pm-customer-interviews

客户访谈综合分析

用于产品探索访谈的问题库和综合分析模板。

访谈问题库

问题探索

- "Walk me through the last time you [did X]..."
- "What's the hardest part about [doing X]?"
- "Why is that hard?" (ask 3x - dig deeper)
- "What have you tried to solve this?"
- "What happened when you tried that?"

当前解决方案分析

- "How do you handle [X] today?"
- "How often do you do this?"
- "What would happen if you couldn't do this?"
- "How much time/money does this cost you?"

转换信号

- "Have you looked for other solutions?"
- "What would make you switch?"
- "What's stopping you from switching now?"

价值探索

- "If you could wave a magic wand, what would change?"
- "What would that be worth to you?"
- "Who else cares about this problem?"

访谈综合分析模板

## Interview: [Customer Name/Segment]
**Date:** YYYY-MM-DD | **Duration:** X min | **Role:** [Title]

### Problem Quotes (verbatim)
> "[Exact quote about the problem]"
> "[Another revealing quote]"

### Current Behavior
- Does [X] using [current solution]
- Frequency: [daily/weekly/monthly]
- Time spent: [X hours/month]

### Pain Intensity: [1-5]
- 1: Mild annoyance
- 3: Significant friction
- 5: "Hair on fire" problem

### Willingness to Pay Signal
- [ ] Actively searching for solutions
- [ ] Has budget allocated
- [ ] Named a specific price point: $___
- [ ] Would switch immediately if solved

### Key Insight
[One sentence capturing the non-obvious learning]

访谈反模式

反模式	失效原因	应采取的做法
引导性问题	证实偏见	提出开放式问题，追问“为什么”
假设性定价	人们会对未来撒谎	询问当前支出
功能请求	关注解决方案，而非问题	深入探究背后的需求
样本量过小	个例 ≠ 模式	至少需要 5 个信号

输出

访谈结束后，综合多次对话中的模式，以识别：

• 常见痛点（频率 + 强度）
• 付费意愿信号
• 当前正在被“弃用”的解决方案