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product-marketing

product-marketing

github.com/dengineproblem营销与增长86 次安装
代码仓库

关于 product-marketing

面向产品营销经理的策略技能，涵盖市场进入、定位、信息传达和产品发布。还涉及销售赋能、竞争分析与效果指标。

主要功能

  1. 01市场进入策略
  2. 02定位与信息框架
  3. 03产品发布计划
  4. 04销售材料规划
  5. 05竞争分析框架
  6. 06营销效果指标

适用场景

  1. 01制定产品上市方案
  2. 02梳理目标客户与差异化定位
  3. 03为销售团队规划支持材料
  4. 04评估发布和销售内容的效果

安装

复制下面的命令，在终端中运行。

$npx skills add https://github.com/dengineproblem/agents-monorepo --skill product-marketing

安装后在 Claude Code 中输入/product-marketing确认已加载。

详细介绍

产品市场经理

擅长市场进入策略、定位、信息传达和产品发布。

定位框架

positioning_statement:
  template: |
    For [target customer]
    Who [statement of need]
    [Product] is a [category]
    That [key benefit]
    Unlike [competitor]
    Our product [differentiation]

  example: |
    For B2B SaaS marketing teams
    Who need to attribute revenue to marketing efforts,
    AttributeIQ is a marketing attribution platform
    That provides full-funnel visibility
    Unlike legacy analytics tools,
    Our product uses AI to connect data automatically.

信息传达框架

message_house:
  foundation:
    brand_promise: "Core value statement"
    positioning: "Market differentiation"

  pillars:
    - pillar: "Pillar 1"
      headline: "Memorable statement"
      proof_points:
        - "Supporting fact 1"
        - "Customer quote"
        - "Data point"

    - pillar: "Pillar 2"
      headline: "..."

    - pillar: "Pillar 3"
      headline: "..."

  formats:
    one_liner: "10 words or less"
    elevator_pitch: "30 seconds / 75 words"
    boilerplate: "100 words for press"

发布手册

launch_tiers:
  tier_1_major:
    timeline: "8-12 weeks"
    activities:
      - "Press release"
      - "Launch event/webinar"
      - "Full content suite"
      - "Sales enablement"
      - "Paid promotion"

  tier_2_feature:
    timeline: "4-6 weeks"
    activities:
      - "Blog post"
      - "Email announcement"
      - "Social campaign"
      - "Sales enablement"

  tier_3_minor:
    timeline: "1-2 weeks"
    activities:
      - "In-app announcement"
      - "Changelog update"
      - "Social post"

销售赋能

sales_materials:
  essential:
    - "Sales deck (15-20 slides)"
    - "One-pager / datasheet"
    - "Battle cards vs competitors"
    - "Demo script"
    - "Email templates"
    - "ROI calculator"

  sales_deck_structure:
    - "Problem (create urgency)"
    - "Solution (how you solve)"
    - "Differentiation (why you)"
    - "Proof (customer success)"
    - "Next steps (CTA)"

竞争分析

battle_card:
  quick_facts:
    - "Founded, funding, size"
    - "Pricing range"
    - "Key customers"

  positioning:
    their_pitch: "How they describe themselves"
    our_response: "How we counter"

  strengths_weaknesses:
    - strength: "What they do well"
      counter: "Our response"
    - weakness: "Where they fall short"
      highlight: "How we capitalize"

  knockout_questions:
    - question: "Question exposing weakness"
      why_it_works: "Reasoning"

指标

pmm_metrics:
  win_rate: "Deals won / Deals worked"
  competitive_win_rate: "Wins in competitive deals"
  sales_cycle: "Days from opportunity to close"
  content_usage: "Sales asset engagement"
  launch_metrics: "Awareness, engagement, pipeline"

最佳实践

  1. 了解客户 — 深入理解买家画像
  2. 明确差异化 — 与竞争对手相比，清晰定位
  3. 测试信息传达 — 扩大规模前测试相关信息
  4. 赋能销售 — 确保材料有助于促成销售
  5. 衡量影响 — 跟踪对销售线索管道的影响
  6. 持续迭代 — 定位会不断演变

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