Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Writes prospect outreach and follow-up sequences that sound like the owner wrote them, not like an AI did. Learns a voice profile from the owner's own sent mail, grounds every message in something specific about that prospect, builds the follow-up sequence behind it, queues every send for approval, and logs each touch to the CRM. Runs draft-only when no mail connector is available, so the copy can be pasted anywhere. Use this whenever the owner needs to reach out to prospects or customers — including phrasings like "write this cold email," "draft a follow-up," "reach out to these leads," "what do I say to them," "I need a sequence for this list," "nudge the people who didn't reply," or "write it but don't make it sound like a robot." Reach for it whenever outreach copy is the deliverable, even for a single message
Wins back customers who have quietly stopped buying — finds those whose gap has stretched beyond their normal rhythm or who show churn signals, ranks them by the value of the relationship, drafts a win-back message for each customer in the owner's voice, and sends and logs only what the owner approves. Chains review-reputation, outreach-composer, and crm-autopilot, and keeps the rule that the first touch acknowledges the gap without pitching. Use whenever the owner is worried about customers drifting away, including phrasings like “who hasn't ordered in a while,” “win back my old customers,” “which customers have gone quiet,” “we lost some regulars,” “reach out to the people who stopped calling,” or “how do I get them back.” Reach for it when the owner names a customer they have not heard from, as readily as for a full win-back campaign.
360-degree view of an account - CRM data, recent email threads, docs, transcripts, and internal chat chatter, synthesized into one brief. Use when the user asks "tell me about [account]" (an existing customer; for a prospect, account-research), "account context for [name]", "what's going on with [account]", or "catch me up on [account]"
The ads consultant that becomes an ads agent. Reads paid-ad performance natively through the TikTok Ads connector, or via a build-connector Zapier connection for other ad platforms, explains in plain English what is working and what is burning money, recommends budget, targeting, and creative changes with the dollar impact of each, drafts new ad copy in the owner's voice plus Canva creative briefs, and — only after an explicit yes — executes the approved changes in the ad account. Works from exported CSV reports when nothing is connected, the normal starting point. Use this whenever the owner talks about ads or ad spend at all, including "are my ads working," "what's my ROI on ads," "I'm spending money on Facebook and I don't know what I'm getting," "should I turn this campaign off," "my cost per lead is going up," "write me a new ad," "who should I be targeting," or "the ad guy quit"
Develop a content strategy covering editorial positioning, content pillars, formats, calendar, governance, and topical authority planning. Use this skill whenever the user wants to plan a content program, define content pillars, build an editorial calendar, structure topic clusters, set up content governance, or align content production with broader brand and SEO goals. Triggers on content strategy, content plan, editorial strategy, content pillars, content calendar, editorial calendar, topical authority, topic clusters, content governance, content roadmap, content production. Also triggers when the user is about to start producing content without a strategic plan.
Handle the replies under the user's own LinkedIn posts - draft answers to every comment, sorted by which ones are worth answering. Use when the user pastes the comments on their post, says "reply to these", "handle my comments", "someone said X on my post", or is dealing with a critic or a lead in the comments.
Run keyword research, classify by search intent, cluster into topical groups, and prioritize for content production. Use this skill whenever the user asks to do keyword research, find target keywords, identify ranking opportunities, classify search intent, build a topical map, or plan a content strategy around what people search for. Triggers on keyword research, keyword strategy, search intent, keyword clustering, topic clusters, keyword difficulty, search volume, ranking opportunity, content gap, what should I write about, target keyword, primary keyword, secondary keyword, long-tail. Also triggers when planning a content calendar or new site without keywords yet defined.
Design measurement frameworks including event taxonomy, KPI hierarchy, dashboard architecture, attribution models, and analytics implementation strategy. Use this skill whenever the user wants to plan analytics, design dashboards, build event taxonomies, define KPIs, set up tracking, or audit existing measurement. Triggers on analytics strategy, measurement plan, event taxonomy, tracking plan, KPI framework, dashboard design, north star metric, attribution model, conversion tracking, GA4 setup, Mixpanel setup, analytics audit. Also triggers when the user has data but no clear way to use it, or wants to make decisions but doesn't know what to track.
Forward-looking gap check on one opportunity—exactly what is missing to advance it to the next stage and close, with who does what by when. Use when the user asks “what’s missing to advance [deal]”, “what do I need to move [opp] forward”, “why is [deal] stuck”, or “what’s between [account] and a close”.
Proactively monitor your book for deals gone quiet, close dates slipping into view, champion changes, renewal windows opening, and competitor mentions—surfaced as a short alert digest you can act on. Use when the user asks “what changed in my book,” “any deals gone quiet,” “what should I be worried about today,” “run my deal signals,” or sets it up as a recurring scheduled task.
The closing beat of the day — every call processed or explicitly skipped, the CRM brought current, commitments captured, and tomorrow's top three teed up. Use when the user says "end of day", "close out my day", "process today's calls", "EOD", or on an evening schedule. Companion bookend to daily-briefing.
Designing meeting schedulers and booking experiences that qualify leads, set up calls well, and convert at higher rates than a generic Calendly link. Availability logic, qualification gating, prep automation, follow-up sequencing. Honest about any-time-friction (no qualification, just a booking link), interrogation-gate (so much qualification it scares users off), and qualified-fast-path (just enough qualification to set up the call well) patterns. Triggers on scheduler design, meeting booking, demo scheduling, sales call scheduling, calendar tool, booking page, qualification flow. Also triggers when sales team complains about cold demos, when booking conversion is poor, or when scheduler is being scoped for the first time.
Generate motion design advertising video prompts with Seedance 2.0 (Higgsfield) for software and technology companies. Use when users want to create software product ads, SaaS promotions, app launch videos, technology demos, UI showcases, launch videos, or motion graphics for technology companies. Triggers: software ads, SaaS videos, product launches, app promotions, technology commercials, UI animation, motion design ads, launch videos, product demo videos, feature showcases, or any software/technology promotion video request. Even requests like “make a video for my app” or “promote our platform.”
First-run setup — checks which tools are connected, shows what's connected and what each one unlocks, learns how you write from your sent email, and renders a starter dashboard right away with no upfront interview. When tools are missing, it walks through connecting the CRM, then email, then calendar, showing something useful after each. Use on first open, or when the user says “set me up”, “get started”, “what's connected”, “learn my voice”, “match my writing style”, or “onboard me”.
Create engaging content for social media platforms: X posts and threads, LinkedIn, Threads, Instagram, Facebook. Includes writing styles, AI-avoidance patterns, a hooks catalog, and macOS Notes integration. Use when drafting social media posts, writing thread series, applying engagement hooks, or adapting content for specific platforms. Keywords: social media, X, LinkedIn, threads, posts, hooks, content strategy, AI writing avoidance.
Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.
Model what happens to your number if a deal slips, shrinks, or dies - quota impact, coverage ratio change, and the substitute pipeline needed to stay on plan. Use when the user asks "what if [deal] slips", "what happens if [account] pushes to next quarter", "can I still hit my number without [deal]", or "model losing [deal]"
Decide who owns an unrouted lead or opportunity and manage the handoff - deterministic routing by the org's own rules, a routing card the human router accepts or overrides, and drafted handoff notes. Use when the user says "route this lead", "who should own [lead/opp]", "work the routing queue", "assign [company] to a rep", or on a scheduled intake sweep.
Generates a comprehensive client health overview across all accounts. Reads CRM data, support tickets, usage metrics, billing, and engagement logs. Calculates health scores, trend direction, and RAG status per client. Outputs a sorted risk report with recommended actions.
Professional writing assistance for blogs, research articles, fiction, essays, and marketing copy. Use when users want to write, edit, or improve any form of written content. Triggers: 'write a blog', 'write an article', 'help me write', 'write a story', 'write a chapter', 'draft an essay', 'creative writing', 'improve my writing', 'edit my writing', 'write copy', 'content writing'
Set up a GitHub profile and repository for a non-programmer — profile README, repo structure, AGENTS.md, README, and first commits. Use when a marketer, solopreneur, or any non-coder wants to create or polish their GitHub presence, build a professional profile, or publish their first repo without touching a terminal
Log a call, meeting, or email exchange to the CRM after the fact as a completed activity on the right account, opportunity, and contact - drafted from your description or a transcript, shown with its sources and saved when you ask. Use when the user says "log this call", "log my meeting with [account]", "log that I emailed [contact]", "track this conversation in the CRM", or "what activities are logged on [account]".
Upcoming renewals with timing, risk, and uplift potential — plus the renewal opportunity records to keep them honest. Use when the user asks “what renewals are coming up,” “renewal radar,” “is [account] going to renew,” “prep the [account] renewal,” or “which renewals are at risk.”
Plan and execute off-page SEO, including link building, digital PR, brand mentions, citation building, and external authority signals. Use this skill whenever the user wants to build backlinks, plan a digital PR campaign, list local citations, run guest post outreach, develop linkable assets, recover lost links, or audit a backlink profile for risk. Triggers on link building, backlinks, digital PR, brand mentions, citation building, guest post, outreach, linkable asset, broken link building, HARO, podcast outreach, off-page SEO, anchor text, link velocity, toxic backlinks, disavow. Also triggers when the user is trying to grow domain authority or earn coverage.
Guided updates to an opportunity - push the stage, move the close date, set next steps, fix amount or forecast category. Shows the before/after, writes what you ask for or accept, and verifies with a record link. Use when the user says "push [deal] to [stage]", "move the close date on [opp]", "update next steps on [account]", "mark [deal] commit", or accepts a suggested update from another skill.
An expert in writing intelligent tender documents, covering tenders for engineering consulting, architectural design, municipal projects, IT, software development, and goods and services procurement, with particular depth in construction projects. Parses tender documents, extracts scoring criteria and disqualification clauses, develops bidding strategies, writes technical and commercial proposals, and reviews item-by-item responses, compliance, and disqualification risks. Use when users mention bids, bidding, tenders, technical proposals, commercial proposals, scoring criteria extraction, disqualification risks, item-by-item responses, deviation tables, government procurement, tender, or RFP response. Not for general business writing, marketing copy, academic papers, or documents unrelated to bidding.
Triage the LinkedIn inbox - sort connection requests and DMs into leads, recruiters, peers and spam, and draft the replies worth sending. Use when the user says "my inbox is a mess", "triage my DMs", "should I reply to this", pastes a batch of LinkedIn messages, or is drowning in connection requests.
Find a time, draft the invite, and book the meeting on Google Calendar or Outlook — then log it to the CRM as an event on the right account and opportunity. Use when the user says "schedule a follow-up with [contact]", "book the demo with [account]", "find time with [name] next week", "send my Calendly link", or "get the QBR on the calendar".
Run a competitive SEO analysis comparing the user's site to chosen competitors across SERP overlap, content depth, backlink profiles, technical posture, and brand presence. Use this skill whenever the user wants to analyze competitors, find content gaps, identify backlink opportunities, understand why competitors outrank them, or benchmark against the rest of their category. Triggers on competitor analysis, competitive analysis, SERP analysis, content gap, backlink gap, why is X ranking, who is winning the SERP, beat my competitor, benchmark, market positioning. Also triggers when planning a content strategy and the question 'what are competitors doing' is implicit.
Generate and evaluate marketing slogans and taglines for any product or service. Use when naming a campaign, need a tagline for branding, or want scored slogan options across multiple angles. Creates options, scores against criteria, and recommends the best fit
Comprehensive blog writing skill that handles technical blog posts, personal voice writing, brain dump transformation, and category-aware AEO-optimized content. Use when: (1) writing, editing, or proofreading a blog article or post, (2) transforming unstructured brain dumps into polished posts, (3) writing in specific personal voices (Jarad, Nick Nisi), (4) creating category-aware technology/company/product posts, (5) building tutorials, deep dives, postmortems, benchmarks, or architecture posts, (6) writing engineering blogs, dev blogs, programming blogs, coding tutorials, or documentation posts. Triggers: blog post, blog writing, technical blog, dev tutorial, brain dump, article, content writing, developer article, engineering blog, programming blog, coding tutorial, documentation post, technical writing, blog editing, proofreading, developer content
Orchestrate comprehensive content research across X, Instagram, YouTube, and TikTok platforms. Runs all research skills in parallel via subagents, then aggregates findings into actionable content plans and platform-specific intelligence playbooks. Use when asked to: - Create a content plan for social media - Research content across all platforms - Generate content ideas from multiple sources - Build a content strategy playbook - Aggregate research from X, Instagram, YouTube, TikTok - Run comprehensive content research - Create platform playbooks Triggers: "content plan", "content planner", "research all platforms", "comprehensive research", "content strategy", "multi-platform research", "create playbooks", "aggregate research"
Use when writing text a user reads: UI strings, landings, store listings, posts, ads, email. Triggers: "напиши текст", "App Store description" / "описание для App Store", "video hook" / "хук ролика". Not for the voice (brand-voice) or look (sheleg-design). Refusal phrase "no brand" / «без бренда».
Douyin account subscription tracking — subscribe to accounts by Douyin ID (up to 20); Agent fetches updates daily at 9:00 and generates an HTML report. Account IDs are built directly into automation commands, with no file storage required. Supports batch subscriptions to multiple Douyin accounts and automatically generates polished HTML work reports; terminal/Markdown tables display each account's work titles, saves, comments, shares, likes, publication times, and other data in sequence. Use when users subscribe to Douyin accounts, track Douyin work updates, or monitor competitor accounts. Triggers: Douyin subscription, Douyin account subscription, Douyin subscription tracking, Douyin work subscription, Douyin account monitoring, Douyin work tracking, Douyin daily push, Douyin daily report.
Google Ads API for account discovery, GAQL reporting, campaigns, budgets, assets, conversions, audiences, planning, and billing operations. Trigger phrases: `pull a Google Ads report`, `GAQL query`, `check campaign performance`, `use google-ads`.
Leader's prep on a single rep before a 1:1 - their pipeline, recent activity, what they've been working on per chat and calendar, and where they might need help. Use when the user asks "prep for my 1:1 with [rep]" (a rep you manage), "how is [rep] doing", or "what's [rep] working on".
For marketers and creators producing promotional content for brands, products, websites, apps, shops, or personal projects. Users provide logos, product images, interface screenshots, official links, or other verifiable assets and confirm duration, aspect ratio, audience, and campaign focus. The Skill organizes brand facts and asset provenance, selects a narrative direction, plans precise beats and shots, generates needed imagery, video, voiceover, or music, and completes assembly and pre-delivery review. It outputs a promotional short that highlights product capabilities, use cases, and a call to action. Best for launches, website showcases, and social promotion; not for imitating real brand marks without authorized assets, inventing product claims, or producing long-form narrative films
Turn product images and ad requirements into minimalist product ad shorts for e-commerce promotion and product launches. The Skill confirms format and product variants, extracts selling points, writes concise English ad copy, builds product anchors, plans beat-synced typography/storyboards, and generates a clean product film with premium camera language. Not for KOC talking-head ads, general editing, or complex screen demos.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.