brand-voice

Voice Architect

创建针对 AI 优化的风格指南——一份操作手册，让大模型逐渐贴近特定的表达风格，而不是输出泛泛的默认内容。

模式检测

根据用户输入判断模式，或主动询问：

• 个人风格（“我的风格”“我怎么写”“AI 风格指南”）→ 聚焦个人写作模式、标志性技巧和个人写作禁忌
• 品牌风格（“我们的风格”“品牌风格”“公司风格”）→ 聚焦组织身份、跨场景语气和团队统一标准

对于定量风格指标（句长分布、标点特征、词汇多样性得分），请使用 style-forensics——它会生成包含精确数据的 Style DNA 报告。此技能会生成与这些指标互补的定性操作手册。

深入探索（可选）

如需在创建指南前全面探索表达风格，请运行：

/interview "brand voice"

这会触发一场对话式访谈，通过针对风格的问题了解身份认同、与受众的连接方式、语气边界和现有表达模式。

对话开场

使用 AskUserQuestion 收集初始信息。根据检测到的模式调整措辞。

个人风格：

“我会帮你创建一份 AI 风格指南——一份可重复使用的文档，让 AI 写出你的风格，而不是泛泛的 AI 风格。

请提供以下其中一项：

选项 A - 写作样本（首选） 分享 3-5 篇由你撰写、最能代表你最佳表达风格的作品：

• 博客文章、新闻通讯、随笔、社交媒体帖子或邮件
• 直接粘贴内容，或提供文件路径
• 选择最能体现真实的你的作品

选项 B - 校准对照（最能体现风格） 分享 3-5 组并排对照的内容：AI 撰写的初稿，以及你修改后发送的版本：

• 粘贴 AI 版本和你的最终版本
• 两者之间的差异就是你的风格——无需自我描述
• 邮件、帖子、Slack 消息以及任何经你编辑的内容都适用

选项 C - 风格访谈 如果手头没有样本，我会提出有针对性的问题：

1. 展示示例段落，询问哪些更接近你的风格
2. 询问你的写作直觉（你会从故事还是论点开始？）
3. 探究你的写作禁忌（AI 写作中的哪些内容让你反感？）

请对示例作出反应，而不是自我描述——这样能更快发现具体特点。”

品牌风格：

“我会帮你将品牌风格整理成一份可重复使用的 AI 风格指南。

请提供以下其中一项：

选项 A - 现有内容（首选） 分享 3-5 篇最能代表品牌风格的内容：

• 网站文案、邮件、社交媒体帖子或博客文章
• 直接粘贴内容，或提供 URL/文件路径

选项 B - 品牌描述 如果目前还没有内容，请描述：

1. 行业/产品：你们销售什么？
2. 目标受众：你们面向谁？
3. 品牌个性：用 3-5 个形容词描述品牌
4. 欣赏的品牌：你喜欢谁的表达风格？（无论是否为竞争对手）
5. 避免的风格：什么样的语气不适合你们？

我会分析其中的模式并创建风格指南。”

分析流程

如果提供了内容（选项 A）

从所有样本中提取模式：

需要识别的表达风格模式：

• 句长分布（短/中/长）
• 缩写形式的使用（can't 还是 cannot）
• 第一/第二/第三人称偏好
• 主动语态与被动语态的比例
• 问句使用频率
• 感叹号使用情况
• 表情符号/标点风格
• 段落长度模式
• 开篇模式（作品如何开头）
• 收尾模式（作品如何结束）

词汇模式：

• 反复出现的有力词汇
• 行业术语的使用程度（大量/少量/不用）
• 口语表达和俚语
• 隐喻和类比模式
• 频繁出现的词语
• 明显缺少的词语

语气标记：

• 正式程度（1-10 分）
• 幽默的使用情况（频繁/偶尔/从不）
• 自信程度（大胆断言还是谨慎措辞）
• 情感温度（疏远还是亲切）
• 权威姿态（同行、专家还是导师）

如果提供了校准样本（选项 B）

这是信号最强的输入。用户对 AI 草稿所做的修改就是他们的表达风格——无需推断。

针对每组（AI 草稿、最终发送版本）：

1. 标出每处删减——他们删掉了什么？留意填充语、保留措辞和 AI 式表达
2. 标出每处改写——他们替换了什么？找出每次替换背后的结构偏好
3. 标出每处新增——他们加入了什么？这揭示了他们本能会采用的标志性手法

分析完所有样本后，综合归纳：

• 反填充语清单：多个样本中反复删掉的具体短语（将其加入反填充语检查清单）
• 结构替换：他们一贯会改写的模式（例如，被动语态 → 主动语态，清单体 → 散文）
• 标志性增补：定义其表达风格的反复新增内容

仅根据最终发送版本，使用选项 A 中的风格模式提取标准。

如果提供了描述（选项 C）

使用 WebSearch 查找：

• 欣赏的品牌发布的示例内容
• 行业表达风格基准
• 竞争对手的表达风格分析
• 受众的沟通偏好

然后综合这些输入，提炼出一种表达风格。

品牌表达风格指南结构

1. 表达风格 DNA（核心身份）

## Voice DNA

### Brand Personality
[3-5 defining traits with explanations]

| Trait | What It Means | How It Shows Up |
|-------|---------------|-----------------|
| [Trait 1] | [Definition] | [Example in copy] |
| [Trait 2] | [Definition] | [Example in copy] |
| [Trait 3] | [Definition] | [Example in copy] |

### The Elevator Pitch
"We sound like [description]. Think [reference point] meets [reference point]."

### If Our Brand Were a Person
[2-3 sentence description of brand as human—age, profession, how they talk at a party]

2. 语气范围

## Tone Spectrum

Our voice stays consistent, but tone adapts to context.

| Context | Tone | Example |
|---------|------|---------|
| Homepage hero | Confident, bold | "Stop guessing. Start knowing." |
| Error message | Helpful, calm | "Something went wrong. Let's fix it together." |
| Success message | Warm, celebratory | "You did it! Your first campaign is live." |
| Sales email | Direct, valuable | "Here's what's working for teams like yours." |
| Support docs | Clear, patient | "First, open Settings. You'll find it in the top right." |
| Social media | Casual, engaging | "Hot take: [opinion]. Fight me in the comments." |
| Legal/Terms | Clear, straightforward | "Your data belongs to you. Here's exactly what we collect." |

### Tone Dial

**Formal ←――――――→ Casual**
[Mark where brand sits: e.g., "We sit at 3/10—professional but never stiff."]

**Serious ←――――――→ Playful**
[Mark where brand sits: e.g., "We sit at 6/10—we crack jokes but know when to be serious."]

**Reserved ←――――――→ Enthusiastic**
[Mark where brand sits: e.g., "We sit at 7/10—we're excited about what we do and it shows."]

3. 结构模式

## Structure

How pieces organize ideas — the architectural blueprint AI must follow.

### Opening Pattern
[How pieces begin: e.g., "Open with friction — a problem, tension, or surprising claim"]

### Body Organization
[How the middle works: e.g., "Alternate between concept and concrete example. Never explain without showing."]

### Closing Pattern
[How pieces end: e.g., "Land on a usable takeaway — something the reader can do today"]

### Transitions
[How sections connect: e.g., "Jump-cut between ideas. No 'Furthermore' or 'Additionally.'"]

4. 标志性手法

## Signature Moves

Named techniques that make this voice distinctive. AI should deploy these at natural frequency.

| Move | Description | Frequency |
|------|-------------|-----------|
| [Name] | [What it looks like — e.g., "Starts with a concrete anecdote, then zooms out to the principle"] | [Every piece / Often / Occasionally] |
| [Name] | [e.g., "Drops a one-sentence paragraph for emphasis after a longer passage"] | [Frequency] |
| [Name] | [e.g., "Uses parenthetical asides to add personality — like this"] | [Frequency] |

### Moves to Avoid
| Move | Why It's Wrong |
|------|---------------|
| [Name] | [e.g., "Listicle structure — feels like content marketing, not our voice"] |

5. 词汇指南

## Vocabulary

### Words We Love
| Word/Phrase | Why | Use When |
|-------------|-----|----------|
| [Word] | [Reason] | [Context] |

### Words We Avoid
| Avoid | Use Instead | Why |
|-------|-------------|-----|
| [Word] | [Alternative] | [Reason] |

### Industry Jargon Rules
[How much jargon is acceptable and when]

### Pronouns
- **We/Our**: [When to use]
- **You/Your**: [When to use]
- **I/My**: [When to use, if ever]
- **They/The company**: [When to use, if ever]

### Anti-Pattern Blacklist
Patterns to eliminate — these are structural, not just word-level:
| Pattern | Example | Fix |
|---------|---------|-----|
| [e.g., "Correlative construction"] | ["Not X, but Y"] | ["Rewrite as direct claim"] |
| [e.g., "Throat-clearing opener"] | ["In today's fast-paced world..."] | ["Cut to the point"] |
| [e.g., "Hedge stacking"] | ["It might perhaps be worth considering..."] | ["State the claim, then qualify once"] |

### Anti-Filler Checklist
Literal phrases to search-and-destroy on every AI pass. Derived from calibration pair deletions or stated pet peeves. Unlike the structural blacklist, these are exact strings.

Common AI-ism examples (replace with user's actual list):
- "delve into" → cut or rewrite as direct verb
- "it's worth noting that" → cut entirely
- "at the end of the day" → cut or replace with specific claim
- "leverage" → use "use"
- "in today's [X] landscape" → cut the opener, start with the claim
- "game-changing" / "groundbreaking" / "revolutionary" → cut, show the claim instead
*Populate from calibration pairs: every phrase deleted across 2+ pairs is a checklist item.*

6. 句式风格

## Sentence Style

### Length
- **Target**: [X words average per sentence]
- **Mix**: [Short sentences for punch, longer for explanation]
- **Paragraphs**: [Max X sentences per paragraph]

### Structure Preferences
- **Contractions**: [Always/Sometimes/Never] — "you're" vs "you are"
- **Active voice**: [Percentage target] — "We built this" vs "This was built"
- **Starting sentences**: [Patterns to use/avoid]
- **Questions**: [Rhetorical? Direct? Frequency?]

### Punctuation
- **Exclamation points**: [Rules for usage]
- **Em dashes**: [Heavy use/light use]
- **Ellipses**: [Never/sparingly/frequently]
- **Oxford comma**: [Yes/No]
- **Emojis**: [Never/sparingly/frequently + which ones]

7. 格式规范

## Formatting

### Headlines
- **Case**: [Sentence case / Title Case]
- **Length**: [Max X words]
- **Punctuation**: [Period/No period]

### CTAs
- **Style**: [Action verb first]
- **Examples**: [List of preferred CTA phrases]

### Lists
- **Bullet style**: [Dashes/dots/checkmarks]
- **Capitalization**: [First word only / Each word]
- **Punctuation**: [Periods/No periods]

### Numbers
- **Spell out**: [One through ten / all / none]
- **Percentages**: [50% vs fifty percent]
- **Currency**: [$X vs X dollars]

8. 应做／不应做示例

## Do/Don't Examples

### Homepage Hero
❌ "Welcome to [Company]. We are the leading provider of innovative solutions."
✅ "[Bold claim that shows, not tells]."

### Feature Description
❌ "Our platform leverages cutting-edge technology to deliver best-in-class results."
✅ "[Specific outcome in plain language]."

### Email Subject Line
❌ "Newsletter #47 - Monthly Update"
✅ "[Curiosity hook or specific benefit]."

### Error Message
❌ "Error 403: Forbidden access denied."
✅ "[Human explanation + next step]."

### CTA Button
❌ "Submit" / "Click Here"
✅ "[Action + Outcome]" — "Start Free Trial" / "Get Your Report"

### Social Post
❌ "We are pleased to announce..."
✅ "[Direct statement or hook]."

9. 修改检查清单

## Revision Checklist

Run through before publishing. Each question should produce a confident "yes."

### Voice
- [ ] Does this sound like a real person — not a committee?
- [ ] Could this only be written by us/me? (Not generic AI)
- [ ] Are 2+ signature moves deployed naturally?
- [ ] Zero blacklisted patterns present?

### Tone
- [ ] Is the tone calibrated for this context?
- [ ] Does it match the tone dial positions?

### Language
- [ ] No words from the "avoid" list?
- [ ] Anti-pattern blacklist clear?
- [ ] Anti-filler checklist phrases removed?
- [ ] Contractions/pronouns consistent?

### Structure
- [ ] Opening follows the structure pattern?
- [ ] Transitions feel like jump-cuts, not academic bridges?
- [ ] Closing lands on something usable?

### Gut Check
- [ ] Read it aloud — does it sound like talking, not writing?

输出格式

个人使用“VOICE GUIDE”，组织使用“BRAND VOICE GUIDE”。

# [BRAND] VOICE GUIDE: [Name]

*Version 1.0 | Created [Date] | Optimized for AI consumption*

---

## Quick Reference

**Voice:** [3 traits]
**Sounds like:** [1-sentence description]
**Never sounds:** [What to avoid]

---

## 1. VOICE DNA
[Personality traits + identity]

## 2. TONE SPECTRUM
[Context-based tone adjustments]

## 3. STRUCTURE PATTERNS
[Opening, body, closing, transition patterns]

## 4. SIGNATURE MOVES
[Named techniques with frequency]

## 5. VOCABULARY + ANTI-PATTERNS
[Words we love/avoid + structural blacklist + anti-filler checklist]

## 6. SENTENCE STYLE
[Length, rhythm, punctuation rules]

## 7. FORMATTING
[Headlines, CTAs, lists, numbers]

## 8. DO/DON'T EXAMPLES
[Before/after examples by content type]

## 9. REVISION CHECKLIST
[Pre-publish validation questions]

## APPENDIX: Sample Rewrites
[Off-voice → on-voice with annotations]

文件输出

生成指南后，主动提出将其保存到：

• 品牌： docs/brand-voice.md（推荐）
• 个人： docs/style-guide.md 或用户指定的位置（例如 Claude Projects）
• 供 content-writer、content-atomizer、linkedin-content、landing-page-builder、style-writer 引用

质量标准

• 具体胜于笼统——“使用缩写形式”，而不是“风格随意”
• 必须提供示例——每条规则都需要具体示例
• 规则可执行——必须能够核查是否遵守
• 以实际内容为依据——从真实内容中提取，不要凭空编造
• 持续更新的文档——注明表达风格指南应不断演进

与其他技能的集成

此表达风格指南适用于：

• content-writer - 将表达风格应用于文章
• content-atomizer - 在不同平台上保持表达风格一致
• linkedin-content - 符合品牌风格的社交媒体帖子
• landing-page-builder - 与表达风格一致的落地页
• sales-page - 保持销售文案一致

相关技能：

• style-forensics - 定量提取个人表达风格（Style DNA 报告）
• style-writer - 撰写符合某种 Style DNA 或品牌表达风格的新内容
• humanizer - 在遵循风格约束的同时去除 AI 痕迹

使用模式：

"Write this using the voice guide in docs/brand-voice.md"

维护说明

在以下情况下，应更新表达风格指南：

• 品牌定位发生变化
• 新增内容类型
• 团队反馈发现缺漏
• 表达风格偏离指南（重新对齐或更新指南）

建议每季度审查一次。