Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Amazon reverse product selection: an indicator data pool compiled from historical business insights reports. Reverse-screen Amazon niches and keywords across 30+ business dimensions, including market size and growth, price ranges and tier shares, competition density and top-player concentration, audience profiles such as age, gender, and income, and review selling points and pain points. Trigger this skill when users mention reverse product selection, metric-based filtering, niche-market lookup, blue-ocean niche discovery, low-competition niches, beginner-friendly niches, fragmented-brand markets, pain-point entry points, selling-point lookup, pricing-tier opportunities, audience-profile-based product selection, Amazon niche reverse search, niche metrics filter, low-competition niche, blue ocean niche, demographic-based selection, pain-point niche, price tier opportunity, sweet spot pricing, or brand fragmentation. Even if the user does not explicitly say “reverse product selection,” trigger this skill whenever they want to filter Amazon niches based on business criteria.
Use when doing upstream market-research methodology — sizing a market as TAM/SAM/SOM computed BOTH top-down and bottoms-up (never a single unsourced number), planning a survey sample size with finite-population correction and per-segment minimums, or scoring candidate market segments against Kotler's measurable/substantial/accessible/differentiable/actionable criteria. Outputs always show the method and the assumptions. For market-research analysts and product-marketing at the sizing/survey/segmentation moment. Distinct from marketing-skill (campaign analytics, attribution, demand-gen) — this is the evidence-building methodology, not live-campaign optimization.
Use when the user needs help with pricing decisions, packaging, or monetization strategy. Applies when the user mentions “pricing,” “pricing model,” “pricing tiers,” “freemium,” “free trial,” “packaging,” “price increase,” “value metric,” “Van Westendorp,” “willingness to pay,” “monetization,” “pricing strategy,” “pricing experiments,” “price anchoring,” “enterprise pricing,” “GTM pricing,” “price setting,” “value-based pricing,” “revenue optimization,” or “pricing psychology.” This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.
When the user wants to add, fix, or optimize schema markup and structured data on their site. Also use when the user mentions "schema markup," "structured data," "JSON-LD," "rich snippets," "schema.org," "FAQ schema," "product schema," "review schema," or "breadcrumb schema." For broader SEO issues, see seo-audit.
Supanova landing page design engine. Generates premium, conversion-optimized landing pages using pure HTML + Tailwind CSS (CDN). Overrides default LLM biases toward generic templates. Enforces metric-based design rules, Korean typography standards, and hardware-accelerated motion for standalone HTML output.
Status dashboard for cheat-on-content. Shows the current mode / rubric version / calibration progress / items pending review / pool status / whether SQLite should be upgraded / whether the rubric should be bumped. Can be called at any time with no side effects. Trigger phrases: “状态”/“看板”/“status”/“我现在该做什么”/“进度怎么样”。
Move content between platforms, domains, or URL structures while preserving SEO equity, user bookmarks, and integrations. Use this skill when planning a CMS migration, replatforming, consolidating sites, changing URL structures, or merging content from multiple sources. Triggers on content migration, replatform, CMS migration, domain migration, URL restructure, redirect map, site merge, content consolidation, migration plan, post-migration drop. Also triggers when planning a launch that involves moving existing content.
Master Eugene Schwartz's 5 Stages of Awareness framework from "Breakthrough Advertising" (1966) to write copy that meets prospects where they are. Use when: Writing copy and unsure how "aware" your audience is; creating multi-stage funnels with different messaging per stage; building email sequences that nurture from cold to ready-to-buy; optimizing ads for different audience temperatures; diagnosing why existing copy isn't converting
Designs pricing strategies for products and services. Takes product/service, costs, target market, competitors. Analyzes cost-plus, value-based, competitor-based, penetration, premium models. Researches competitor pricing. Generates pricing-strategy.md with recommended model, price points, tier structure, discount policies, annual vs monthly analysis, sensitivity to churn, expansion revenue modeling.
Stop being a relationship builder. Learn the research-backed methodology top performers use to teach, tailor, and take control of sales conversations. Use for complex B2B sales where buyers have done their research; commoditized markets where differentiation is hard; sophisticated buyers who know (or think they know) what they need; large deals requiring stakeholder consensus; or solution selling that requires changing buyer thinking.
Systematic content refresh discipline. Quarterly audits, refresh prioritization (which pieces, when, how deep), refresh-vs-merge-vs-delete decisions, the lifecycle that distinguishes intentional refresh from set-and-forget decay. Builds on the refresh sections of pillar-content-architecture and editorial-qa with a program-level discipline. Triggers on content refresh, content decay, content audit, refresh prioritization, content lifecycle, refresh strategy, traffic decay, ranking drop, content freshness, evergreen content, content maintenance. Also triggers when traffic is eroding silently across an aging content library, when teams cannot decide which pieces to refresh, or when refresh work is happening but the impact is unclear.
Map how customers discover, evaluate, and choose a product across Google, AI chatbots (ChatGPT, Claude, Perplexity), and social platforms, using the 5-stage awareness journey. Use when the user asks about search intent, AI SEO prompts, discoverability, buyer journeys, awareness stages, or what content to create for a brand, website, or keyword list
Builds a custom lead scoring model for a business. Takes ICP definition, historical win/loss data, CRM export. Analyzes which attributes correlate with closed-won deals. Generates lead-scoring-model.md with scoring dimensions, point values, thresholds, CRM implementation guide, and validation methodology. Can also score a batch of current leads against the model.
When the user wants to audit, review, or diagnose SEO issues on their site. Also use when the user mentions "SEO audit," "technical SEO," "why am I not ranking," "SEO issues," "on-page SEO," "meta tags review," or "SEO health check." For building pages at scale to target keywords, see programmatic-seo. For adding structured data, see schema-markup.
Transforms analysis, data, and complex information into clear, persuasive narratives tailored to specific audiences—executives, customers, investors, or non-technical stakeholders. Provides story structures (Hero's Journey, Problem-Solution-Benefit, Situation-Complication-Resolution) and audience adaptation techniques. Use when presenting findings, explaining technical concepts to non-technical audiences, writing announcements, or when users mention “write this for,” “explain to,” “present findings,” “make this compelling,” or “audience is.”
The operational playbook for launching a feature well. Covers positioning, internal alignment, customer communications, sales enablement, support readiness, rollout strategy, monitoring with predefined rollback triggers, post-launch measurement against spec hypotheses, and the discipline that distinguishes shipping from releasing from actually launching. Triggers on launch plan, feature launch, launch checklist, ship vs release, rollout strategy, gradual rollout, sales enablement, support readiness, launch announcement, post-launch measurement, launch failure, or declaring victory too early. Also triggers when planning a launch of any size or for any segment, auditing an existing launch process, fixing the “we shipped it but the metric did not move” problem, or building a launch checklist for the team.
Use SellerSprite data to find and analyze competitors on Amazon across 12 marketplaces, including product metrics such as sales, BSR, pricing, ratings, and growth trends. Trigger when users mention competitor lookup or analysis, ASIN reverse lookup, competitive product research, finding similar products, market competitor discovery, product benchmarking, competitor sales estimates, analyzing competing listings, competitor analysis, ASIN reverse lookup, competitor sales, competitor research, SellerSprite, market competitor discovery, or competitor trends. Also trigger even without explicitly mentioning “SellerSprite” or “competitor lookup” if the request involves discovering and analyzing Amazon competitors using ASINs, keywords, seller names, brands, or categories.
For marketing and gtm work: bind launches, campaigns, events, and brand plans to growth and pipeline outcomes. Built around the core query "annual-marketing-plan", with GTM strategy lead judgment, buyer-ready proof, and this outcome: approve launch plan, campaign budget, or GTM motion.
Must invoke for any request to create, edit, evaluate, understand, or improve a RevenueCat Paywall in the dashboard—including questions about a specific paywall or general paywall design recommendations, and uploading images or fonts to paywall resources / the Media Gallery. Not for presenting a paywall in app code (use revenuecat-paywall).
Create dark cinematic SaaS/product motion videos in the Presenton-like "magic UI" style: black starfield stage, bottom purple glow, large kinetic type, cyan-to-magenta CTA buttons, prompt cards, floating UI templates, integration badges, model rings, export objects, speed-blur transitions, and short product capability arcs. Use when the user asks for "这种风格", "同款风格", dark SaaS promo, AI product demo, magic UI product video, or a style-level creation inspired by a reference video. Do not use for pixel-level or frame-accurate replication; use rn-replica-qc first for that.
Comprehensive sales and revenue operations skill. Use when building a sales team, doing founder-led sales, hiring the first sales reps, navigating enterprise deals, implementing product-led sales, designing sales compensation plans, defining ICP, mapping buyer personas, or optimizing the revenue engine (RevOps). Activates for: sales strategy, rev ops, revenue operations, sales enablement, sales compensation, ICP, ideal customer profile, buyer persona, sales process, deal execution, lead scoring, lead routing, lead lifecycle, MQL, SQL, pipeline management, CRM automation, sales qualification, BANT, MEDDIC, founder sales, enterprise sales, product-led sales, startup sales, SDR, AE, quota, ramp, commission plan.
Use when the user wants to post or schedule to YouTube, a Facebook Page or Mastodon through Publora. YouTube needs a video on every post, Facebook publishes to Pages only, Mastodon caps at 500 characters. Not for the platforms that have their own skill.
Use when the user is working with Spree 6 promotions and discounts — creating promotions (automatic or coupon code), bulk/multi-use coupon codes, promotion rules and actions, calculators, how competing promotions are resolved, manual discounts, writing a custom promotion rule, action or calculator, or a custom adjuster. Common phrasings include “create promotion”, “coupon code”, “discount code”, “generate 1000 codes”, “BOGO”, “free shipping promotion”, “10% off category”, “promotion not applying”, “custom promotion rule”, “custom promotion action”, “custom calculator”, “stack promotions”, “best discount wins”, “manual discount”, “goodwill discount”, “Spree::Discount”, “Taxon rule”.
Designing free-to-paid conversion flows for SaaS products. Trigger moments, paywall design, value demonstration, upsell vs downsell, win-back flows, churn prevention. Honest about paywall-everywhere (gates everything aggressively), free-forever-trap (no upgrade path surfaces), and value-triggered-upgrade (paywall surfaces at moments of demonstrated value) patterns. Triggers on upgrade flow, paywall, free-to-paid, freemium conversion, trial conversion, plan upgrade, subscription upgrade, win-back flow, churn prevention. Also triggers when free-to-paid conversion is low, when paywalls are blocking the wrong moments, or when upgrade flows are being scoped for the first time.
Build and grow online communities across all platforms and contexts — from developer/B2B communities (Discord, Slack, Circle, Discourse) to social communities (Twitter/X, Reddit, Farcaster) to crypto/holder communities (Telegram). Covers strategy, platform selection, channel architecture, member journey mapping, onboarding, engagement rituals, ambassador/champions programs, moderation, governance, growth, retention, crisis management, and metrics. Use for: community-led growth, community strategy, developer community, user community, Discord/Slack/forum/Telegram setup, ambassador programs, community health, holder psychology, engagement systems, social community building, cross-platform coordination
Exa.ai company and people search for lead generation, competitive intelligence, and data enrichment. Use when searching for companies, finding people profiles, building lead gen tools, or implementing Websets for data collection at scale. Triggers on: Exa company search, Exa people search, category company, lead generation, company research, profile search, LinkedIn profiles, Websets API, data enrichment, company lookup, find companies, competitive intelligence, recruiting, talent search, 1B profiles.
Apparel image generation (models/clothing). Supports single images or image sets: white-background images (invisible mannequin), model images, inspiration images, feature images, A+ images, and size charts. For a single image of one type, generate it directly; for multiple images of multiple types, automatically plan and arrange them. Trigger when the user uploads a model or apparel image (tops/bottoms/dresses/coats/shoes/hats, etc.) and says "make an image set", "make a model image", "make an inspiration image", "make a feature image", "make an A+ image", "make a size chart", or "make a white-background apparel image". For image editing only, use linkfox-aigc-imagegen.
Research competitor Facebook and Instagram ads from the Meta Ads Library via the Hyper MCP—search by keyword, pull full ad creative and metadata, enrich with page contact info for lead generation, and surface structured ad-intelligence summaries in chat. Use when the user wants to scrape the Meta Ads Library, spy on competitor ads, monitor new ads in a category, build a lead list from advertisers, or surface creative trends across an industry
Develop a creative idea and structure a video script optimized for AI generation, following PJ Ace's 8-second scene method. Use when: **Starting an AI video ad** — turn a raw idea into a structured script; **Creating social media video content** — TikTok, Reels, YouTube Shorts; **Developing a campaign concept** — before storyboarding; **Pitching a video idea** — present a concept to a client or team; **Adapting a message...
Analyze your competitive landscape using Porter's Five Forces and modern frameworks—understand industry dynamics, identify strategic opportunities, and position your business for sustainable advantage. Use when: **Evaluate an industry** before entering or investing; **Understand competitive dynamics** in your market; **Identify strategic opportunities** based on industry structure; **Assess threats** from competitors, new entrants, or substitutes; **Develop positioning strategy** relative to ...
Optimize landing pages for higher conversion rates using proven frameworks and design patterns. Use when designing, reviewing, or improving landing pages, hero sections, pricing pages, CTAs, or when the user asks about conversion optimization.
Query and analyze real-time trending topics and searches on Google Trends for a specified time range and country or region. Trigger this skill when users mention Google Trends, hot topics, real-time trending searches, popular trends, current hot topics, recent trends, viral topics, trends over a time period, regional trend analysis, real-time hot topics, trending topics, popular trends, recent trending searches, or trend discovery. Trigger it even if users do not explicitly say “Google Trends” when they want to discover recent or emerging topics and search terms in a specific market.
Shopee in-store ads (Ads, in the same series as linkfox-shopee-store-auth), forwarding 23 endpoints from the Shopee Open API Ads module via /shopee/developerProxy: get_total_balance, create_manual_product_ads, get_product_campaign_daily_performance, GMS ads, and more. Before calling, confirm that the target store already has appType=ad authorization (ERP authorization is not a substitute). Trigger when the user mentions Shopee ads, Ads, ad balance, CPC, product promotion, manual ads, campaign, ad performance, ROI, get_total_balance, or ad authorization. Also trigger for inquiries about the ad account, promotions, or performance of an authorized Shopee store, even if “ads” is not mentioned explicitly.
TAM/SAM/SOM calculator with deep market research. Produces comprehensive market-sizing.md with top-down and bottom-up estimates, methodology, data sources, assumptions, sensitivity ranges, growth projections, competitive landscape, and Mermaid visualizations. Use when user needs market size estimates, addressable market analysis, go-to-market sizing, investor-ready market analysis, or business plan market validation.
Use when the user wants to upload or schedule a TikTok video through Publora, with privacy, comment, duet, stitch and commercial-disclosure settings. Video runs 3 seconds to 10 minutes at 23+ FPS; carousels take up to 35 images. Unaudited apps can publish private videos only. Not for Reels (use instagram-post).
Log that a video has been shot. **Create a video folder + ask whether the actual filming script matches scripts/<id>.md + buffer +1**. Paired with cheat-publish: filmed items enter the queue; published items leave it. Trigger phrases: “拍了”/“拍了 X”/“shot”/“shot it”/“已拍 X”/“录完了”。
Search and analyze TikTok product data, including sales, influencer sales, pricing, and commission rates, across 16 TikTok Shop sites. Trigger this skill when users mention TikTok product search, TikTok Shop product analysis, TikTok sales data, influencer sales, TikTok product selection, TikTok commission rates, TikTok product rankings, EchoTik data queries, TikTok product search, TikTok sales, influencer sales, TikTok commission, TikTok product selection, short-video e-commerce, or TikTok data. Even if users do not explicitly mention “EchoTik” or “TikTok,” trigger this skill whenever their needs involve searching for products on TikTok Shop or analyzing TikTok product performance metrics.
Single-page SEO audit: content quality under Google's E-E-A-T framework and Helpful Content guidelines, on-page factors, search intent, technical signals and readability. Pulls GSC data for the page, crawls the live HTML, checks metadata, schema, internal linking and depth, and produces a scored report with fixes. Use whenever the user wants to analyze a specific page or URL, not the whole site. Trigger on: "analyze this page", "audit this URL", "how is this page doing", "evaluate my blog post", "check this landing page", "page SEO", "content quality check", "is this page good enough", "review this page's SEO", "what's wrong with this page", "how can I improve this page", "page analysis", "single page audit", "content audit for [URL]", or any request naming a specific URL/page for SEO evaluation. If the user provides a specific URL (not just a domain), this is likely the right skill; use /seo-analysis for full-site audits instead.
Generates properly tagged UTM links with consistent naming conventions. Maintains a UTM registry file (utm-registry.json) to enforce naming consistency, prevent duplicates, generate short links, and output ready-to-copy links for LinkedIn, email, social, and ads.
Voice memo → SEO article pipeline. When the user sends voice notes to publish an article. Covers: voice transcription → structure extraction → semantic research → HTML generation → deploy with Article+FAQPage Schema. Triggers: voice notes, “dictate an article”, “turn this voice memo into an article”, voice-to-article.
Use when building App Store screenshot pages, generating exportable marketing screenshots for iOS apps, or creating programmatic screenshot generators with Next.js. Triggers on app store, screenshots, marketing assets, html-to-image, phone mockup.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.