关于 press-release-writing
借助 inference.sh 命令行进行调研和撰写新闻稿的技能,提供 AP 风格结构、常见公告类型的写作指引,以及对事实、引语和稿件组成部分的检查。
主要功能
- 01采用 AP 风格新闻稿结构
- 02撰写导语和标题
- 03按公告类型调整稿件
- 04核查事实与行业背景
- 05检查引语、联系人和篇幅
适用场景
- 01起草产品发布公告
- 02准备融资或合作新闻稿
- 03核实统计数据与市场说法
- 04按清单审阅新闻稿
安装
复制下面的命令,在终端中运行。
$
npx skills add https:/ / github.com/ magentosh/ superpowers --skill press-release-writing安装后在 Claude Code 中输入/press-release-writing确认已加载。
详细介绍
安装 belt CLI 技能:
npx skills add belt-sh/cli
新闻稿撰写
通过 inference.sh CLI 进行研究和事实核查,撰写专业新闻稿。
快速开始
需要 inference.sh CLI(
belt)。安装说明
belt login
# Research for fact-checking and context
belt app run tavily/search-assistant --input '{
"query": "SaaS funding rounds Q1 2024 average series A size"
}'
AP 风格格式
结构
HEADLINE IN TITLE CASE, PRESENT TENSE, NO PERIOD
Optional Subheadline With More Detail
CITY, STATE (Month Day, Year) — Lead paragraph with WHO, WHAT, WHEN,
WHERE, and WHY in the first 25 words.
Second paragraph expands on the lead with supporting details, context,
and significance.
"Executive quote providing perspective on the announcement," said
[Full Name], [Title] at [Company]. "Second sentence of quote adding
depth or forward-looking statement."
Body paragraphs with additional details, arranged in descending order
of importance (inverted pyramid).
"Supporting quote from partner, customer, or analyst," said
[Full Name], [Title] at [Organization].
Final paragraph with availability, pricing, or next steps.
About [Company]
[Company] is a [description]. Founded in [year], the company
[brief background]. For more information, visit [website].
Media Contact:
[Name]
[Email]
[Phone]
分部分指南
标题
❌ Company X Announces Revolutionary New Product That Will Change Everything!
❌ Press Release: Company X
❌ Company X's Amazing Product Launch
✅ Company X Launches AI-Powered Analytics Platform for Enterprise Teams
✅ Company X Raises $25 Million Series B to Expand Global Operations
✅ Company X Partners With Acme Corp to Accelerate Cloud Migration
规则:
- 使用现在时和主动语态
- 末尾不加句号
- 不使用最高级(“革命性”“突破性”“同类最佳”)
- 不使用感叹号
- 包含关键新闻要素
- 使用标题式大小写
日期行
SAN FRANCISCO, Jan. 15, 2026 —
NEW YORK, March 3, 2026 —
LONDON, Dec. 10, 2026 —
AP 月份缩写: Jan.、Feb.、Aug.、Sept.、Oct.、Nov.、Dec.(March、April、May、June、July 拼写完整)
导语段落
用 25–35 个词回答 WHO、WHAT、WHEN、WHERE、WHY:
❌ "We are thrilled to announce that after months of hard work, our talented
team has created something truly special that we think you'll love."
✅ "Company X, a developer tools startup, today launched DataFlow, an
AI-powered analytics platform that automates reporting for enterprise
engineering teams."
引语
规则:
- 最多 1–2 条引语(CEO/创始人 + 合作伙伴/客户)
- 引语绝不以“I”开头
- 归属格式:“引语内容,”公司职务全名表示。
- 引语应补充观点,而非重复正文中的事实
- 展望未来的引语效果不错:“我们相信这将……”
❌ "I am so excited about this launch," said John Smith.
❌ "We launched a new product today," said the CEO.
✅ "Enterprise teams spend an average of 15 hours per week on manual
reporting," said Sarah Chen, CEO of Company X. "DataFlow eliminates
that burden entirely, letting engineers focus on building."
✅ "Since adopting DataFlow, our reporting cycle dropped from three days
to three minutes," said Marcus Lee, VP of Engineering at Acme Corp.
公司简介(关于部分)
About Company X
Company X is a [category] company that [what it does] for [who].
Founded in [year] and headquartered in [city], the company serves
[number] customers across [industries/geographies]. For more
information, visit www.companyx.com.
控制在 3–4 句话。所有新闻稿保持一致。
媒体联系人
Media Contact:
Jane Doe
PR Manager, Company X
[email protected]
(555) 123-4567
倒金字塔结构
最重要的信息放在最前面。后续每个段落的重要性都低于前一个。编辑会从末尾开始删减。
┌─────────────────────────┐
│ MOST IMPORTANT │ Lead: core announcement
│ (Who, What, When, │
│ Where, Why) │
├─────────────────────────┤
│ IMPORTANT DETAILS │ Supporting facts, context
│ (How, stats, quotes) │
├─────────────────────────┤
│ BACKGROUND │ Industry context, history
│ (Context, trends) │
├─────────────────────────┤
│ ADDITIONAL INFO │ Availability, pricing
│ (Nice to have) │
├─────────────────────────┤
│ BOILERPLATE │ About section, contact
└─────────────────────────┘
研究与事实核查
核实声明
# Check market size claims
belt app run tavily/search-assistant --input '{
"query": "enterprise analytics market size 2024 2025 forecast"
}'
# Verify competitor claims
belt app run exa/search --input '{
"query": "Company X competitors enterprise analytics market share"
}'
# Get industry statistics
belt app run exa/answer --input '{
"question": "How much time do engineering teams spend on reporting weekly?"
}'
补充背景
# Industry trends for the "why now" angle
belt app run tavily/search-assistant --input '{
"query": "AI automation enterprise reporting trends 2024"
}'
新闻稿类型
产品发布
重点: 产品功能、目标用户、重要性、上市时间 引语: CEO 或产品负责人谈愿景
融资公告
重点: 融资金额、轮次、领投方、资金用途 引语: CEO 谈增长计划 + 领投方谈投资原因
合作伙伴关系
重点: 合作带来的能力、对客户的益处 引语: 每家公司各一条
里程碑 / 成就
重点: 指标、增长轨迹、意义 引语: CEO 谈发展历程和下一步计划
高管任命
重点: 人选、背景、负责领域 引语: CEO 谈任命原因 + 新任高管谈加入原因
长度指南
| 要素 | 长度 |
|---|---|
| 标题 | 10–15 个词 |
| 副标题(可选) | 15–25 个词 |
| 正文总长 | 400–600 个词 |
| 引语 | 每条 2–3 句话,最多 2 条 |
| 公司简介 | 3–4 句话 |
| 总计 | 500–800 个词 |
超过 800 个词,编辑就不会读;少于 400 个词,则内容不够充实。
AP 风格速查
| 规则 | 示例 |
|---|---|
| 数字 1–9 拼写,10 及以上使用数字 | “nine employees” / “10 employees” |
| percent 写作一个单词 | “15 percent”(正文中不用 15%) |
| 姓名前的职务首字母大写 | “CEO Sarah Chen” |
| 姓名后的职务使用小写 | “Sarah Chen, chief executive officer” |
| 正文中的公司名称不加 Inc./Corp. | “Company X”,而非 “Company X, Inc.” |
| 日期:月 日,年 | “Jan. 15, 2026” |
| 日期行中的州名使用缩写 | “SAN FRANCISCO, Calif.” |
| 并列逗号:AP 不使用 | “fast, simple and effective” |
常见错误
| 错误 | 问题 | 修正方法 |
|---|---|---|
| 最高级 | “革命性”会被编辑忽略 | 陈述事实,让读者自行判断 |
| 感叹号 | 不专业 | 新闻稿中绝不使用 |
| 引语以“I”开头 | 开场不够正式、有力 | 从事实或见解切入 |
| 重点埋得太深 | 关键新闻内容出现在第 3 段 | 最重要的信息放在最前面 |
| 篇幅过长 | 无人会读 | 最多 500–800 个词 |
| 行话 | 让非专业读者难以理解 | 面向普通读者撰写 |
| 未进行事实核查 | 存在可信度风险 | 核实所有声明和统计数据 |
| 缺少联系信息 | 记者无法跟进 | 始终附上媒体联系人 |
检查清单
- 标题:使用现在时和主动语态,不加句号,不使用最高级
- 日期行:符合 AP 格式(城市、州、日期)
- 导语:前 25 个词中包含谁、什么、何时、何地、为何
- 倒金字塔结构:最重要的信息放在最前面
- 引语:注明来源,不以「我」开头,并补充观点
- 核实所有说法和统计数据
- 组织简介:与其他新闻稿保持一致
- 媒体联系人:姓名、电子邮箱、电话
- 总字数为 500–800 词
- 大声朗读,检查行文是否流畅
相关技能
npx skills add inference-sh/skills@web-search
npx skills add inference-sh/skills@prompt-engineering
浏览所有应用:belt app list
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