draft-outreach

起草外联消息

先调研，再起草。此技能绝不会发送通用外联消息——它总会先调研潜在客户，以便个性化撰写消息。可独立配合网页搜索使用；连接工具后效果更佳。

连接器（可选）

连接器	提供的功能
数据补充	已验证的电子邮件地址、电话号码、背景详情
CRM	既往关系背景、现有联系人
电子邮件	直接在收件箱中创建草稿

没有连接器？ 网页调研也很有效。我会输出电子邮件文本，供你复制。

---

工作原理

+------------------------------------------------------------------+
|                      DRAFT OUTREACH                               |
|                                                                   |
|  Step 1: RESEARCH (always happens first)                         |
|  - Web search (default)                                           |
|  - + Enrichment (if enrichment tools connected)                  |
|  - + CRM (if CRM connected)                                      |
|                                                                   |
|  Step 2: DRAFT (based on research)                               |
|  - Personalized opening (from research)                          |
|  - Relevant hook (their priorities)                              |
|  - Clear CTA                                                      |
|                                                                   |
|  Step 3: DELIVER (based on connectors)                           |
|  - Email draft (if email connected)                              |
|  - Copy for LinkedIn (always)                                    |
|  - Output to user (always)                                        |
+------------------------------------------------------------------+

---

输出格式

# Outreach Draft: [Person] @ [Company]
**Generated:** [Date] | **Research Sources:** [Web, Enrichment, CRM]

---

## Research Summary

**Target:** [Name], [Title] at [Company]
**Hook:** [Why reaching out now - the personalized angle]
**Goal:** [What you want from this outreach]

---

## Email Draft

**To:** [email if known, or "find email" note]
**Subject:** [Personalized subject line]

---

[Email body]

---

**Subject Line Alternatives:**
1. [Option 2]
2. [Option 3]

---

## LinkedIn Message (if no email)

**Connection Request (< 300 chars):**
[Short, no-pitch connection request]

**Follow-up Message (after connected):**
[Value-first message]

---

## Why This Approach

| Element | Based On |
|---------|----------|
| Opening | [Research finding that makes it personal] |
| Hook | [Their priority/pain point] |
| Proof | [Relevant customer story] |
| CTA | [Low-friction ask] |

---

## Email Draft Status

[Draft created - check ~~email]
[Email not connected - copy email above]
[No email found - use LinkedIn approach]

---

## Follow-up Sequence (Optional)

**Day 3 - Follow-up 1:**
[Short, new angle]

**Day 7 - Follow-up 2:**
[Different value prop]

**Day 14 - Break-up:**
[Final attempt]

---

执行流程

第 1 步：解析请求

Input patterns:
- "draft outreach to John Smith at Acme" → Person + company
- "write cold email to Acme's CTO" → Role + company
- "reach out to [email protected]" → Email provided
- "LinkedIn message to [LinkedIn URL]" → Profile provided

第 2 步：先调研（始终如此）

内部使用 research-prospect 技能：

1. Web search for company + person
2. If Enrichment connected: Get verified contact info, background
3. If CRM connected: Check for prior relationship

起草前必须找到以下信息：

• 对方是谁（职位、背景）
• 公司是做什么的
• 最新消息或触发契机
• 个性化切入点

第 3 步：确定切入点

Priority order for hooks:
1. Trigger event (funding, hiring, news) → Most timely
2. Mutual connection → Social proof
3. Their content (post, article, talk) → Shows you did research
4. Company initiative → Relevant to their priorities
5. Role-based pain point → Least personal but still relevant

第 4 步：起草消息

电子邮件结构（AIDA）：

SUBJECT: [Personalized, <50 chars, no spam words]

[Opening: Personal hook - shows you researched them]

[Interest: Their problem/opportunity in 1-2 sentences]

[Desire: Brief proof point - similar company result]

[Action: Clear, low-friction CTA]

[Signature]

LinkedIn 好友邀请（少于 300 个字符）：

Hi [Name], [Mutual connection/shared interest/genuine compliment].
Would love to connect. [No pitch]

LinkedIn 后续消息：

Thanks for connecting! [Value-first: insight, article, observation]

[Soft transition to why you reached out]

[Question, not pitch]

第 5 步：创建电子邮件草稿

If email connector available:
1. Create draft with to, subject, body
2. Return draft link
3. Note: "Draft created - review and send"

If not available:
1. Output email text
2. Note: "Copy to your email client"

---

各连接器的功能

功能	仅网页	+ 数据补充	+ CRM	+ 电子邮件
个性化开场白	基础	深入	结合历史记录	同左
已验证的电子邮件地址	否	是	是	是
背景详情	仅公开信息	完整	完整	完整
既往关系	否	否	是	是
自动创建草稿	否	否	否	是

---

不同场景的消息模板

陌生外联（没有既往关系）

Subject: [Their initiative] + [your angle]

Hi [Name],

[Personal hook based on research - news, content, mutual connection].

[1 sentence on their likely challenge based on role/company].

[Brief proof: "We helped [Similar Company] achieve [Result]".]

Worth a 15-min call to see if relevant?

[Signature]

熟人外联（见过面 / 有共同联系人）

Subject: Following up from [context]

Hi [Name],

[Reference to how you know them / who connected you].

[Why reaching out now - their trigger].

[Specific value you can offer].

[CTA]

重新联系（对方不再回复）

Subject: [Short, curiosity-driven]

Hi [Name],

[Acknowledge time passed without being guilt-trippy].

[New reason to reconnect - their news or your news].

[Simple question to re-open dialogue].

[Signature]

活动后跟进

Subject: Great meeting you at [Event]

Hi [Name],

[Specific memory from conversation].

[Value-add: article, intro, resource related to what you discussed].

[Soft CTA for next conversation].

---

电子邮件风格指南

1. 简洁但信息充分 — 尽快切入主题。忙碌的人通常会快速浏览。
2. 不要使用 Markdown 格式 — 切勿使用星号、粗体（文本）或其他 Markdown 格式。使用纯文本，让邮件在任何电子邮件客户端中看起来自然。
3. 段落要短 — 每段最多 2–3 句话。留白很重要。
4. 使用简单列表 — 列举项目时使用普通短横线。不要使用花哨的格式。

好例子：

Here's what I can share:
- Case study from a similar company
- 15-min intro call this week
- Quick demo if helpful

坏例子：

**What I Can Offer:**
- **Case study** from a similar company
- **Intro call** this week

---

不要这样做

泛泛的开场白：

• “希望你一切都好”
• “我联系你是因为……”
• “我想介绍一下自己”

堆砌功能：

• 用长段落介绍你的产品
• 一次提出多个价值主张
• 没有明确的行动号召

虚假的个性化：

• “我注意到你在 [Company] 工作”（显而易见）
• “祝贺你担任新职位”（却没有相关背景）

在电子邮件中使用 Markdown：

• 使用 粗体 或 斜体 星号
• 使用无法正常显示的标题或格式化列表

应该这样做：

• 以你了解到的具体信息开场
• 提出一个明确的价值主张
• 提出一个明确的请求
• 只使用纯文本格式

---

渠道选择

IF verified email available:
  → Email preferred (higher response rate)
  → Also provide LinkedIn backup

IF no email:
  → LinkedIn connection request
  → Follow-up message template for after connection

IF warm intro possible:
  → Suggest mutual connection outreach first

---

公司配置 [自定义]

## Outreach Settings

- My name: [Your Name]
- My title: [Your Title]
- My company: [Company Name]
- Value prop: [One sentence - what you help with]

## Signature
[Your preferred email signature]

## Proof Points
- [Customer 1]: [Result]
- [Customer 2]: [Result]
- [Customer 3]: [Result]

## CTA Options
- Default: "Worth a 15-min call?"
- Softer: "Open to learning more?"
- Specific: "Can I send over a quick demo?"

## Tone
- [Professional / Casual / Direct]
- Industry-specific language: [Yes/No]

---

示例

输入：“为 Notion 的工程主管起草外联消息”

调研发现：

• 姓名：David Tibbitts
• 最新消息：Notion 推出了 AI 功能
• 招聘情况：有 5 个机器学习工程师职位空缺
• 背景：曾任职于 Facebook，拥有斯坦福大学计算机科学背景

输出：

# Outreach Draft: David Tibbitts @ Notion

## Research Summary
**Target:** David Tibbitts, Head of Engineering at Notion
**Hook:** They're scaling AI features and hiring ML talent
**Goal:** Intro call about AI infrastructure

---

## Email Draft

**To:** [email protected]
**Subject:** Notion's AI scaling + a thought

---

Hi David,

Saw Notion's AI rollout is gaining serious traction - congrats.
With 5 ML roles open, seems like you're scaling fast.

Curious how you're thinking about inference infrastructure
as usage grows. We helped [Similar Company] cut their AI
serving costs 40% while improving latency.

Worth a 15-min call to see if relevant to your roadmap?

Best,
[Name]

---

**Subject Alternatives:**
1. Notion AI + scaling question
2. Quick thought on Notion's ML hiring

---

## Email Draft Status
Draft created - check ~~email