Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Complete 6 Buckets of Personalization framework from Flip The Script - Self-Authored Content, Engaged Content, Self-Identified Traits, Junk Drawer, Background Centric, and Company Level. Use when researching prospects, choosing personalization angles, or building personalized outreach.
Set the right price anchored to value, not guesswork. Use when pricing feels random, conversions are low due to price resistance, or you want to introduce tiers. Analyzes outcome value, delivery model, and market expectations to produce pricing range, strategy, tiers, psychological pricing, and a price justification story — outputs PRICING.md.
When the user wants to create SEO-driven pages at scale using templates and data. Also use when the user mentions "programmatic SEO," "template pages," "pages at scale," "directory pages," "location pages," "[keyword] + [city] pages," "comparison pages," "integration pages," "building many pages for SEO," "pSEO," "generate 100 pages," "data-driven pages," or "templated landing pages." Use this whenever someone wants to create many similar pages targeting different keywords or locations. For auditing existing SEO issues, see seo-audit. For content strategy planning, see content-strategy.
Split one onboarding recording into a multi-part video sequence sized and paced for embedding in separate onboarding drip emails: email 1 covers setup, email 2 the core workflow, email 3 an advanced tip. Each part is promoted to its own standalone project with a short animated framing card so it works whether or not the recipient watched an earlier email. Clueso does not send email or manage a drip sequence; it produces the video clips only, and the user wires them into their own email service provider. Use when the user says "split this recording into an onboarding email video series", "turn this into a multi-part email video sequence", "make short clips for our onboarding drip campaign", or "cut this demo into parts for our email drip".
When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch.
Turn one finished video into a channel kit - a captioned, resized social cut of the strongest 15–30 seconds, a looping GIF of the key interaction for newsletters and in-app embeds, and the embed-ready full version. Use when the user says "cut this for LinkedIn", "make a social version of this video", "turn this demo into a GIF for the newsletter", "repurpose this video for our channels", or "I need short cuts of this for socials and the changelog".
Clone an existing 16:9 Clueso video into a vertical (9:16) or square (1:1) canvas for Reels, TikTok, Shorts, or feed posts, then reflow every element (backgrounds, text, logos, cursors and spotlights) so nothing crops badly, floats off-frame, or points at the wrong spot after the resize. Use when the user says "repurpose this explainer as a vertical short", "turn this into a Reel", "make a TikTok version of this demo", "resize this for Instagram Stories", "give me a square version for the feed", or "I need this in 9:16".
Plan Roblox growth marketing and user acquisition. Use for launch campaigns, Roblox sponsored ads, trailers, TikTok/YouTube/influencer outreach, social promotion, creative testing, update promotion, acquisition funnels, retention-aware growth loops, and launch-day push planning.
Use this skill whenever the user wants to enrich a contact or company and build a profile. Trigger on: "enrich this lead", "find info about [person or company]", "build a contact card for X", "I have this LinkedIn URL, find more about them", "find the email for [person] at [company]", "research this contact", "I have an email, can you find more details". Accepts any seed input — a name, company name, LinkedIn URL, email address, domain, or any combination. Executes ScraperAPI calls directly to search Google and fetch web pages, then synthesizes all findings into a structured contact card covering person fields (name, title, email, phone, LinkedIn, location, social) and company fields (domain, revenue, funding, employee count, founded year, HQ, tech stack, key investors, recent news, competitors). Note: Transmits user-supplied queries, URLs, and content to ScraperAPI.
Run a comprehensive SEO audit using ScraperAPI's live SERP and scraping tools — no setup required. Use this skill whenever the user wants to: audit SEO for a website, understand why a page isn't ranking, check SEO health, analyze keyword rankings, compare against competitors in search results, find content gaps, review on-page signals (titles, meta, headings, schema), diagnose a traffic drop, check indexation, or get prioritized SEO recommendations. Also trigger when the user says things like "why am I not showing up on Google," "my traffic dropped," "how do I rank for X," "what's wrong with my SEO," "SEO check," or "SEO review." This skill works out of the box — it uses the ScraperAPI MCP tools already connected to this session, with no CLI or API key setup needed. Note: Transmits user-supplied queries, URLs, and content to ScraperAPI.
Generate online course and coaching program promotional video prompts for Seedance 2.0 on Higgsfield. Use for course trailers, coaching ads, educational content promos, masterclass teasers, webinar promotions, or any educational product video. Triggers on course, coaching, masterclass, webinar, tutorial, education, teaching, training, class, program, academy.
Generate customer testimonial and social proof video prompts for Seedance 2.0 on Higgsfield. Use for customer stories, case study videos, review showcases, social proof content, success story videos, or any content featuring customer results and experiences. Triggers on testimonial, review, case study, social proof, customer story, success story, results, feedback, client.
Bring a product UI to life from a screenshot or mockup: an animated scene of the interface with a choreographed interaction - cursor journey, panels sliding in, states changing - plus captions or tight narration naming the benefit. Use when the user says "animate this screenshot", "animate this mockup", "make our UI move", "UI animation for this feature", "turn this design into a demo animation", or shares a product screenshot/mockup and wants a short polished clip showcasing an interaction.
WeChat article review | WeChat article proofreading | sensitive word detection | content compliance — pre-publication compliance review for WeChat official accounts: sensitive word scanning, typo detection, political compliance, platform guideline validation, with a one-shot list of revisions. For WeChat official account editors, self-media authors, and compliance roles. Triggers: "审稿", "审核", "校对", "合规", "敏感词", "错别字", "稿子检查一下", "稿子帮我看看", "稿子写完了", "文章检查一下", "检查下有没有问题", "能不能发", "发布前检查". For multi-step pipelines (write + review + layout + images + publish), use aws-wechat-article-main.
When the user wants to build buyer personas, map buying committees, understand their champion and blocker profiles, or figure out who's involved in deals. Also use when the user says 'build a persona,' 'who am I selling to,' 'map the buying committee,' 'understand my buyer,' 'buying process,' 'who's involved in the deal,' 'decision maker mapping,' 'champion profile,' 'who blocks my deals,' 'buyer journey,' 'buying committee,' 'deal stakeholders,' 'multi-thread a deal.' For ICP definition, see sales-context. For competitive positioning by persona, see competitive-intel.
6 buying signals ranked by purchase correlation - Former Customers, New Leadership, High-Intent Website, Tech Stack Change, Expansion, and Hiring/Downsizing. Use when prioritizing outreach, building signal-based campaigns, or setting up intent tracking.
When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails.
Assists in writing high-quality content by conducting research, adding citations, improving hooks, iterating on outlines, and providing real-time feedback on each section. Transforms your writing process from solo effort to collaborative partnership.
Build a callout-annotated CRM or sales-tool training video from a screen recording of a rep or enablement lead using Salesforce, HubSpot, or an internal deal-desk tool. Redacts real customer and deal data first, identifies the exact fields and buttons that are the real teaching points on a dense CRM screen, adds arrows, callouts, highlights, and zoom-ins pointing precisely at them, and pairs each with narration explaining not just what to click but why. Use when the user says "turn this CRM screen recording into a training video", "make a callout-annotated walkthrough of our Salesforce process", or "build a tool training video from this screen capture".
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback. For post-signup activation, see onboarding.
When the user wants to build a demo script, plan a product demo, create a tailored product presentation, do a POC walkthrough, or show the product. Also use when the user says 'write a demo script,' 'help me prep for a demo,' 'plan a product walkthrough,' 'product presentation,' 'POC walkthrough,' 'show the product.' For buyer research before the demo, see buyer-persona. For competitive positioning during demos, see competitive-intel.
11 GTM plays with detailed execution - New Team Members, Skills-Targeting, Role-Targeting, Industry Research, Resources for ICs, Leaving Employees, No Dedicated Role, Bad Reviews, AI Ideas, ServiceBell Allbound, Inbound Followers. Use when building outbound campaigns, creating signal-based plays, or expanding your GTM playbook.
Strategic GTM tracking planning with product manager expertise. Use when users need to plan tracking strategy, define what metrics to measure, understand business impact of tracking, create tracking specifications, or need guidance on "what should I track?" questions. Asks discovery questions about business goals, maps objectives to events, defines event taxonomy, and creates structured tracking plans. Trigger on - "plan GTM tracking", "what should I track", "create tracking plan", "define measurement strategy", "GTM strategy".
Build a high-converting Hormozi-style landing page from an offer or pitch. Use when you need a sales page, conversions are low, or messaging feels scattered. Structures hero, problem, outcome, solution, mechanism, value stack, proof, objection handling, guarantee, CTA, and FAQ sections — outputs LANDING_PAGE.md.
LinkedIn Ads platform expertise. Audit campaigns, optimize targeting (job title, company, seniority, industry), creative strategy, Lead Gen Forms, conversion tracking, and ABM campaigns. Use when the user asks about LinkedIn advertising, B2B paid social, LinkedIn campaign optimization, Lead Gen Forms, Matched Audiences, or professional audience targeting.
Query TikTok video rankings, obtaining top video charts by daily, weekly, or monthly ranking as well as by region and video ranking metrics. Returns metrics such as views, likes, comments, shares, favorites, video sales, and GMV, covering 16 TikTok Shop sites. Trigger this skill when the user mentions TikTok video ranking, TikTok top videos chart, TikTok video leaderboard, TikTok daily chart, TikTok weekly chart, TikTok monthly chart, TikTok带货 video ranking, TikTok video sales ranking, TikTok video GMV ranking, EchoTik video ranking, TikTok video ranking, TikTok top videos chart, TikTok video leaderboard, or TikTok viral video ranking. Even if the user does not explicitly mention "EchoTik" or "video ranking", trigger this skill whenever their request involves obtaining TikTok video charts or video rankings by date.
Expert B2B list building orchestrator for outbound sales campaigns. Use when the user asks about building lead lists, Sales Navigator search, boolean filters, ICP definition, ICP scoring, lead sources, data validation, email verification, list segmentation, Apollo prospecting, a data workspace Find People, list hygiene, deduplication, account qualification, ABM lists, or assembling prospect lists for cold outreach. Also triggers on "lead list", "list building", "Sales Navigator", "boolean search", "ICP", "ideal customer profile", "find leads", "prospect list", "lead source", "email verification", "data validation", "list hygiene", "Evaboot", "PhantomBuster", "export leads", "build a list", "find prospects", "deduplicate", "qualify accounts", "ABM". Do NOT use for enrichment workflows (use a data workspace skill) or email writing (use cold-email skill).
Turn product photos or a store URL into a polished product video with Pexo. Upload your product images (or download from a link, then upload) and Pexo composes the shots, adds motion, music, and transitions, and returns a publish-ready clip for your listing, ads, or socials. Use for e-commerce/product clips: "product video", "video for my product", "ecommerce video", "video from product photos". NOT for explainer or non-product content.
Conducts comprehensive market research including industry analysis, competitor analysis, market trends, customer insights, and regulatory landscape. Use when the user requests market research, industry analysis, competitive intelligence, or wants to understand a market or industry.
Revenue-Centric Design (RCD) — evidence-backed principles for making a SaaS or startup product convert, retain, and monetize. Use when the user works on a landing page or CRO ("my page isn't converting"), onboarding/activation ("users sign up but don't stick"), churn/retention ("customers keep canceling"), pricing/monetization ("how should I price this"), checkout/forms ("dropdowns kill conversion", "annotated checkout"), dashboards/data viz ("cognitive load", "KPI shortlists"), positioning/ICP/go-to-market, feature scope, A/B-test rigor, or AI-era differentiation — or asks for the behavioral-science mechanism behind a design choice. Also use when another skill needs the principle or evidence behind a conversion/retention/pricing/checkout move. Never apply to gambling, betting, or casino products.
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes. Also use when the user mentions 'RevOps,' 'revenue operations,' 'lead scoring,' 'lead routing,' 'MQL,' 'SQL,' 'pipeline stages,' 'deal desk,' 'CRM automation,' 'marketing-to-sales handoff,' 'data hygiene,' 'leads aren't getting to sales,' 'pipeline management,' 'lead qualification,' or 'when should marketing hand off to sales.' Use this for anything involving the systems and processes that connect marketing to revenue. For cold outreach emails, see cold-email. For email drip campaigns, see emails. For pricing decisions, see pricing.
Plan Roblox analytics instrumentation and event logging. Use for retention funnels, first-action timing, tutorial drop-off, economy events, monetization conversion, session milestones, progression analytics, A/B test planning, and live game KPI review.
Full-stack <head> manager for Vue (@unhead/vue 3.x). Use when writing, reviewing, or debugging code that imports @unhead/vue, calls useHead, useSeoMeta, useHeadSafe, useScript, injectHead, createHead, or sets up Unhead SSR / streaming SSR / build plugins in a Vue app.
Design pricing models that developers understand, accept, and can predict. Trigger phrases: usage-based pricing, API pricing, metered billing, developer pricing, pricing page, cost calculator, pay as you go, pricing transparency, competitive pricing, developer billing
Optimize WeChat official account article content in local Markdown files so it reads better for 16-50 year old Chinese users on the WeChat official account platform. Supports optimizing article structure, language expression, and formatting to improve opening appeal, paragraph rhythm, and closing conversion. Use this skill when the user needs to optimize official account articles, improve Markdown content quality, or enhance the article reading experience.
Resolves real 4cms storefront entities (brand, category, product) from a natural-language name OR a URL into concrete id/slug/url, so they can be inserted into PageCraft block bindings and page links. ALWAYS use when a landing page or article needs to reference a real brand, category or product — "make an adidas vs nike comparison page", "landing page for the sneakers category", "show products of brand X", "what's the id of this category", "resolve this bjjd.ru/r-... link", "find a brand by name", "pick a category for the catalog block". This is the 4cms domain (storefront entity search), not PageCraft. Invoke via the `Skill(4cms-resolve)` tool, not `Read .../SKILL.md`.
Analyze ad campaign performance data (Google, Meta, LinkedIn) to identify what's working, what's wasting budget, and specific cut/scale/test recommendations. Takes CSV or pasted data, runs statistical analysis, and produces a diagnostic report with action items.
Provider-independent production workflow for AI avatar spokesperson videos, including presenter briefs, consent and likeness rights, disclosure and platform labeling, casting, localization, performance direction, brand fit, claims review, lip-sync/audio QA, accessibility, approvals, and delivery packages. Use when creating synthetic presenter videos, corporate explainers, training modules, sales/support avatars, localization spokespeople, product announcements, compliance videos, or social avatar clips.
6 ColdIQ messaging templates - Ask Before Pitch, Not Too Different Persona, Upfront Value, Leverage Content, and Why Are You Paying. Use when creating outreach campaigns, A/B testing message structures, or choosing a messaging approach.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.
