content-marketing

助力 B2B 内容营销有效开展需求生成和思想领导力建设。涵盖内容策略（支柱、日历）、LinkedIn 优化、SEO 博客撰写、案例研究、视频脚本，以及跨平台内容再利用。

<quick_start> 按漏斗阶段划分的内容类型：

内容	阶段	工作量
LinkedIn 帖子	顶部	低
博客文章	顶部	低
案例研究	中部	中
白皮书	中部	高

LinkedIn 公式： 开场钩子（1 行）+ 故事（3-5 行）+ 经验教训（2-3 行）+ 行动号召

博客 SEO： 在标题、H1、首 100 个词和 URL 中加入主要关键词；篇幅为 1,500-2,500 词 </quick_start>

<success_criteria> 满足以下条件即表示内容成功：

• 对应 3-5 个内容支柱之一
• LinkedIn 帖子采用开场钩子-故事-经验教训结构
• 博客文章符合 SEO 检查清单（关键词出现在标题、H1、URL 和首 100 个词中）
• 案例研究包含量化结果（具体指标，而非模糊表述）
• 视频脚本在前 15 秒内有清晰的开场钩子
• 内容经过再利用：1 篇长文 → 多种形式（LinkedIn、Twitter、邮件） </success_criteria>

<core_content> 用于需求生成和思想领导力建设的 B2B 内容策略与创作。

快速参考

内容类型	目标	漏斗阶段	工作量
博客文章	SEO、认知度	顶部	低
LinkedIn 帖子	互动、品牌	顶部	低
案例研究	社会认同	中部	中
白皮书	潜在客户开发	中部	高
视频	互动	全阶段	中
网络研讨会	需求生成	中部-底部	高

内容策略框架

内容支柱

content_pillars:
  definition: "3-5 core themes all content maps to"

  example_gtm_engineer:
    pillar_1:
      name: "AI in Sales"
      topics:
        - "LLM-powered sales automation"
        - "AI agents for outreach"
        - "Cost-optimized AI stacks"

    pillar_2:
      name: "GTM Engineering"
      topics:
        - "Building GTM infrastructure"
        - "Sales + engineering hybrid roles"
        - "Automating the revenue engine"

    pillar_3:
      name: "B2B Sales Craft"
      topics:
        - "Discovery techniques"
        - "Enterprise selling"
        - "25 years of sales lessons"

内容日历模板

## Monthly Content Calendar

### Week 1: [Theme]
| Day | Platform | Content Type | Topic | Status |
|-----|----------|--------------|-------|--------|
| Mon | LinkedIn | Post | | [ ] |
| Wed | Blog | Article | | [ ] |
| Fri | LinkedIn | Post | | [ ] |

### Week 2: [Theme]
| Day | Platform | Content Type | Topic | Status |
|-----|----------|--------------|-------|--------|
| Mon | LinkedIn | Post | | [ ] |
| Wed | Blog | Article | | [ ] |
| Fri | LinkedIn | Post | | [ ] |

### Monthly Goals
- [ ] 8 LinkedIn posts
- [ ] 2 Blog articles
- [ ] 1 Case study
- [ ] __ impressions target
- [ ] __ engagement target

LinkedIn 内容

有效的帖子形式

开场钩子 + 故事 + 经验教训

[Provocative hook - 1 line]

[Story - 3-5 lines]

[Lesson/takeaway - 2-3 lines]

[Call to action or question]

列表式帖子

[Number] things I learned about [topic]:

1. [Point] - [One line explanation]
2. [Point] - [One line explanation]
...

Which resonates most with you?

逆向观点

Unpopular opinion: [Contrarian statement]

Here's why:

[3-4 supporting points]

Agree or disagree?

LinkedIn 最佳实践

linkedin_tactics:
  posting:
    frequency: "3-5x per week"
    best_times: "7-8am, 12pm, 5-6pm (local)"
    best_days: "Tuesday-Thursday"

  formatting:
    - "First line is the hook (shows in preview)"
    - "Use line breaks liberally"
    - "Keep paragraphs to 1-2 sentences"
    - "End with engagement prompt"

  engagement:
    - "Reply to every comment within 1 hour"
    - "Comment on 10 posts before posting"
    - "Tag sparingly (only if relevant)"
    - "No links in post (kills reach)"

  hashtags:
    count: "3-5 max"
    placement: "End of post"
    mix: "1 broad, 2 niche, 2 industry"

LinkedIn 帖子模板

分享成果

We just [achievement].

Here's what made the difference:

→ [Key factor 1]
→ [Key factor 2]
→ [Key factor 3]

The biggest lesson: [Insight]

What's working for you lately?

结合经验进行讲解

After [X years/deals/projects] in [field], here's what I know for sure:

[Lesson 1]
↳ [Brief explanation]

[Lesson 2]
↳ [Brief explanation]

[Lesson 3]
↳ [Brief explanation]

What would you add?

博客内容

博客文章结构

## [Title - Include primary keyword]

**Meta description**: [150-160 chars with keyword]

### Introduction (100-150 words)
- Hook: Start with pain point or surprising stat
- Context: Why this matters now
- Promise: What reader will learn

### Section 1: [H2 with keyword variation]
- Key point
- Supporting evidence
- Example or data

### Section 2: [H2]
- Key point
- Supporting evidence
- Example or data

### Section 3: [H2]
- Key point
- Supporting evidence
- Example or data

### Conclusion
- Summarize key points
- Call to action
- Next step for reader

**Word count target**: 1,500-2,500 for SEO

SEO 检查清单

## Blog SEO Checklist

### On-Page SEO
- [ ] Primary keyword in title (front-loaded)
- [ ] Primary keyword in URL slug
- [ ] Primary keyword in first 100 words
- [ ] Primary keyword in H1
- [ ] Secondary keywords in H2s
- [ ] Meta description (150-160 chars)
- [ ] Image alt text with keywords
- [ ] Internal links (2-3)
- [ ] External links (1-2 authoritative)

### Content Quality
- [ ] Answers search intent
- [ ] Better than top 3 results
- [ ] Includes unique data/perspective
- [ ] Readable (short paragraphs, bullets)
- [ ] Mobile-friendly formatting

### Technical
- [ ] URL is clean (/blog/keyword-topic)
- [ ] Page loads <3 seconds
- [ ] Images compressed
- [ ] Schema markup (if applicable)

案例研究

案例研究结构

# [Customer Name]: [Headline Result]

## The Challenge
- Company background (1-2 sentences)
- Situation before (pain points)
- Why they needed to change

## The Solution
- Why they chose us
- Implementation overview
- Key features/services used

## The Results
- Quantified outcomes (3-5 metrics)
- Qualitative improvements
- Timeline to results

## Customer Quote
> "[Compelling testimonial]"
> — [Name], [Title] at [Company]

## Key Takeaways
1. [Lesson others can apply]
2. [Lesson others can apply]
3. [Lesson others can apply]

案例研究应包含的指标

strong_metrics:
  revenue:
    - "Increased revenue by X%"
    - "Generated $X in new business"
    - "Reduced costs by $X"

  efficiency:
    - "Saved X hours per week"
    - "Reduced processing time by X%"
    - "Automated X% of manual tasks"

  performance:
    - "Improved conversion by X%"
    - "Increased win rate from X% to Y%"
    - "Shortened sales cycle by X days"

  scale:
    - "Scaled from X to Y users"
    - "Handled Xx more volume"
    - "Expanded to X new markets"

视频内容

视频脚本结构

## [Video Title]
**Length**: [Target duration]
**Goal**: [What viewer should do/learn]

### HOOK (0:00-0:15)
[Attention-grabbing opening - question, stat, or bold claim]

### INTRO (0:15-0:30)
"Hey, I'm [Name]. Today I'm going to show you [promise]"

### MAIN CONTENT
**Point 1** (0:30-2:00)
[Key insight + example]

**Point 2** (2:00-3:30)
[Key insight + example]

**Point 3** (3:30-5:00)
[Key insight + example]

### CTA (5:00-5:30)
"If this was helpful, [subscribe/follow/download].
Next video, I'll cover [teaser]"

### B-ROLL NOTES
- [Visual to show at timestamp]
- [Screen recording needed]
- [Graphic to create]

内容再利用

一份内容 → 多种形式

Original: Long-form blog post (2000 words)
           ↓
├── LinkedIn carousel (10 slides)
├── Twitter/X thread (10 tweets)
├── Email newsletter summary
├── Short-form video script (2 min)
├── Podcast talking points
├── Infographic
└── Quote graphics (5-10)

集成说明

• 搭配使用：gtm-strategy-skill（信息传达）、market-research-skill（主题）
• 工具：LinkedIn、WordPress、Canva、Descript
• 项目：coperniq-video-factory、gtm-engineer-journey

参考文件

• reference/linkedin-templates.md - 20 多种帖子模板
• reference/blog-templates.md - 按类型划分的文章结构
• reference/seo-checklist.md - 全面的 SEO 指南
• reference/video-scripts.md - 视频内容框架

输出结果旁车文件

最后一步，将内容写入 ~/.claude/skill-analytics/last-outcome-content-marketing.json：

{"ts":"[UTC ISO8601]","skill":"content-marketing","version":"1.0.0","variant":"default",
 "status":"[success|partial|error]","runtime_ms":[estimated ms from start],
 "metrics":{"content_pieces_created":[n],"platforms_targeted":[n],"repurpose_formats":[n]},
 "error":null,"session_id":"[YYYY-MM-DD]"}

如果部分阶段失败但已生成结果，请使用状态 "partial"。仅在未生成任何输出时使用 "error"。 </core_content>