Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
Produce or critique a competitive/market analysis that yields a strategic edge—not a flat feature table. Scope to a research objective and industry context, find direct/indirect/potential competitors, profile them from honest public sources, apply the right framework (perceptual map, feature matrix, SWOT, Porter's, TAM/SAM/SOM), and end with strategic implications and a positioning conclusion. Applies the always-true core and gates context-dependent decisions (which framework, primary vs. secondary research, competitor depth, positioning stance, expansion, AI's role). Trigger when asked to analyze competitors, do a competitive/market analysis, map a competitive landscape, build a feature-comparison or SWOT, size a market, or decide how to position/differentiate against rivals.
Generate structured data markup (JSON-LD) for rich results, AI search visibility, and enhanced SERP features. Supports Article, FAQ, HowTo, Product, Review, LocalBusiness, Event, BreadcrumbList, Person, Organization, and more. Use when the user needs schema markup, structured data, rich snippets, JSON-LD, or wants to improve search appearance.
Splits a full sales demo into a chaptered, async-reviewable format built around buyer decision points (Integrations, Security, Pricing tiers shown, the feature that solves their specific problem) rather than a generic feature-by-feature or course-style structure. Adds an opening "what's in this demo" card so a prospect can decide where to jump before watching, and makes every section label and recap stand on its own with zero live-rep context, since no one is present to narrate or answer questions. Use when the user says "make this demo watchable without me in the room", "split this demo so the prospect can jump to what matters", "turn this into an async-shareable demo", "let the champion forward this and have stakeholders skip to their part", or "make my demo self-navigable".
Create vertical 9:16 video clips from full music videos for Instagram Reels, TikTok, and YouTube Shorts. Takes full-length music video and extracts key moments, re-frames for mobile, and optimizes for social platforms. Use when creating short-form social content from PsalMix music videos or any video content.
Turn numbers into a 30-60 second animated data story - one stat per scene with animated counters and bar reveals, building to a stacked payoff scene. Use when the user says "stats video", "infographic video", "animate these numbers", "turn this data/report into a video", "make a video from these survey results", "data story video", or pastes metrics, benchmarks, or ROI figures they want presented with motion and narration.
When the user wants to create YouTube thumbnail concepts, design briefs, improve thumbnail CTR, or develop a thumbnail style. Also use when the user says 'design a thumbnail,' 'thumbnail idea,' 'thumbnail concept,' 'improve my thumbnails,' 'thumbnail brief,' 'my thumbnails aren't getting clicks,' 'thumbnail for this video.' For title pairing, see title-craft. For video analysis including CTR, see video-analysis.
Create native TikTok video ads with Pexo — vertical 9:16, sound-on, hook-first. Give it your product and Pexo writes the script in TikTok's voice, sequences fast-paced shots, picks the models, and delivers a ready-to-post ad with trending-style music. Use for TikTok ads: "tiktok ad", "tiktok video ad", "ad for tiktok", "vertical video ad". NOT for landscape or long-form ads (use the video-ad skill).
Build a sales training video straight from a topic, prompt, or outline, no recording needed. Sets an explicit learning objective the user confirms ("after this video, a rep should be able to X"), structures the script for retention (hook tied to quota and deals, core content mapped to real selling scenarios, an explicit recap close), and builds almost entirely from motion graphics. Use when the user says "make a training video on how to handle pricing objections", "build a sales training video from this outline", "train the team on our new positioning, no recording available", or asks to turn a topic into onboarding or enablement content for reps.
Use when the user asks for a client report, a monthly or activity report, a case study draft, or says 'what did i ship this month'. Turns the site audit log into a written report in one of six framings: agency client report, case study, internal recap, testimonial draft, build-in-public, personal recap.
Reduce time-to-first-API-call (TTFAC) by optimizing every step of the developer onboarding journey. This skill covers authentication simplification, sandbox environments, interactive documentation, and identifying and eliminating common failure points. Trigger phrases: "API onboarding", "time to first API call", "TTFAC", "developer onboarding", "first API call", "auth simplification", "sandbox environment", "interactive docs", "try it now", "API playground", "developer activation", "onboarding friction"
Design a bonus stack that kills objections and increases perceived value. Use when the offer feels weak, price resistance is high, or conversions are low. Maps objections to bonus solutions, assigns delivery formats and perceived values, and outputs a structured bonus stack.
Create a complete brand identity for a project — the logo mark (designed with the logo-design skill), colors, fonts, SVG refinement in Inkscape, and a full asset pack (PNGs, favicons, OG images), delivered as a brand guide HTML page. Triggers on branding, brand pack, brand color, project identity, social preview, visual identity.
Competitor intelligence system. Track competitors across Reddit, Twitter/X, and LinkedIn. Run one-time deep research to create competitor profiles, then automate daily/weekly monitoring with consolidated reports and actionable signals. Reports delivered as markdown files and via email.
Use when the user says 'audit my conversion rate', 'cro check', 'find conversion leaks', or asks what is hurting conversion before a paid campaign or after a redesign. Scores six friction dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof, speed, trust signals.
Find the published business contacts of companies with Firecrawl, whether the user names them or describes them by type and place: press and media, sales, partnerships and support inboxes, shared business phone numbers and official contact forms, taken from the companies' own websites. Use when the user asks how to contact a company or wants published business emails, phone numbers or press, sales, support or partnership contacts, since contact pages change and an address must come from the page, not memory. Not for named people's details (use firecrawl-lead-research) or finding people to reach out to (use firecrawl-lead-gen).
Google Search Console indexing assistant. Use when the user wants to track page indexing status, compare sitemap against GSC indexed pages, manage submission tracking, or move false positives (pages indexed per URL Inspection but not yet in GSC export) to the indexed list. Maintains two tracking files (indexed.md, to-index.md) with prioritization support.
Fills in missing data for inbound leads — researches the company, identifies the person's role and seniority, finds other stakeholders at the company, checks for existing CRM relationships, and updates the lead record. Produces enriched lead data ready for qualification or outreach. Tool-agnostic.
Xiaohongshu sensitive-word checker. Triggers when the user says "帮我查敏感词", "小红书违禁词检查", "检查下这篇笔记有没有敏感词", "小红书合规检查", "笔记审查", "文案排查" or "查一下有没有违规". It checks the user's Xiaohongshu note copy sentence by sentence against Xiaohongshu community guidelines and a high-risk word list, identifies potential sensitive words, prohibited words and risk points, and outputs a detailed check report with revision suggestions.
Enterprise data query, filtering, and relationship analysis. Covers business registration information, shareholder equity, outbound investment, operational developments, operational and judicial risks, intellectual property, bidding and tenders, and news and public sentiment, supporting one-stop queries and insights. Supports filtering companies and bulk company discovery by region, industry, founding date, industry chain, company size, qualifications and honors, and bidding records, for customer prospecting, opportunity discovery, and target customer targeting. Supports identifying corporate equity structures and relationships (equity relationships, control relationships, affiliated companies, ultimate beneficial owners). Suitable for company information queries, filtering and analysis, risk assessment, data statistics, company comparison, and relationship judgment. Entering a company short name automatically fuzzy-matches the full name. Requires KUAICHA_API_KEY.
When the user wants to build citations, fix NAP inconsistencies, manage business directory listings, or audit citation presence. Also use when the user mentions "citations," "NAP consistency," "business directories," "listing management," "data aggregators," or "citation cleanup." For GBP profile work, see gbp-optimization. For full audit, see local-seo-audit.
When the user wants to create location pages, service-area pages, city pages, or locally-relevant content for SEO. Also use when the user mentions "location pages," "city pages," "service area pages," "local landing pages," "[service] in [city] pages," "local content," "local blog," "neighborhood content," or "pages for each location." For SAB-specific strategy, see service-area-seo. For schema, see local-schema.
Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.
Transform podcast transcripts into comprehensive content marketing suites including blog posts, social media content, newsletters, SEO-optimized articles, and timestamps. Use when user provides podcast transcripts or wants to repurpose podcast content.
Pre-sales-call intelligence composite. Deep dives on the person AND their company before a sales call, then maps findings to your product to generate talking points, objection prep, and a call strategy. Goes beyond generic attendee research — this is sales-specific intelligence that helps SDRs, AEs, and founders walk into calls with a plan. Tool-agnostic — works with any CRM, research source, and calendar.
Periodic sales performance review composite. Aggregates ALL sales initiatives taken in a given period — outbound campaigns, inbound efforts, events, partnerships, content, referrals — and measures the impact of each on pipeline and revenue. Produces a team-presentable report covering initiative-level performance, cross-initiative comparisons, pipeline attribution, what's working, what's not, and where to invest next. Tool-agnostic — pulls data from any combination of CRM, outreach tools, and tracking systems.
Detect buying signals across TAM companies and watchlist personas. Three-phase architecture: (1) free diff-based signals from existing data (headcount growth, tech stack changes, funding rounds), (2) Apify-powered signals (job postings, LinkedIn content analysis, profile changes), and (3) post-processing with dedup, scoring, and lead status updates. Writes signals to Supabase signals table for downstream activation.
Use when creating, shortlisting, or testing taglines, slogans, or brand mantras, or distilling a positioning statement into a few memorable words. Keywords - tagline, slogan, catchphrase, brand motto, Neumeier trueline vs tagline, Ogilvy headline principles, Schwartz desire channeling, distillation method, tagline testing.
Shopee public market intelligence via unified host MCP `topview-mcp` (progressive disclosure: use_shopee_data → get_tool_schema → call_tool). Use when: Shopee site/category market analysis, item ranking/detail, shop/brand analysis, hot-search keyword research across Shopee sites (tw/my/id/th/ph/sg/vn/br). NOT for: Amazon, TikTok Shop, YouTube creators, or media generation (use topview-amazon-ops, topview-tiktok-shop-ops, topview-youtube-kol-ops, or topview-generate).
Inject Call-to-Action blocks into Astro site content with intelligent placement strategies. Use when the user wants to add CTAs, newsletter signups, product promotions, or any content blocks to blog posts. Supports multiple placement strategies (end, after 50%, after 60%), content scoring for relevance, and dry-run preview.
Create dark cinematic SaaS/product motion videos in the Presenton-like "magic UI" style: black starfield stage, bottom purple glow, large kinetic type, cyan-to-magenta CTA buttons, prompt cards, floating UI templates, integration badges, model rings, export objects, speed-blur transitions, and short product capability arcs. Use when the user asks for "这种风格", "同款风格", dark SaaS promo, AI product demo, magic UI product video, or a style-level creation inspired by a reference video. Do not use for pixel-level or frame-accurate replication; use reference-video-replica-qc first for that.
When the user wants to do developer advocacy activities including conference talks, live coding, podcasts, and building in public. Trigger phrases include "developer advocacy," "devrel," "conference talk," "CFP," "call for papers," "live coding," "podcast," "building in public," "technical speaking," or "dev evangelism."
Use when writing or auditing content that has to be easy to follow — explainer reels, teaching carousels, how-to scripts, any piece that teaches or explains something — or when a draft feels dense, jargony, high-effort, or hard to follow. Lowers reading level and mental load so people keep watching and reading. Pairs with the other writing skills in this pack.
MUST use BEFORE writing or answering yourself for ANY request involving users, customers, a market, or product decisions — drafting a PRD, requirements or spec, prioritising features, roadmaps, user research, interviews, surveys, market and competitor analysis, customer journeys, design feedback, comparing options, or hearing people discuss or debate a topic. Never answer from general knowledge and never simulate, role-play, or invent people's opinions yourself — route the request to the correct Evidenso research tool instead.
30 inbound premises from Flip The Script - Content & Events, Product Interest, Social & Intent, and Sponsored Influencers. Use when building inbound follow-up sequences, categorizing marketing leads, or prioritizing inbound response.
This skill generates professional LinkedIn announcement text for intelligent textbooks by analyzing book metrics, chapter content, and learning resources to create engaging posts with key statistics, hashtags, and links to the published site. Use this skill when you need to create social media announcements about textbook completion or major milestones.
When the user wants to implement LocalBusiness structured data, location schema, or local-specific JSON-LD markup. Also use when the user mentions "local schema," "LocalBusiness schema," "structured data for local," "JSON-LD for business," "NAP schema," or "local business markup." For general schema, see schema-markup skill. For GBP profile work, see gbp-optimization.
Provides expert-level analysis and diagnosis for Meta Ads campaigns. Use this skill to interpret performance data, identify root causes of issues, and generate actionable recommendations, with a special focus on correctly handling the 'Breakdown Effect'.
Build the case for converting a PostHog monthly/PAYG customer to an annual prepaid credit plan. Pulls 12-24 months of invoice history from the data warehouse, runs the handbook eligibility check, projects forward growth, applies the handbook discount tiers, scans recent customer touchpoints (Slack, Gmail, Granola) for confounding variables, fetches customer momentum signals via Exa, emulates the rep's own writing voice, and emits a succinct briefing plus a plain-text Slack draft. Trigger on "annual conversion math for [account]", "monthly to annual for [account]", "draft annual nudge for [account]", or "credit-discount math for [account]".
Camp Personalization vs No Personalization playbooks by outreach category - Inbound, Postbound, Bridgebound, and Outbound. Use when deciding personalization level, building automated sequences, or creating messaging templates.
When the user wants to review their sales pipeline, score deals, identify risks, clean up dead deals, or prepare for a pipeline review meeting. Trigger phrases: 'review my pipeline,' 'score these deals,' 'which deals are at risk,' 'pipeline health check,' 'prep for my pipeline meeting,' 'deal review,' 'stalled deals,' 'pipeline cleanup,' 'dead deals.' For individual call analysis, see call-debrief. For forecasting from pipeline data, see forecast. For quota realism, see sales-comp.
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.