blog-brief

博客简报生成器：内容规划

生成全面的内容简报，为博客写作提供指导，最大限度提升 Google 排名和 AI 引用平台上的表现。

参考文档：

• references/content-templates.md：模板选择标准
• references/distribution-playbook.md：针对不同渠道的分发策略
• references/internal-linking.md：链接架构模式
• skills/blog/references/research-quality.md - 5 维质量评估标准、预检陷阱类别、新鲜度底线（v1.8.0；跨技能参考位于编排器的 references 目录中）
• skills/blog/references/synthesis-contract.md - 综合输出的 6 条 LAW（v1.8.0）

自动加载的输入（v1.8.0）

当项目根目录中存在 DISCOURSE.md（由 /blog discourse 生成）时，请在开始生成简报前加载该文件。使用 discourse 简报中的“What's NEW”主题、“Consensus”主题和“Contrarian takes”部分，丰富本简报中的竞争格局和信息增益部分。引用 DISCOURSE.md 时使用相同的行内 [name](url) 格式。如果不存在 DISCOURSE.md，则行为不变。

交叉参考

有关以证据为依据的关键词发现、受众画像提示词和内容优先级排序（均为简报生成的直接上游环节），请参阅 /blog flow find。

工作流

步骤 1：主题收集

向用户收集以下信息：

1. 主题或关键词（必填）
2. 目标受众（谁会阅读本文？）
3. 搜索意图：信息型、商业型、交易型、导航型
4. 业务背景：公司做什么？CTA 是什么？

如果用户只提供了主题，请根据上下文推断其余信息。

步骤 2：关键词研究

使用 WebSearch：

1. 搜索目标关键词；分析当前排名靠前的内容
2. 确定主要关键词（精确匹配目标）
3. 确定 3-5 个次要关键词（相关词、长尾词）
4. 确定 3-5 个问题查询（类似 People Also Ask 的问题）
5. 说明搜索意图：搜索者真正想要什么？

步骤 2.5：模板推荐

分析主题、搜索意图和竞争格局，从 12 种内容模板中推荐一种。加载 references/content-templates.md，了解选择标准。

可用模板：

模板	最适用场景
how-to-guide	分步骤的指导内容
listicle	精选列表、排名条目、资源汇总
case-study	对特定示例或结果进行深入分析
comparison	并排评估 2 个或更多选项
pillar-page	全面主题中心，并链接至相关集群内容
product-review	详细评估，包含优缺点和结论
thought-leadership	专家观点、行业趋势、预测
roundup	专家引言、工具合集、精选榜单
tutorial	包含代码/配置示例的技术讲解
news-analysis	及时报道并附专家评论
data-research	原创数据、调查结果、基准测试发现
faq-knowledge	问题驱动的参考内容

选择流程：

1. 根据搜索意图匹配最合适的模板
2. 查看排名靠前的竞争对手使用什么格式
3. 考虑用户可用的资源（数据、专业知识、工具）
4. 从 templates/[type].md 加载匹配的模板文件
5. 在简报输出中注明模板名称

步骤 3：竞争分析

分析目标关键词排名靠前的 3-5 个页面：

1. 内容长度：平均字数是多少？
2. 标题结构：有多少个 H2？涵盖哪些主题？
3. 视觉元素：竞争对手是否使用图表、图片、视频？
4. 内容缺口：所有竞争对手都遗漏了什么？
5. 新鲜度：这些页面最近一次更新是什么时候？
6. Schema：是否使用 FAQ 或其他富媒体搜索结果？（注意：HowTo 已于 2023 年 9 月弃用）
7. 模板模式：排名靠前的结果采用什么内容格式？

第 4 步：研究统计数据

查找文章应包含的 8–12 项统计数据：

1. 搜索：[topic] study 2025 2026 data statistics research
2. 优先选择第 1–3 级来源
3. 对每项统计数据，记录：数值、来源、URL、日期、方法
4. 找出适合用图表呈现的 2–4 项统计数据
5. 找出适合用于 TL;DR 和社交分享的 1–2 项统计数据

第 5 步：生成简报

输出格式：

# Content Brief: [Title Suggestion]

## Template
**Recommended**: [template-name]: [1-sentence rationale]
**Template file**: `templates/[type].md`

## Target Keywords
- **Primary**: [keyword]: [estimated monthly search volume if available]
- **Secondary**: [keyword 1], [keyword 2], [keyword 3]
- **Questions**: [question 1], [question 2], [question 3]

## Search Intent
[Informational/Commercial/Transactional]: [1-2 sentence explanation of
what the searcher wants]

## Content Parameters
- **Word count**: [2,000-2,500] words
- **Reading level**: Flesch 60-70 (expert-accessible)
- **Format**: [Markdown/MDX/HTML]
- **H2 sections**: [6-8]
- **Images**: 3-5 from Pixabay/Unsplash
- **Charts**: 2-4 via built-in blog-chart (diverse types)
- **FAQ items**: 3-5

## Recommended Title
[Question-format title including primary keyword, under 60 chars]

Alternative titles:
1. [Option 2]
2. [Option 3]

## Meta Description
[150-160 chars, fact-dense, includes 1 statistic, ends with value proposition]

## TL;DR Draft
> **TL;DR:** [40-60 word summary with key finding + 1 statistic + source.
> Should be self-contained; a reader who only reads this box gets the
> core value of the article.]

## Information Gain Opportunities
- **[ORIGINAL DATA]**: [Suggestion for proprietary data, survey, experiment,
  or benchmark the author can produce to differentiate this post]
- **[PERSONAL EXPERIENCE]**: [Suggestion for first-hand observation, test
  result, or case study to include: "When we tested X, we found Y"]
- **[UNIQUE INSIGHT]**: [Suggestion for contrarian take, novel analysis,
  or non-obvious connection that competitors have not covered]

## Content Outline

### Introduction (100-150 words)
- Hook: [Surprising statistic to open with]
- Problem: [What challenge does the reader face?]
- Promise: [What will they learn?]
- TL;DR box placement (after hook, before first H2)

### H2: [Question Format] (300-400 words)
- **Answer-first**: Open with [specific stat + source]
- Cover: [subtopic 1], [subtopic 2]
- **Image**: [Description of recommended image]
- **Key stat**: [Specific statistic to include]

### H2: [Question Format] (300-400 words)
- **Answer-first**: Open with [specific stat + source]
- Cover: [subtopic 1], [subtopic 2]
- **Chart**: [Type] showing [data description]
- **Key stat**: [Specific statistic to include]

[... repeat for 6-8 sections ...]

### FAQ Section (3-5 items)
1. [Question]: Answer with [stat + source]
2. [Question]: Answer with [stat + source]
3. [Question]: Answer with [stat + source]

### Conclusion (100-150 words)
- Key takeaways (bulleted)
- Call to action: [What should the reader do next?]

## Statistics to Include

| # | Statistic | Source | Year | Section |
|---|-----------|--------|------|---------|
| 1 | [stat] | [source + URL] | 2025 | H2: Section 1 |
| 2 | [stat] | [source + URL] | 2026 | H2: Section 2 |
| ... | ... | ... | ... | ... |

## Citation Capsule Plan
For each H2, plan a 40-60 word self-contained passage optimized for AI
extraction. Each capsule should include a stat, its source, and a clear
claim that can stand alone when quoted.

| Section | Capsule Focus | Key Stat | Source |
|---------|--------------|----------|--------|
| H2: [Section 1] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 2] | [Core claim this section makes] | [stat] | [source] |
| H2: [Section 3] | [Core claim this section makes] | [stat] | [source] |
| ... | ... | ... | ... |

## Cover Image

| Option | Details |
|--------|---------|
| Photo cover | [Pixabay/Unsplash/Pexels search terms for wide hero image] |
| Generated SVG | [Text-on-gradient concept with key stat, if data-heavy topic] |
| Dimensions | 1200x630 (OG-compatible) |

## Visual Element Plan

| # | Type | Data | Section |
|---|------|------|---------|
| 1 | [Bar chart] | [Data description] | H2: Section 2 |
| 2 | [Donut chart] | [Data description] | H2: Section 4 |
| 3 | [Image: Pixabay] | [Search terms] | H2: Section 1 |
| 4 | [Image: Pixabay] | [Search terms] | H2: Section 3 |

## Competitive Gaps to Exploit
1. [What competitors miss that we should cover]
2. [Unique angle or original data we can provide]
3. [Format advantage: charts/visuals competitors lack]

## Internal Link Architecture
- **Link TO** (from this new post to existing pages):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Link FROM** (update these existing pages to link to this new post):
  1. [Page title/URL] - anchor text: "[descriptive anchor]"
  2. [Page title/URL] - anchor text: "[descriptive anchor]"
  3. [Page title/URL] - anchor text: "[descriptive anchor]"
  4. [Page title/URL] - anchor text: "[descriptive anchor]"
  5. [Page title/URL] - anchor text: "[descriptive anchor]"
- **Pillar connection**: [Which pillar page this belongs to, if applicable]
- **Cluster position**: [Hub / Spoke / Standalone]

## E-E-A-T Signals to Include
- **Experience**: [First-hand insight, case study, or test result]
- **Expertise**: [Author credentials relevant to topic]
- **Authority**: [Industry recognition, citations, partnerships]
- **Trust**: [Transparency, sourced data, no self-promotion]

## Distribution Plan
- **Reddit**: [Specific subreddits (r/sub1, r/sub2), posting approach (value-first
  comment vs. link post), authentic participation strategy, timing]
- **YouTube**: [Video companion concept, estimated length, key visuals from the
  post to reuse, thumbnail idea]
- **LinkedIn**: [Article excerpt angle, target audience segment, best posting
  time for the niche, engagement hook]
- **Email**: [Newsletter excerpt (2-3 sentences), subject line suggestion,
  CTA linking back to the full post]
- **Twitter/X**: [Thread hook (first tweet), 3-5 key tweet ideas built from
  statistics in the post, hashtag suggestions]

第 6 步：保存简报

将简报保存到用户的项目中，路径为 briefs/[slug]-brief.md，或保存到用户指定的位置。 确认简报已准备就绪，可用于 /blog write。