Skills
96,981 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
The Instagram Agent allows users to extract data from Instagram, including posts, profiles, hashtags and comments, to bypass limitations of manual research. Use this skill when the user needs Instagram Agent via the bundled Teneo CLI and you need the live commands, arguments, or pricing before execution.
Break down benchmark accounts / competitor content — drop in a link and it automatically detects the platform (Douyin/Xiaohongshu/Bilibili/YouTube/WeChat Official Account) and granularity (a single post or a whole account), then fetches the content and outputs a three-part deliverable: reusable viral formulas, a shot-by-shot breakdown of visuals and voiceover, and persona plus content positioning, archiving everything to benchmarks/. Short videos are downloaded automatically, with voiceover transcribed and visual frames extracted (contact sheet multimodal image reading), not just captions. Use when the user says "break down this account/video/post", "analyze the benchmark/competitor", "why did this go viral", "break down the content behind this link", "teardown", or "see how others do it". If the content cannot be fetched, it guides the user to paste the copy/subtitles instead of simply throwing an error.
Build and maintain one coherent company story across all audiences — employees, investors, customers, candidates, and partners. Detects narrative contradictions and ensures the same truth is framed for each audience's needs. Use when preparing investor updates, all-hands presentations, board communications, recruiting narratives, crisis communications, or when user mentions company narrative, messaging consistency, storytelling, all-hands, investor update, or crisis communication.
Revenue playbook for taking a mobile or web subscription app from zero to early MRR (around $1K). Use when users ask how to make money from an app, reach first subscribers or $1K MRR, validate an app idea against app-store demand, plan ASO, TikTok/Reels/Shorts or Reddit acquisition, choose freemium vs trial vs rewarded unlock, place and word a paywall, price monthly/annual plans, read churn, or diagnose a weak install-to-paid funnel. Do not use for implementing in-app purchase code (capacitor-plugins, @capgo/native-purchases), store submission mechanics (capacitor-app-store), App Review rejections (capacitor-apple-review-preflight), or shipping OTA experiments (capgo-live-updates).
Generate Mike-style YouTube thumbnail concepts and final drafts for Convex videos using Mike's local head-and-shoulders photo cutouts and local Convex logo assets. Use when the user asks for thumbnails, YouTube thumbnails, video thumbnail options, or a thumbnail like the Convex static hosting "NO DASHBOARDS" example.
Call the Recoupable API from the sandbox to fetch artist data, socials, organizations, research, documents and any other platform resource — and to invoke external connector actions (Google Docs / Drive / Sheets edits, Gmail, TikTok, Instagram, etc.) via Recoupable's shared connections. Use whenever you're asked for Recoup data, a Recoupable platform resource, or to read/write something outside Recoup like a Google Doc URL or a spreadsheet. Triggers on phrases like "look up artist", "fetch from recoup", "artist data", "artist socials", "organizations", "artist report", "research", "create new artist", "create artist", "onboard artist", "add artist", "edit this Google Doc", "read this doc", "update the spreadsheet", "send an email", "post on TikTok", "save to Drive", or whenever the user pastes a docs.google.com / drive.google.com / sheets.google.com URL. Always load this before writing curl calls against api.recoupable.com.
Write a YouTube video script from a raw idea: hook options based on 21 formulas, scored, followed by the full spoken script with retention beats marked. Use whenever the user wants a video script, a hook, an opening line, asks “what should I say” or “write my next video,” or is about to record without having the first fifteen seconds yet.
Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Generate complete SEO meta tags for every page. Covers title patterns, meta descriptions, Open Graph, Twitter Cards, and JSON-LD structured data (LocalBusiness, Service, FAQ, BreadcrumbList). Use when: building pages, adding social sharing, implementing structured data, optimizing for search engines.
When the user wants help with outbound sales prospecting, lead sourcing, or pipeline building. Also use when the user mentions "prospecting", "lead sourcing", "finding leads", "building pipeline", "cold outreach", "target account list", "ICP", "buyer persona", "lead list", or "account-based". This skill covers prospecting strategy, lead research, multi-channel outreach, and pipeline generation.
Optimize content to get cited by AI search engines — ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, Copilot. Use when you want your content to appear in AI-generated answers, not just ranked in blue links. Triggers: 'optimize for AI search', 'get cited by ChatGPT', 'AI Overviews', 'Perplexity citations', 'AI SEO', 'generative search', 'LLM visibility', 'GEO' (generative engine optimization). NOT for traditional SEO ranking (use seo-audit). NOT for content creation (use content-production).
Rewrite, draft, and review prose so it is clear, specific, human, and fits its context. Use when improving emails, reports, documentation, marketing copy, UI text, or posts that sound generic, AI-written, verbose, salesy, or formulaic, and when the user asks to humanise/humanize, de-AI, fix text that sounds like ChatGPT, light edit, copy edit, proofread, or keep my voice. Covers voice calibration, anti-slop audits, and preflight checks.
A library of creative mechanics — the structural patterns that define how an ad constructs meaning between its hook, visuals, and narrative. Use this whenever designing ad concepts, briefing creative, or trying to explain why a specific ad works beyond just its hook or format. Trigger when a user describes an ad they saw and wants to understand or replicate what made it work, when building a creative concept from a messaging angle, or when execution needs more than a hook and a format — it needs a structural idea. Creative mechanics sit between hooks and visual formats in the Creative Strategy Engine: hooks say what, formats show how, mechanics define the cognitive or emotional mechanism that makes the concept land. Always pair with Hook Writing for opening line execution and Hook Tactics for tactic classification.
Strategic framework for mapping pain/persona intersections and messaging angles. Defines the structure for organizing creative strategy, not the tactics for execution. Use when planning an organizational or systematic approach to creative strategy, or when a user provides a product and wants to define messaging angles, write strategic hooks, or execute ads in visual formats defined by awareness and decision stages.
Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: \"write copy\", \"marketing copy\", \"sales copy\", \"persuasive copy\", \"write a headline\", \"CTA\", \"call to action\", \"page copy\", \"web copy\", \"ad copy\".
Market and engage on Reddit authentically. Use when the user says "Reddit marketing", "Reddit strategy", "promote on Reddit", "Reddit post", "subreddit strategy", "Reddit outreach", "Reddit ads", or asks about marketing or building presence on Reddit.
The ultimate YouTube creator skill. Covers channel audits, video SEO, retention-engineered scripts, hook writing, thumbnail briefs, content strategy, content calendars, Shorts optimisation, analytics interpretation, monetisation planning, competitor research, cross-platform repurposing, upload metadata packages, and data-driven video idea generation. Triggers on: “youtube”, “channel”, “video”, “views”, “subscribers”, “watch time”, “shorts”, “thumbnail”, “CTR”, “retention”, “monetize”, “script”, “hook”, “upload”, “youtube audit”, “video ideas”, “content calendar”, “competitor analysis”, “repurpose video”, “youtube seo”, “youtube strategy”, “youtube analytics”.
Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.
Audit and rewrite your LinkedIn profile to attract the right people. Scores each section, rewrites headline and about copy, and includes an AI visibility checklist so you show up in ChatGPT, Perplexity, and Claude search. Use when someone says "optimize my LinkedIn," "LinkedIn profile help," "rewrite my about section," or "how do I show up in AI search."
When the user wants to improve their ability to recognize buying signals, ask for the sale, and confidently move deals to commitment. Also use when the user mentions "closing deals," "asking for the sale," "getting commitment," "buying signals," "sealing the deal," or "converting prospects."
Operates NoxInfluencer creator intelligence and marketing systems through the CLI. Use when work needs NoxInfluencer data, creator analysis, a Nox-native workflow, campaigns, CRM, outreach operations, monitoring, exports, account setup, quota, or troubleshooting; returns verified evidence and system state for standalone expert use or a wider marketing plan.
Write and lint the title and thumbnail for a YouTube video as a pair, checking for truncation, duplication, and vagueness before publishing. Use for "title ideas", "what should I call this", "thumbnail text", "my CTR is bad", packaging, or any request to rename or repackage an existing video.
Multi-channel demand generation, paid media optimization, SEO strategy, and partnership programs for Series A+ startups. Includes CAC calculator, channel playbooks, HubSpot integration, and international expansion tactics. Use when planning demand generation campaigns, optimizing paid media, building SEO strategies, establishing partnerships, or when user mentions demand gen, paid ads, LinkedIn ads, Google ads, CAC, acquisition, lead generation, or pipeline generation.
Pull GA4 reports, traffic data, and insights from the Google Analytics Data API. Use when asked about website traffic, user behavior, acquisition channels, conversions, or audience segments. Trigger phrases: "google analytics", "GA4", "traffic report", "analytics data", "user acquisition", "engagement metrics", "conversion tracking", "audience segments", "page views", "sessions".
Pull Google Search Console data and perform search performance analysis. Use when asked about search rankings, clicks, impressions, CTR, index coverage, Core Web Vitals, or sitemap status. Trigger phrases: "search console", "GSC", "search performance", "clicks and impressions", "CTR analysis", "index coverage", "core web vitals", "URL inspection", "sitemap status", "ranking data", "search queries", "keyword positions".
Automatically creates user-facing changelogs from git commits by analyzing commit history, categorizing changes, and transforming technical commits into clear, customer-friendly release notes. Turns hours of manual changelog writing into minutes of automated generation.
Main entry point for WeChat Official Account content: completes topic selection, material gathering, writing and review, and independently adds images, formatting, or draft-box publishing as requested by the user. Also responsible for dispatching style settings, learning edits, data reviews, and multi-platform rewrites to the corresponding wewrite-* modules. Trigger keywords: 公众号, 微信文章, 微信推文, 草稿箱, 微信排版, 写公众号, 写一篇. General articles, blogs, emails, short videos, and website SEO do not trigger it.
The TikTok Agent lets users extract data from TikTok, including video metrics, creator profiles, and hashtag velocity, to get around the limitations. Use this skill when the user needs TikTok data via the bundled Teneo CLI and you need the live commands, arguments, or pricing before execution.
Create high-click-through video covers and thumbnails for B站 / YouTube / 抖音 using the pop-out technique: a brightly lit cutout of the person layered over their own darkened original image, with text across the center. Recompose the same content with HTML/CSS in 16:9 / 4:3 / 3:4 aspect ratios. Use when the user wants a video cover, thumbnail, B站 cover, YouTube cover, vertical 抖音/视频号 cover, a person placed on a cover, or a Codex/Agent/AI video cover. Note: This is specifically for video covers, using a highly designed YouTube aesthetic; for 小红书 posts, infographics, or PPT styles, use yuyile-social-card-skill.
Build content strategies, editorial calendars, topic clusters, and content plans. Map content to buyer journey stages and plan distribution. Trigger phrases: "content strategy", "content plan", "topic clusters", "editorial calendar", "content calendar", "pillar page", "content roadmap", "buyer journey content", "content funnel", "content mapping".
Use when optimizing sponsored or affiliate video scripts to convert, diagnosing why content is not driving action, or choosing which persuasion lever fits an offer. Keywords - buyer psychology, emotional triggers, social proof, scarcity, urgency, authority, reciprocity, loss aversion, why people buy.
Build creator lead lists for TikTok, Instagram, and X by turning normalized platform datasets into outreach-ready leads with contact signals, shortlist logic, and draft outreach messages. Use this when the user wants creator discovery, contact extraction, shortlist building, or outreach prep.
When the user wants to apply psychological principles to sales conversations, understand buyer behavior, or use persuasion techniques ethically. Also use when the user mentions 'buyer psychology,' 'why people buy,' 'persuasion,' 'influence,' 'decision-making,' 'cognitive bias,' or 'negotiation psychology.' This skill provides 70+ mental models organized for sales application.
Upload content to social media platforms via Upload-Post API. Use when posting videos, photos, text, or documents to TikTok, Instagram, YouTube, LinkedIn, Facebook, X (Twitter), Threads, Pinterest, Reddit, or Bluesky. Supports scheduling, analytics, FFmpeg processing, and upload history.
Find what is actually working in the user's niche on YouTube and rank it by how far each video beat its own channel, then name the formula. Use for "what's working right now", "find viral videos in my niche", "why did this blow up", competitor research, or a swipe file
Scrape e-commerce data for pricing, reviews, bestsellers, and seller discovery across 30+ platforms including Amazon, Walmart, eBay, Shopify, WooCommerce, and more. Use when user asks about product prices, competitor analysis, store scraping, tech stack detection, food delivery, real estate, or marketplace intelligence.
Audits and improves SEO for Astro sites. Use when the user asks to audit, set up, or improve SEO on an Astro site, or mentions head metadata, structured data, JSON-LD, sitemaps, IndexNow, Open Graph images, schema endpoints, NLWeb, hreflang, or search engine indexing in an Astro project. Produces drop-in code routed through `@jdevalk/astro-seo-graph` and chains into `metadata-check` for generated SEO strings.
Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type system, iconography, brand imagery, motion design, brand system, identity system. Also triggers when the user has a brand direction approved and now needs the visual artifacts that express it.
Use when the user wants to automate capture of marketing screenshots for a SwiftUI iOS app across multiple locales, devices, or appearances. Covers full-screen shots, isolated element renders (carousel cards, widgets), and reproducible output naming. Triggers on marketing screenshots, locale screenshots, widget renders, App Store assets, fastlane-alternative, simctl screenshots.
Every Google Search Console feature you'd reach for, plus an offline SQLite cache that powers period compare, quick... Trigger phrases: `search console performance for example.com`, `quick wins for sc-domain:example.com`, `cannibalization audit on this site`, `compare last 28 days to prior period in GSC`, `why did traffic drop on this property`, `which pages are decaying`, `use google-search-console`, `run gsc`.
Search and analyze Reddit content using semantic AI search via reddit-insights.com MCP server. Use when you need to: (1) find user pain points and frustrations for product ideas, (2) discover niche markets or underserved needs, (3) research what people really think about products/topics, (4) find content inspiration from real discussions, (5) analyze sentiment and trends on Reddit, (6) validate business ideas with real user feedback. Triggers: reddit search, find pain points, market research, user feedback, what do people think about, reddit trends, niche discovery, product validation.
Create and publish social media posts for Reddit, Twitter/X, LinkedIn, Instagram, Facebook, and TikTok. Platform-specific formats, character limits, hashtag strategies, hooks, and content repurposing. Can post directly to Reddit and other platforms via API. Trigger phrases: "social media post", "tweet", "LinkedIn post", "Instagram caption", "TikTok script", "social content", "social media copy", "carousel", "thread", "social media strategy", "repurpose content", "hashtag strategy", "post to reddit", "publish on social", "post on reddit", "share on social media".
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From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.