Press Release Writer

新闻稿撰写

新闻稿撰写技能可帮助你创作专业且有新闻价值的新闻稿，吸引媒体关注并促成报道。无论你要宣布产品发布、融资、合作、获奖，还是公司里程碑，这项技能都能确保新闻稿符合行业标准，并讲述一个记者愿意报道的精彩故事。

这项技能深知新闻稿有双重作用：既是公司的正式声明，也是面向记者的推介。新闻稿需要真实、正式，同时也要引人入胜且有新闻价值。这项技能能帮助你兼顾这些要求，并遵循媒体专业人士熟悉的标准格式。

优秀的新闻稿会被媒体刊载、在社交媒体上传播，并提升公司的知名度。这项技能能让新闻稿的创作更高效，同时保持赢得媒体报道所需的专业水准。

核心工作流

工作流 1：撰写新闻稿

1. 确定新闻角度：判断内容的新闻价值
2. 收集信息：汇总事实、引言和数据
3. 组织新闻稿结构：遵循标准新闻稿格式
4. 撰写有吸引力的导语：在第一段抓住读者
5. 补充支持性细节：在正文中展开关键信息
6. 添加公司简介：加入标准的公司介绍
7. 审核与润色：检查清晰度、准确性和 AP 风格

工作流 2：制作媒体资料包

1. 撰写新闻稿：准备核心公告
2. 编写事实说明书：一目了然地呈现关键细节
3. 收集素材：准备高分辨率图片、徽标和屏幕截图
4. 撰写高管简介：介绍关键发言人的背景
5. 准备问答：预判记者的问题
6. 汇总资源：将所有材料整理到一起，便于访问

工作流 3：分发策略

1. 建立媒体名单：锁定相关记者和媒体
2. 撰写推介邮件：发送个性化邮件，随附新闻稿
3. 安排发布时间：选择最佳日期和时间
4. 协调渠道：确保新闻稿与其他沟通内容一致
5. 跟进联系：有策略地联系关键联系人
6. 追踪报道：监测转载和提及情况

快速参考

操作	命令/触发语
产品发布	“为 [product] 发布撰写新闻稿”
融资公告	“起草融资新闻稿”
合作	“创建与 [company] 的合作公告”
里程碑	“为 [achievement] 撰写新闻稿”
高管聘任	“为新任 [role] 起草新闻稿”
获奖/表彰	“创建获奖公告新闻稿”
活动	“为 [event name] 撰写新闻稿”
研究/报告	“为 [study/report] 起草新闻稿”

新闻稿标准格式

FOR IMMEDIATE RELEASE

[Contact Information]
[Name]
[Title]
[Email]
[Phone]
[Date]

[HEADLINE IN TITLE CASE - BOLD, ATTENTION-GRABBING]
[Optional: Subheadline for Additional Context]

[CITY, STATE] – [Date] – [First paragraph: Who, What, When, Where, Why - the entire story in 2-3 sentences. Include company name, news, and why it matters.]

[Second paragraph: Expand on the news with key details, benefits, or impact. Add data or specifics that make the story compelling.]

[Third paragraph: Quote from CEO/executive providing perspective and adding human element to the story.]

"[Quote text that adds insight, excitement, or strategic context - not just restating facts]," said [Name], [Title] at [Company].

[Fourth paragraph: Additional details, features, or context. Customer/partner quote if relevant.]

[Optional fifth paragraph: More supporting information, industry context, or implications.]

For more information, visit [URL].

###

About [Company Name]
[Boilerplate: 2-3 sentences describing company, mission, what you do, key differentiators. Keep consistent across all releases.]

Media Contact:
[Name]
[Company]
[Email]
[Phone]

新闻稿类型与模板

模板 1：产品发布

FOR IMMEDIATE RELEASE

Media Contact:
Sarah Johnson
VP of Communications, TechCo
[email protected]
(555) 123-4567

January 6, 2026

TechCo Launches AI-Powered Analytics Platform to Transform Business Intelligence

New platform delivers real-time insights 10x faster than traditional tools, making advanced analytics accessible to teams of all sizes

SAN FRANCISCO – January 6, 2026 – TechCo, a leading provider of business intelligence solutions, today announced the launch of InsightPro, an AI-powered analytics platform that enables businesses to gain actionable insights from their data in minutes instead of hours. The platform combines advanced machine learning with an intuitive interface, democratizing data analysis for non-technical teams.

InsightPro addresses the growing challenge businesses face in making sense of massive data volumes. Traditional analytics tools require specialized technical skills and hours of manual work. InsightPro automates complex analysis, generating natural language insights and visualizations that any team member can understand and act on immediately.

"We've seen too many companies drowning in data but starving for insights," said Michael Chen, CEO of TechCo. "InsightPro changes that by putting powerful AI analytics in the hands of every employee, not just data scientists. In our beta testing, teams cut their analysis time by 90% while making better decisions faster."

The platform includes:
• AI-powered automatic insights that identify trends, anomalies, and opportunities
• Natural language query interface - ask questions in plain English
• One-click visualizations and customizable dashboards
• Real-time data integration with popular business tools
• Collaborative features for team-based analysis

InsightPro is available now with plans starting at $99 per month. Enterprise pricing is available for larger organizations. A 14-day free trial is offered for all new users.

For more information or to start a free trial, visit www.techco.com/insightpro.

###

About TechCo
TechCo is a San Francisco-based software company that makes advanced analytics accessible to businesses of all sizes. Founded in 2020, TechCo serves over 5,000 customers worldwide, helping them turn data into actionable insights. For more information, visit www.techco.com.

Media Contact:
Sarah Johnson
TechCo
[email protected]
(555) 123-4567

模板 2：融资公告

FOR IMMEDIATE RELEASE

Media Contact:
Alex Rivera
Director of Communications, StartupXYZ
[email protected]
(555) 987-6543

January 6, 2026

StartupXYZ Raises $25M Series B to Accelerate Growth in Enterprise Market

Investment led by Acme Ventures will fuel product development and expand go-to-market team

NEW YORK – January 6, 2026 – StartupXYZ, the leading workflow automation platform for remote teams, today announced it has raised $25 million in Series B funding led by Acme Ventures, with participation from existing investors Beta Capital and Gamma Partners. The investment brings StartupXYZ's total funding to $40 million and will accelerate product development, expand the enterprise sales team, and fuel international growth.

Since launching in 2022, StartupXYZ has grown to serve over 10,000 companies, including Fortune 500 enterprises like TechCorp, GlobalBank, and MegaRetail. The platform has processed over 100 million workflows, saving customers an average of 15 hours per week on manual tasks. Annual recurring revenue has grown 300% year-over-year.

"Remote and hybrid work has fundamentally changed how teams operate, but most workflow tools were built for the in-office era," said Jamie Thompson, CEO and co-founder of StartupXYZ. "This funding validates our vision for intelligent, async-first automation and enables us to expand our platform to serve the enterprise market at scale."

The new capital will support three key initiatives:
• Expanding the product with advanced AI capabilities and enterprise-grade security features
• Growing the sales and customer success teams to serve larger enterprise customers
• Opening new offices in London and Singapore to support international expansion

"StartupXYZ has demonstrated exceptional product-market fit and category-defining potential," said Morgan Lee, Partner at Acme Ventures, who will join StartupXYZ's board of directors. "Their approach to workflow automation is the future of how distributed teams will work together. We're excited to partner with them as they scale to become the standard in their category."

With this funding, StartupXYZ plans to grow headcount from 75 to 150 employees over the next 18 months.

For more information, visit www.startupxyz.com.

###

About StartupXYZ
StartupXYZ is a workflow automation platform built for the remote work era. Founded in 2022 in New York, the company helps distributed teams automate repetitive tasks, streamline approvals, and collaborate asynchronously. StartupXYZ serves over 10,000 companies worldwide, from startups to Fortune 500 enterprises. For more information, visit www.startupxyz.com.

Media Contact:
Alex Rivera
StartupXYZ
[email protected]
(555) 987-6543

模板 3：合作公告

FOR IMMEDIATE RELEASE

Media Contact:
Jordan Kim
Communications Manager, CloudServices Inc.
[email protected]
(555) 246-8135

January 6, 2026

CloudServices Inc. and DataSystems Partner to Deliver Integrated Cloud-to-Edge Solutions

Strategic partnership enables enterprises to seamlessly connect cloud infrastructure with edge computing capabilities

AUSTIN, TX – January 6, 2026 – CloudServices Inc., a leading cloud infrastructure provider, today announced a strategic partnership with DataSystems, a pioneer in edge computing technology. The partnership will deliver integrated solutions that enable enterprises to seamlessly deploy and manage applications across cloud and edge environments, addressing the growing demand for low-latency, distributed computing.

Together, CloudServices and DataSystems will offer joint customers a unified platform that combines CloudServices' global cloud infrastructure with DataSystems' edge computing capabilities. This integration enables businesses to process data closer to end users while leveraging cloud scalability and management tools.

"As more applications require real-time processing and sub-millisecond latency, enterprises need solutions that bridge cloud and edge seamlessly," said Pat Davis, CEO of CloudServices Inc. "Our partnership with DataSystems delivers exactly that - the power of cloud with the performance of edge, managed through a single pane of glass."

The partnership includes:
• Pre-integrated technology stack combining both platforms
• Joint go-to-market initiatives targeting retail, manufacturing, and telecommunications sectors
• Co-developed solutions for IoT, autonomous vehicles, and smart cities
• Unified billing and support for mutual customers

Initial joint offerings will focus on three use cases: retail point-of-sale systems requiring real-time inventory updates, manufacturing facilities with AI-powered quality control, and telecommunications companies deploying 5G edge applications.

"CloudServices' global reach combined with our edge expertise creates unprecedented opportunities for enterprises," said Sam Rodriguez, CEO of DataSystems. "This partnership accelerates our mutual customers' digital transformation journeys and opens new markets for both companies."

The integrated CloudServices-DataSystems platform is available immediately. Pricing details are available at www.cloudservices.com/datasystems-partnership.

For more information, visit www.cloudservices.com or www.datasystems.com.

###

About CloudServices Inc.
CloudServices Inc. provides cloud infrastructure and platform services to over 50,000 businesses worldwide. Founded in 2015 and headquartered in Austin, TX, CloudServices operates data centers in 25 regions globally and serves customers ranging from startups to Fortune 100 enterprises. For more information, visit www.cloudservices.com.

About DataSystems
DataSystems is a leading edge computing technology company that enables businesses to process data at the network edge. Founded in 2018, DataSystems serves customers in retail, manufacturing, telecommunications, and smart cities sectors. For more information, visit www.datasystems.com.

Media Contact:
Jordan Kim
CloudServices Inc.
[email protected]
(555) 246-8135

模板 4：高管聘任

FOR IMMEDIATE RELEASE

Media Contact:
Taylor Martinez
PR Manager, GrowthCo
[email protected]
(555) 369-2580

January 6, 2026

GrowthCo Appoints Former Salesforce Executive Lisa Wang as Chief Revenue Officer

Industry veteran brings 20 years of SaaS sales leadership experience to accelerate company's enterprise growth

SEATTLE – January 6, 2026 – GrowthCo, a fast-growing marketing automation platform, today announced the appointment of Lisa Wang as Chief Revenue Officer (CRO), effective January 15, 2026. Wang brings over 20 years of enterprise software sales leadership experience, most recently serving as Senior Vice President of Sales at Salesforce, where she led a 500-person global sales organization and drove $2 billion in annual revenue.

In her role as CRO, Wang will oversee all revenue-generating functions at GrowthCo, including sales, customer success, and partnerships, as the company scales its enterprise go-to-market motion. She will report directly to CEO David Park and join GrowthCo's executive leadership team.

"Lisa is exactly the leader we need as we transition from mid-market to enterprise," said David Park, CEO of GrowthCo. "Her track record of building high-performing sales organizations at scale, combined with her deep expertise in enterprise SaaS, makes her the ideal person to lead our next phase of growth."

At Salesforce, Wang was instrumental in expanding the company's presence in the financial services and healthcare verticals, growing her division from $500 million to $2 billion in annual recurring revenue over five years. Prior to Salesforce, she held sales leadership roles at Oracle and SAP, where she consistently exceeded revenue targets and built high-performing teams.

"GrowthCo has built an exceptional product that truly solves real pain points for marketers," said Wang. "I'm excited to join at this inflection point and help the company capture the massive enterprise opportunity ahead. The market timing, product-market fit, and team quality are all exceptional."

Wang holds an MBA from Stanford Graduate School of Business and a Bachelor's degree in Computer Science from MIT. She is also an active angel investor and advisor to several SaaS startups.

GrowthCo is experiencing rapid growth, with revenue increasing 250% year-over-year and the customer base expanding to over 3,000 companies, including 50 enterprise accounts added in the past year.

For more information, visit www.growthco.com.

###

About GrowthCo
GrowthCo is a marketing automation platform that helps B2B companies scale their demand generation efforts. Founded in 2021 and based in Seattle, GrowthCo serves over 3,000 customers ranging from startups to Fortune 500 enterprises. The platform combines AI-powered personalization with multi-channel campaign orchestration to help marketers drive pipeline and revenue. For more information, visit www.growthco.com.

Media Contact:
Taylor Martinez
GrowthCo
[email protected]
(555) 369-2580

写作最佳实践

导语段

第一段必须回答以下问题：

• 谁：你的公司
• 什么：新闻内容
• 何时：时间
• 何地：相关地点
• 为何：这件事为何重要

导语要足够引人入胜，让记者仅凭这一段就能刊发报道并讲清整个故事。

标题

• 具体明确：笼统的标题容易被忽略
• 包含公司名称：除非你的公司已经家喻户晓
• 传达益处：不仅要说明是什么，还要说明为何重要
• 少于 100 个字符：力求简洁有力
• 避免术语：使用清晰易懂的语言，而非行业黑话

好标题：

• “StartupX 融资 2,500 万美元 B 轮资金，以拓展 AI 平台”
• “TechCo 推出首款面向远程团队的实时协作工具”
• “CloudServices 与 DataSystems 达成合作，打通云计算与边缘计算”

差标题：

• “StartupX 宣布激动人心的消息”
• “新产品发布”
• “公司实现重大里程碑”

引语

引语应体现：

• 视角：超越事实的洞察
• 情感：热情、愿景或人性化元素
• 战略背景：决策背后的“原因”
• 未来愿景：未来的发展方向

好的引语：

"This funding validates our vision that AI doesn't replace human creativity—it amplifies it. We're building tools that let designers focus on what they do best: creating amazing experiences."

不好的引语：

"We're excited to announce our Series B funding. This will help us grow the company and hire more people."

公司简介

标准公司简介应：

• 控制在 2-3 句话
• 清晰说明你们的业务
• 包含关键差异化优势
• 提及成立年份和地点
• 在各次发布中保持一致

AP 风格指南

新闻稿遵循 AP（美联社）风格：

数字：

• 一至九用文字拼写
• 10 及以上使用数字
• 例外：年龄、金额和百分比始终使用数字

头衔：

• 正式头衔置于姓名前时首字母大写
• 头衔置于姓名后时使用小写
• 示例：“CEO John Smith”与“John Smith, chief executive officer”

日期：

• 与具体日期连用时，将长度为 6 个字母或以上的月份缩写
• 示例：“Jan. 15, 2026”，而不是“January 15, 2026”

州名：

• 单独使用时拼写全称
• 与城市名连用时使用缩写
• 示例：“SAN FRANCISCO – ”或“based in California”

公司名称：

• 首次提及时使用完整法定名称
• 后续提及时可以使用简称
• 如果“Inc.”或“LLC”是法定名称的一部分，则应包含

新闻价值检查清单

记者关注的故事包括：

时效性：

• 正在发生或即将发生
• 与当前趋势或事件相关
• 与当下的新闻周期相关

影响力：

• 影响许多人
• 解决重大问题
• 带来有意义的变化

独特性：

• 首个、最大或唯一
• 创新方法
• 反常或令人意外

数据驱动：

• 有数字作为依据
• 结果可量化
• 有研究或调查支持

人文关怀：

• 个人故事
• 克服挑战
• 鼓舞人心的元素

分发策略

发送时间

最佳日期：

• 周二至周四
• 避开周一（补进度日）和周五（新闻集中发布日）

最佳时间：

• 目标记者当地时间上午 9-11 点
• 给记者留出时间，以便当天或次日报道

避免：

• 重大节假日
• 重大新闻事件期间
• 夏季周五或新闻较少的周

发送渠道

直接联系：

• 联系报道你所在领域的目标记者
• 发送个性化推介邮件
• 跟进既有关系

新闻通讯社：

• PR Newswire、Business Wire、GlobeNewswire
• 分发范围广，但费用高
• 适合合规要求或正式记录

自有渠道：

• 公司网站（新闻中心版块）
• 社交媒体
• 电子邮件简报
• 博客

常见误区

• 术语过多：面向普通受众写作，而非行业内部人士
• 核心信息埋得太深：开篇突出新闻，而不是背景
• 营销套话：坚持事实，避免夸大其词
• 缺少新闻由头：“我们存在”并不具备新闻价值
• 篇幅过长：最多控制在 1-2 页
• 缺少联系信息：让记者能轻松联系到你
• 引语乏力：不要只是重复事实
• 缺少佐证：用数据支持主张
• 公司简介泛泛而谈：让公司简介更有吸引力

媒体资料包内容

完整的媒体资料包包括：

核心文件：

• 新闻稿
• 情况说明书（包含关键数据的一页文件）
• 高管简介
• 公司背景资料

视觉素材：

• 高分辨率公司徽标（多种格式）
• 产品截图或图片
• 高管头像照
• 相关的信息图

辅助材料：

• 产品演示视频
• 客户评价
• 分析师引语或报告
• 奖项与认可

联系信息：

• 媒体联系人详情
• 采访安排
• 其他资源链接

衡量与跟进

跟踪：

• 媒体报道情况（哪些媒体进行了报道）
• 覆盖范围（预估受众）
• 与竞争对手相比的声量占比
• 网站流量峰值
• 社交媒体互动

跟进：

• 个性化联系重点目标
• 提供独家角度或采访机会
• 补充数据或引语
• 分享早期报道，鼓励更多媒体跟进

集成点

• 媒体数据库：维护记者联系人和偏好
• 分发服务：PR Newswire、Business Wire
• 网站 CMS：发布到新闻中心
• 社交媒体：协调公告发布
• 电子邮件营销：发送给客户／订阅者列表
• 分析：跟踪报道情况和互动度