competitive-intelligence

竞争情报

深入研究你的竞争对手，并生成一份可在销售交易中使用的交互式 HTML 竞争作战卡。输出是一份独立文件，包含可点击的竞争对手选项卡和整体对比矩阵。

工作原理

┌─────────────────────────────────────────────────────────────────┐
│                  COMPETITIVE INTELLIGENCE                        │
├─────────────────────────────────────────────────────────────────┤
│  ALWAYS (works standalone via web search)                        │
│  ✓ Competitor product deep-dive: features, pricing, positioning │
│  ✓ Recent releases: what they've shipped in last 90 days        │
│  ✓ Your company releases: what you've shipped to counter        │
│  ✓ Differentiation matrix: where you win vs. where they win     │
│  ✓ Sales talk tracks: how to position against each competitor   │
│  ✓ Landmine questions: expose their weaknesses naturally        │
├─────────────────────────────────────────────────────────────────┤
│  OUTPUT: Interactive HTML Battlecard                             │
│  ✓ Comparison matrix overview                                    │
│  ✓ Clickable tabs for each competitor                           │
│  ✓ Dark theme, professional styling                             │
│  ✓ Self-contained HTML file — share or host anywhere            │
├─────────────────────────────────────────────────────────────────┤
│  SUPERCHARGED (when you connect your tools)                      │
│  + CRM: Win/loss data, competitor mentions in closed deals      │
│  + Docs: Existing battlecards, competitive playbooks            │
│  + Chat: Internal intel, field reports from colleagues          │
│  + Transcripts: Competitor mentions in customer calls           │
└─────────────────────────────────────────────────────────────────┘

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开始使用

运行此技能时，我会询问一些背景信息：

必填：

• 你在哪家公司工作？（或者我会根据你的电子邮件进行识别）
• 你的主要竞争对手有哪些？（1–5 个名称）

选填：

• 你想先重点了解哪家竞争对手？
• 有没有你正在与他们竞争的具体交易？
• 你从客户那里听到过哪些关于竞争对手的痛点？

如果我已从之前的会话中获取你的销售背景信息，我会先确认，然后跳过这些问题。

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连接器（选填）

连接器	提供的内容
CRM	与各竞争对手交锋时的赢单／丢单历史、交易级别的竞争对手跟踪
Docs	现有竞争作战卡、产品对比文档、竞争应对手册
Chat	内部聊天情报（如 Slack）——你的团队从一线了解到的信息
Transcripts	客户通话中提及竞争对手的内容、提出的异议

没有连接器？ 网络研究同样很有效。我会从公开来源收集所有信息，包括产品页面、定价、博客、发布说明、评论和招聘信息。

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输出：交互式 HTML 竞争作战卡

此技能会生成一个独立的 HTML 文件，其中包含：

1. 对比矩阵（首页视图）

概览你与所有竞争对手的对比：

• 功能对比网格
• 定价对比
• 市场定位
• 赢单率指标（如果已连接 CRM）

2. 竞争对手选项卡（点击展开）

每家竞争对手都有一张可点击卡片，展开后显示：

• 公司概况（规模、融资、目标市场）
• 他们销售什么，以及如何定位产品
• 近期发布内容（过去 90 天）
• 他们在哪些方面胜过你，以及你在哪些方面胜过他们
• 定价情报
• 不同场景下的谈话要点
• 异议处理
• 探底问题

3. 你的公司卡片

• 你的近期发布内容（过去 90 天）
• 你的关键差异化优势
• 论据和客户引述

---

HTML 结构

<!DOCTYPE html>
<html>
<head>
    <title>Battlecard: [Your Company] vs Competitors</title>
    <style>
        /* Dark theme, professional styling */
        /* Tabbed navigation */
        /* Expandable cards */
        /* Responsive design */
    </style>
</head>
<body>
    
    <header>
        <h1>[Your Company] Competitive Battlecard</h1>
        <p>Generated: [Date] | Competitors: [List]</p>
    </header>

    
    <nav class="tabs">
        <button class="tab active" data-tab="matrix">Comparison Matrix</button>
        <button class="tab" data-tab="competitor-1">[Competitor 1]</button>
        <button class="tab" data-tab="competitor-2">[Competitor 2]</button>
        <button class="tab" data-tab="competitor-3">[Competitor 3]</button>
    </nav>

    
    <section id="matrix" class="tab-content active">
        <h2>Head-to-Head Comparison</h2>
        <table class="comparison-matrix">
            
        </table>

        <h2>Quick Win/Loss Guide</h2>
        <div class="win-loss-grid">
            
        </div>
    </section>

    
    <section id="competitor-1" class="tab-content">
        <div class="battlecard">
            <div class="profile"></div>
            <div class="differentiation"></div>
            <div class="talk-tracks"></div>
            <div class="objections"></div>
            <div class="landmines"></div>
        </div>
    </section>

    <script>
        // Tab switching logic
        // Expand/collapse sections
    </script>
</body>
</html>

---

视觉设计

配色系统

:root {
    /* Dark theme base */
    --bg-primary: #0a0d14;
    --bg-elevated: #0f131c;
    --bg-surface: #161b28;
    --bg-hover: #1e2536;

    /* Text */
    --text-primary: #ffffff;
    --text-secondary: rgba(255, 255, 255, 0.7);
    --text-muted: rgba(255, 255, 255, 0.5);

    /* Accent (your brand or neutral) */
    --accent: #3b82f6;
    --accent-hover: #2563eb;

    /* Status indicators */
    --you-win: #10b981;
    --they-win: #ef4444;
    --tie: #f59e0b;
}

卡片设计

• 圆角（12px）
• 低透明度的细边框（1px）
• 悬停时轻微上浮
• 平滑过渡（200ms）

对比矩阵

• 固定表头
• 通过颜色标示胜出方（绿色 = 你，红色 = 他们，黄色 = 平局）
• 可展开的详细信息行

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执行流程

第 1 阶段：收集卖方背景信息

If first time:
1. Ask: "What company do you work for?"
2. Ask: "What do you sell? (product/service in one line)"
3. Ask: "Who are your main competitors? (up to 5)"
4. Store context for future sessions

If returning user:
1. Confirm: "Still at [Company] selling [Product]?"
2. Ask: "Same competitors, or any new ones to add?"

第 2 阶段：研究你的公司（始终执行）

Web searches:
1. "[Your company] product" — current offerings
2. "[Your company] pricing" — pricing model
3. "[Your company] news" — recent announcements (90 days)
4. "[Your company] product updates OR changelog OR releases" — what you've shipped
5. "[Your company] vs [competitor]" — existing comparisons

第 3 阶段：研究每家竞争对手（始终执行）

For each competitor, run:
1. "[Competitor] product features" — what they offer
2. "[Competitor] pricing" — how they charge
3. "[Competitor] news" — recent announcements
4. "[Competitor] product updates OR changelog OR releases" — what they've shipped
5. "[Competitor] reviews G2 OR Capterra OR TrustRadius" — customer sentiment
6. "[Competitor] vs [alternatives]" — how they position
7. "[Competitor] customers" — who uses them
8. "[Competitor] careers" — hiring signals (growth areas)

第 4 阶段：提取已连接的数据源（如有）

If CRM connected:
1. Query closed-won deals with competitor field = [Competitor]
2. Query closed-lost deals with competitor field = [Competitor]
3. Extract win/loss patterns

If docs connected:
1. Search for "battlecard [competitor]"
2. Search for "competitive [competitor]"
3. Pull existing positioning docs

If chat connected:
1. Search for "[Competitor]" mentions (last 90 days)
2. Extract field intel and colleague insights

If transcripts connected:
1. Search calls for "[Competitor]" mentions
2. Extract objections and customer quotes

第 5 阶段：构建 HTML 成品

1. Structure data for each competitor
2. Build comparison matrix
3. Generate individual battlecards
4. Create talk tracks for each scenario
5. Compile landmine questions
6. Render as self-contained HTML
7. Save as [YourCompany]-battlecard-[date].html

---

每家竞争对手的数据结构

competitor:
  name: "[Name]"
  website: "[URL]"
  profile:
    founded: "[Year]"
    funding: "[Stage + amount]"
    employees: "[Count]"
    target_market: "[Who they sell to]"
    pricing_model: "[Per seat / usage / etc.]"
    market_position: "[Leader / Challenger / Niche]"

  what_they_sell: "[Product summary]"
  their_positioning: "[How they describe themselves]"

  recent_releases:
    - date: "[Date]"
      release: "[Feature/Product]"
      impact: "[Why it matters]"

  where_they_win:
    - area: "[Area]"
      advantage: "[Their strength]"
      how_to_handle: "[Your counter]"

  where_you_win:
    - area: "[Area]"
      advantage: "[Your strength]"
      proof_point: "[Evidence]"

  pricing:
    model: "[How they charge]"
    entry_price: "[Starting price]"
    enterprise: "[Enterprise pricing]"
    hidden_costs: "[Implementation, etc.]"
    talk_track: "[How to discuss pricing]"

  talk_tracks:
    early_mention: "[Strategy if they come up early]"
    displacement: "[Strategy if customer uses them]"
    late_addition: "[Strategy if added late to eval]"

  objections:
    - objection: "[What customer says]"
      response: "[How to handle]"

  landmines:
    - "[Question that exposes their weakness]"

  win_loss: # If CRM connected
    win_rate: "[X]%"
    common_win_factors: "[What predicts wins]"
    common_loss_factors: "[What predicts losses]"

---

交付

## ✓ Battlecard Created

[View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)

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**Summary**
- **Your Company**: [Name]
- **Competitors Analyzed**: [List]
- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts]

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**How to Use**
- **Before a call**: Open the relevant competitor tab, review talk tracks
- **During a call**: Reference landmine questions
- **After win/loss**: Update with new intel

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**Sharing Options**
- **Local file**: Open in any browser
- **Host it**: Upload to Netlify, Vercel, or internal wiki
- **Share directly**: Send the HTML file to teammates

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**Keep it Fresh**
Run this skill again to refresh with latest intel. Recommended: monthly or before major deals.

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更新频率

竞争情报会过时。建议按以下频率更新：

触发条件	操作
每月	快速更新——新增发布、新闻、定价变化
重大交易前	针对该交易中的具体竞争对手进行深度更新
赢单／丢单后	根据新数据更新规律
竞争对手发布公告时	立即更新该竞争对手的信息

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获取更优情报的技巧

1. 如实说明弱点——承认竞争对手的优势，才能赢得信任
2. 关注结果，而非功能——“他们有 X 功能”不如“客户取得了 Y 成果”重要
3. 从一线更新信息——最佳情报来自实际客户沟通，而不仅是网站
4. 设置探底问题，不要恶意中伤——提出能揭示弱点的问题；绝不要说对手坏话
5. 密切跟踪发布内容——他们推出的产品能说明其战略，也能揭示你的机会

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相关技能

• account-research — 联系特定潜在客户前进行调研
• call-prep — 准备已知有竞争对手参与的电话沟通
• create-an-asset — 为特定交易制作自定义对比页面