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meta-ad-creative-generation

meta-ad-creative-generation

github.com/eachlabs营销与增长44469 次安装今天更新
代码仓库

关于 meta-ad-creative-generation

meta-ad-creative-generation 是基于 each::sense 的技能，用于制作适配 Facebook 和 Instagram 广告版位的图片与视频素材。它涵盖信息流、Stories、Reels、轮播及产品广告，并提供迭代修改和生成多种版本的指导。

主要功能

  1. 01制作信息流、Stories 和 Reels 素材
  2. 02制作轮播广告和产品广告
  3. 03生成静态图片与视频
  4. 04提供版位比例和尺寸指导
  5. 05迭代修改并生成测试版本

适用场景

  1. 01为网店制作产品广告
  2. 02制作竖版 Stories 或 Reels 宣传素材
  3. 03生成多个创意版本进行 A/B 测试

安装

复制下面的命令，在终端中运行。

$npx skills add https://github.com/eachlabs/skills --skill meta-ad-creative-generation

安装后在 Claude Code 中输入/meta-ad-creative-generation确认已加载。

附带文件references/SSE-EVENTS.md

详细介绍

Meta 广告创意生成

使用 each::sense 生成高转化率的 Meta（Facebook 和 Instagram）广告创意。此技能可创建针对 Meta 广告版位、格式和最佳实践优化的图片和视频。

功能

  • 信息流广告：用于 Facebook/Instagram 信息流的静态图片和视频
  • 快拍和 Reels：用于沉浸式版位的竖版 9:16 内容
  • 轮播广告：用于产品展示的多张图片
  • 视频广告：用于提升互动的短视频内容
  • 产品广告：结合生活场景的电商创意
  • 品牌认知度：用于覆盖面营销活动的吸睛视觉内容
  • 潜在客户开发：带有明确行动号召（CTA）的吸引人视觉内容

快速开始

curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a Facebook feed ad for a fitness app showing someone working out with energetic vibes, include space for headline text"}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'

Meta 广告格式和尺寸

版位宽高比推荐尺寸用途
信息流（图片）1:11080x1080产品广告、品牌认知度
信息流（图片）4:51080x1350更多垂直空间、更高互动率
信息流（视频）1:1 或 4:51080x1080 或 1080x1350产品演示、用户评价
快拍/Reels9:161080x1920全屏沉浸式广告
轮播1:11080x1080产品目录、产品特性
右侧栏1.91:11200x628桌面端侧边栏广告

用例示例

1. 产品广告（电商）
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 Facebook product ad for wireless earbuds. Show the earbuds on a clean minimal background with lifestyle context - someone at a gym or running. Modern, premium feel. Leave space at top for headline."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
2. Instagram 快拍广告
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 9:16 Instagram Stories ad for a skincare brand. Show a woman with glowing skin, soft natural lighting, minimalist aesthetic. Leave safe zones at top and bottom for UI elements."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
3. Facebook 视频广告
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 5 second 1:1 video ad for a coffee subscription service. Show steaming coffee being poured, cozy morning vibes, warm color grading. Eye-catching for autoplay without sound."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
4. 轮播广告（多款产品）
# First image
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 carousel ad image 1 of 4 for a furniture store. Show a modern sofa in a stylish living room. Clean, aspirational lifestyle photography style."}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "carousel-furniture-001"
  }'

# Second image (same session for consistency)
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create carousel image 2 of 4. Show a dining table set in the same style as the previous image. Maintain consistent lighting and aesthetic."}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "carousel-furniture-001"
  }'
5. Reels 广告（竖版视频）
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 9:16 vertical video ad for Instagram Reels. Fashion brand summer collection - show a model walking on a beach in a flowing dress, cinematic slow motion, golden hour lighting. 5 seconds."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
6. 应用安装广告
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 4:5 Facebook ad for a meditation app. Show a peaceful person meditating in nature, soft morning light, calming colors (blues and greens). Include visual space for app store badges and CTA button."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
7. 餐厅/食品广告
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 Facebook ad for an Italian restaurant. Show a delicious pasta dish with steam rising, rustic table setting, warm inviting atmosphere. Food photography style, make it look appetizing."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
8. 潜在客户开发广告（B2B）
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 Facebook lead gen ad for a B2B SaaS product. Show a professional working on a laptop with data visualizations, modern office environment, confident and productive mood. Corporate but not boring."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
9. UGC 风格广告
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a UGC-style 9:16 video ad for a teeth whitening product. Show a young woman doing a selfie-style testimonial, authentic iPhone footage look, bathroom mirror setting, before/after reveal moment. 10 seconds."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max"
  }'
10. 再营销广告（带产品图片）
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 retargeting ad for sneakers. Show white sneakers prominently with a lifestyle background (urban street scene). Add visual urgency - style that says limited time offer. Clean product focus."}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "max",
    "image_urls": ["https://example.com/product-sneakers.jpg"]
  }'

最佳实践

图片广告
  • 文字叠加：尽量减少文字——Meta 建议文字覆盖面积低于 20%
  • 安全区域：为快拍/Reels 界面元素，在顶部和底部留出 14% 的边距
  • 视觉焦点：将关键视觉元素放在中央
  • 对比度：使用对比鲜明的颜色，让广告在信息流中脱颖而出
  • 品牌颜色：确保广告中的品牌形象保持一致
视频广告
  • 3 秒内抓住注意力：立即吸引观众
  • 针对关闭声音的场景设计：使用字幕和视觉叙事
  • 适合循环播放：为短视频制作无缝循环效果
  • 移动端优先：针对移动端竖屏/方形格式进行设计
轮播广告
  • 视觉一致性：所有卡片保持相同的风格
  • 故事线：让图片之间形成连贯的叙事流程
  • 首图吸引注意力：让第一张卡片最具吸引力

Meta 广告提示词技巧

创建 Meta 广告创意时，请在提示词中加入以下细节：

  1. 格式：指定宽高比（1:1、4:5、9:16）
  2. 版位：说明广告用于信息流、快拍还是 Reels
  3. 产品/服务：清楚描述广告推广的内容
  4. 目标受众：这则广告面向哪些人？
  5. 情绪/风格：活力十足、平静、奢华、俏皮等
  6. 文字空间：如有需要，请预留标题/CTA 的空间
  7. 品牌指南：说明颜色和风格偏好
提示词结构示例
"Create a [aspect ratio] [placement] ad for [product/service].
Show [visual description] with [mood/style].
Target audience: [demographic].
[Additional requirements like text space, brand colors, etc.]"

模式选择

生成前询问用户：

“您想要快速低成本，还是高质量？”

模式适用场景速度质量
max最终广告创意、A/B 测试优胜方案较慢最高
eco快速草稿、概念探索、批量测试较快良好

多轮创意迭代

使用 session_id 迭代广告创意：

# Initial creative
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 Facebook ad for a watch brand, luxury feel"}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "watch-ad-project"
  }'

# Iterate based on feedback
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Make it more dramatic with darker background, add some bokeh lights"}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "watch-ad-project"
  }'

# Request variation
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create 2 more variations of this ad with different angles"}],
    "model": "eachsense/beta",
    "stream": true,
    "session_id": "watch-ad-project"
  }'

A/B 测试批量生成

生成多个变体用于测试：

# Variation A - Lifestyle focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - lifestyle shot with athlete in gym"}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "eco"
  }'

# Variation B - Product focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - clean product shot with ingredients"}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "eco"
  }'

# Variation C - Benefit focus
curl -X POST https://eachsense-agent.core.eachlabs.run/v1/chat/completions \
  -H "Content-Type: application/json" \
  -H "X-API-Key: $EACHLABS_API_KEY" \
  -H "Accept: text/event-stream" \
  -d '{
    "messages": [{"role": "user", "content": "Create a 1:1 ad for protein powder - before/after transformation style"}],
    "model": "eachsense/beta",
    "stream": true,
    "mode": "eco"
  }'

错误处理

错误原因解决方案
Failed to create prediction: HTTP 422余额不足在 eachlabs.ai 充值
内容政策违规内容被禁止调整提示词，使其符合 Meta 广告政策
超时生成内容过于复杂将客户端超时设置为至少 10 分钟

Related Skills

  • each-sense - Core API documentation
  • google-ad-creative-generation - Google Ads creatives
  • tiktok-ad-creative-generation - TikTok ad creatives
  • product-photo-generation - E-commerce product shots

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