Skills
97,501 packaged capabilities and playbooks for agents. Install any of them with one command.
Marketing & growth
When the user wants to optimize, improve, or increase conversions on any marketing page — including homepage, landing pages, pricing pages, feature pages, or blog posts. Also use when the user says "CRO," "conversion rate optimization," "this page isn't converting," "improve conversions," "why isn't this page working," "my landing page sucks," "nobody's converting," "low conversion rate," "bounce rate is too high," "people leave without signing up," or "this page needs work." Use this even if the user just shares a URL and asks for feedback — they probably want conversion help. For signup/registration flows, see signup-flow-cro. For post-signup activation, see onboarding-cro. For forms outside of signup, see form-cro. For popups/modals, see popup-cro.
Turn services into scalable products and build an offer ladder with upsells and downsells. Use when income depends on time, you want leveraged or recurring revenue, or you want multiple price points. Covers service productization, offer ladder (entry/core/premium), and upsell/downsell design — outputs PRODUCTIZATION.md, OFFER_LADDER.md, REVENUE_FLOW.md.
Email deliverability for outbound sales — SPF/DKIM/DMARC authentication, mailbox warmup, inbox placement, sender reputation, and list hygiene. Use when emails are landing in spam, open rates dropped suddenly, a domain or IP got blacklisted, you're not sure if SPF/DKIM/DMARC is set up right, a new mailbox needs warming, bounce rates are too high, or volume scaling is hurting reputation. Do NOT use for cadence content/strategy (use /sales-cadence), Apollo sequences (use /sales-apollo-sequences), or platform-specific config — use the dedicated platform skill instead (e.g., /sales-mailshake, /sales-smartlead, /sales-lemlist, /sales-mailchimp, /sales-sendgrid, /sales-klaviyo, /sales-activecampaign, /sales-omnisend, /sales-brevo, etc.).
Analyze a website's SEO visibility, keyword rankings, traffic estimates, and competitive positioning. Uses web search probes, SimilarWeb (free tier via web), and site: queries to build an SEO profile without requiring paid tool subscriptions. Useful for competitive intel, gap analysis, and reverse-engineering a company's organic acquisition strategy.
Expert signal-based selling strategist for B2B outbound teams. Use when the user asks about buying signals, intent data, signal scoring, signal-based selling, website visitor tracking, job change signals, hiring signals, funding signals, competitor signals, tech stack changes, content engagement signals, multi-signal stacking, RB2B setup, Trigify setup, Common Room, Bombora, Koala, Warmly, 6sense, signal-to-action playbooks, or building signal-driven outbound campaigns. Also triggers on "buying signals", "intent data", "signal scoring", "signal-based", "website visitors", "job change", "hiring signal", "funding signal", "competitor signal", "tech change", "content engagement", "RB2B", "Trigify", "Common Room", "Bombora", "intent signals", "warm outbound", "signal stacking", "visitor tracking", "signal tools", "GTM plays". Do NOT use for general list building without signal context (use list-building skill) or email writing (use cold-email skill).
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' or 'create a reel.' Use this for social media content creation, repurposing, scheduling, and short-form video scripting. For broader content strategy, see content-strategy. For paid video ads, see ad-creative.
Make a video for your startup with Pexo. Describe your company, product, or vision (or paste your site) and Pexo writes the script, generates the shots, picks the models, and returns a finished, publish-ready startup video with music — for your homepage, fundraising deck, or social channels. Use for startup brand and intro videos: "startup video", "video for my startup", "company intro video", "about us video". NOT for paid ad campaigns (use the video-ad skill).
Generative Engine Optimization (GEO) specialist — the technical, on-page publishing work that makes a given page or site discoverable, understandable, trustworthy, quotable, and fresh for AI answer engines (Google AI Overviews, ChatGPT Search, Bing Copilot, Perplexity). Use when asked to 'optimize this page/site for GEO', 'optimize for AI search / answer engines', 'get my page cited by ChatGPT/Perplexity', 'improve AI visibility/citability', 'write an llms.txt', 'add citation-ready structure or schema for AI answers', 'otimizar para busca com IA', or to audit/create/improve a codebase for generative search. Do NOT use for AI-driven SEO content strategy or programmatic pages at scale (use ai-seo), classic keyword/SERP ranking (use seo), accessibility (use web-accessibility), or multi-area site audits (use web-quality-audit).
Search for trending content on Toutiao: enter keywords to find the latest Toutiao posts (articles/images and videos), sort by reads or time, set a time range, view results in a terminal table, export to CSV, and generate interactive HTML reports. Use when users want to search popular Toutiao content, track Toutiao trends, or analyze viral articles. If the API returns insufficient credits (code=3210), automatically open Alipay to top up and continue the search.
Design or critique a pricing page. Applies the always-true core (plan ordering, CTA clarity, ethics guardrail) and gates context-dependent levers (freemium, usage sliders, live chat, PPP pricing, charm vs. round numbers) with trade-offs. Trigger when designing pricing tiers, plan tables, monetization screens, or when a pricing page isn't converting.
Generate audio narration of blog posts using Google Gemini TTS. Supports summary narration, full article read-aloud, and two-speaker podcast/dialogue mode with 30 voice options. Outputs MP3 with HTML5 audio embed code. Works standalone via /blog audio or internally from blog-write. Falls back gracefully when API key is not configured. Use when user says "blog audio", "narrate blog", "audio version", "text to speech", "tts", "podcast mode", "read aloud", "audio narration", "voice", "narration", "generate audio".
Full-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents for comprehensive analysis. Produces per-post scores and a prioritized action queue. Use when user says "audit blog", "blog audit", "site audit", "blog health", "audit all posts", "check all blogs".
Establish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present, all blog sub-skills auto-load these files before writing or reviewing. Pairs with blog-persona, which manages the structured persona JSON. Use when user says "blog brand", "create brand context", "brand voice doc", "BRAND.md", "VOICE.md", "establish editorial brand", "brand guidelines for blog".
Generate editorial calendars for blogs with topic clusters, publishing schedules, content decay detection, freshness update plans, seasonal opportunities, content mix formula, template integration, and distribution scheduling. Plans monthly or quarterly calendars optimized for SEO topic authority and AI citation freshness requirements (30-day update cycles). Use when user says "editorial calendar", "content calendar", "blog calendar", "publishing schedule", "blog plan", "content plan", "what should I write".
FLOW framework integration for bloggers. Evidence-led content workflow using the Find, Optimize, Win loop with stage-specific AI prompts from the FLOW knowledge base (30 blog-applicable prompts). Use when user says "FLOW", "FLOW framework", "blog flow", "evidence-led blogging", "find optimize win", or wants stage-specific blog prompts.
Google API integration for blog performance: PageSpeed Insights, CrUX Core Web Vitals with 25-week history, Search Console performance, URL Inspection, Indexing API, GA4 organic traffic, NLP entity analysis for E-E-A-T, YouTube video search for embedding, and Google Ads Keyword Planner. Progressive feature availability based on credential tier (API key, OAuth/service account, GA4, Ads). Shares config with claude-seo at ~/.config/claude-seo/google-api.json. Use when user says "google data", "page speed", "core web vitals", "search console", "indexation", "GA4", "keyword research", "nlp entities", "blog performance", "youtube search", "google api setup".
AI image generation and editing for blog content powered by Gemini via MCP. Claude acts as Creative Director - interpreting intent, selecting domain expertise, constructing optimized 6-component prompts (Subject + Action + Context + Composition + Lighting + Style), and orchestrating Gemini for blog-quality results. Generates hero images, inline illustrations, social preview cards, and OG images. Edits existing blog images. Supports 6 blog-optimized domain modes (Editorial, Product, Landscape, UI/Web, Infographic, Abstract). Works standalone via /blog image or internally from blog-write and blog-rewrite workflows. Falls back gracefully when MCP is not configured. Use when user says "blog image", "generate hero image", "blog illustration", "social card", "generate blog image", "edit blog image", "image generate", "blog cover image", "inline image", "OG image".
SERP-informed outline generation with H2/H3 heading hierarchy, competitive content gap analysis, section-by-section word count targets, chart and image placement markers, FAQ question planning, and internal linking zones. Skeleton only: structure, H2/H3 hierarchy, word counts, FAQ slots. Use blog-brief instead if you need full competitive analysis, statistics research, and image suggestions. Lighter than a full content brief, generates article skeleton and structure only, ready for /blog write to consume. Use when user says "outline", "blog outline", "content outline", "structure blog", "plan sections", "article skeleton", "heading structure", "SERP analysis", "competitive outline", "plan article".
Repurpose blog posts for social media, email, YouTube, Reddit, and LinkedIn. Generates Twitter/X threads, LinkedIn articles, YouTube scripts, Reddit discussion posts, email newsletter excerpts. Adapts tone for each platform. Use when user says "repurpose", "blog repurpose", "share blog", "social media", "twitter thread", "linkedin post", "youtube script", "reddit post".
Generate complete JSON-LD schema markup for blog posts including BlogPosting, Person, Organization, BreadcrumbList, FAQPage, and ImageObject. Validates against Google requirements and warns about deprecated types. Use when user says "schema", "blog schema", "json-ld", "structured data", "schema markup", "generate schema".
Blog strategy development including topic cluster architecture with hub-and-spoke design, audience mapping, competitive landscape analysis, AI citation surface strategy across ChatGPT/Perplexity/AI Overviews, distribution channel planning (YouTube, Reddit, review platforms for GEO), content scoring targets, measurement framework, and content differentiation through original research and first-hand experience. Use when user says "blog strategy", "content strategy", "blog positioning", "what should I blog about", "blog topics", "content pillars", "blog ideation".
Translate existing blog posts into one or more target languages with SEO-optimized localization. Produces native-quality translations that preserve markdown structure, frontmatter, schema JSON-LD, image and chart embeds, and citation capsules. Localizes keywords, meta tags, numbers, dates, currencies, and quote styles per locale. Flags machine-translation artifacts for review. Run BEFORE blog-localize: this handles language conversion; localize handles cultural adaptation after translation completes. Use when user says "translate blog", "blog translate", "uebersetzen", "traduire", "traducir", "translate post", "blog auf Deutsch", "blog en espanol".
Analyze a company's published content to extract their brand voice, writing style, and tone guidelines. Reads 10-20 of their best content pieces and produces a brand voice profile covering tone, vocabulary level, sentence structure, formatting patterns, CTAs, and target persona. Useful before writing outreach, content, or campaigns that should match a client's existing voice.
15 Firmographic Bridgebound triggers from Flip The Script - Financial Events, M&A Activity, Growth Signals, and Product/Marketing moves. Use when targeting companies based on business events, building expansion campaigns, or leveraging news-based outreach.
20 "In Market" Bridgebound triggers from Flip The Script - Adjacent Vendors, Competitors, and Time-Based signals. Use when targeting active buyers, building competitive displacement campaigns, or leveraging seasonal/event timing.
39 relationship-based Bridgebound triggers from Flip The Script - Common VCs, Customers, C-Suite, Employees, VC Partners, Advisors, Board Members, Sponsored Companies, and Your Network. Use when leveraging warm connections, building referral campaigns, or multi-threading into accounts.
When the user wants to create email sequences for developers including onboarding, product updates, re-engagement, or changelog communications. Trigger phrases include "developer emails," "onboarding sequence," "email drip," "developer newsletter," "changelog email," "re-engagement campaign," or "email cadence."
Choose the best delivery mechanism for an offer — Done For You, Done With You, or Do It Yourself. Use when the offer exists but feels weak, delivery format is unclear, or scaling vs customization is a tradeoff. Scores each model on speed, ease, perceived value, and scalability.
When the user wants to forecast sales revenue, build a commit/upside/best-case forecast, calculate weighted pipeline, predict whether they'll hit their number, or run a forecast call. Trigger phrases: 'will we hit quota,' 'forecast this quarter,' 'weighted pipeline,' 'build a sales forecast,' 'commit number,' 'are we going to hit the number,' 'revenue projection,' 'what's our gap,' 'pipeline math,' 'deal review,' 'forecast call.' For pipeline data that feeds the forecast, see pipeline-review. For comp plans tied to quota, see sales-comp.
Audits a website codebase and makes code changes so AI engines (ChatGPT, Claude, Perplexity, Google AI Overviews) can better discover, parse, quote, and cite the site. Covers structured data, content structure, technical signals, and freshness.
Lead qualification engine with conversational intake. Asks structured questions to understand your qualification criteria, generates a reusable qualification prompt, then batch-enriches leads via Apify LinkedIn scraping and scores them with parallel processing. Outputs qualified/disqualified verdicts with confidence scores and reasoning to Google Sheets (via Rube) or CSV. Supports calibration mode for prompt refinement.
A knowledge base of Lenny Rachitsky's podcasts and newsletter. Search, read, and learn from 638 pieces of Lenny's content (289 podcast transcripts + 349 newsletter articles). Covers 17 topics, including product management, growth, design, engineering, AI, startups, and leadership. Trigger words: Lenny, Lenny's Newslet
Interview the user for the raw material their posts are made of. Builds a lasting Story Bank of roles, numbers, turning points, scars and positions, or runs a focused interview that turns one topic into a post spine. Use when a draft has nothing concrete to draw on, or the user says interview me. Not for learning how they write (use linkedin-humanizer --mode profile).
Use when optimizing conversion rates, designing A/B tests, or improving landing pages. Covers A/B testing methodology, landing page optimization, form design, statistical significance, funnel analysis, and CRO prioritization frameworks.
End-to-end Meta Ads campaign builder for Facebook and Instagram. Takes ICP + objective, generates audience targeting recommendations, ad set structure, copy framework per placement, and exports as a campaign brief or structured CSV. Focused on campaign architecture, not creative generation.
Writing style distillation skill — analyze multiple articles by one author, deeply reconstruct their thinking patterns and writing style, and generate a dedicated writing-twin sub-skill and style prompt. Supports automatic material collection across platforms such as WeChat Official Accounts and Douyin, and also allows manually pasting articles or specifying file paths. Trigger words: distill writing style, writing twin, clone writing style, replicate and distill writing skill.
Use when the user says 'find old content', 'what is stale', 'what needs refreshing', or 'what should i archive'. Categorizes pages and posts as fresh, aging, stale, or archive-candidate by age, traffic signal, and internal link count, with a refresh, redirect, or archive call per item.
Plan and execute technical product launches for developer tools, APIs, and technical products. Use this skill when technical PMMs need to "plan a launch", "create a launch strategy", "coordinate a product release", or "prepare for GA/beta launch".
Reduce the time to first meaningful result to increase conversions and decrease drop-off. Use when the offer feels slow, results feel far away, or users drop off after buying. Maps friction, defines a quick-win asset, redesigns onboarding, and improves perceived speed — outputs TIME_TO_VALUE.md.
Publish Markdown articles to X (Twitter) Articles editor with proper formatting. Use when user wants to publish a Markdown file/URL to X Articles, or mentions "publish to X", "post article to Twitter", "X article", or wants help with X Premium article publishing. Handles cover image upload and converts Markdown to rich text automatically.
This skill helps users automatically extract Amazon product reviews via the Amazon Reviews API. Agent should proactively apply this skill when users express needs like getting reviews for Amazon product with ASIN B07TS6R1SF, analyzing customer feedback for a specific Amazon item, getting ratings and comments for a competitive product, tracking sentiment of recent Amazon reviews, extracting verified purchase reviews for quality assessment, summarizing user experiences from Amazon product pages, monitoring product performance through customer reviews, collecting reviewer profiles and links for market research, gathering review titles and descriptions for content analysis, scraping Amazon reviews without requiring a login.
Detect keyword cannibalization across blog posts by extracting primary keywords from titles and headings, clustering semantically similar targets, and flagging posts competing for the same search intent. Supports local-only mode (grep-based) and DataForSEO API mode (Page Intersection endpoint at ~$0.01/call). Outputs a severity-scored report with merge or differentiate recommendations. Use when the user says "cannibalization", "keyword overlap", "competing pages", "duplicate keywords", "cannibalize".
Semantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrating blog-write calls with shared cluster context and automatic internal-link injection. Fills the strategy-to-execution gap: blog-strategy plans the blueprint, blog-cluster builds the house. Use when user says "blog cluster", "topic cluster", "content cluster", "cluster plan", "cluster execute", "pillar content", "hub and spoke", "content ecosystem", "cluster map".
Research what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured brief) and JSON output the writer can consume. Complements blog-researcher (which focuses on authority sources) with a recency-and-engagement lens. Use when user says "blog discourse", "discourse research", "what are people saying about", "research what people are saying", "voice of customer", "social listening", "30-day research", "trend research", "what's the discussion on", "real-time research", "practitioner discourse", "/blog discourse".
Audit a directory of multilingual blog content for completeness, consistency, hreflang correctness, meta-tag parity, and freshness. Builds a translation coverage matrix, flags stale translations, validates hreflang and schema, and emits a prioritized report with runnable fix commands. Use when user says "locale audit", "blog locale-audit", "check translations", "multilingual audit", "translation check", "hreflang check", "Uebersetzungen pruefen".
Cultural adaptation for translated content. Run AFTER blog-translate completes. Adjusts brand examples, CTAs, legal references, and formality for the target market (German, French, Japanese, Spanish, etc.). Deep cultural adaptation of translated blog posts. Goes beyond translation to swap brand examples, adapt CTAs, substitute legal references, localize statistic sources where possible, and adjust formality (Sie/du, tu/vous, formal/informal). Built-in profiles for DACH, Francophone, Hispanic, and Japanese markets, plus a custom-locale template. Makes content feel locally authored, not translated. Use when user says "localize blog", "blog localize", "cultural adaptation", "adapt for Germany", "adapt for France", "lokalisieren", "localiser", "adaptar".
New to MCP?
From what the protocol is to installing your first server, these answers cover most first questions.
An open protocol that defines how AI applications connect to external tools and data in a uniform way. Clients talk to the model; MCP servers provide tools, resources and prompt templates. They exchange standard messages, so one server can be reused by many clients.