competitive-analysis

竞争分析

分析竞争地位和行业动态的框架。

何时使用波特五力与 SWOT

框架	适用场景
波特五力	评估行业吸引力；进入新市场；制定战略定位
SWOT	评估内部能力；作出是否推进的决策；规划战略
竞争格局图	可视化市场空白；制作投资者演示文稿；针对特定竞争对手进行定位
竞争对手画像	制作销售作战卡；分析功能差距；评估威胁

使用波特五力了解影响行业的结构性力量。使用 SWOT 评估你在行业中的具体位置。结合两者可以获得完整的分析视角。

波特五力模板

## Porter's Five Forces: [Industry/Market]

### 1. Competitive Rivalry — Intensity: HIGH / MEDIUM / LOW
| Factor | Assessment |
|--------|------------|
| Number of competitors | |
| Industry growth rate | |
| Product differentiation | |
| Exit barriers | |

### 2. Threat of New Entrants — Threat Level: HIGH / MEDIUM / LOW
| Barrier | Strength |
|---------|----------|
| Economies of scale | |
| Brand loyalty | |
| Capital requirements | |
| Network effects | |
| Switching costs | |

### 3. Bargaining Power of Suppliers — Power: HIGH / MEDIUM / LOW
[Key suppliers, switching cost, concentration]

### 4. Bargaining Power of Buyers — Power: HIGH / MEDIUM / LOW
[Price sensitivity, alternatives available, buyer concentration]

### 5. Threat of Substitutes — Threat: HIGH / MEDIUM / LOW
[Alternative ways customers solve the same problem]

### Overall Industry Attractiveness: X/10
[Summary: which forces are most significant and why]

SWOT 分析

+-------------------------+-------------------------+
|       STRENGTHS         |       WEAKNESSES        |
|       (Internal +)      |       (Internal -)      |
| * What we do well       | * Where we lack         |
| * Unique resources      | * Resource gaps         |
| * Competitive advantages| * Capability limits     |
+-------------------------+-------------------------+
|      OPPORTUNITIES      |         THREATS         |
|       (External +)      |       (External -)      |
| * Market trends         | * Competitive pressure  |
| * Unmet needs           | * Regulatory changes    |
| * Technology shifts     | * Economic factors      |
+-------------------------+-------------------------+

TOWS 矩阵（从 SWOT 到战略）

	优势	劣势
机遇	SO：利用优势抓住机遇	WO：弥补劣势，把握机遇
威胁	ST：利用优势缓解威胁	WT：尽量减少劣势，规避威胁

竞争对手画像模板

## Competitor: [Name]

### Overview
- Founded: [Year] | Funding: $[Amount] | Employees: [N]
- Target customer: [Segment]
- Pricing: [Model and range]

### Strengths / Weaknesses
+ [Strength 1]
+ [Strength 2]
- [Weakness 1]
- [Weakness 2]

### Threat Assessment: HIGH / MEDIUM / LOW
- [Why this threat level]
- [Our differentiation vs. this competitor]

竞争格局图

选择对买家最重要的两个维度绘制竞争对手的位置（例如，价格与功能、易用性与性能）：

                    HIGH PRICE
                        |
     Premium Leaders    |    Luxury Niche
   +-------------+      |      +-------------+
   |  [Comp A]   |      |      |  [Comp B]   |
   +-------------+      |      +-------------+
                        |
LOW ────────────────────+──────────────────── HIGH
FEATURES                |                   FEATURES
                        |
   +-------------+      |      +-------------+
   |  [Comp C]   |      |      |    [US]     |
   +-------------+      |      +-------------+
     Budget Options     |    Value Leaders
                        |
                    LOW PRICE

找出市场空白——没有现有企业涉足、且符合买家未满足需求的象限。

用于追踪竞争情况的 GitHub 信号

# Star count and momentum
gh api repos/owner/repo --jq '{stars: .stargazers_count, forks: .forks_count}'

# Shipping velocity (recent releases)
gh release list --repo owner/repo --limit 5

# Community size
gh api repos/owner/repo/contributors --jq 'length'

信号	检查频率
Star 增长	每周
发布说明	每次发布时
定价变化	每月
功能发布	每次公告时
全面分析	每季度

参考资料

• 竞争分析规则 — 波特五力、SWOT、竞争格局图、竞争对手画像模板
• 竞争分析指南 — 研究方法、数据来源、更新频率

相关技能

• ork:market-sizing — 结合竞争格局量化市场机会规模
• ork:business-case — 根据竞争地位构建财务论证
• ork:product-frameworks — 完整的产品战略工具包（价值主张、优先级排序、OKR）

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版本：1.0.0