outreach-templates

外联模板

通过外联获取自然流量的复制粘贴模板。

客座文章投稿

Subject: Guest post idea: [Specific topic they haven't covered]

Hi [Name],

I've been reading [Blog] for [timeframe] - loved your piece on [specific article].

I noticed you haven't covered [gap topic] yet. I'd love to write about:

"[Proposed title]"

Quick outline:
- [Point 1 with unique angle]
- [Point 2 with data/example]
- [Point 3 with actionable takeaway]

Here's my recent work: [1-2 links]

Would this fit [Blog]?

[Your name]

跟进（5 天后）：

Hi [Name], bumping this in case it got buried. Happy to adjust the angle if [alternative topic] works better. [Your name]

播客／采访邀请

Subject: [Show name] guest idea: [Your unique angle]

Hi [Host],

Just finished [specific episode] - [genuine specific comment].

I'm [one-line credibility]. I could share:

1. [Unique story/insight]
2. [Contrarian take]
3. [Tactical how-to]

Recent appearances: [1-2 links]

Worth a 15-min chat to see if there's a fit?

[Your name]

链接建设外联

Subject: Resource for your [article topic] post

Hi [Name],

Found your article on [topic] while researching [related topic].

I created [resource type] that might complement your section on [specific section]:

[One-line description + link]

Either way, great piece - bookmarked it.

[Your name]

冷邮件序列（B2B）

邮件 1：聚焦问题

Subject: [Specific problem] at [Company]?

Hi [Name],

[Companies like theirs] often struggle with [specific problem].

Last month I helped [similar company] [specific result with number].

Worth a quick chat to see if relevant?

[Your name]

邮件 2：案例研究（3 天后）

Subject: Re: [Original subject]

Quick follow-up with context:

[Company name] had [problem]. After [solution], they saw [result].

Full breakdown: [link or offer to share]

Relevant to [their company]?

[Your name]

邮件 3：直接询问（5 天后）

Subject: Re: [Original subject]

Last try - would [specific small ask] be useful?

If not a fit, no worries. Just let me know either way.

[Your name]

LinkedIn 联系序列

连接请求：

Hi [Name] - saw your post on [topic]. [Genuine observation]. Would love to connect.

消息 1（接受后 2 天）：

Thanks for connecting! Quick question - what's your biggest challenge with [their focus area] right now?

消息 2（收到回复后）：

Interesting. I've seen [similar companies] solve that by [approach].

I put together [resource] on this - happy to share if useful?

消息 3（轻度推介）：

Based on what you shared, [your solution] might help with [specific problem].

Want me to show you how [similar company] used it? Takes 15 min.

回复率基准

外联类型	良好回复率	优秀回复率
客座文章投稿	10%	20%+
播客投稿	5%	15%+
链接建设	5%	10%+
冷邮件	3%	8%+
LinkedIn	15%	30%+

常见异议

异议	回复
"不感兴趣"	"完全理解。方便问一下，您目前更关注什么吗？"
"太忙了"	"没问题。什么时候再跟进比较合适？"
"发送更多信息"	"当然！[具体资源]。有什么问题需要我解答吗？"
"我们在用 [competitor]"	"明白。它在[具体使用场景]中的效果如何？"