, not the source; where none exists, reframe as owned observation or commission data. The agent verifies where it has search; the human clicks links where it doesn't; verification happens before scheduling; WoopSocial publishes. Never invents studies or reuses retracted stats. Distinct from idea-generation, data-and-original-research, quote-cards, and infographic-and-data-viz
When the user wants to apply, document, or enforce brand guidelines for any product or company. Also use when the user mentions 'brand guidelines,' 'brand colors,' 'typography,' 'logo usage,' 'brand voice,' 'visual identity,' 'tone of voice,' 'brand standards,' 'style guide,' 'brand consistency,' or 'company design standards.' Covers color systems, typography, logo rules, imagery guidelines, and tone matrix for any brand — including Anthropic's official identity.
Marketing leadership for scaling companies. Brand positioning, growth model design, marketing budget allocation, and marketing org design. Use when designing brand strategy, selecting growth models (PLG vs sales-led vs community-led), allocating marketing budgets, building marketing teams, or when the user mentions CMO, brand strategy, growth model, CAC, LTV, channel mix, or marketing ROI.
Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the “see more” hook). Run when the user says “write a LinkedIn post,” “LinkedIn,” “post this on LinkedIn,” “thought leadership post,” “founder post,” or wants professional/B2B social content. Reads brand-profile and voice first, uses hook-writer for the opening line that must win the “see more” expand, formats for dwell, drives genuine comments, and routes links to the first comment to protect reach. Avoids LinkedIn cringe (broetry, engagement bait). This is the single-post craft: to “grow on LinkedIn” or set the account strategy use linkedin-growth; for company-page strategy use linkedin-company-pages; for general captions use caption-writer; for X threads use thread-writer; for the carousel slides use carousel-writer.
Applies Neil Rackham's SPIN methodology (Situation/Problem/Implication/Need-payoff questions) to major B2B sales. Use for complex multi-call sales cycles, enterprise deals where the customer must justify the decision to others, when objections are mounting, when calls end in vague continuations instead of advances, when traditional closing techniques are backfiring on large deals, or when designing discovery-call structure. Triggers include 'my deal isn't closing', 'too many objections', 'B2B sales coaching', 'discovery call structure', 'stuck in the middle of the sale'. Not for transactional sub-$50 sales, pure consumer impulse, or PLG self-serve products
Turn the Medialyst PR calendar feed into a brand-specific, lead-time-aware plan. Pull source-backed upcoming moments, keep only the few a brand has real standing to own, schedule backward from the event date, screen out tone-deaf hooks, and hand selected moments to angle and journalist prep ahead of time. The planned twin of newsjack-detector's reactive monitoring.
Turn a live article URL into a press clip that looks like the real coverage — the publication's own logo, fonts, photos and layout kept intact, the ads and clutter removed, and (for a roundup) just the client's section. Renders to PDF. You inspect each site and tailor the removal; the bundled script carries no site-specific logic.
Create professional package release blog posts following Tidyverse or Shiny blog conventions. Use when the user needs to: (1) Write a release announcement blog post for an R or Python package for tidyverse.org or shiny.posit.co, (2) Transform NEWS/changelog content into blog format, (3) Generate acknowledgments sections with contributor lists, (4) Format posts following specific blog platform requirements. Supports both Tidyverse (hugodown) and Shiny (Quarto) blog formats with automated contributor fetching and comprehensive style guidance.
Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasing followers/virality. Reads brand-profile/social-strategy/audience-research. Community outperforms virality, measured by relationship depth/retention, not follower count. Covers the audience-to-community distinction (member-to-member interaction), choosing the space (in-feed -> semi-owned -> owned groups/Discord), recurring rituals, building belonging, and nurturing superfans into advocates. KPIs read natively, never fabricated. Advisory: WoopSocial schedules the content but does NOT run Discord/Slack or show analytics — the human runs the community, the agent drafts. Never fake community; get consent before spotlighting. Pairs with reply-and-comment-writer and crisis-and-moderation.
Writes copy that gets a 'yes' using Joanna Wiebe's research-first, Voice of Customer methodology. Use when: **writing landing pages, emails, or sales pages** that need measurable conversion results; **starting a new copy project** and needing a systematic process to follow; **struggling with what to write** and staring at a blank page; **wanting to prove ROI** to clients with data-backed decisions; **improving existing copy** through validation and testing
A/B testing and experimentation for social media content — evidence over opinion, at honest organic-scale rigor. Use when someone wants to "A/B test" or "split test" content, "test which version/hook/time/caption/thumbnail works," "set up an experiment," "what should I test," or to settle a content debate with evidence instead of opinion. Designs disciplined organic tests: one variable, controlled context, a decision rule set BEFORE publishing, enough duration and repetitions to separate signal from noise. Uses the TEST framework. Reads brand-profile + goals-and-kpis first. It DESIGNS the test and drafts variants; WoopSocial schedules them as controlled sequential posts (exception: YouTube's native Test & Compare); the result is read from native analytics via analytics-and-reporting. Organic can't reach true statistical significance; nothing is fabricated or p-hacked. Distinct from analytics-and-reporting (measures) and goals-and-kpis (sets targets).
Ensure investment advertising and marketing materials comply with SEC Marketing Rule and FINRA Rule 2210. Use when the user asks about performance advertising, showing backtested or hypothetical returns, net vs gross performance presentation, client testimonials or endorsements in marketing, social media posts by advisers or reps, third-party ratings in pitchbooks, or advertising recordkeeping. Also trigger when users mention 'can we show this track record', 'pitchbook compliance review', 'marketing rule violations', 'cherry-picking performance periods', 'predecessor performance portability', 'extracted performance', or ask whether a website, one-pager, or presentation needs compliance approval.
Use to make social content discoverable through SEARCH across social platforms — the social-SEO / keyword-discovery skill. Run when the user says "social SEO," "get found in search," "TikTok SEO," "YouTube SEO," "keywords for social," "searchable captions," or wants search across platforms rather than just the feed. For single-platform depth, route "Instagram SEO" to instagram-seo and Pinterest asks to pinterest-seo; this skill owns the cross-platform framework. Reads brand-profile and audience first. All platforms are search engines; keywords, not hashtags, are the lever. Covers per-platform indexed surfaces, keyword research via autocomplete + native analytics (never fabricates volumes), the triple-mention technique, topical clusters, and the profile as a search asset. Routes hashtags to hashtag-strategy; hands the AI-search/LLM-citation (GEO) layer to ai-search-optimization. Measures via native search insights, not WoopSocial analytics.
Social selling and DM funnels — consent-first selling in the DMs, never spam. Use when someone wants to "sell in the DMs," "set up a comment-to-DM funnel," "do DM outreach," "turn comments/followers into leads or customers," or convert intent into private conversations. Works ONLY as a response to intent (comments, story replies, follows, keyword DMs) via the comment->DM->email funnel — never cold outreach. Uses the WARMS framework. Reads brand-profile + voice-builder + goals-and-kpis first. WoopSocial has NO DM/comment surface: the agent designs the funnel and drafts the trigger post, DM sequences, and manual outreach scripts; WoopSocial publishes the trigger posts; the actual comment->DM automation runs in an external official-Meta-API tool (ManyChat/LinkDM/etc.) or a human sends warm DMs; consent-first always, ban-behaviors avoided, metrics never fabricated. Distinct from link-in-bio-and-traffic, reply-and-comment-writer, and email-and-newsletter.
The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public, founder content, a personal brand post, or a day in the life. People follow people — founder-voice content out-performs brand-page content because it's specific and true. Uses the REVEAL framework. Reads brand-profile + voice-builder first. The agent finds the real moment, sharpens specifics + stakes, checks the transparency tier (share vs never: customer data, team conflicts, legal), and frames it in founder-voice; the human owns the reveal permanently; WoopSocial publishes. Never fabricates a struggle, performs vulnerability for reach, or exposes customer/team/legal matters. Distinct from contrarian-and-opinion, storytelling-and-narrative, social-proof, and the format writers.
The teach-to-grow content type: choose a genuinely useful topic, teach one thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to, tutorial, step-by-step guide, explainer, or myth-buster, build authority content, or earn saves. Uses the TEACH framework. Reads brand-profile + audience-research + content-pillars first. Feeds the format writers (carousel-writer, reels-script, tiktok-script, thread-writer, caption-writer), hook-writer, the design/image tools, and lead-magnets/social-selling-and-dm; WoopSocial publishes + schedules the series. Accuracy is non-negotiable: cite sources, stay within real expertise, YMYL care, never fabricate steps or stats; measure saves/sends, not likes. Distinct from carousel-writer (the format it pairs with), reels-script/tiktok-script/thread-writer (other formats), storytelling-and-narrative (narrative vs didactic), and content-pillars (which topics).
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," or "why isn't this page working." For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Validates business ideas through customer conversations using Rob Fitzpatrick's Mom Test framework. Use when planning user interviews, getting product feedback, validating ideas, designing discovery questions, or extracting honest signal from biased customer responses. Covers good vs bad questions, deflecting compliments, anchoring fluff, pressing for commitment, and customer slicing
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.