关于 competitive-analysis
一项用于比较竞争对手产品、定价、市场定位和上市策略的 Skill，面向营销、战略及销售团队，支持从功能矩阵到战略建议和销售资料的结构化分析。
主要功能
- 01建立竞争对手档案
- 02制作功能对比矩阵
- 03分析定价策略
- 04分析市场定位
- 05识别竞争优势
- 06生成战略建议
适用场景
- 01比较多个竞争对手的产品功能
- 02深入分析某个竞争对手
- 03制定定位与 SWOT 分析
- 04制作销售竞争速查卡
安装
复制下面的命令，在终端中运行。
$
npx skills add https:/安装后在 Claude Code 中输入/competitive-analysis确认已加载。
详细介绍
竞争分析技能
概述
我可以帮助你系统地分析竞争对手，为战略决策提供参考。我会对比产品、功能、定价、市场定位和市场进入策略。
我能做什么：
- 构建竞争对手档案
- 创建功能对比矩阵
- 分析定价策略
- 绘制市场定位图
- 识别竞争优势
- 生成战略建议
我不能做什么：
- 获取竞争对手的内部数据
- 提供实时定价更新
- 持续监控竞争对手的动态
- 获取专有市场研究资料
如何使用我
第 1 步：确定范围
请告诉我：
- 你的公司／产品（作为背景信息）
- 要分析的竞争对手（或让我来识别）
- 行业／细分市场
- 地理范围
- 需要重点关注的方面
第 2 步：选择分析类型
- 快速对比：功能／定价矩阵
- 完整档案：全面深入地分析竞争对手
- 战略分析：SWOT、定位、建议
- 销售作战卡：面向销售的竞争对手摘要
第 3 步：指定输出内容
- 对比表格
- 定位图
- SWOT 分析
- 战略建议
- 销售作战卡
分析框架
波特竞争对手分析
┌─────────────────────────────────────────────────────────────┐
│ Competitor Analysis │
├─────────────────────────────────────────────────────────────┤
│ │
│ 1. Future Goals 2. Current Strategy │
│ - What drives - How they compete │
│ the competitor? - What are they doing? │
│ │
│ 3. Assumptions 4. Capabilities │
│ - About themselves - Strengths │
│ - About the industry - Weaknesses │
│ │
│ ↓ Combined = Competitor Response Profile ↓ │
│ │
│ - What will competitor do? │
│ - Where is competitor vulnerable? │
│ - What will provoke the greatest retaliation? │
│ │
└─────────────────────────────────────────────────────────────┘
竞争定位矩阵
Premium
│
Niche Premium │ Broad Premium
(specialized, │ (market leader,
high price) │ premium brand)
│
Narrow ────────────────┼──────────────────── Broad
Focus │ Focus
│
Niche Value │ Cost Leader
(specialized, │ (mass market,
value price) │ low cost)
│
Value
功能对比矩阵
| 功能 | 你 | 竞争对手 A | 竞争对手 B | 竞争对手 C | 重要性 |
|---|---|---|---|---|---|
| 功能 1 | ✅ | ✅ | ❌ | ⚠️ | 高 |
| 功能 2 | ✅ | ❌ | ✅ | ✅ | 中 |
| 功能 3 | ❌ | ✅ | ✅ | ❌ | 低 |
图例：✅ 强 | ⚠️ 部分具备 | ❌ 不具备
输出格式
# Competitive Analysis Report: [Market/Product]
**Analysis Date**: [Date]
**Prepared for**: [Company/Team]
**Competitors Analyzed**: [Number]
---
## Executive Summary
[3-4 sentences summarizing key competitive findings and strategic implications]
**Key Takeaways**:
1. [Takeaway 1]
2. [Takeaway 2]
3. [Takeaway 3]
---
## Market Overview
### Market Definition
[Define the market being analyzed]
### Market Size & Growth
| Metric | Value | Source |
|--------|-------|--------|
| Market Size | $[X]B | |
| Growth Rate | [X]% CAGR | |
| Key Trends | | |
### Competitive Landscape Overview
[Description of competitive dynamics]
---
## Competitor Profiles
### Competitor 1: [Name]
#### Company Overview
| Attribute | Details |
|-----------|---------|
| Founded | |
| Headquarters | |
| Employees | |
| Funding/Revenue | |
| Target Market | |
#### Product/Service Overview
[Description of main offerings]
#### Strengths
- [Strength 1]
- [Strength 2]
- [Strength 3]
#### Weaknesses
- [Weakness 1]
- [Weakness 2]
- [Weakness 3]
#### Strategy
[How they compete, go-to-market approach]
---
### Competitor 2: [Name]
[Same structure...]
---
### Competitor 3: [Name]
[Same structure...]
---
## Feature Comparison
| Feature/Capability | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-------------------|-------|----------|----------|----------|
| [Feature 1] | | | | |
| [Feature 2] | | | | |
| [Feature 3] | | | | |
| [Feature 4] | | | | |
| [Feature 5] | | | | |
### Feature Analysis
[Key observations from feature comparison]
---
## Pricing Comparison
| Tier/Plan | [You] | [Comp 1] | [Comp 2] | [Comp 3] |
|-----------|-------|----------|----------|----------|
| Entry/Free | | | | |
| Mid-tier | | | | |
| Enterprise | | | | |
### Pricing Insights
[Key observations about pricing strategies]
---
## Positioning Map
[Description of how competitors are positioned]
高价
│
[竞争对手 A] │ [你的公司]
│
低 ─────────────────┼───────────────────── 高 创新 │ 创新 │ [竞争对手 C] │ [竞争对手 B] │ 低价
---
## SWOT Summary
### Your Competitive Position
| Strengths | Weaknesses |
|-----------|------------|
| | |
| Opportunities | Threats |
|---------------|---------|
| | |
---
## Competitive Advantages
### Your Advantages Over Competitors
1. **vs [Comp 1]**: [Advantage]
2. **vs [Comp 2]**: [Advantage]
3. **vs [Comp 3]**: [Advantage]
### Areas Where Competitors Excel
1. **[Comp 1]**: [Their advantage]
2. **[Comp 2]**: [Their advantage]
3. **[Comp 3]**: [Their advantage]
---
## Strategic Recommendations
### Immediate Actions
1. [Action 1]
2. [Action 2]
3. [Action 3]
### Medium-term Strategy
1. [Strategy 1]
2. [Strategy 2]
### Competitive Responses to Watch
1. [Potential competitor move]
2. [Potential competitor move]
---
## Battle Cards
### vs [Competitor 1]
**When They Come Up**: [Typical scenarios]
**Their Pitch**: [How they position against you]
**Our Response**: [Counter-positioning]
**Key Differentiators**:
- We have / They don't: [Feature]
- They have / We don't: [Feature]
**Win Themes**: [What helps us win]
**Objection Handling**:
- "[Objection 1]" → [Response]
- "[Objection 2]" → [Response]
---
## Appendix
### Data Sources
- Company websites
- Product documentation
- News and press releases
- Industry reports
- Review sites
### Methodology
[How the analysis was conducted]
---
*Competitive intelligence is time-sensitive. Verify key data points before strategic decisions.*
获取更好结果的提示
- 提供你的公司背景，以便进行相关对比
- 指出具体的竞争对手，或描述识别他们的标准
- 明确重点领域（功能、定价、定位等）
- 分享你了解的竞争对手信息
- 说明用途（战略规划、销售支持等）
- 为销售团队索取作战卡
局限性
- 无法获取竞争对手的内部数据
- 无法提供实时信息
- 分析基于公开信息
- 无法持续监控竞争对手的动态
- 可能无法反映最新变化
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