Skills
97,222 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When a founder needs demo scripts, discovery call frameworks, objection handling, RFP/RFI responses, competitive feature matrices, POC planning, or closing playbooks. Activate for sales calls, demo prep, talk tracks, bid responses, competitor comparisons, or pre-sales engineering
Expert product marketing guidance for SaaS growth: trial acquisition, user activation to first value, and freemium-to-paid conversion. Use when writing landing pages, onboarding flows, email sequences, pricing pages, upgrade prompts, or any growth/conversion copy.
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.
Generate customer-focused marketing content from recent git changes, commits, merged pull requests, and shipped features. Use when the user invokes /diff-marketing or /marketing, or asks for blog posts, tweets, changelogs, or emails about what shipped.
Score and diagnose Google Ads landing pages. Use when asked to audit a landing page, check landing page quality, diagnose high-CTR but low-conversion-rate ad groups, improve Quality Score's Landing Page Experience component, or compare an ad group's messaging against its landing page. Trigger on "landing page audit", "landing page score", "landing page quality", "why is my conversion rate low", "LPX", "landing page experience", "ad to page match", or when `/google-ads-audit` surfaces a high-CTR / low-CVR ad group.
Triggers when a user asks about, deploys, sets up, gets running, connects, checks, repairs, or upgrades GTM Agent (the Slack GTM agent that runs these skills on Vercel) for an organization, including questions before any setup about whether they could set it up, what it needs, or what it costs, with phrasings like “can I set up the Slack GTM agent”, “what would I need for the Slack agent? don't deploy anything”, “get gtm-agent running for Acme”, “deploy the GTM agent to our Slack”, “check the Acme deployment”, or “upgrade our GTM agent”. Load this skill for those questions instead of reading its files. Owns the agent's Vercel project, its Slack connector, and its access to the workspace repository. Not for the workspace, ICPs, personas, fit checks, or the workflows themselves, nor for taking the workflow project live or connecting it (gtm-workflow), which belong to gtm-workspace, gtm-icp, gtm-persona, gtm-qualify-prospects, and gtm-workflow
Guides end-to-end Meta VR and Horizon OS app submission to the Meta Horizon Store — build validation, store-readiness checks, asset preparation, upload, and submission tracking. Use when preparing a Meta VR app for store publishing. Build paths: all Meta VR app stacks; use hz-quest-verify-first if the build path is unclear.
Audit and generate structured data (JSON-LD) for a page — detect, validate, and complete Tier-1 schema.org types (Article, Organization, Person, Product/Offer, BreadcrumbList, LocalBusiness, Review, VideoObject, Event), flag microdata/RDFa and deprecated-for-rich-results types (FAQPage/HowTo), and produce ready-to-inject JSON-LD blocks. Module M5. Feeds both the Search SEO and AI Visibility scores.
Measure writing-style statistics (sentence length, vocabulary, transitions, phrasing) from 5 to 10 posts you or your client wrote, and produce a voice profile for VOICE.md, blog-persona, and blog-write. Use for "learn my style", "build a writing baseline". It describes style; it does not detect or attribute authorship, and it is not for scoring a post (blog-analyze) or writing brand rules (blog-brand).
Plan marketing campaigns with objectives, audience segmentation, channel strategy, content calendars, and success metrics. Use when launching a campaign, planning a product launch, building a content calendar, allocating budget across channels, or defining campaign KPIs.
Expert performance marketing guidance for paid acquisition, CRO, and growth optimization. Use when creating ad campaigns, writing ad copy, optimizing landing pages, setting up A/B tests, analyzing CAC/LTV, building attribution models, or planning retargeting strategies. Use for Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, budget allocation, and funnel optimization.
Engage Reddit, Indie Hackers, Hacker News and other communities for Product Hunt launches. Use this skill to identify relevant communities, craft appropriate posts, and drive cross-platform engagement without appearing spammy.
Build a complete audio identity for your brand using a 7-step methodology—from brand assessment through deployment—creating memorable sonic assets that drive recognition and trust. Use when creating audio branding for a new company, refreshing outdated brand sounds, developing audio guidelines for consistent usage, planning sonic identity across touchpoints, or briefing agencies on audio branding projects.
Use when the user wants to post or schedule to a Telegram channel or group through Publora, using a bot. Covers Telegram markdown, silent delivery, link previews and forward protection. Bot API caps media captions at 1,024 characters and videos at 50 MB. Not for other platforms (each has its own skill).
Generate UTM-tagged URLs for campaign tracking. Create consistent, organized tracking links for Google Analytics, HubSpot, and other analytics platforms. Supports bulk generation, naming conventions, and campaign documentation. Use when creating tracking links, campaign URLs, or organizing marketing attribution.
Unified decision tree for web research and competitive monitoring. Auto-selects WebFetch, Tavily, or agent-browser based on target site characteristics and available API keys. Includes competitor page tracking, snapshot diffing, and change alerting. Use when researching web content, scraping, extracting raw markdown, capturing documentation, or monitoring competitor changes.
Generate and A/B test Google Ads copy. Use when asked to write ad copy, headlines, descriptions, create ad variants, test ad messaging, improve CTR, or generate RSA (Responsive Search Ad) components. Trigger on “ad copy,” “write ads,” “headlines,” “descriptions,” “RSA,” “responsive search ad,” “ad text,” “ad creative,” “improve CTR,” “ad A/B test,” “ad variants,” “write me an ad,” “ad variation experiment,” or when the user wants to improve click-through rate on existing ads.
Query, audit, and optimize Google Ads campaigns. Use an attached browser or the Google Ads API for campaign, keyword, budget, conversion-tracking, and wasted-spend analysis, or when the user explicitly requests a reviewed account change. Defaults to read-only reporting; account mutations require a bounded preview and action-time approval.
Plan and create Meta (Facebook + Instagram) advertising campaigns end-to-end via the Hyper MCP, defaulting to Advantage+ automation. Use when the user wants to launch Meta ads, Facebook ads, Instagram ads, Advantage+ campaigns, carousel ads, dynamic creative ads, set up Meta conversion tracking, analyze performance, audit a Meta ads account, or build Meta performance dashboards. Also triggers on phrases like meta campaign, facebook campaign, advantage+, or meta account audit.
Use this skill whenever the user asks for a forecast, projection, extrapolation, or run-rate (MRR, ARR, revenue, or subscribers N months out; revenue to the end of the month or year), or asks what ad spend or acquisition is needed to hit a growth target. Load it before pulling charts for the projection.
Design and improve product user onboarding (first-time user experience) to drive activation and early retention. Produces an Onboarding & Activation Pack (aha moment spec, first 30 seconds + first mile plan, onboarding journey map, experiment backlog, measurement plan). Use for Growth teams.
Test willingness to pay before launch with proven pricing research methodologies. Combine Van Westendorp, Gabor-Granger, and behavioral techniques to find your optimal price point. Use when: testing willingness to pay after solution validation; setting initial pricing before launch; testing new price points for pricing changes; understanding price sensitivity by segment; pricing against alternatives for competitive positioning
Create a narrated demo video of a web app. Use when the user asks for a demo video, product walkthrough video, launch video, or to re-run or update an existing one. Takes an app URL, test credentials, and a content brief; produces an MP4 (plus vertical/GIF variants) via scout → script checkpoint → capture → TTS → render.
Search Zhihu & the web, get trending topics, and read/publish on Zhihu (知乎) — search Zhihu content or the entire web via the official Developer Platform API, get hot topics (热榜), list published articles & answers with stats, inspect content, publish articles, and answer questions. Use when the user mentions 知乎 / Zhihu, 搜索知乎, 全网搜索, 热榜, "我的知乎文章/回答", reading stats, 发文, or 回答问题.
Generate high-CTR YouTube thumbnails using Nano Banana 2 via the Arcads external API. Handles reference image upload, character likeness alignment, proven CTR-tested prompt formulas, and parallel batch generation. Use when the user asks to create a YouTube thumbnail, video thumbnail, A/B test thumbnail variations, or refers to thumbnail design with their face, brand assets, or product photos.
When the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'social proof,' 'scarcity,' 'loss aversion,' 'framing,' or 'nudge.' Use this whenever someone wants to understand or leverage how people think and make decisions in a marketing context.
Find and position a viable niche market for a one-person company by combining market mapping and customer segmentation. Use when Codex needs to explain niche concepts when needed, check founder-resource prerequisites, ask one question at a time, generate multiple niche options, and write user-confirmed positioning outputs into `opc-doc/`.
When the user wants to create or optimize popups, modals, overlays, slide-ins, or banners for conversion purposes. Also use when the user mentions "exit intent," "popup conversions," "modal optimization," "lead capture popup," "email popup," "announcement banner," or "overlay." For forms outside of popups, see form-cro. For general page conversion optimization, see page-cro.
Generates infographic image card series with 12 visual styles, 8 layouts, and 3 color palettes. Breaks content into 1-10 cartoon-style image cards optimized for social media engagement. Use when the user mentions “小红书图片”, “小红书种草”, “小绿书”, “微信图文”, “微信贴图”, “image cards”, “图片卡片”, or wants a social media infographic series.
When a founder needs to write cold emails or LinkedIn messages to prospects, partners, or investors. Activate when the user mentions cold email, outbound, prospecting, LinkedIn outreach, or needs help getting replies from people who don't know them
Makes AI-generated prose sound natural and human-written. Covers tone analysis, sentence variation, voice consistency, readability improvement, and AI-typical pattern removal including hedging, filler words, and over-qualification. Use when improving blog posts, marketing copy, or narrative documentation. Use for tone consistency, readability, sentence rhythm, and removing AI-typical writing patterns.
Manage Google Ads — performance, keywords, bids, budgets, negatives, campaigns, ads, search terms, QS, location targeting, bulk operations, experiments, asset management, portfolio bidding, offline conversions. Use for any mention of Google Ads, CPA, ROAS, ad spend, or campaign settings.
Direct and build professional motion-graphics films (launch videos, product promos, feature reveals, brand stings, kinetic-type pieces, social ads, CTAs) that read as made by a senior motion designer, not AI slop. Finds an idea only this brand could own (from its logo, control, material, verb, voice), builds a world for it (ground, light, depth, texture, 3D or generated image surfaces for the hero moment), then builds with a seek-safe GSAP runtime driven by curves measured frame by frame from 53 professional recreations, and reviews its own render honestly with scripted gates (look.py, lint.mjs) instead of self-certifying. Given a website URL it captures the brand (colours, fonts, official logo, copy, screenshots); with an ElevenLabs key it writes and voices the script, scores it, and cuts picture and sound together. Use for any request to make, plan, storyboard, fix or critique a motion graphic or promo video, in HyperFrames or plain HTML.
Turn attention into conviction with evergreen email sequences that move leads from curiosity → trust → booked call, based on Lasse Flagstad’s Marketing Swarm A5 methodology. Use when: creating evergreen sequences with automated emails that run indefinitely; reactivating a cold list without spamming dormant leads; structuring post-lead-magnet nurturing; defining segments and triggers. HOT...
Generate unique personalized first lines for hundreds of prospects using company news, LinkedIn activity, and mutual connections. Saves 10+ hours of manual research per campaign. Use when you need personalized outreach at volume.
Investor pitch deck structure with a slide-by-slide framework, visual design rules, and data presentation. Covers the 12-slide framework, chart types, team slides, and common investor turn-offs. Use for: fundraising decks, investor presentations, startup pitches, demo days, grant proposals. Triggers: pitch deck, investor deck, startup pitch, fundraising deck, demo day, pitch presentation, investor presentation, seed deck, series a deck, pitch slides, startup presentation, vc pitch, investor meeting
Expert PR and media relations guidance for earned media, press coverage, and reputation building. Use when writing press releases, crafting media pitches, developing journalist relationships, planning embargo strategies, managing crisis communication, placing thought leadership, building analyst relations, submitting award applications, or measuring PR coverage. Use for media outreach, press kits, speaking opportunities, and earned media strategy.
Implement proven sales methodologies (MEDDIC, BANT, Sandler, Challenger, SPIN) across your team. Generate framework-specific questions, score deals, train reps, and enforce consistent qualification. Use when implementing or optimizing sales processes.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.