competitor-ad-teardown

竞品广告拆解

原则

竞争对手正在公开、免费地替你测试营销角度。Meta 广告资料库会展示某个主页投放的所有在投广告。两个信号可以区分经过验证的营销角度与噪声：某个角度有许多创意变体（没人会为失败的角度制作 12 个版本），以及某个角度持续投放了数月（没人会花钱让失败的角度继续投放）。你不是在抄广告，而是在研读市场已经批改过的作业，然后写出自己的答案。

何时使用

• 在使用 Angle Writer 之前，用市场验证过的方向为它提供灵感。
• 当你测试过的角度都陷入停滞，需要新的假设时。
• 无需 MCP 也能使用：广告资料库是公开的（facebook.com/ads/library）。联网会有所帮助。

开始使用

Competitor ad teardown for my offer: [ONE-LINE OFFER]
My competitors: [2-5 NAMES OR PAGE URLS. If I only know one, suggest lookups for adjacent players.]

For each competitor, using the Meta Ad Library (facebook.com/ads/library, search their page, country: all):

1. PROVEN ANGLES: group their active ads by the underlying message, not the visual. Flag groups with 3+ variations (they are paying to scale that message) and any ad running 90+ days (it is paying them back).
2. For each proven angle, extract: WHO it targets (read it off the creative), the PAIN or desire it names, the PROMISE it makes, and the emotional register (fear, status, relief, belonging).
3. Their hero message (the one claim their whole account leans on) and their visible differentiator.
4. THE GAPS: which of my potential buyers do their angles ignore? Which pains does nobody in this market name? That white space is my opportunity list.

Then give me 3-5 angle hypotheses for MY offer: each one either (a) a proven market angle re-aimed at my differentiator, or (b) a gap angle nobody is running. Never copy their copy; the output is directions, not text.

注意事项

• 切勿照搬竞争对手的文案或创意。模式可以借鉴；抄袭会带来品牌风险，而且通常本身就是个失败的做法（他们的角度适合他们的产品，而不是你的）。
• 切勿将竞争对手暗示的成效当作事实来引用（“他们肯定赚翻了”）。广告资料库能提供的唯一可靠信号就是投放时长和变体数量。
• 为拆解结果标注日期。广告资料库的信息会过时；6 个月前的拆解只能当作历史资料。

优质输出示例

一张按竞争对手 × 已验证角度排列的表格，列出每个角度的两项证据；一份明确命名的空白机会清单；以及 3-5 条可直接交给 Angle Writer 的角度假设。