Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Playbook for Agent-Media UGC Video — the one tool for UGC video on agent-media. Always call the single make_ugc skill: give it a `script` (any length) and optionally a person/image/character; it returns the finished captioned vertical video. Short script → one clip, long monologue → full multi-take (never trimmed), `broll_url` → narrated overlay. You never pick a sub-skill.
Provider-independent production workflow for AI agents creating brand launch films, product reveal videos, manifesto films, campaign hero films, website hero videos, investor/customer launch assets, and social cutdowns. Use when planning, scripting, generating, editing, reviewing, or delivering launch films that must align strategy, claims, brand voice, visual direction, product proof, accessibility, compliance, and multi-platform delivery.
Generate tone-of-voice and brand-system files for use with the PPTX Generator and other brand-aware skills. TRIGGERS - Use this skill when user says: - "help me create a brand system" / "set up my brand" - "generate my tone of voice" / "create my voice guidelines" - "configure my brand for presentations" / "set up brand for slides" - "create brand files" / "initialize my brand" - Any request about defining brand identity, voice, or visual system for content creation. Creates brand.json, config.json, brand-system.md, and tone-of-voice.md files.
Use this skill whenever the user wants to work with the Loops CLI from the terminal. This includes installing or updating the CLI, authenticating, storing and selecting API keys, validating credentials, and running commands for contacts, contact properties, lists, events, and transactional email. Trigger on phrases like "Loops CLI", "loops auth login", "loops contacts create", "loops contacts update", "loops events send", "loops transactional send", "loops api-key", "brew install loops-so/tap/loops", or any time the user wants to use Loops from the shell instead of application code.
Research-first content creation optimized for both human readers and AI search engines (Claude, ChatGPT, Perplexity, Gemini). Creates authentic, authoritative content that becomes the go-to citation source for AI models answering user questions. Use this skill when: - Creating content that should appear in AI search results (Perplexity, ChatGPT, Claude) - Building topical authority to become THE source AI cites for a topic - Launching a new product and need compelling, citable content - Creating blog posts, articles, social media, or press releases - Need content that references real trends, people, and recent events - Want AI-assisted content that doesn't sound AI-generated - Creating thought leadership content in any industry Triggers: "create content for", "write about", "research and write", "find experts for", "content for launch", "blog post about", "article on", "press release for", "AI search", "show up in AI", "Perplexity", "be cited by AI"
Use when building notifications with Courier across email, SMS, push, in-app inbox, Slack, Teams, or WhatsApp. Covers transactional messages (password reset, OTP, orders, billing), growth notifications (onboarding, engagement, referral), multi-channel routing, preferences and topics, reliability and webhooks, journeys (multi-step notification sequences via API), template CRUD and Elemental content, routing strategies, provider configuration, the Courier CLI and MCP server, and migrations from Knock, Novu, or other notification systems.
Cultural tourism Bilibili information source — search popular Bilibili videos related to cultural tourism, filter the hottest content by likes, and generate a polished HTML report. Use when the user needs cultural tourism on Bilibili, travel guides, scenic spot popularity, cultural tourism news, or viral cultural tourism content. Triggers: 文旅B站, 文旅信息源, 文旅资讯, 旅游B站, 景区视频, 文旅爆款.
Research-backed customer persona creation with market data and avatar generation. Covers demographics, psychographics, jobs-to-be-done, journey mapping, and anti-personas. Use for: marketing strategy, product development, UX research, sales enablement, content strategy. Triggers: customer persona, buyer persona, user persona, target audience, ideal customer, customer profile, audience research, user research, icp, ideal customer profile, target market, customer avatar, audience persona
Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the user asks about Google Ads, PPC, search advertising, Performance Max, Shopping ads, display campaigns, YouTube ads, or paid search optimization.
Create marketing slides, pitch decks, sales decks, and product presentations. Use when the user says "create slides", "marketing slides", "pitch deck", "sales deck", "make a presentation", "slide deck", "product deck", "webinar slides", or wants any deck-shaped marketing asset.
Turn a raw screen recording into a polished, narrated product demo using only the Clueso MCP - trim dead time, split at step boundaries, add zooms, highlights, captions, and a generated voiceover, then export. Use when the user says "polish this recording", "clean up my screen recording", "make this recording into a demo", "add voiceover and zooms to this capture", or uploads a raw screen capture and wants it presentable.
Draft or revise ax release announcements and website changelog pages. Triggers when the user says "write release notes", "draft release announcement", "prepare changelog", "release page", "version page", "what changed in vX.Y.Z", "generate announcement for vX.Y.Z", or asks for a release narrative. Uses Release Please range evidence, git changed files/commits, and ax sessions/recall to explain how the release got there. Do NOT trigger for ordinary commit messages or unrelated docs.
Use when writing or auditing talking-head / narrative / "yap" content — reel scripts, video scripts, story-driven posts, any piece where someone talks to camera or tells a story. The hook stops the scroll; storytelling holds the watch after it. Not for pure tactical demos or bare listicles with no through-line.
Systematic analysis of Google Ads and Meta advertising spend to identify wasted budget. Produces actionable exclusion lists with thematic categorization and statistical validation. Use when onboarding new accounts, performing monthly hygiene, or preparing for budget optimization.
Create a classic 60-90 second animated explainer video - hook, problem, solution, how-it-works, CTA - from generated animations, on-screen text, and warm narration. Use when the user says "make an explainer video", "animated explainer for X", "explain our product in a video", "60-second explainer", "problem-solution video", or describes a product, feature, or concept they want explained to an audience in an engaging animated format.
Turn a short product brief into a 30-60 second launch-style motion-graphics video using only the Clueso MCP - script, scenes, kinetic typography, voiceover, and export. Use when the user says "make a launch video for X", "announcement video", "product launch reel", "promo video from this brief", or gives you a product name plus a few selling points and wants a video.
Automated content production pipeline: hot topic aggregation from 10+ platforms (Bilibili, GitHub, Reddit, YouTube, Weibo, Zhihu, etc.), AI-powered topic scoring, multi-platform content generation (Xiaohongshu, WeChat, Twitter), draft review, and auto-publishing. Use when: user wants daily content pipeline, hot topic collection, content generation, article publishing, or content factory automation.
Write compelling, persuasive marketing and sales copy using proven frameworks like AIDA, PAS, BAB, and 4Ps, with tone and voice customization, CTA optimization, and A/B variant generation. Use when the user requests copywriting or provides relevant inputs for this workflow.
LinkedIn automation via the Linked API CLI - fetch profiles, search people and companies, send messages, manage connections, create posts, react, comment, and run Sales Navigator and custom workflows. Use when the user wants to interact with LinkedIn.
Resend email API for sending transactional and marketing emails. Use when integrating email delivery, managing domains, handling webhooks, building email workflows with React Email, managing contacts, or sending broadcasts. Use for resend, email, transactional, broadcast, contacts, segments, webhooks, domain.
Technical blog post writing with structure, code examples, and developer audience conventions. Covers post types, code formatting, explanation depth, and developer-specific engagement patterns. Use for: engineering blogs, dev tutorials, technical writing, developer content, documentation posts. Triggers: technical blog, dev blog, engineering blog, technical writing, developer tutorial, tech post, code tutorial, programming blog, developer content, technical article, engineering post, coding tutorial, technical content
TikTok Ads platform expertise. Audit campaigns, creative strategy, audience targeting, Spark Ads, TikTok Shop integration, pixel/Events API setup, and performance optimization. Use when the user asks about TikTok advertising, short-form video ads, TikTok Shop, Spark Ads, or social commerce advertising.
Master hook creation and audience retention for viral video success. PROACTIVELY activate for: (1) Video hook optimization, (2) Opening second strategies, (3) Audience retention improvement, (4) Attention capture techniques, (5) Psychological triggers, (6) Pattern interrupts, (7) Watch time optimization, (8) Drop-off prevention, (9) Engagement psychology. Provides: Hook formulas, psychological trigger frameworks, retention benchmarks, pattern interrupt techniques, and actionable retention improvement strategies.
Write high-converting Meta (Facebook + Instagram) ad copy — primary text, headlines, descriptions, and UGC/video ad scripts. Use this skill whenever the user asks to write, rewrite, or brainstorm Meta ads, Facebook ads, Instagram ads, ad hooks, ad captions, ad primary text, UGC scripts, video ad scripts, talking head scripts, ad angles, ad variations, scroll-stopping hooks, or ad creative for social media. Also trigger for 'write me an ad', 'ADHD hook ad', 'in-feed VSL script', or any task involving creating paid social ad copy. Does NOT handle compliance review or non-ad copy types like landing pages, emails, or full VSLs.
Onboard a new GTM project — run an agency-style interview, then generate CLAUDE.md, PROGRESS.md, about/me.md, strategy/brand.md, and scaffold content + assets folders. Use this skill whenever the user wants to set up a new project, onboard a brand, start from scratch, configure their marketing context, or initialize their workspace. Trigger on: bootstrap, onboard, set up my project, get started, configure my brand, initialize, new project setup, brand onboarding, set up my brand, create project structure, onboard my company, set up content folders, prepare my workspace, start a new GTM project. Also use when the user seems to be starting fresh and hasn't set up strategy/brand.md or about/me.md yet.
B2B case study writing with STAR framework, data visualization, and research. Covers structure, customer quotes, metrics presentation, and distribution formats. Use for: customer success stories, portfolio pieces, sales enablement, marketing content. Triggers: case study, customer story, success story, b2b case study, client testimonial, customer case study, portfolio case study, use case, customer win, results story
Competitive analysis two ways - the in-deal play against a named competitor, and win/loss patterns, competitor mentions, and battlecards across the book. Use when the user asks "competitive intel", "research competitors", "how do we compare to [competitor]", "what's new with [competitor]", "battlecard for [competitor]", "how do we beat [competitor]", "what's the play against [competitor] in [deal]", "where are we losing to [competitor]", "win/loss patterns", "competitive analysis", "refresh the battlecards", or on a weekly schedule.
Generate multi-angle topic ideas from articles, tweets and social media content, including tweet topics (140-character full content) and WeChat official account topics (with detailed outlines). Supports four strategies: extension, rebuttal, expansion and trend-jacking. Use when the user needs to create new topics based on existing content, analyze articles to generate derivative content, or rework content. Use cases: (1) analyze tweets/articles and generate topics, (2) create content plans for WeChat official accounts/social media, (3) break long articles into multiple shareable points, (4) content marketing and topic planning.
Plan and create Instagram content, improve profiles, diagnose distribution from account evidence, and design scoped growth or monetization experiments. Use for Instagram-specific content and strategy; not video editing, API uploads, or other platforms.
Use this skill when users need to optimize lead generation channels, identify highest-ROI marketing activities, stop wasting time on low-performing channels, or systematize customer acquisition. Activates for lead gen strategy, marketing channel analysis, or "where should I focus" questions.
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when the user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Manage social media across 11 platforms (Instagram, Facebook, LinkedIn Profile + Page, YouTube, TikTok, X, Pinterest, Bluesky, Threads, Mastodon, Google Business). Create posts, stories, reels, upload media, organize folders, view analytics, read and reply to the social inbox (DMs, comments, mentions), set up comment-to-DM automations on Instagram, and configure webhooks via the OmniSocials API.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.