30x-seo-content-brief

内容简报生成器

SERP 分析 → 内容简报 → 超越竞争对手

目标

不是改写竞争对手的内容，而是分析他们，从而创作更好的内容。

错误做法	正确做法
改写排名前 10 的文章	分析排名前 10 的搜索意图
照搬内容结构	找出内容空白（他们遗漏了什么）
拼凑竞争对手的内容	脱颖而出（添加原创数据／案例）

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工作流

步骤 1：SERP 抓取

Input: Target keyword
↓
Scrape Top 10 results:
- Title
- URL
- Meta description
- Page content (H1, H2, H3 structure)
- Word count
- Content type (listicle, how-to, guide, comparison, etc.)

步骤 2：意图分析

维度	说明
搜索意图	信息型／商业型／交易型／导航型
内容格式	90% 都是清单文章？你也应该写一篇清单文章
内容深度	平均字数是多少？超过平均值
SERP 特性	精选摘要？PAA？视频？

步骤 3：主题提取

提取排名前 10 的结果共同涵盖的主题：

Example keyword: "how to start a podcast"

Top 10 coverage:
✓ Equipment selection (10/10)
✓ Recording software (9/10)
✓ Hosting platforms (8/10)
✓ Cover design (7/10)
✓ Promotion strategy (6/10)

规则：超过 50% 的结果涵盖的主题 = 必须包含

步骤 4：差距分析

找出竞争对手未涵盖或涵盖不充分的内容：

Gap opportunities:
- 2024 AI tool recommendations (only 2/10 mention)
- Monetization strategies (most skim over)
- Real cost breakdown (no specific numbers)
- Common failure reasons (few cover negative angle)

规则：内容空白 = 你的差异化机会

步骤 5：生成简报

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输出格式：内容简报

# Content Brief: [Target Keyword]

## Search Intent
[Informational/Commercial/etc.] - [One sentence describing what users want]

## Content Format
Recommended: [Listicle / How-to Guide / Comparison / etc.]
Reason: X/10 of Top 10 use this format

## Target Word Count
Minimum: [Top 10 average word count]
Recommended: [Average + 20%] to outperform competition

## Must-Have Topics

| Topic | Coverage | Suggested Depth |
|-------|----------|-----------------|
| [Topic 1] | 10/10 | Detailed |
| [Topic 2] | 9/10 | Detailed |
| [Topic 3] | 8/10 | Medium |

## Gap Opportunities (Differentiators)

| Gap | Why It's an Opportunity | Suggested Angle |
|-----|-------------------------|-----------------|
| [Gap 1] | Only 2/10 mention | [Specific suggestion] |
| [Gap 2] | Shallow coverage | [Specific suggestion] |

## Recommended H2 Structure

1. [H2 Title] - Covers [Topic]
2. [H2 Title] - Covers [Topic]
3. [H2 Title] - Gap opportunity: [Gap]
4. ...

## E-E-A-T Recommendations

- **Experience**: Add [specific suggestion, e.g., real case/screenshots]
- **Expertise**: Cite [data sources/expert opinions]
- **Original Value**: [What can you provide that competitors don't]

## SERP Feature Opportunities

- [ ] Featured Snippet: [Opportunity exists? Format suggestion]
- [ ] PAA: [Related questions list]
- [ ] Video: [Video needed?]

## Internal Link Suggestions

- Link to: [Related existing pages]
- Get links from: [Which pages should link to this article]

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用法

# Generate content brief
/seo content-brief "target keyword"

# Then write content using the brief
/seo content-writer --brief [brief-file]

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相关技能

上游	此技能	下游
30x-seo-keywords	30x-seo-content-brief	30x-seo-content-writer
30x-seo-plan	↓ 分析 SERP	↓ 按简报撰写

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重要说明

1. 禁止抄袭：简报是分析工具，不是复制工具
2. 原创优先：差距分析部分必须包含原创内容
3. E-E-A-T：每篇内容都需要真实经验／数据
4. 时效性：竞争对手会变化，简报也会过期

[PROTOCOL]：变更时更新此标头，然后检查 CLAUDE.md