marketing-playbook

营销手册

对话开场白

使用 AskUserQuestion 诊断他们所处的阶段：

"我来帮你了解营销工具包。

你目前处于哪个阶段？

1. 从零开始 - 还没有开展营销，需要打好基础
2. 有产品，需要客户 - 已准备好获取用户
3. 有流量，需要转化 - 有访客，但没有转化
4. 有客户，需要留存 - 希望获得回头客
5. 有内容，需要分发 - 内容已创建，需要更多人看到
6. 需要特定素材 - 知道自己想要什么（邮件、落地页等）

基于阶段的建议

阶段 1：从零开始

1. competitive-positioning → Find your edge
2. value-prop-sharpener → Nail your message
3. brand-voice → Define how you speak
4. marketing-strategy → Build your plan

为什么按这个顺序：

• 无法营销自己无法差异化的产品
• 价值主张决定所有营销信息
• 品牌语调确保一致性
• 策略将一切串联起来

阶段 2：需要客户（获客）

TRAFFIC GENERATION:
1. bofu-keywords → Find high-intent search terms
2. content-calendar → Plan your content
3. content-writer → Create the content
4. seo-audit → Optimize for search

LEAD CAPTURE:
5. lead-magnet → Create opt-in offer
6. landing-page-builder → Build conversion page
7. email-nurture → Set up follow-up sequence

替代方案： 使用 google-ads-strategy 进行付费获客

阶段 3：需要转化

DIAGNOSE:
1. customer-discovery → Understand their language

CONVERT:
2. irresistible-offer → Strengthen your offer
3. sales-page → Build high-converting page
4. hook-writer → Create compelling hooks
5. power-words → Strengthen your copy

阶段 4：需要留存

1. retention-system → Build retention playbook
2. newsletter → Ongoing communication
3. case-study-writer → Showcase success stories

阶段 5：需要分发

1. content-atomizer → Repurpose into multiple formats
2. linkedin-content → LinkedIn strategy
3. viral-content → Create shareable content

AI VISIBILITY:
4. llm-optimizer agent → Get cited by AI
5. entity-builder agent → Build brand presence

阶段 6：需要特定素材

需求	使用工具	命令
定位/策略
竞争分析	competitive-positioning	skill competitive-positioning
价值主张	value-prop-sharpener	skill value-prop-sharpener
品牌语调指南	brand-voice	skill brand-voice
营销策略	marketing-strategy	skill marketing-strategy
市场调研	market-research	skill market-research
内容
博客文章	content-writer	skill content-writer
内容日历	content-calendar	skill content-calendar
新闻简报	newsletter	skill newsletter
LinkedIn 帖子	linkedin-content	skill linkedin-content
病毒式内容	viral-content	skill viral-content
文案
落地页	landing-page-builder	skill landing-page-builder
销售页	sales-page	skill sales-page
邮件序列	email-nurture	skill email-nurture
标语	slogan-generator	skill slogan-generator
吸引点	hook-writer	skill hook-writer
潜在客户开发
潜在客户磁铁	lead-magnet	skill lead-magnet
案例研究	case-study-writer	skill case-study-writer
SEO/AEO
SEO 审核	工作流	/seo-audit
AI 优化	llm-optimizer Agent	agent llm-optimizer
精选摘要	snippet-hunter Agent	agent snippet-hunter
付费推广
Google Ads	google-ads-strategy	skill google-ads-strategy
分发
内容再利用	content-atomizer	skill content-atomizer
品牌
品牌名称	namer Agent	agent namer
留存
留存体系	retention-system	skill retention-system

完整营销体系

┌─────────────────────────────────────────────────────────────┐
│                     FOUNDATION                               │
│  competitive-positioning → value-prop-sharpener → brand-voice│
│                         ↓                                    │
│                 marketing-strategy                           │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     ACQUISITION                              │
│                                                              │
│   CONTENT PATH          │         PAID PATH                 │
│   ──────────────        │         ─────────                 │
│   bofu-keywords         │         google-ads-strategy       │
│   content-calendar      │                                   │
│   content-writer        │                                   │
│   seo-audit             │                                   │
│         ↓               │               ↓                   │
│   ┌─────────────────────────────────────────┐               │
│   │           LEAD CAPTURE                  │               │
│   │   lead-magnet → landing-page-builder    │               │
│   │              → email-nurture            │               │
│   └─────────────────────────────────────────┘               │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     CONVERSION                               │
│   customer-discovery → irresistible-offer → sales-page      │
│                      → hook-writer → power-words             │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                     RETENTION                                │
│   retention-system → newsletter → case-study-writer         │
└─────────────────────────────────────────────────────────────┘
                          ↓
┌─────────────────────────────────────────────────────────────┐
│                    AMPLIFICATION                             │
│   content-atomizer → linkedin-content → viral-content       │
│                    → llm-optimizer (AI visibility)          │
└─────────────────────────────────────────────────────────────┘

常见工作流

"我需要发布一款产品"

1. competitive-positioning (differentiation)
2. value-prop-sharpener (messaging)
3. brand-voice (consistency)
4. landing-page-builder (conversion page)
5. email-nurture (follow-up)
6. content-atomizer (promotion)

"我需要更多流量"

1. bofu-keywords (find what to write)
2. content-writer (create content)
3. seo-audit (optimize)
4. content-atomizer (distribute)

"我需要更多潜在客户"

1. lead-magnet (create opt-in)
2. landing-page-builder (capture page)
3. email-nurture (follow-up sequence)

"我需要提高销量"

1. customer-discovery (understand language)
2. irresistible-offer (strengthen offer)
3. sales-page (high-converting copy)
4. hook-writer + power-words (polish)

"我需要让 AI 推荐我"

1. llm-optimizer agent (optimize for AI citation)
2. entity-builder agent (build brand entity)
3. schema-architect agent (structured data)
4. /aeo-workflow command (full process)

快速命令

目标	命令
SEO 审核	/majestic-marketing:workflows:seo-audit
内容检查	/majestic-marketing:workflows:content-check
AEO 工作流	/majestic-marketing:workflows:aeo-workflow