ops-whatsapp-biz

OPS ► WHATSAPP BUSINESS

WhatsApp Business Cloud API — 与个人 WhatsApp 的 wacli 不同。

主要区别： 此技能使用 WhatsApp Business Cloud API（Meta Graph API）进行大规模企业对客户消息发送。wacli 用于个人 WhatsApp 消息发送。两者的凭据、电话号码和使用场景均不同。

凭据解析

PREFS_PATH="${CLAUDE_PLUGIN_DATA_DIR:-$HOME/.claude/plugins/data/ops-ops-marketplace}/preferences.json"

# WhatsApp Business credentials (separate from wacli personal)
WABA_TOKEN="${WHATSAPP_BUSINESS_TOKEN:-$(claude plugin config get whatsapp_business_token 2>/dev/null)}"
WABA_PHONE_ID="${WHATSAPP_PHONE_NUMBER_ID:-$(claude plugin config get whatsapp_phone_number_id 2>/dev/null)}"
WABA_ACCOUNT_ID="${WHATSAPP_BUSINESS_ACCOUNT_ID:-$(claude plugin config get whatsapp_business_account_id 2>/dev/null)}"

# Doppler fallback
if [ -z "$WABA_TOKEN" ]; then
  WABA_TOKEN="$(doppler secrets get WHATSAPP_BUSINESS_TOKEN --plain 2>/dev/null)"
fi
if [ -z "$WABA_PHONE_ID" ]; then
  WABA_PHONE_ID="$(doppler secrets get WHATSAPP_PHONE_NUMBER_ID --plain 2>/dev/null)"
fi
if [ -z "$WABA_ACCOUNT_ID" ]; then
  WABA_ACCOUNT_ID="$(doppler secrets get WHATSAPP_BUSINESS_ACCOUNT_ID --plain 2>/dev/null)"
fi

凭据检查：如果 WABA_TOKEN 或 WABA_PHONE_ID 为空，则打印： WhatsApp Business 未配置。运行 /ops:whatsapp-biz setup 以配置凭据。 然后停止。

---

子命令路由

路由 $ARGUMENTS：

输入	操作
（空）、list-templates	列出所有模板及其审批状态
send-template	向一个或多个收件人发送已获批的模板消息
create-template	引导式模板创建向导
check-template <NAME>	查询特定模板的审批状态
catalog	查看和管理已关联的产品目录
setup	配置 WhatsApp Business API 凭据

---

list-templates

列出 WhatsApp Business 账户的所有消息模板。

RESULT=$(curl -s "https://graph.facebook.com/v20.0/${WABA_ACCOUNT_ID}/message_templates?fields=name,status,category,language,components&limit=50" \
  -H "Authorization: Bearer ${WABA_TOKEN}")

echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo "  WHATSAPP BUSINESS TEMPLATES"
echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo ""
printf "| %-30s | %-10s | %-12s | %-8s |\n" "Template Name" "Status" "Category" "Language"
printf "|%s|%s|%s|%s|\n" "--------------------------------" "------------" "--------------" "----------"

echo "$RESULT" | jq -r '.data[]? | [.name, .status, .category, .language] | @tsv' 2>/dev/null | \
  while IFS=$'\t' read -r name status category language; do
    STATUS_ICON="○"
    [ "$status" = "APPROVED" ] && STATUS_ICON="✓"
    [ "$status" = "REJECTED" ] && STATUS_ICON="✗"
    [ "$status" = "PENDING" ] && STATUS_ICON="…"
    printf "| %-30s | %s %-9s | %-12s | %-8s |\n" "${name:0:30}" "$STATUS_ICON" "$status" "${category:0:12}" "$language"
  done

TOTAL=$(echo "$RESULT" | jq '.data | length // 0')
APPROVED=$(echo "$RESULT" | jq '[.data[]? | select(.status == "APPROVED")] | length')
echo ""
echo "Total: ${TOTAL} templates  |  Approved: ${APPROVED}"
echo ""
echo "Note: Per-template pricing applies since July 2025. Check Meta pricing page for current rates."

---

send-template

向一个或多个收件人发送已获批的模板消息。

发送前，通过 AskUserQuestion 收集：

1. 模板名称（自由文本——先使用 list-templates 查看可用模板）
2. 收件人电话号码——自由文本（单个号码或以逗号分隔的号码列表，包含国家代码，例如 +14155552671）

如果模板包含变量，通过 AskUserQuestion 逐一询问每个参数值（自由文本）。

费用说明：发送前始终显示预估费用。实用工具模板：约 $0.005/条消息；营销模板：约 $0.025/条消息（美国费率，因国家/地区而异）。向超过 10 位收件人批量发送前，使用 AskUserQuestion 请求确认。

# Parse recipients
IFS=',' read -ra RECIPIENTS <<< "$PHONE_NUMBERS"
RECIPIENT_COUNT=${#RECIPIENTS[@]}

# For bulk sends > 10, confirm
if [ $RECIPIENT_COUNT -gt 10 ]; then
  # AskUserQuestion: "Send to ${RECIPIENT_COUNT} recipients? Estimated cost: ~$$(awk "BEGIN {printf \"%.2f\", $RECIPIENT_COUNT * 0.025}") for marketing templates." options [Send, Cancel]
  [ "$CONFIRM" = "Cancel" ] && echo "Cancelled." && exit 0
fi

# Send to each recipient
SUCCESS=0; FAILED=0
for PHONE in "${RECIPIENTS[@]}"; do
  PHONE=$(echo "$PHONE" | tr -d ' ')
  
  RESP=$(curl -s -X POST "https://graph.facebook.com/v20.0/${WABA_PHONE_ID}/messages" \
    -H "Authorization: Bearer ${WABA_TOKEN}" \
    -H "Content-Type: application/json" \
    -d "{
      \"messaging_product\": \"whatsapp\",
      \"to\": \"${PHONE}\",
      \"type\": \"template\",
      \"template\": {
        \"name\": \"${TEMPLATE_NAME}\",
        \"language\": {\"code\": \"en_US\"},
        \"components\": ${TEMPLATE_COMPONENTS_JSON:-[]}
      }
    }")
  
  MSG_ID=$(echo "$RESP" | jq -r '.messages[0].id // empty')
  if [ -n "$MSG_ID" ]; then
    SUCCESS=$((SUCCESS + 1))
  else
    FAILED=$((FAILED + 1))
    ERR=$(echo "$RESP" | jq -r '.error.message // "unknown error"')
    echo "  Failed for ${PHONE}: ${ERR}"
  fi
done

echo ""
echo "Sent: ${SUCCESS}/${RECIPIENT_COUNT} messages delivered"
[ $FAILED -gt 0 ] && echo "Failed: ${FAILED} — check phone number format (+country_code + number)"

模板组件格式（根据用户输入构建 TEMPLATE_COMPONENTS_JSON）：

对于包含标题和正文变量的模板：

[
  {
    "type": "header",
    "parameters": [{"type": "text", "text": "{{header_value}}"}]
  },
  {
    "type": "body",
    "parameters": [
      {"type": "text", "text": "{{var1}}"},
      {"type": "text", "text": "{{var2}}"}
    ]
  }
]

对于不包含变量的模板：TEMPLATE_COMPONENTS_JSON=[]

---

create-template

引导式模板创建向导。

第 1 步——收集基本信息：

AskUserQuestion：“模板类别？”选项 [MARKETING, UTILITY, AUTHENTICATION, More...]

如果选择 More：AskUserQuestion：[AUTHENTICATION, UTILITY, Skip]

第 2 步——AskUserQuestion：“模板名称（仅限小写字母和下划线，例如 order_confirmation）：”（自由文本）

第 3 步——AskUserQuestion：“语言？”选项 [en_US, en_GB, es, fr]

第 4 步——收集正文文本（自由文本）。提示用户：“使用 {{1}}、{{2}} 等作为变量。”

第 5 步——AskUserQuestion：“添加标题？”选项 [Text header, Image header, No header, Video header]

第 6 步——AskUserQuestion：“添加行动号召按钮？”选项 [URL button, Phone button, No button, Quick reply]

# Build components array
COMPONENTS='[{"type":"BODY","text":"'"${BODY_TEXT}"'"}]'

# Add header if selected
if [ "$HEADER_TYPE" = "Text header" ]; then
  HEADER_TEXT_INPUT="..."  # collected via AskUserQuestion
  COMPONENTS=$(echo "$COMPONENTS" | jq '. + [{"type":"HEADER","format":"TEXT","text":"'"${HEADER_TEXT_INPUT}"'"}]')
elif [ "$HEADER_TYPE" = "Image header" ]; then
  COMPONENTS=$(echo "$COMPONENTS" | jq '. + [{"type":"HEADER","format":"IMAGE","example":{"header_handle":["<upload_handle>"]}}]')
fi

# Add button if selected
if [ "$BUTTON_TYPE" = "URL button" ]; then
  BUTTON_URL="..."  # collected via AskUserQuestion: "Button URL:"
  BUTTON_TEXT="..."  # collected via AskUserQuestion: "Button text:"
  COMPONENTS=$(echo "$COMPONENTS" | jq '. + [{"type":"BUTTONS","buttons":[{"type":"URL","text":"'"${BUTTON_TEXT}"'","url":"'"${BUTTON_URL}"'"}]}]')
elif [ "$BUTTON_TYPE" = "Phone button" ]; then
  BUTTON_PHONE="..."  # collected via AskUserQuestion: "Phone number for button:"
  BUTTON_TEXT="..."
  COMPONENTS=$(echo "$COMPONENTS" | jq '. + [{"type":"BUTTONS","buttons":[{"type":"PHONE_NUMBER","text":"'"${BUTTON_TEXT}"'","phone_number":"'"${BUTTON_PHONE}"'"}]}]')
fi

RESP=$(curl -s -X POST "https://graph.facebook.com/v20.0/${WABA_ACCOUNT_ID}/message_templates" \
  -H "Authorization: Bearer ${WABA_TOKEN}" \
  -H "Content-Type: application/json" \
  -d "{
    \"name\": \"${TEMPLATE_NAME}\",
    \"category\": \"${CATEGORY}\",
    \"language\": \"${LANGUAGE}\",
    \"components\": ${COMPONENTS}
  }")

TEMPLATE_ID=$(echo "$RESP" | jq -r '.id // empty')
STATUS=$(echo "$RESP" | jq -r '.status // empty')

if [ -n "$TEMPLATE_ID" ]; then
  echo "Template submitted (ID: ${TEMPLATE_ID}, status: ${STATUS})."
  echo "Approval typically takes 24-48 hours. Check status with: /ops:whatsapp-biz check-template ${TEMPLATE_NAME}"
else
  echo "Template creation failed: $(echo "$RESP" | jq -r '.error.message // "unknown error"')"
fi

---

check-template <NAME>

按名称查询特定模板的审批状态。

TEMPLATE_NAME_ARG=$(echo "$ARGUMENTS" | awk '{print $2}')
if [ -z "$TEMPLATE_NAME_ARG" ]; then
  # AskUserQuestion: "Template name to check:" (free text)
  TEMPLATE_NAME_ARG="$USER_INPUT"
fi

RESULT=$(curl -s "https://graph.facebook.com/v20.0/${WABA_ACCOUNT_ID}/message_templates?name=${TEMPLATE_NAME_ARG}&fields=name,status,rejected_reason,quality_score" \
  -H "Authorization: Bearer ${WABA_TOKEN}")

echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo "  TEMPLATE STATUS: ${TEMPLATE_NAME_ARG}"
echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo ""

echo "$RESULT" | jq -r '.data[]? | "Status: \(.status)\nQuality: \(.quality_score.score // "N/A")\nRejection reason: \(.rejected_reason // "—")"' 2>/dev/null

STATUS=$(echo "$RESULT" | jq -r '.data[0].status // "NOT_FOUND"')
case "$STATUS" in
  APPROVED)  echo "Template is ready to use with send-template." ;;
  REJECTED)  echo "Template was rejected. Review the rejection reason and create a revised template." ;;
  PENDING)   echo "Template is pending review (typically 24-48h)." ;;
  NOT_FOUND) echo "Template '${TEMPLATE_NAME_ARG}' not found. Run list-templates to see available templates." ;;
esac

---

catalog

查看和管理已关联到 WhatsApp Business 账户的产品目录。

# List linked catalogs
CATALOGS=$(curl -s "https://graph.facebook.com/v20.0/${WABA_ACCOUNT_ID}?fields=catalog_id" \
  -H "Authorization: Bearer ${WABA_TOKEN}")
CATALOG_ID=$(echo "$CATALOGS" | jq -r '.catalog_id // empty')

if [ -z "$CATALOG_ID" ]; then
  echo "No product catalog linked to this WhatsApp Business Account."
  echo "To link a catalog: go to Meta Business Manager → Commerce Manager → link your catalog to WhatsApp."
  exit 0
fi

# List products in catalog
PRODUCTS=$(curl -s "https://graph.facebook.com/v20.0/${CATALOG_ID}/products?fields=id,name,retailer_id,price,availability,url&limit=20" \
  -H "Authorization: Bearer ${WABA_TOKEN}")

echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo "  WHATSAPP PRODUCT CATALOG"
echo "━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━"
echo "Catalog ID: ${CATALOG_ID}"
echo ""
printf "| %-25s | %-12s | %-10s | %-12s |\n" "Product Name" "SKU" "Price" "Availability"
printf "|%s|%s|%s|%s|\n" "---------------------------" "--------------" "------------" "--------------"
echo "$PRODUCTS" | jq -r '.data[]? | [.name, (.retailer_id // "—"), (.price // "—"), (.availability // "—")] | @tsv' 2>/dev/null | \
  while IFS=$'\t' read -r name sku price avail; do
    printf "| %-25s | %-12s | %-10s | %-12s |\n" "${name:0:25}" "${sku:0:12}" "$price" "$avail"
  done

PRODUCT_COUNT=$(echo "$PRODUCTS" | jq '.data | length // 0')
echo ""
echo "Total products shown: ${PRODUCT_COUNT} (use catalog in message templates with product cards)"

MM Lite 说明：Marketing Messages Lite（AI 优化发送）截至 2026 年仍是 Beta API。此处尚未实现——请查阅 Meta 开发者文档，了解当前可用性和注册要求。

---

设置

配置 WhatsApp Business API 凭据。

询问之前，自动扫描是否已有凭据：

# Scan env vars
printenv WHATSAPP_BUSINESS_TOKEN WHATSAPP_PHONE_NUMBER_ID WHATSAPP_BUSINESS_ACCOUNT_ID 2>/dev/null

# Scan Doppler
for proj in $(doppler projects --json 2>/dev/null | jq -r '.[].slug'); do
  for cfg in dev stg prd; do
    doppler secrets --project "$proj" --config "$cfg" --json 2>/dev/null | \
      jq -r --arg p "$proj" --arg c "$cfg" 'to_entries[] | select(.key | test("WHATSAPP_BUSINESS|WHATSAPP_PHONE"; "i")) | "\(.key)=\(.value.computed) (doppler:\($p)/\($c))"'
  done
done

# Shell profiles
grep -h 'WHATSAPP_BUSINESS\|WHATSAPP_PHONE' ~/.zshrc ~/.bashrc ~/.zprofile ~/.envrc 2>/dev/null | grep -v '^#'

# Existing plugin config
claude plugin config get whatsapp_business_token 2>/dev/null && echo "✓ whatsapp_business_token already configured"
claude plugin config get whatsapp_phone_number_id 2>/dev/null && echo "✓ whatsapp_phone_number_id already configured"
claude plugin config get whatsapp_business_account_id 2>/dev/null && echo "✓ whatsapp_business_account_id already configured"

如果未找到凭据，请引导用户：

1. AskUserQuestion：「你的 WhatsApp Business 凭据在哪里？」选项 [现在粘贴令牌, 在 Meta 控制面板中查找, 跳过]

在 Meta 中查找凭据的方法：

• WHATSAPP_BUSINESS_TOKEN：Meta Developer Portal → 你的应用 → WhatsApp → API Setup → 临时访问令牌（或生成永久的 System User 令牌）
• WHATSAPP_PHONE_NUMBER_ID：同一页面 →「From」电话号码 → Phone Number ID
• WHATSAPP_BUSINESS_ACCOUNT_ID：Meta Business Manager → Business Settings → WhatsApp Accounts → Account ID

2. 通过 AskUserQuestion 收集各项值（自由文本）：

   • WhatsApp Business 令牌
   • Phone Number ID
   • Business Account ID（WABA ID）

3. 通过插件配置保存：

claude plugin config set whatsapp_business_token "$WABA_TOKEN"
claude plugin config set whatsapp_phone_number_id "$WABA_PHONE_ID"
claude plugin config set whatsapp_business_account_id "$WABA_ACCOUNT_ID"

4. 冒烟测试：

TEST=$(curl -s "https://graph.facebook.com/v20.0/${WABA_PHONE_ID}" \
  -H "Authorization: Bearer ${WABA_TOKEN}")
NAME=$(echo "$TEST" | jq -r '.display_phone_number // empty')
if [ -n "$NAME" ]; then
  echo "WhatsApp Business ✓ connected — Phone: ${NAME}"
else
  echo "WhatsApp Business ✗ connection failed: $(echo "$TEST" | jq -r '.error.message // "invalid token or phone ID"')"
fi

报告：WhatsApp Business ✓ 已连接 或 ✗ 无效 — [error]。