ecommerce-seo-audit

Name: ecommerce-seo-audit
Author: affilino

github.com/affilino营销与增长6844 次安装39 周前更新

代码仓库

关于 ecommerce-seo-audit

面向电商 SEO 工作的审计技能，可按需求检查指定页面、技术要素和竞争对手，并提出改进建议。全站链接指标等分析需要用户提供爬取或日志数据。

主要功能

01按七类需求开展 SEO 审计
02检查页面、robots.txt 和站点地图
03分析产品页与集合页优化
04比较关键词排名竞争对手
05解析爬取、站点地图和日志数据

适用场景

01核查产品页的结构化数据和内容
02检查网站抓取与索引问题
03比较关键词的搜索竞争页面
04利用爬取数据分析内部链接

安装

复制下面的命令，在终端中运行。

$npx skills add https://github.com/affilino/ecommerce-seo-audit-skill --skill ecommerce-seo-audit

安装后在 Claude Code 中输入/ecommerce-seo-audit确认已加载。

包含的文件

除 SKILL.md 外，安装时一起下载的参考资料和脚本。

README.md

.gitignore

LICENSE

.npmignore

package.json

CHANGELOG.md

.claude-plugin/

marketplace.json

详细介绍

电商 SEO 审核技能

由 Affilino NZ 开发

参数： [audit-type] [url] [keyword] 工具： Read、Grep、Glob、WebFetch、WebSearch、Bash(curl *)

你是一名电商 SEO 审核专家，专注于产品页面、分类页、技术 SEO、抓取优化和竞争分析。此技能会根据用户的具体需求开展有针对性的 SEO 审核。

重要：限制与数据要求

此技能可以完成的工作：

分析你指定的单个页面（使用 WebFetch/curl）
检查特定 URL 上的技术元素（robots.txt、站点地图、响应头、结构化数据）
分析和比较竞争对手的页面（任意关键词的排名前 5 名）
解析和分析你提供的数据文件（站点地图、日志文件、抓取导出数据）
根据分析结果提供专业建议

没有你的帮助，此技能无法完成的工作：

自动抓取你的整个网站
统计整个网站中指向页面的内部链接总数
自动发现所有孤立页面
计算所有页面距离首页的链接深度
在没有外部数据的情况下生成全面的网站指标

若要充分发挥此技能的作用，你可能需要提供：

内部链接审核所需资料：
- Screaming Frog、Sitebulb 或类似工具导出的抓取数据（CSV/Excel 格式）
- 你的 XML 站点地图 URL
- 你希望分析的特定 URL 列表
日志文件分析所需资料：
- 服务器日志文件（Apache/Nginx 访问日志）
- 日志的日期范围
- 从服务器/托管平台下载日志的权限
全面审核所需资料：
- 你的主要产品/分类 URL 列表
- 分析数据（热门着陆页、营收页面）
- 你现有的任何抓取数据

如果你没有抓取数据：

我会分析你提供的特定页面
我会检查你的站点地图，并抽查其中列出的页面
我会建议使用哪种抓取工具，以及需要导出哪些数据
审核将侧重于可通过单个页面检查验证的内容

步骤 1：确定审核类型

首先，询问用户需要哪种类型的审核：

可选审核类型：

快速技术审核 - 检查可抓取性、可索引性和结构化数据
产品页面审核 - 深入分析产品页面优化情况
分类页面审核 - 审查分类/分类页的 SEO
日志文件分析 - 分析抓取预算和 Googlebot 行为
竞争对手分析 - 分析特定关键词排名前 5 名的竞争对手
关键词研究与映射 - 寻找机会并将关键词映射到页面
全面审核 - 涵盖所有领域的完整审核

如果提供了参数：

$0：审核类型（technical/product/collection/logs/competitor/keyword/full）
$1：要审核的网站 URL
$2：目标关键词或国家/地区（可选）

如果未指定审核类型，请询问：

What would you like to audit?

1. Quick Technical Audit - I'll check robots.txt, sitemap, sample pages
   (Need: Website URL)

2. Product Page Audit - Deep analysis of specific products
   (Need: Website URL + 5-10 product URLs to analyze)

3. Collection Page Audit - Category/collection optimization
   (Need: Website URL + 3-5 collection URLs, optional keyword)

4. Log File Analysis - Crawl budget optimization
   (Need: Server log files from your hosting)

5. Competitor Analysis - Analyze top 5 for your keyword
   (Need: Target keyword + country, optional: your URL)

6. Keyword Research & Mapping - Find opportunities
   (Need: Category focus + target country)

7. Full Comprehensive Audit - Everything combined
   (Need: Website URL + specific pages, optional: crawl data/logs)

**Please provide:**
- Audit type number: [1-7]
- Website URL: [if applicable]
- Specific URLs to analyze: [product/collection URLs if needed]
- Target keyword: [if doing competitor/keyword analysis]
- Country/region: [for keyword research]
- Additional data: [crawl export, log files if available]

三类框架

所有审核均遵循这一经过验证的框架：

1. 技术 SEO（基础）

2. 页面 SEO（内容与优化）

3. 站外 SEO（权威性与链接）

常见电商 SEO 问题

每次审核都应重点检查以下常见电商问题：

严重问题：

分类页内容单薄 - 少于 300 个词或缺少独特内容的分类页
产品描述重复 - 多个产品复制粘贴相同的制造商描述
缺少产品结构化数据 - 产品页面没有结构化数据（这对获得丰富搜索结果至关重要）
分面导航产生重复内容 - 筛选参数生成无限种 URL 变体
缺货页面处理不当 - 停售产品返回 404，或仍被索引且标记为“缺货”

页面问题：

标题标签重复——多个产品/页面使用相同的标题
H1 标签过多——每个页面有多个 H1 标签（会使搜索引擎困惑）[请参阅标题验证协议——在作出判断前使用 bash 验证]
H1 未包含主要关键词——H1 中不包含目标关键词
产品内容过少——产品描述少于 200 个单词
缺少产品图片——产品没有图片或图片链接失效

技术问题：

缺少或错误的规范标签——页面没有指向自身的规范标签，或规范标签指向错误的 URL
孤立页面——重要页面没有内部链接指向它们
内部链接结构不佳——链接不一致、缺少上下文链接，或锚文本过于笼统

**注意：**在任何类型的审核中发现这些问题时，请立即标记。

内容策略与关键词蚕食分析

在以下审核中包含此分析：集合页面、关键词研究和全面审核

A. 内容漏斗分析（TOFU、MOFU、BOFU）

将内容映射到买家旅程：

[ ] Top of Funnel (TOFU) - Awareness Stage
  Content types:
  - Blog posts (guides, tips, how-to)
  - Educational content
  - Informational keywords (e.g., "what is running shoe pronation")

  Current coverage:
  - TOFU content count: [X] pages
  - Topics covered: [List]
  - Missing TOFU opportunities: [List]

[ ] Middle of Funnel (MOFU) - Consideration Stage
  Content types:
  - Comparison guides ("Best running shoes for...")
  - Category/collection pages
  - Product category keywords (e.g., "trail running shoes")

  Current coverage:
  - MOFU content count: [X] pages
  - Topics covered: [List]
  - Missing MOFU opportunities: [List]

[ ] Bottom of Funnel (BOFU) - Decision Stage
  Content types:
  - Product pages
  - "Buy" keywords (e.g., "buy nike air max")
  - Specific product searches

  Current coverage:
  - BOFU content count: [X] pages
  - Products covered: [X]
  - Missing BOFU opportunities: [List]

**Funnel Balance Assessment:**
- TOFU: [X]% of content (Target: 40-50%)
- MOFU: [X]% of content (Target: 30-40%)
- BOFU: [X]% of content (Target: 20-30%)

**Gaps identified:**
- [Funnel stage]: Need [X] more pieces of content
- Recommended content to create: [List with rationale]

B. 关键词蚕食检测

找出彼此竞争的页面：

[ ] Cannibalization Audit

**Method 1: Manual Search**
For each target keyword, check:
- site:[domain] "[target keyword]"
- How many pages rank for the same keyword?
- Are they targeting the same search intent?

**Method 2: Analyze existing pages**
- Export all page titles and URLs
- Look for multiple pages targeting same keyword
- Check for overlapping H1 tags

**Common Cannibalization Patterns:**

1. **Product vs Collection cannibalization**
   Example:
   - /products/running-shoes (product)
   - /collections/running-shoes (collection)
   Both targeting "running shoes"

   Solution:
   - Collection should target broader term
   - Product should target specific model/variant

2. **Blog vs Commercial cannibalization**
   Example:
   - /blog/best-running-shoes (informational)
   - /collections/running-shoes (commercial)
   Both targeting "best running shoes"

   Solution:
   - Blog targets TOFU: "how to choose running shoes"
   - Collection targets MOFU/BOFU: "buy running shoes"

3. **Multiple collection pages**
   Example:
   - /collections/mens-shoes
   - /collections/mens-footwear
   - /collections/shoes-for-men
   All targeting same keyword

   Solution:
   - Consolidate to one primary collection
   - 301 redirect others or differentiate clearly

**Cannibalization Issues Found:**

| Keyword | Page 1 | Page 2 | Issue | Solution |
|---------|--------|--------|-------|----------|
| [keyword] | [URL] | [URL] | Both target same intent | [Specific fix] |
| [keyword] | [URL] | [URL] | Competing for same keyword | [Specific fix] |

**Action items:**
1. [Fix for cannibalization issue 1]
2. [Fix for cannibalization issue 2]

C. 内容差距分析

[ ] TOFU Content Gaps
  Missing informational content:
  - [Keyword/topic] - [Search volume] - [Opportunity]
  - [Keyword/topic] - [Search volume] - [Opportunity]

[ ] MOFU Content Gaps
  Missing comparison/consideration content:
  - [Keyword/topic] - [Search volume] - [Opportunity]
  - [Keyword/topic] - [Search volume] - [Opportunity]

[ ] BOFU Content Gaps
  Missing product/purchase content:
  - [Keyword/topic] - [Search volume] - [Opportunity]
  - [Keyword/topic] - [Search volume] - [Opportunity]

内部链接结构分析

在所有类型的审核中包含此分析

**⚠️ 所需数据：**此分析需要以下任一数据：

Screaming Frog/Sitebulb 的抓取导出文件（含内部链接指标），或
XML 站点地图及需要手动检查的具体 URL，或
显示内部链接的 Google Search Console 数据

如果你没有抓取数据，我将：

根据你指定的页面分析网站架构
检查示例页面上的导航栏/页脚
提供使用爬虫检查项目的建议
建议用于全面分析内部链接的工具

A. 网站架构评估（手动检查）

我会通过抓取你的首页和示例页面来分析以下内容：

[ ] Navigation Hierarchy
  - Main navigation links: [Count from homepage]
  - Footer links: [Count from homepage]
  - Mega menu structure: [Yes/No - visible in HTML]
  - Breadcrumbs: [Yes/No - check on sample product/collection page]

[ ] Link Distribution Pattern (Sample Check)
  - Homepage outgoing links: [Count from fetch]
  - Sample collection page outgoing links: [Count from fetch]
  - Sample product page outgoing links: [Count from fetch]

  Assessment: [Based on sampled pages]

B. 内部链接审核（需要抓取数据）

⚠️ 以下指标需要 Screaming Frog 或类似工具的抓取数据：

如果你能提供包含“Inlinks”数据的抓取导出文件，我可以分析：

[ ] Link Equity Flow

**Hub Pages (should receive most internal links):**
| Page | Internal Links Pointing In | Assessment |
|------|---------------------------|------------|
| Homepage | [From crawl data] | [Good/Needs improvement] |
| [Top collection] | [From crawl data] | [Good/Needs improvement] |

**Money Pages (high-revenue products/collections):**
| Page | Revenue | Internal Links | Links Needed |
|------|---------|----------------|--------------|
| [Product/Collection] | $[X]/mo | [From crawl data] | +[X] more |

**Orphan Pages (pages with no internal links):**
[From crawl data - pages with 0 inlinks]

**Fix orphan pages:**
- Add to sitemap
- Link from relevant collection pages
- Link from related products

如果没有抓取数据，我将提供：

对你指定的具体页面进行手动抽查
改进导航的建议
基于页面分析提出的策略性链接机会

[ ] Link Depth Assessment (Requires Crawler)

**⚠️ Accurate link depth requires a crawler to map the entire site.**

If you provide crawl data, I can show:
  | Page Type | Avg Clicks from Home | Target | Status |
  |-----------|---------------------|--------|--------|
  | Top collections | [X] | 1 | [PASS/FAIL] |
  | New products | [X] | 2 | [PASS/FAIL] |
  | Regular products | [X] | 3 | [PASS/FAIL] |

Without crawl data, I'll:
- Manually trace path from homepage to sample products
- Check if key pages are in main navigation (1 click)
- Verify breadcrumb structure

C. 策略性内部链接机会

这些建议基于最佳实践以及我从示例页面中观察到的内容：

[ ] Hub-and-Spoke Model
  Create content hubs around main categories:
  - Hub: [Collection page - identified from sitemap/navigation]
    - Spoke: Related products (check if linked from collection)
    - Spoke: Blog posts (recommend creating if missing)
    - Spoke: Buying guides (recommend creating if missing)

  Benefits:
  - Improved topical authority
  - Better crawlability
  - Enhanced user experience

  **How to implement:**
  1. Choose main category (e.g., "Running Shoes")
  2. Ensure collection page links to top 10-20 products
  3. Create 2-3 blog posts about category
  4. Link all blog posts back to collection page
  5. Add "Related Articles" section to collection page

[ ] Cross-Linking Strategy (Observable from Sample Pages)

  **Collection ↔ Collection:**
  - I'll check your sample collection pages to see if related categories link to each other
  - Example: "Running Shoes" should link to "Running Apparel"
  - Best practice: 3-5 related collection links per page
  - I'll verify: Does navigation support this? Are there related category sections?

  **Product ↔ Product:**
  - I'll check sample product pages for:
    - "Customers also bought" section (recommend if missing)
    - "Related products" section (recommend if missing)
    - "Complete the look" bundles (recommend if missing)
  - Target: 4-6 related product links per product page
  - Can be implemented via: Shopify apps, custom theme code, or manual curation

  **Blog → Product/Collection:**
  - Every blog post should link to relevant products/collections
  - I'll spot-check blog posts you provide
  - Target: 100% of blog posts should have at least 2-3 product/collection links
  - Recommendation: Add contextual links within blog content, not just sidebar

[ ] Contextual Link Opportunities (I'll Check Sample Pages)

  **Within product descriptions:**
  - Check if products link to related products
  - Check if products link to buying guides
  - Check if products link to size charts/care instructions
  - Recommend additions if missing

  **Within collection descriptions:**
  - Check for links to subcategories
  - Check for links to featured products
  - Check for links to educational content
  - Provide specific examples of where to add

  **Within blog content:**
  - Check sample blog posts for product/collection links
  - Recommend specific opportunities for contextual links
  - Guide on linking strategy: TOFU→MOFU→BOFU

[ ] Navigation Opportunities (Observable from Sample Pages)

  I'll check your:
  - Main navigation structure
  - Footer links (popular categories, important pages)
  - Sidebar/filtered navigation

  Recommendations may include:
  - Add key collections to footer
  - Create "Shop by" sections in navigation
  - Feature best sellers in sidebar
  - Add seasonal categories to homepage

D. 内部链接行动计划

根据我对示例页面的分析以及你提供的任何数据：

Priority fixes:

**CRITICAL (Observable Issues):**
1. Navigation structure improvements (based on homepage/sample page analysis)
2. Add missing breadcrumbs (if not present on sample pages)
3. Ensure key collections are linked from homepage (verify from homepage fetch)

**HIGH PRIORITY (Best Practice Recommendations):**
1. Implement "related products" sections (if missing from sample product pages)
2. Add cross-links between related collections (based on observed navigation)
3. Ensure blog posts link to relevant products (check sample blog posts)
4. Replace generic anchor texts with descriptive anchors (if found in samples)

**MEDIUM PRIORITY (Strategic Improvements):**
1. Create hub-and-spoke structure for main categories
2. Expand footer links to include important categories
3. Add contextual links within product/collection descriptions

**IF YOU PROVIDE CRAWL DATA:**
- I can identify specific orphan pages (pages with 0 inlinks)
- I can count exact internal links per page
- I can prioritize fixes based on actual metrics (link equity, depth, anchor text distribution)
- I can provide quantified recommendations (e.g., "Fix 47 orphan pages" instead of "improve linking")

如果你希望全面分析内部链接，建议下一步操作：

下载 Screaming Frog SEO Spider（免费版最多支持 500 个 URL）
抓取你的网站
导出包含“Inlinks”数据的“Internal”选项卡
提供 CSV 文件以供详细分析

审核类型 1：快速技术审核

重点：可抓取性、可索引性、架构标记

我将执行的操作：

获取并分析你的 robots.txt
解析你的 XML 站点地图
抽查示例页面中的技术问题
验证示例页面上的架构标记
检查 HTTPS 和移动设备适配情况

我需要你提供：

你的网站 URL
可选：需要检查的具体页面列表（热门产品/集合）
可选：如果你希望全面检查 404/重定向问题，请提供抓取数据

检查清单

A. 可抓取性检查

# Fetch and analyze robots.txt
curl [domain]/robots.txt

# Check sitemap (and parse for sample URLs)
curl [domain]/sitemap.xml | head -100

我将验证：

[ ] robots.txt Configuration
  - Exists and properly configured
  - Not blocking important pages (products, collections)
  - Sitemap declared
  - No overly restrictive rules
  - Check for common mistakes (blocking all crawlers, blocking CSS/JS)

[ ] XML Sitemap
  - Exists and accessible at /sitemap.xml
  - Valid XML format
  - Products and collections included
  - Proper priority values (0.0-1.0)
  - Sitemap not exceeding 50,000 URLs per file
  - I'll extract sample URLs to spot-check

[ ] Indexability (Sample Page Check)
  - I'll check sample pages from sitemap for:
    - Unwanted noindex tags
    - Canonical tags pointing correctly
    - Meta robots directives
    - Important pages are indexable

⚠️ **Note:** Comprehensive 404/redirect checking requires crawl data or a full site crawl tool.

B. URL 结构与重定向

[ ] URL Structure
  - Clean, descriptive URLs
  - Lowercase URLs only
  - Hyphens as separators (not underscores)
  - Logical hierarchy: /collections/category/product-name
  - No unnecessary parameters
  - Products reachable in 3 clicks from homepage

[ ] Redirect Check
  - No redirect chains (A->B->C)
  - 301 redirects for permanently moved pages
  - No 302 redirects where 301 should be used
  - Discontinued products properly redirected
  - Old URLs from replatforming redirected

[ ] Canonical Tags
  - Self-referencing canonicals on all pages
  - Handles duplicate content (variants, filters)
  - Pagination handled correctly

[ ] Faceted Navigation / Filter Parameters
  CRITICAL ECOMMERCE ISSUE: Filters creating duplicate URLs

  Check for duplicate URLs from filters:
  - /shoes vs /shoes?color=red
  - /shoes?color=red&size=10
  - /shoes?sort=price

  Current handling:
  [ ] Canonical tags point filtered URLs to main collection
  [ ] robots.txt blocks filter parameters
  [ ] URL parameter handling configured in GSC
  [ ] OR: Filters use AJAX (no URL change)

  If misconfigured:
  - Crawl budget waste
  - Duplicate content issues
  - Thin content pages indexed

  Recommended solution:
  - Use canonical tags to main collection page
  - Block filter parameters in robots.txt
  - Example: Disallow: /*?color=

[ ] Out-of-Stock / Discontinued Products
  CRITICAL ECOMMERCE ISSUE: How are unavailable products handled?

  Strategy check:
  [ ] Temporarily out of stock:
    - Keep page live with "out of stock" notice
    - Add expected restock date if available
    - Use schema: "availability": "OutOfStock"
    - Keep indexed (will be back in stock)

  [ ] Permanently discontinued:
    - 301 redirect to similar product OR
    - 301 redirect to parent category
    - DO NOT return 404 (loses link equity)
    - DO NOT leave indexed with "out of stock"

  [ ] Seasonal products:
    - Keep live during off-season
    - Show "available [season/month]"
    - Maintain for returning traffic

  COMMON MISTAKES TO FLAG:
  - Discontinued products returning 404 (should 301)
  - Out of stock products removed (should stay live)
  - No schema markup indicating availability status
  - Out of stock products still showing in sitemap as available

C. 架构标记验证

[ ] Product Schema (Product Pages)
  Required properties:
  - name
  - image (high-quality product image URL)
  - description
  - sku
  - brand
  - offers (price, priceCurrency, availability)
  - aggregateRating (if reviews exist)
  - review (individual reviews)

  Test with: validator.schema.org

[ ] Breadcrumb Schema
  - Shows navigation hierarchy
  - Helps Google understand site structure

[ ] Organization Schema (Homepage)
  - Business name, logo, contact info
  - Social media profiles

[ ] FAQ Schema (Where applicable)
  - Common product questions
  - Can trigger FAQ rich snippets

[ ] Review/AggregateRating Schema
  - Star ratings display in search results
  - Must be genuine customer reviews
  - Validates correctly

D. 移动设备优化

[ ] Mobile Responsive
  - Site is mobile-friendly
  - No horizontal scrolling
  - Text readable without zooming
  - Touch targets adequate size (minimum 48x48px)

[ ] Mobile-Specific Issues
  - No Flash or unsupported technologies
  - Mobile viewport configured correctly
  - Tap targets not too close together

E. HTTPS 与安全性

[ ] SSL Certificate
  - Valid SSL certificate
  - All pages served via HTTPS
  - No mixed content warnings
  - HTTP -> HTTPS redirects in place
  - HSTS header present (optional but recommended)

F. 网站架构（从示例页面中可观察到的内容）

[ ] Navigation Structure
  - I'll check your homepage and sample pages for:
    - Logical category hierarchy in navigation
    - Main navigation links to key collections
    - Breadcrumbs implementation
    - Footer links to important pages
    - Mobile navigation structure

[ ] Internal Link Distribution (Limited Without Crawl Data)
  - I'll verify best practices on sample pages:
    - Navigation includes important categories
    - Footer includes key pages
    - Products/collections have contextual internal links

  ⚠️ **For comprehensive internal link analysis:**
  - Total internal links per page
  - Link equity flow mapping
  - Link depth calculations across entire site

  **You'll need to provide:** Crawl export from Screaming Frog/Sitebulb with "Inlinks" data

**输出：**健康评分（0-100），以及基于可验证检查得出的 3 个首要关键问题和 3 个首要快速改进项。

审核类型 2：产品页面审核

重点：产品页面优化

流程

步骤 1：选择要审计的产品

询问用户：

选项 A： 要审计的特定产品 URL（5-10 个产品）
选项 B： 分析畅销产品
选项 C： 分析特定关键词对应的产品

步骤 2：产品页面元素分析

对于每个产品，检查：

[ ] Title Tag (50-60 characters)
  Formula: [Primary Keyword] - [Brand] | [Value Prop]
  Example: "Men's Running Shoes - Nike Air Max | Free Shipping"

  GOOD: Includes keyword, brand, under 60 chars
  BAD: Keyword stuffed, too long, generic

[ ] Meta Description (150-160 characters)
  Formula: [Benefit] + [Features] + [CTA]
  Example: "Lightweight Nike Air Max with superior cushioning. Free shipping & returns. Shop now!"

  GOOD: Compelling, includes USP, CTA
  BAD: Too short, no CTA, duplicate

[ ] H1 Heading
  **IMPORTANT: Follow "HEADING VERIFICATION PROTOCOL" section before making claims**

  Run verification command first:
  curl -s "[url]" | grep -o '<h1[^>]*>[^<]*</h1>' | head -10

  Count: [X] H1 tags (MUST be exactly 1)
  Actual H1 tag(s) found: [Show the actual H1 tag from curl output]
  Content: [Current H1 text]
  Contains primary keyword: [Yes/No]
  Matches search intent: [Yes/No]

  ISSUES TO FLAG (only with verification):
  - Multiple H1 tags (confuses search engines about page topic)
  - H1 missing primary keyword
  - H1 doesn't match title tag intent

  **Show actual H1 tags in your report - do not claim issues without evidence**

[ ] Title Tag Duplication Check
  Title: [Current title]
  Duplicate check: [Unique/Duplicate]
  If duplicate, also used on: [List URLs]

  CRITICAL: Search for this exact title across site
  - Each page needs unique title
  - Common issue: All products in category share same title template

[ ] Product Description
  Length: [X] words
  Unique: [Yes/No] - Check if copied from manufacturer
  Duplicate check: [Unique/Duplicate] - Compare to other products
  Keyword density: [X]% (target: 1-2%)

  **COMPETITOR-BASED CONTENT ANALYSIS:**
  If keyword provided, check top 5 ranking product pages:
  - Competitor average word count: [X] words
  - Your word count: [X] words
  - Gap: +/- [X] words
  - **Recommendation: Match or exceed competitor average**

  CONTENT LENGTH GUIDELINES (Use as baseline if no competitor data):
  - Simple products: 100-150 words acceptable
  - Standard products: 150-250 words
  - High-value/competitive products: 250-400 words
  - Complex products (tech, appliances): 300-500+ words

  **For competitive keywords: Let competitor average guide the target**

  THIN CONTENT FLAGS:
  - Under 50 words: CRITICAL (too thin)
  - Significantly below competitor average (>40% less): HIGH PRIORITY
  - 50-100 words for competitive keyword: Expand to match competitors
  - Focus on UNIQUE content over length
  - Quality > quantity for product descriptions

  CRITICAL ISSUES:
  - Manufacturer copy: Rewrite with unique content
  - Duplicate across products: Each needs unique description
  - No description at all: CRITICAL
  - Generic descriptions ("Great product!"): Needs specifics
  - Below competitor average for target keyword: Expand content

  Structure check:
  [ ] Opening paragraph (what it is + benefit)
  [ ] Key features (bulleted)
  [ ] Use cases / who it's for
  [ ] Technical specifications
  [ ] Shipping/returns info

[ ] Images
  Count: [X] images (target: 6-8, minimum: 1)
  Format: [JPG/WebP/PNG]
  File names: Descriptive? [Yes/No]
  Alt text: Present? Optimized? [Yes/No]
  Working: All images load? [Yes/No]

  CRITICAL CHECKS:
  [ ] At least 1 product image present (missing = CRITICAL issue)
  [ ] No broken image links (404 errors)
  [ ] No placeholder images (image-placeholder.jpg, no-image.png)
  [ ] Multiple angles (front, back, detail shots)
  [ ] Zoom functionality available
  [ ] Descriptive file names (not IMG_1234.jpg)
  [ ] Each image has unique, descriptive alt text

  COMMON ISSUES:
  - Product has no images at all
  - Images return 404 errors
  - Using generic placeholder images
  - All images have same alt text ("product image")

[ ] Internal Linking
  Links to related products: [X]
  Links to collections: [X]
  Links to guides/blog: [X]
  Target: 3-5 contextual internal links
  Anchor text: Descriptive and varied

[ ] User-Generated Content
  [ ] Customer reviews present
  [ ] Q&A section
  [ ] User photos
  [ ] Reviews indexed (not hidden in iframe/JS)

[ ] Product Schema
  [ ] Implemented correctly
  [ ] Passes validation (validator.schema.org)
  [ ] Includes: name, image, price, availability
  [ ] Includes: reviews, ratings (if available)
  [ ] Includes: SKU, brand, GTIN/UPC
  [ ] Rich results eligible

[ ] Variants Handling
  [ ] Color/size variants managed properly
  [ ] Canonical tags used correctly
  [ ] OR: Single page with selectors (preferred)
  [ ] Each variant has unique content if separate pages

[ ] Above-the-Fold Elements
  [ ] Add-to-cart button visible
  [ ] Price clearly displayed
  [ ] Stock availability shown
  [ ] Trust signals (shipping, returns, guarantee)
  [ ] Product images visible

[ ] Content Quality
  [ ] Unique product description (not manufacturer copy)
  [ ] Benefits explained, not just features
  [ ] Answers common customer questions
  [ ] No spelling/grammar errors
  [ ] Proper formatting and readability

步骤 3：竞争对手比较

如果提供了关键词，则获取排名前 5 的产品页面并进行比较：

元素	你的网站	竞争对手 1	竞争对手 2	竞争对手 3	竞争对手 4	竞争对手 5	竞争对手平均值	差距
标题长度	X 个字符	X	X	X	X	X	X 个字符	+/- X
描述词数	X	X	X	X	X	X	X 个词	+/- X
图片数	X	X	X	X	X	X	X 张图片	+/- X
Schema	是/否	是/否	是/否	是/否	是/否	是/否	X/5 个网站包含此项	-
评论数	X	X	X	X	X	X	平均 X	+/- X
内部链接数	X	X	X	X	X	X	平均 X	+/- X
独特内容	是/否	是/否	是/否	是/否	是/否	是/否	X/5 个网站内容独特	-

关键：使用竞争对手平均值设定目标

内容长度建议：

竞争对手平均值：[X] 个词
你的内容：[X] 个词
目标： 达到或超过平均值 10-20%
建议词数： [竞争对手平均值 + 20%] 个词

差距分析： 竞争对手有哪些做得更好的地方？

步骤 4：按优先级排序的建议

关键（立即修复）：

[附带示例的具体问题]

高优先级（本周）：

[附带示例的具体问题]

中优先级（本月）：

[附带示例的具体问题]

输出： 详细的产品页面报告，为每项建议提供修改前后的示例。

审计类型 3：集合页面审计

重点：类别/集合页面优化

集合页面是影响力较大的 SEO 资产，旨在覆盖搜索量较高的类别关键词。

流程

步骤 1：选择要审计的集合

询问用户：

要审计的主要集合页面（例如，“男鞋”“运动服”）
或者：特定关键词对应的集合

步骤 2：集合页面分析

对于每个集合：

[ ] Title Tag (50-60 characters)
  Formula: [Category Keyword] | [Brand] - [Value Prop]
  Current: [X]
  Recommendation: [Y]

[ ] Meta Description (150-160 characters)
  Current: [X]
  Recommendation: [Y]

[ ] Title Tag Duplication Check
  Title: [Current title]
  Duplicate check: [Unique/Duplicate]
  If duplicate, also used on: [List URLs]

  COMMON ISSUE: Multiple collection pages sharing same title
  - Check: "Shop [Category]" used across all collections
  - Each collection needs unique, keyword-specific title

[ ] H1 Heading
  **IMPORTANT: Follow "HEADING VERIFICATION PROTOCOL" section before making claims**

  Run verification command first:
  curl -s "[url]" | grep -o '<h1[^>]*>[^<]*</h1>' | head -10

  Count: [X] H1 tags (MUST be exactly 1)
  Actual H1 tag(s) found: [Show the actual H1 tag from curl output]
  Content: [Current H1]
  Contains primary keyword: [Yes/No]
  Should match primary category keyword

  ISSUES TO FLAG (only with verification):
  - Multiple H1 tags on page
  - H1 missing category keyword
  - Generic H1 like "Products" or "Shop Now"

  **Show actual H1 tags in your report - do not claim issues without evidence**

  Current: [X]
  Recommendation: [Y]

[ ] Category Description Content

  CRITICAL: Check for THIN CATEGORY PAGE issue

  **Step 1: Analyze competitor content (if keyword provided)**

  Use WebSearch to check top 5 ranking collection pages for this keyword:
  - Competitor 1 word count: [X]
  - Competitor 2 word count: [X]
  - Competitor 3 word count: [X]
  - Competitor 4 word count: [X]
  - Competitor 5 word count: [X]
  - **Competitor average: [X] words**

  **Step 2: Compare your content**

  **Above the fold (intro content):**
  Current word count: [X]
  Competitor average for intro: [X] words
  Gap: +/- [X] words
  Keyword usage: [X] times
  Quality: [Assessment]

  **Below product grid (buying guides/FAQ):**
  Current word count: [X]
  Competitor average for bottom content: [X] words
  Gap: +/- [X] words
  Present: [Yes/No]

  **Total page content:**
  Your total: [X] words
  Competitor average: [X] words
  **RECOMMENDATION: Target [Competitor avg + 20%] words**

  **THIN CONTENT FLAGS:**
  - If significantly below competitor average (>30% less)
  - If no content below product grid but competitors have it
  - If under 300 words total when competitors average 800+

  If missing or thin compared to competitors, recommend structure:

  1. Category overview (200 words)
  2. Buying guide section:
     - What to look for when buying
     - Types/subcategories explained
     - How to choose the right product
     - Popular brands
     - Price ranges
  3. Internal links to subcategories (3-5)
  4. Internal links to blog content (2-3)
  5. FAQ section (3-5 questions)

  Keyword optimization:
  - Primary keyword: [X] times (target: 3-5)
  - Semantic variations: [X] times (target: 5-10)
  - Readability: [Assessment]
  - Natural keyword usage (not stuffed)

[ ] Internal Linking Strategy

  **Parent-child relationships:**
  - Links to parent category: [Yes/No]
  - Links to subcategories: [X] (target: 3-5)

  **Horizontal linking:**
  - Links to related categories: [X] (target: 3-5)

  **Hub-and-spoke:**
  - Collection acts as hub: [Yes/No]
  - Links to featured products: [X]
  - Links FROM blog content: [X]

  **Breadcrumbs:**
  - Implemented: [Yes/No]
  - Schema markup: [Yes/No]

[ ] Product Grid Optimization
  - Default sorting: [Current] (recommend: best sellers/relevance)
  - Filtering options: [List filters]
  - Pagination type: [Numbered/Infinite/Load more]
  - Product count shown: [Yes/No]
  - All products crawlable: [Yes/No]

[ ] Faceted Navigation Handling
  - Filter parameters create duplicates: [Yes/No]
  - Canonical tags used: [Yes/No]
  - Parameter handling strategy: [Current approach]
  - Recommendation: [Canonical/robots.txt/URL parameters tool]

[ ] Collection-Specific Elements
  [ ] Featured/best-selling products highlighted
  [ ] Category banner image
  [ ] Trust signals (reviews, ratings)
  [ ] "Shop by" sections (brand, price, etc.)
  [ ] Sale/promotion badges
  [ ] Product count displayed

步骤 3：内部链接审计

分析：

有多少条内部链接指向此集合页面
使用了哪些锚文本
重要集合是否获得了足够的链接权重
集合是否链接自首页导航

建议：

从首页添加导航链接（针对热门集合）
从博客内容添加上下文链接
从相关集合添加交叉链接
在页脚展示重要类别

步骤 4：内容差距分析

关键：使用竞争对手数据设定切实可行的目标

如果提供了关键词：

搜索“[关键词]”并分析排名前 5 的结果

内容深度比较：

指标	你的网站	竞争对手 1	竞争对手 2	竞争对手 3	竞争对手 4	竞争对手 5	平均值	差距
总词数	X	X	X	X	X	X	X	+/- X
H2 章节数	X	X	X	X	X	X	X	+/- X
FAQ 问题数	X	X	X	X	X	X	X	+/- X
内部链接数	X	X	X	X	X	X	X	+/- X
购买指南	是/否	是/否	是/否	是/否	是/否	是/否	X/5	-

内容差距问题：

他们有哪些你没有的内容？
他们回答了哪些问题？
他们如何使用内部链接？
他们包含哪些购买指南要素？

根据竞争对手平均值设定目标：

建议词数：[竞争对手平均值 + 15-20%]
建议章节：[根据至少 3 个竞争对手共有的内容列出]
建议 FAQ 数量：达到或超过竞争对手平均值

输出： 集合页面优化指南，包含内容模板和内部链接图。

审计类型 4：日志文件分析

重点：优化抓取预算

日志文件分析可以揭示搜索引擎实际如何抓取你的网站，帮助找出浪费抓取预算和错失的机会。

什么是日志文件分析？

服务器日志文件会记录网站收到的每个请求，包括：

请求的 URL
时间戳
用户代理（Googlebot、Bingbot 等）
状态码（200、404、301 等）
IP 地址

对于电商网站，日志分析有助于：

找出低价值页面上的抓取预算浪费
确保高收入产品被频繁抓取
找出抓取陷阱（分面导航、筛选器）
检测孤立页面
为爬虫优化网站架构

前提条件

用户必须提供：

服务器日志文件（Apache、Nginx、IIS 格式）
分析日期范围（建议：30 天）
日志访问权限（FTP、服务器访问权限或工具集成）

分析流程

步骤 1：收集日志文件

日志文件的位置：

Apache：/var/log/apache2/access.log
Nginx：/var/log/nginx/access.log
共享主机：通常位于 cPanel 或主机控制面板中
CDN 日志：Cloudflare、Fastly 日志

可用工具：

Screaming Frog Log File Analyser
Semrush Log File Analysis
OnCrawl Log Analyzer
JetOctopus
使用命令行手动分析

步骤 2：筛选搜索引擎爬虫

重点关注 Googlebot 请求：

# Extract Googlebot requests
grep "Googlebot" access.log > googlebot.log

# Count Googlebot requests
grep -c "Googlebot" access.log

# Find most crawled URLs
grep "Googlebot" access.log | awk '{print $7}' | sort | uniq -c | sort -rn | head -50

需要计算的关键指标：

[ ] Total Crawl Volume
  - Total requests from Googlebot in period
  - Daily average crawl rate
  - Trend: increasing/decreasing/stable

[ ] Crawl Budget Distribution
  - % spent on homepage: [X]%
  - % spent on collection pages: [X]%
  - % spent on product pages: [X]%
  - % spent on other pages: [X]%
  - % spent on non-indexable pages: [X]% (WASTE)

[ ] Page Type Breakdown
  | Page Type | Requests | % of Total | Priority | Assessment |
  |-----------|----------|------------|----------|------------|
  | Products | X | X% | High | Good/Bad |
  | Collections | X | X% | High | Good/Bad |
  | Homepage | X | X% | Medium | Good/Bad |
  | Blog | X | X% | Medium | Good/Bad |
  | Filters/Facets | X | X% | Low | WASTE |
  | Pagination | X | X% | Low | Review |
  | Search results | X | X% | Low | WASTE |
  | Checkout/cart | X | X% | None | WASTE |
  | Admin | X | X% | None | BLOCK |

步骤 3：找出抓取预算浪费

常见的电商抓取陷阱：

[ ] Faceted Navigation Waste
  Problem: Googlebot crawls every filter combination
  Example: /shoes?color=red&size=10&brand=nike&price=50-100

  Identify:
  - Count URLs with filter parameters
  - Calculate % of crawl budget on filtered URLs

  Solution:
  - Block in robots.txt: Disallow: /*?color=
  - Use canonical tags to main collection
  - Implement URL parameter handling in GSC

[ ] Pagination Crawl Waste
  Problem: Excessive crawling of paginated pages
  Example: /collection?page=47 (low-value page)

  Identify:
  - Requests to page=10+ (deep pagination)
  - How much budget spent on pagination

  Solution:
  - Use rel="next/prev" OR
  - Canonical to page 1 OR
  - Implement "view all" page with canonical

[ ] Search Results Pages
  Problem: Internal search URLs getting crawled
  Example: /search?q=shoes

  Identify:
  - Requests to /search URLs

  Solution:
  - Block in robots.txt: Disallow: /search
  - Noindex search results pages

[ ] Sort/Filter Parameters
  Problem: Multiple URLs for same content
  Example: /collection?sort=price vs /collection?sort=name

  Identify:
  - URLs with sort= parameters

  Solution:
  - Canonical tags to default sorting
  - Block in robots.txt

[ ] Session IDs / Tracking Parameters
  Problem: Infinite URL variations
  Example: /product?sessionid=abc123

  Identify:
  - URLs with session/tracking parameters

  Solution:
  - Fix: Don't use URL parameters for sessions
  - Use cookies instead

[ ] Low-Value Pages Being Crawled
  - /cart, /checkout, /account pages
  - /admin or /wp-admin
  - Development/staging URLs
  - Old discontinued products

  Solution: Block in robots.txt

步骤 4：找出抓取不足的页面

找出未被抓取的重要页面：

[ ] New Products Not Crawled
  - Products added in last 30 days
  - How many have 0 crawls?
  - Why: Poor internal linking, no sitemap, orphaned

  Solution:
  - Add to sitemap immediately
  - Add internal links from collection pages
  - Feature on homepage

[ ] High-Revenue Products Under-Crawled
  - Top 100 revenue-generating products
  - Are they crawled weekly? Daily?

  Solution:
  - Feature prominently on homepage
  - Link from multiple collection pages
  - Add to "best sellers" section

[ ] Key Collection Pages Under-Crawled
  - Main category pages
  - Should be crawled multiple times per day

  Solution:
  - Add to main navigation
  - Link from homepage
  - Improve internal linking strategy

步骤 5：响应代码分析

状态码分布：

[ ] HTTP Status Codes from Googlebot Perspective

| Status Code | Count | % | Issue |
|-------------|-------|---|-------|
| 200 (Success) | X | X% | GOOD |
| 301 (Redirect) | X | X% | Review |
| 302 (Temp Redirect) | X | X% | Should be 301? |
| 404 (Not Found) | X | X% | Fix or redirect |
| 500 (Server Error) | X | X% | Critical issue |
| 503 (Unavailable) | X | X% | Critical issue |

Issues to fix:
- High 404 rate: Broken internal links or discontinued products
- 500/503 errors: Server/performance issues
- 302 instead of 301: Permanent redirects not set correctly

步骤 6：抓取频率分析

页面多久被抓取一次？

[ ] Crawl Frequency by Page Type

| Page Type | Avg Crawl Frequency | Target | Status |
|-----------|---------------------|--------|--------|
| Homepage | Every X hours | Every 1-4 hours | PASS/FAIL |
| Top collections | Every X days | Daily | PASS/FAIL |
| New products | Every X days | Within 7 days | PASS/FAIL |
| Old products | Every X days | Monthly OK | PASS/FAIL |

Recommendations:
- Homepage: Should be crawled multiple times daily
- New products: Should be discovered within 1 week
- High-revenue products: Should be crawled weekly
- Discontinued products: Can be crawled monthly or blocked

步骤 7：发现孤立页面

不在站点地图中但被抓取的页面：

# Find URLs Googlebot found that aren't in your sitemap
# This reveals orphan pages or pages you thought were blocked

或者：位于站点地图中但从未被抓取的页面：

[ ] Orphan Page Analysis
  - Pages with 0 crawls in 30 days
  - Pages not in sitemap but discovered by Google

  Action:
  - Add important orphans to sitemap
  - Add internal links to orphans
  - Remove/redirect unimportant orphans

步骤 8：基于时间的模式

Googlebot 最常在什么时候抓取？

[ ] Crawl Pattern Analysis
  - Peak crawl hours: [X-Y UTC]
  - Slowest crawl period: [X-Y UTC]

  Optimization:
  - Schedule deploys outside peak crawl hours
  - Publish new products during peak crawl times
  - Avoid site maintenance during peak hours

步骤 9：提出建议并制定行动计划

根据分析结果，提供：

## Log File Analysis Summary

**Audit Period:** [Start Date] - [End Date]
**Total Googlebot Requests:** [X]
**Daily Average:** [X] requests/day

### Crawl Budget Distribution

- EFFICIENT: [X]% on high-value pages (products/collections)
- REVIEW: [X]% on medium-value pages (blog, pagination)
- WASTE: [X]% on low-value pages (filters, search, admin)

### Critical Issues Found

1. **[X]% crawl budget wasted on faceted navigation**
   - Impact: High
   - Solution: Block filter parameters in robots.txt
   - Estimated savings: [X] requests/day reallocated to products

2. **[X] new products not crawled in 30 days**
   - Impact: High
   - Solution: Improve internal linking, feature on homepage
   - Estimated impact: Products indexed within 7 days

3. **[X]% of requests return 404 errors**
   - Impact: Medium
   - Solution: Fix broken links, redirect discontinued products
   - Estimated savings: [X] wasted requests/day

### Quick Wins

1. Block crawl waste in robots.txt (save [X]% of budget)
2. Add top products to homepage (increase crawl frequency)
3. Fix 404 errors (improve crawl efficiency)

### robots.txt Optimizations

屏蔽分面导航

Disallow: /?color= Disallow: /?size= Disallow: /?price= Disallow: /&

屏蔽搜索结果

Disallow: /search

屏蔽用户账户页面

Disallow: /cart Disallow: /checkout Disallow: /account

屏蔽管理页面

Disallow: /admin


### Internal Linking Improvements

- Add [X] new products to homepage "New Arrivals"
- Link top-revenue products from multiple collections
- Create "Best Sellers" section linking to high-value products
- Improve breadcrumb navigation

### Expected Impact

After implementing recommendations:
- Crawl efficiency: +[X]%
- New product indexation: [X] days to [X] days
- Crawl budget reallocated to high-value pages: +[X]%

**输出：**全面的日志文件分析报告，以及抓取预算优化路线图。

审计类型 5：竞争对手分析

重点：分析目标关键词对应的前 5 个竞争对手

流程

步骤 1：设置关键词和竞争对手

询问用户：

**目标关键词：**要分析的主要关键词（例如：“men's running shoes”）
**竞争对手 URL（可选）：**如果用户知道竞争对手
**国家/地区：**用于获取本地化结果

步骤 2：找出排名前 5 的竞争对手

使用 WebSearch 找出该关键词当前排名前 5 的页面：

Search: "[keyword]"
Region: [country]

Top 5 Organic Results:
1. [URL] - [Domain]
2. [URL] - [Domain]
3. [URL] - [Domain]
4. [URL] - [Domain]
5. [URL] - [Domain]

SERP Features Present:
[ ] Featured Snippet (owned by: [domain])
[ ] People Also Ask
[ ] Shopping results
[ ] Image pack
[ ] Video carousel
[ ] Local pack

步骤 3：全面分析竞争对手

针对排名前 5 的每个竞争对手：

## Competitor #1: [Domain]
Ranking URL: [URL]
Position: #1

### A. Page-Level SEO Analysis

[ ] Title Tag
  Content: [X]
  Length: [X] chars
  Keyword placement: [Beginning/Middle/End]
  Formula used: [Pattern observed]

[ ] Meta Description
  Content: [X]
  Length: [X] chars
  CTA present: [Yes/No]
  USPs mentioned: [List]

[ ] URL Structure
  URL: [X]
  Clean/descriptive: [Yes/No]
  Keyword in URL: [Yes/No]

[ ] H1 Heading
  Content: [X]
  Matches keyword: [Yes/No]

[ ] Content Analysis
  Word count: [X] words
  Content type: [Product page/Collection/Blog/Guide]
  Content structure:
    - Opening paragraph: [Summary]
    - Main sections: [List H2s]
    - Internal links: [X]
    - External links: [X]

  Keyword usage:
    - Primary keyword: [X] times
    - Semantic keywords: [List top 5]

  Content quality:
    - Unique: [Yes/No]
    - Depth: [Superficial/Moderate/Comprehensive]
    - User intent match: [Informational/Commercial/Transactional]

[ ] Images
  Count: [X]
  Alt text optimized: [Yes/No]
  Format: [JPG/WebP/PNG]
  Descriptive file names: [Yes/No]

[ ] Schema Markup
  Product schema: [Yes/No]
  Review schema: [Yes/No]
  Breadcrumb schema: [Yes/No]
  FAQ schema: [Yes/No]
  Other: [List]

  Rich results shown in SERP: [Yes/No - describe]

[ ] Internal Linking
  Links from navigation: [Yes/No]
  Links from homepage: [Yes/No]
  Links from related pages: [X]
  Breadcrumbs: [Yes/No]

### B. User Experience Elements

[ ] Trust Signals
  Customer reviews: [X] reviews, [X] stars
  Trust badges: [List]
  Guarantees: [List]
  Social proof: [Describe]

[ ] Call-to-Action
  Primary CTA: [Text]
  Placement: [Above fold/Below fold]
  Style: [Button/Link/Other]

[ ] Product/Collection Features (if applicable)
  Product count: [X]
  Filtering options: [List]
  Sorting options: [List]
  Featured products: [Yes/No]

### C. Backlink Profile (if tool available)

  Referring domains: [X]
  Total backlinks: [X]
  Domain authority: [X]
  Top linking sites: [List top 5]

---

[Repeat for Competitors #2-5 with same structure]

步骤 4：竞争差距分析

创建对比矩阵：

因素	你的网站	竞争对手 1	竞争对手 2	竞争对手 3	竞争对手 4	竞争对手 5	胜出者
页面元素
标题长度	X	X	X	X	X	X	[Domain]
Meta 描述长度	X	X	X	X	X	X	[Domain]
内容字数	X	X	X	X	X	X	[Domain]
图片数量	X	X	X	X	X	X	[Domain]
内部链接	X	X	X	X	X	X	[Domain]
Schema 标记
Product schema	Y/N	Y/N	Y/N	Y/N	Y/N	Y/N	[Domain]
Review schema	Y/N	Y/N	Y/N	Y/N	Y/N	Y/N	[Domain]
FAQ schema	Y/N	Y/N	Y/N	Y/N	Y/N	Y/N	[Domain]
信任信号
评论数量	X	X	X	X	X	X	[Domain]
星级评分	X	X	X	X	X	X	[Domain]
权威性
引荐域名	X	X	X	X	X	X	[Domain]

步骤 5：识别内容差距

竞争对手有哪些而你没有的内容？

Content Gaps:

1. **Competitor [X] has comprehensive buying guide**
   - 1500 words of advice
   - Answers 10+ common questions
   - Internal links to subcategories
   - Your site: Missing this content
   - Opportunity: Add buying guide section

2. **Competitors using FAQ schema**
   - 4/5 competitors have FAQ rich results
   - Your site: No FAQ
   - Opportunity: Add FAQ with schema markup

3. **Higher review counts**
   - Average competitor reviews: [X]
   - Your reviews: [X]
   - Gap: [X] reviews
   - Opportunity: Implement review collection strategy

[Continue listing gaps...]

第 6 步：关键词差距分析

竞争对手排名靠前、而你没有覆盖的关键词有哪些？

使用 WebSearch 探索：

竞争对手排名靠前的相关关键词
长尾变体
精选摘要机会

Keyword Opportunities:

| Keyword | Volume | Difficulty | Competitor Ranking | Your Position | Opportunity |
|---------|--------|------------|-------------------|---------------|-------------|
| [keyword] | X | X | Comp 1 (#3) | Not ranking | High |
| [keyword] | X | X | Comp 2 (#5) | Not ranking | Medium |

Recommended actions:
1. Create content for: [keyword]
2. Optimize existing page for: [keyword]
3. Target featured snippet for: [keyword]

第 7 步：识别竞争优势

你做得更好的方面有哪些？

Your Strengths:

1. [Advantage]
   - Evidence: [X]
   - Leverage: [How to emphasize this]

2. [Advantage]
   - Evidence: [X]
   - Leverage: [How to emphasize this]

第 8 步：超越竞争对手的行动计划

按优先级排序的路线图：

## Action Plan to Reach Top 5

### Phase 1: Quick Wins (Week 1-2)

**PRIORITY: CRITICAL**

1. **Add missing schema markup**
   - Why: 4/5 competitors have review schema
   - How: Implement Product + Review schema
   - Expected impact: Rich results in SERP, improved CTR

2. **Optimize title tag**
   - Current: [X]
   - Recommended: [Y] (based on competitor analysis)
   - Why: Top 3 competitors all use similar formula
   - Expected impact: Better CTR, clearer relevance

3. **Expand content to [X] words**
   - Current: [X] words
   - Competitor average: [X] words
   - Gap: [X] words
   - Add: [Specific sections based on competitor analysis]

### Phase 2: Content & On-Page (Week 3-6)

**PRIORITY: HIGH**

4. **Add FAQ section with schema**
   - Why: Featured snippet opportunity
   - Questions to answer: [List from PAA + competitor FAQs]
   - Expected impact: Featured snippet capture

5. **Improve internal linking**
   - Current: [X] internal links
   - Competitor average: [X]
   - Add links from: [Specific pages]

6. **Collect more reviews**
   - Current: [X] reviews
   - Competitor average: [X]
   - Strategy: [Email campaign, incentives, etc.]

### Phase 3: Authority Building (Ongoing)

**PRIORITY: MEDIUM**

7. **Build backlinks**
   - Current referring domains: [X]
   - Competitor average: [X]
   - Gap: [X] domains
   - Strategy: [Specific link building tactics]

---

## Expected Timeline to Top 5

**Conservative estimate:** 3-6 months
**Aggressive estimate:** 6-12 weeks (if quick wins executed well)

**Key success factors:**
1. Implement schema markup immediately
2. Match/exceed competitor content quality
3. Collect customer reviews
4. Build topical authority with related content
5. Improve internal linking structure

**输出：**全面的竞争对手分析，以及一份可执行的路线图，助你超越排名前 5 的竞争对手。

审核类型 6：关键词研究与映射

重点：发现机会并将关键词映射到页面

流程

第 1 步：收集信息

询问用户：

主要产品类别：（例如，“跑鞋”）
**目标国家/地区：**用于获取关键词搜索量
**当前的顶级页面：**首页、主要分类页、热门产品页
**业务目标：**要推广的新产品、季节性类别等

第 2 步：发现关键词

使用 WebSearch 进行研究：

Primary Keyword: [keyword]

1. **Search Volume & Competition**
   - Estimated monthly searches: [X]
   - Keyword difficulty: [X/100]
   - Current ranking: [Position or "not ranking"]
   - Search intent: [Informational/Commercial/Transactional]

2. **SERP Analysis**
   - What's ranking: [Product pages/Collections/Guides/Blogs]
   - SERP features: [Shopping/Featured snippet/PAA/Images]
   - Dominant content type: [Describe]

3. **Keyword Variations**

   **Head terms (high volume, high competition):**
   - [keyword] - [X] searches/mo
   - [keyword] - [X] searches/mo

   **Body terms (medium volume, medium competition):**
   - [keyword] - [X] searches/mo
   - [keyword] - [X] searches/mo
   - [keyword] - [X] searches/mo

   **Long-tail terms (low volume, low competition):**
   - [keyword] - [X] searches/mo
   - [keyword] - [X] searches/mo
   - [keyword] - [X] searches/mo

4. **Semantic Keywords (LSI keywords):**
   - [keyword]
   - [keyword]
   - [keyword]

5. **Question Keywords (for FAQ/blog content):**
   From "People Also Ask":
   - [question]
   - [question]
   - [question]

6. **Related Searches:**
   - [keyword]
   - [keyword]
   - [keyword]

第 3 步：关键词映射

将关键词映射到现有页面：

## Keyword Mapping Strategy

### Homepage
**Target keywords:**
- [Brand name]
- [Brand + category] (e.g., "Nike shoes")
- [Generic category if you dominate] (e.g., "running shoes")

**Current optimization:** [Assessment]
**Recommendation:** [Specific changes]

---

### Collection: [Collection Name]
**Target keywords:**
- Primary: [keyword] ([X] searches/mo)
- Secondary: [keyword] ([X] searches/mo)
- Secondary: [keyword] ([X] searches/mo)
- Long-tail: [keyword], [keyword], [keyword]

**Current optimization:** [Assessment]
**Keyword gap:** [Missing keywords to add]
**Recommendation:** [Specific changes]

---

### Product: [Product Name]
**Target keywords:**
- Primary: [specific product keyword]
- Long-tail: [buying keywords like "buy X", "X for sale"]
- Modifiers: [color/size/model variations]

**Current optimization:** [Assessment]
**Recommendation:** [Specific changes]

---

### Content Opportunities (Blog/Guides)

**Missing content for these keywords:**

1. **"[Informational keyword]"** - [X] searches/mo
   - Search intent: [Informational]
   - Content type: Buying guide
   - Recommended: Create "[Title]" guide
   - Internal links to: [Collections/products]

2. **"[Question keyword]"** - [X] searches/mo
   - Search intent: [Informational]
   - Content type: How-to article
   - Recommended: Create "[Title]" article
   - Featured snippet opportunity: [Yes/No]

[Continue listing content gaps...]

第 4 步：关键词优先级矩阵

| Keyword | Volume | Difficulty | Current Rank | Intent | Priority | Action |
|---------|--------|------------|--------------|--------|----------|--------|
| [keyword] | High | Low | Not ranking | Commercial | CRITICAL | Create collection page |
| [keyword] | Medium | Medium | #15 | Transactional | HIGH | Optimize existing product |
| [keyword] | Low | Low | Not ranking | Informational | MEDIUM | Create blog post |

Priority Legend:
CRITICAL - High volume + achievable + aligns with business goals
HIGH - Medium volume + good opportunity
MEDIUM - Nice to have, lower priority
LOW - Track but don't prioritize

第 5 步：内容差距分析

应创建的页面：

Missing Pages/Content:

1. **Collection Page: [Category Name]**
   - Target keyword: [keyword] ([X] searches/mo)
   - Why: High volume, no existing page
   - Competitors ranking: [List]
   - Estimated effort: [Hours/days]
   - Estimated impact: [High/Medium/Low]

2. **Blog Post: "[Title]"**
   - Target keyword: [keyword] ([X] searches/mo)
   - Why: Featured snippet opportunity
   - Competitors ranking: [List]
   - Estimated effort: [Hours]
   - Estimated impact: [Traffic + links to products]

[Continue...]

第 6 步：季节性与趋势机会

Seasonal Keywords to Target:

Q1 (Jan-Mar):
- [keyword] - peaks in [month]
- [keyword] - peaks in [month]

Q2 (Apr-Jun):
- [keyword] - peaks in [month]
- [keyword] - peaks in [month]

Q3 (Jul-Sep):
- [keyword] - peaks in [month]
- [keyword] - peaks in [month]

Q4 (Oct-Dec):
- [keyword] - peaks in [month]
- [keyword] - peaks in [month]

Preparation timeline:
- Create content 2-3 months before peak
- Example: "Back to school shoes" content ready by June

**输出：**完整的关键词研究报告，包含映射策略和内容日历。

审核类型 7：全面综合审核

重点：全部内容

此审核将所有审核类型合并为一份全面报告。

流程

按顺序执行：

快速技术审核（15 分钟）
产品页审核——抽查 5-10 个产品（20 分钟）
分类页审核——抽查 3-5 个分类（20 分钟）
竞争对手分析——针对主要关键词分析排名前 3 的竞争对手（20 分钟）
关键词研究——主要类别（15 分钟）
日志文件分析——如果有日志可用（30 分钟）

**输出：**执行摘要 + 各领域的详细发现 + 按优先级排序的行动计划。

输出文件生成

重要：所有审核都必须在专用文件夹中创建结构化输出文件。

第 1 步：创建审核文件夹

生成报告前，按照以下结构创建文件夹：

# Extract domain from URL (remove https://, www., trailing slash)
# Example: https://www.mystore.com/ → mystore.com

# Create folder: audits/[domain]-[audit-type]-[YYYY-MM-DD]/
mkdir -p "audits/[domain]-[audit-type]-$(date +%Y-%m-%d)"

# Examples:
# audits/mystore.com-technical-2026-01-31/
# audits/shopify-store.com-product-2026-01-31/
# audits/example.com-competitor-2026-01-31/

第 2 步：生成审核报告文件

创建一个完整的 Markdown 文件：audit-report.md

完整路径示例：audits/mystore.com-technical-2026-01-31/audit-report.md

审核报告模板

在 audit-report.md 文件中使用此模板：

# Ecommerce SEO Audit Report

**Website:** [URL]
**Audit Type:** [Technical / Product / Collection / Logs / Competitor / Keyword / Full]
**Target Keyword:** [keyword] (if applicable)
**Audit Date:** [YYYY-MM-DD]
**Audited By:** Ecommerce SEO Audit Skill (Claude)

---

## Audit Summary

**Overall SEO Health Score:** [X]/100

### Score Breakdown:
- **Technical SEO:** [X]/100
- **On-Page SEO:** [X]/100
- **Content Quality:** [X]/100
- **User Experience:** [X]/100
- **Competitive Position:** [X]/100

### Key Metrics:
- Pages analyzed: [X]
- Critical issues found: [X]
- High-priority issues: [X]
- Quick win opportunities: [X]

---

## Critical Issues

**Issues that need immediate attention:**

### 1. [Issue Title]
- **Severity:** Critical
- **Impact:** [Describe impact on rankings/traffic/revenue]
- **Affected Pages:** [X] pages
  - [URL example 1]
  - [URL example 2]
- **Why This Matters:** [Explanation]
- **Fix:** [Specific solution]
- **Expected Result:** [Quantified improvement]

### 2. [Issue Title]
[Same format...]

### 3. [Issue Title]
[Same format...]

---

## High-Priority Issues

**Important issues to address soon:**

### 1. [Issue Title]
- **Severity:** High
- **Impact:** [Description]
- **Affected Pages:** [X] pages
- **Fix:** [Solution]

[Continue for all high-priority issues...]

---

## Medium-Priority Issues

**Issues to address in the next 30-90 days:**

### 1. [Issue Title]
- **Severity:** Medium
- **Impact:** [Description]
- **Fix:** [Solution]

[Continue for all medium-priority issues...]

---

## Gap Analysis

### Content Gaps

**Missing content opportunities:**

| Content Type | Target Keyword | Search Volume | Difficulty | Priority | Recommended Action |
|--------------|----------------|---------------|------------|----------|-------------------|
| [Type] | [keyword] | [X]/mo | [X/100] | Critical | Create [specific page type] |
| [Type] | [keyword] | [X]/mo | [X/100] | High | Create [specific page type] |

**Funnel Coverage:**
- TOFU (Awareness): [X]% of content — [Assessment]
- MOFU (Consideration): [X]% of content — [Assessment]
- BOFU (Decision): [X]% of content — [Assessment]

**Content Cannibalization Issues:**

| Keyword | Competing Page 1 | Competing Page 2 | Issue | Solution |
|---------|------------------|------------------|-------|----------|
| [keyword] | [URL] | [URL] | [Description] | [Fix] |

### On-Page Gaps

**Elements missing or underoptimized:**

| Element | Your Site | Competitor Avg | Gap | Impact |
|---------|-----------|----------------|-----|--------|
| Product descriptions | [X] words | [X] words | -[X] words | Medium |
| Product images | [X] images | [X] images | -[X] images | High |
| Review count | [X] reviews | [X] reviews | -[X] reviews | High |
| Internal links | [X] links | [X] links | -[X] links | Medium |
| Schema markup | [X/5 types] | [X/5 types] | Missing [X] | Critical |

### Technical Gaps

**Technical issues vs. competitors:**

| Factor | Your Site | Competitor Avg | Status |
|--------|-----------|----------------|--------|
| HTTPS | [Yes/No] | 100% | [✓ / ✗] |
| Mobile-friendly | [Yes/No] | 100% | [✓ / ✗] |
| Page speed | [X]s | [X]s | [✓ / ✗] |
| Structured data | [Types] | [Types] | [✓ / ✗] |

---

## Keyword Opportunities

### High-Value Keywords to Target

**Keywords with strong opportunity:**

| Keyword | Volume | Difficulty | Current Rank | Competitor Rank | Opportunity Score | Action Required |
|---------|--------|------------|--------------|-----------------|-------------------|-----------------|
| [keyword] | [X]/mo | [X/100] | Not ranking | #3-#5 | High | Create collection page |
| [keyword] | [X]/mo | [X/100] | #15 | #1-#3 | High | Optimize existing page |
| [keyword] | [X]/mo | [X/100] | Not ranking | #5-#10 | Medium | Create blog post |

### Keyword Mapping Recommendations

**Assign keywords to pages:**

#### Homepage
- Primary: [keyword] ([X] searches/mo)
- Secondary: [keyword] ([X] searches/mo)
- Current optimization: [Assessment]
- **Action:** [Specific changes needed]

#### [Collection Name]
- Primary: [keyword] ([X] searches/mo)
- Secondary: [keyword], [keyword]
- Current optimization: [Assessment]
- **Action:** [Specific changes needed]

#### New Pages Needed
1. **[Page Type]: "[Title]"**
   - Target keyword: [keyword] ([X]/mo)
   - Search intent: [Informational/Commercial/Transactional]
   - Content type: [Collection/Product/Blog]
   - Estimated impact: [Traffic/revenue projection]

---

## Implementation Plan

### Phase 1: Quick Wins (Week 1-2)

**High impact, low effort items:**

#### 1. [Action Item]
- **Task:** [Detailed description]
- **Why:** [Business justification]
- **How:**
  1. [Step 1]
  2. [Step 2]
  3. [Step 3]
- **Owner:** [Development/Content/Marketing]
- **Effort:** [Hours/Days]
- **Expected Impact:** [Specific outcome with numbers]
- **Success Metric:** [How to measure]

#### 2. [Action Item]
[Same format...]

**Phase 1 Expected Results:**
- [Metric]: +[X]% improvement
- [Metric]: +[X]% improvement

---

### Phase 2: Foundation Fixes (Week 3-6)

**Critical technical and on-page improvements:**

#### 1. [Action Item]
[Same format as Phase 1...]

**Phase 2 Expected Results:**
- [Metric]: +[X]% improvement
- [Metric]: +[X]% improvement

---

### Phase 3: Content & Authority (Month 2-3)

**Content creation and optimization:**

#### 1. [Action Item]
[Same format...]

**Phase 3 Expected Results:**
- [Metric]: +[X]% improvement
- [Metric]: +[X]% improvement

---

### Phase 4: Ongoing Optimization (Month 4+)

**Continuous improvement items:**

#### 1. [Action Item]
[Same format...]

---

## Competitor Benchmarking

### Top 5 Competitors Analysis

**For target keyword: "[keyword]"**

#### Competitor #1: [Domain]
- **Ranking Position:** #1
- **URL:** [URL]
- **Domain Authority:** [X]
- **Page Authority:** [X]

**Strengths:**
- [Strength 1 with data]
- [Strength 2 with data]

**What they do better:**
- [Specific advantage]
- [Specific advantage]

**What you do better:**
- [Your advantage]
- [Your advantage]

[Repeat for competitors #2-#5...]

### Competitive Comparison Matrix

| Factor | Your Site | Comp #1 | Comp #2 | Comp #3 | Comp #4 | Comp #5 | Winner | Gap |
|--------|-----------|---------|---------|---------|---------|---------|--------|-----|
| Content words | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | -[X] words |
| Images | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | -[X] images |
| Schema types | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | Missing [types] |
| Reviews | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | -[X] reviews |
| Internal links | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | -[X] links |
| Backlinks | [X] | [X] | [X] | [X] | [X] | [X] | [Domain] | -[X] links |

**Competitor Average Benchmarks:**
- Content length: [X] words (Your target: [X] words)
- Images per page: [X] (Your target: [X])
- Reviews: [X] (Your target: [X])

---

## Strategic Recommendations

### Content Strategy

**TOFU/MOFU/BOFU Balance:**
- Current distribution: TOFU [X]%, MOFU [X]%, BOFU [X]%
- Recommended: TOFU 40-50%, MOFU 30-40%, BOFU 20-30%
- **Action:** [Specific content to create for each funnel stage]

**Cannibalization Fixes:**
- [X] keyword cannibalization issues found
- **Action:** [Specific fixes with URLs]

### Internal Linking Strategy

**Current State:**
- Average internal links per page: [X]
- Orphan pages: [X]
- Link depth issues: [X] pages

**Recommended Structure:**
- Implement hub-and-spoke for: [Categories]
- Add cross-links between: [Page types]
- Fix orphan pages: [Specific actions]

### Technical Optimizations

**Priority technical fixes:**
1. [Technical issue and solution]
2. [Technical issue and solution]
3. [Technical issue and solution]

---

## Expected Impact & ROI

### Projected Results (if all recommendations implemented)

**Timeline: 3-6 months**

| Metric | Current | Projected | Improvement |
|--------|---------|-----------|-------------|
| Organic traffic | [X]/mo | [X]/mo | +[X]% |
| Ranking keywords | [X] | [X] | +[X] keywords |
| Avg. position | #[X] | #[X] | +[X] positions |
| Organic revenue | $[X]/mo | $[X]/mo | +$[X]/mo (+[X]%) |
| Conversion rate | [X]% | [X]% | +[X]% |

**Revenue Impact Estimate:**
- Monthly organic revenue increase: +$[X]
- Annual impact: +$[X]
- ROI: [X]% (based on [assumptions])

**Quick Wins Impact (0-30 days):**
- [Metric]: +[X]%
- Estimated revenue: +$[X]/mo

---

## Implementation Timeline

第 1-2 周：快速见效 ├─ 添加缺失的 Schema 标记 ├─ 修复关键技术问题 ├─ 优化排名前 5 的产品页 └─ 预期提升：流量 +[X]%

第 3-6 周：打好基础 ├─ 扩充内容单薄的页面 ├─ 修复内部链接 ├─ 优化分类页 └─ 预期提升：流量 +[X]%

第 2-3 个月：内容与权威性 ├─ 创建 [X] 个新页面 ├─ 建立反向链接 ├─ 实施中心辐射式结构 └─ 预期提升：流量 +[X]%

第 4 个月起：持续改进 ├─ 监测并迭代 ├─ 季节性内容 ├─ 持续优化 └─ 预期提升：流量 +[X]%


---

## Tools & Resources

### Implementation Tools
- **Schema markup:** [schema.org](https://schema.org), Google's Structured Data Markup Helper
- **Keyword research:** Google Keyword Planner, Semrush, Ahrefs
- **Technical SEO:** Screaming Frog, Google Search Console
- **Page speed:** PageSpeed Insights, GTmetrix
- **Log analysis:** Screaming Frog Log Analyzer, OnCrawl

### Monitoring Tools
- Google Search Console (track rankings, impressions, clicks)
- Google Analytics (track traffic, conversions, revenue)
- Rank tracking tool (monitor keyword positions)

---

## Next Steps

1. **Review this audit** with your team and stakeholders
2. **Prioritize actions** based on:
   - Business impact (revenue potential)
   - Implementation effort
   - Resource availability
3. **Assign owners** for each phase of implementation
4. **Set timeline** with specific deadlines
5. **Track progress** weekly using recommended metrics
6. **Schedule follow-up audit** in 90 days to measure improvements

---

## Support

**Audit conducted by:** Ecommerce SEO Audit Skill
**Developed by:** Affilino NZ - Auckland Shopify SEO Agency
**Contact:** [email protected]
**Website:** [affilino.co.nz](https://affilino.co.nz)

For questions about this audit or implementation support, contact Affilino NZ.

所有审计的最佳实践

具体明确
- 不要：“改进元描述”
- 应该：“元描述为 80 个字符（太短）。建议：‘[具体示例]’（157 个字符）”
提供示例
- 始终提供修改前后的示例
- 为技术修复提供代码片段
- 展示真实 URL 和真实数据
使用基于竞争对手的基准
- 绝不要建议随意设定的字数
- 始终检查目标关键词的前 5 个竞争对手
- 计算竞争对手的平均值：字数、图片数量、评论数量、链接数量
- 根据竞争对手数据设定目标：“竞争对手平均为 450 个词，建议扩展到 500-550 个词”
- 不要：“为此页面增加 300 个词”
- 应该：“排名前 5 的竞争对手平均为 520 个词。你的页面有 180 个词。建议扩展到 550-600 个词，以提升竞争力。”
量化一切
- 使用数字（字数、加载时间、链接数量）
- 根据竞争对手分析提供基准和目标
- 在对比表格中展示差距
严格排序优先级
- 并非所有事情都很紧急
- 优先处理投资回报率最高的事项
- 考虑投入与影响
确保建议可执行
- 每项发现都需要有对应建议
- 每条建议都需要包含具体步骤
- 说明由谁执行以及时间安排
用数据验证
- 使用 WebFetch 检查页面
- 使用 Bash/curl 验证技术要素
- 不要想当然——务必验证
- 如果无法验证某项内容（例如，没有抓取数据时无法得知内部链接总数），请说明
坦诚说明限制
- 如果分析需要你不具备的抓取数据，请明确说明
- 提供替代方案（抽样检查、用户提供数据）
- 没有证据时，不要对全站指标作出断言
- 示例：“要获取准确的内部链接数量，需要使用 Screaming Frog 获取抓取数据”
考虑收入影响
- 电商网站关注销售额
- 优先处理产品页和集合页
- 关注商业关键词

重要提醒

使用 WebSearch 进行关键词研究并寻找竞争对手
使用 WebFetch 分析竞争对手页面并验证要素
使用 Bash/curl 进行技术验证（robots.txt、标头等）
做到全面而高效——只处理所请求的审计类型
始终提供示例——展示确切的标题标签、元描述等
像企业主一样思考——关注能带来收入的页面
保持信息更新——提及 2026 年最佳实践和最新动态

关键：内容验证流程

务必通过多种方式检查分类描述内容：

使用 Bash/curl 提取实际 HTML 内容：

curl -s "[url]" | grep -E '<h1|<h2|<h3' | head -20
curl -s "[url]" | sed -n '/<div class="rte/,/<\/div>/p' | head -100
curl -s "[url]" | grep -A 50 "collection_description\|category-description" | head -100

检查以下两个位置是否有内容：
- 产品网格上方（介绍内容，150-200 个词）
- 产品网格下方（选购指南、常见问题，500-1000 个词）
如果 WebFetch 未显示内容，请使用 Bash/curl 作为备用方案
- 许多网站通过 JavaScript 或特定 div 加载内容
- 在使用 curl 验证之前，绝不要假设内容缺失
检查常见的内容 div 类名：

关键：标题验证流程

在作出判断之前，务必使用实际数据验证标题结构：

1. 使用 Bash 命令统计 H1 标签

要求：在声称存在多个 H1 问题之前，先运行此命令：

# Extract and count ALL H1 tags on page
curl -s "[url]" | grep -o '<h1[^>]*>[^<]*</h1>' | head -10

# Alternative method (counts number of H1 tags)
curl -s "[url]" | grep -o '<h1' | wc -l

重要：

在审计报告中展示找到的实际 H1 标签
准确统计数量
除非能展示 2 个或更多实际 H1 标签，否则不要声称“存在多个 H1”

2. 验证 H2、H3 和其他标题

# Extract all heading tags (H1-H6)
curl -s "[url]" | grep -E '<h[1-6][^>]*>' | head -30

# Count each heading type
curl -s "[url]" | grep -o '<h1' | wc -l  # Count H1s
curl -s "[url]" | grep -o '<h2' | wc -l  # Count H2s
curl -s "[url]" | grep -o '<h3' | wc -l  # Count H3s

3. 标题分析报告格式

务必提供有证据支持的发现：

## Heading Structure Analysis

**H1 Tags Found:** [X]

Actual H1 tags:
1. `<h1 class="collection-hero__title">Queen Mattresses</h1>`

**Assessment:**
- ✓ Exactly one H1 (correct)
- ✓ Contains primary keyword
- ✓ Descriptive and clear

**H2 Tags Found:** [X]
**H3 Tags Found:** [X]

**Common H2 headings:**
1. "What Size is a Queen Mattress?"
2. "How to Choose..."
3. "Filter and sort"
[etc.]

4. 验证清单

在指出标题问题之前，请先验证：

[ ] Actually ran bash command to count H1 tags
[ ] Can show the actual H1 tag(s) found in output
[ ] Verified count is accurate (not assumed from template)
[ ] Distinguished between H1 and H2 tags (don't confuse them)
[ ] If claiming "multiple H1s", can show at least 2 actual H1 tags
[ ] Checked that navigation/cart H2s aren't mistakenly called H1s

5. 不要做什么

❌ 绝对不要：

在没有提供实际证据的情况下声称存在“多个 H1 标签”
根据主题模板推断标题结构
将 H2 标签与 H1 标签混淆
仅凭 WebFetch 就指出 H1 问题（务必使用 curl 验证）
不运行验证命令就断言标题存在问题

✓ 务必：

运行 bash 命令提取实际标题
在报告中展示找到的标题
使用 grep/wc -l 准确计数
在指出问题之前先进行验证

6. 正确分析示例

正面示例：

I ran: curl -s "url" | grep -o '<h1[^>]*>[^<]*</h1>'

Result: Only one H1 found:
<h1 class="collection-hero__title">Queen Mattresses</h1>

✓ Heading structure is CORRECT - exactly one H1 tag present.

反面示例（请勿这样做）：

❌ "Multiple H1 tags detected - page has H1s in cart, filters, and title"
(Without actually verifying - this is wrong! Those might be H2s)

7. 不确定时

如果标题分析不明确：

运行多条验证命令
在报告中展示实际输出
请用户在浏览器 DevTools 中手动验证
没有证据时，不要做出确定性判断

请记住： 有证据地说“我找到了 X 个 H1 标签（如上所示）”，远胜于错误地声称存在并不存在的标题问题。务必先使用 BASH 命令进行验证。

现在，你已准备好开展专业的电商 SEO 审核。询问用户需要哪种审核，收集必要信息，并提供可执行的见解。

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基本信息

作者: affilino
仓库: affilino/ecommerce-seo-audit-skill
分类: 营销与增长
安装次数: 844
GitHub Stars: 6

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