proposal-writer

提案撰写助手

概述

此技能可帮助你撰写专业且有说服力的商业提案，清晰传达价值并赢得业务。从简单报价到全面的 RFP 回复。

使用场景：

• 销售提案和报价
• 项目提案
• 合作提案
• RFP/RFI 回复
• 资助申请
• 服务协议

使用方法

1. 告诉我有关商机的信息（客户、项目、需求）
2. 分享你的解决方案和定价
3. 指定所需的提案类型和篇幅
4. 我会撰写一份结构清晰、引人入胜的提案

示例提示词：

• “为网站改版服务撰写提案”
• “撰写一份联合营销合作提案”
• “起草一份 IT 服务 RFP 回复”
• “为新功能生成项目提案”

提案模板

销售/服务提案

# [Project Name] Proposal

**Prepared for:** [Client Company]
**Prepared by:** [Your Company]
**Date:** [Date]
**Valid until:** [Date]

---

## Executive Summary

[2-3 paragraph overview of the opportunity, your solution, and key benefits. This should be compelling enough to stand alone.]

**Key Highlights:**
- [Benefit 1]
- [Benefit 2]
- [Benefit 3]

---

## Understanding Your Needs

### Current Situation
[Demonstrate understanding of client's current state and challenges]

### Goals & Objectives
[What the client wants to achieve]

### Key Requirements
- [Requirement 1]
- [Requirement 2]
- [Requirement 3]

---

## Proposed Solution

### Overview
[High-level description of your approach]

### Deliverables
| Deliverable | Description | Timeline |
|-------------|-------------|----------|
| [Deliverable 1] | [Description] | [When] |
| [Deliverable 2] | [Description] | [When] |

### Approach & Methodology
1. **Phase 1: [Name]**
   - [Activity]
   - [Activity]

2. **Phase 2: [Name]**
   - [Activity]
   - [Activity]

### Why This Approach
[Explain why your solution is the best fit]

---

## Investment

### Pricing Options

**Option A: [Name]**
| Item | Price |
|------|-------|
| [Service/Product] | $X,XXX |
| [Service/Product] | $X,XXX |
| **Total** | **$X,XXX** |

**Option B: [Name]** *(Recommended)*
| Item | Price |
|------|-------|
| [Service/Product] | $X,XXX |
| [Service/Product] | $X,XXX |
| **Total** | **$X,XXX** |

### Payment Terms
- [Payment schedule]
- [Payment methods accepted]

### What's Included
- [Inclusion 1]
- [Inclusion 2]

### What's Not Included
- [Exclusion 1]
- [Exclusion 2]

---

## Timeline

| Phase | Duration | Start | End |
|-------|----------|-------|-----|
| [Phase 1] | [X weeks] | [Date] | [Date] |
| [Phase 2] | [X weeks] | [Date] | [Date] |
| **Total** | **[X weeks]** | | |

---

## Why [Your Company]

### Our Experience
[Relevant experience and expertise]

### Case Studies
**[Client Name]** - [Brief success story with metrics]

### Our Team
| Name | Role | Relevant Experience |
|------|------|---------------------|
| [Name] | [Role] | [Brief bio] |

---

## Next Steps

1. Review this proposal
2. Schedule a follow-up call to discuss questions
3. Sign agreement and submit deposit
4. Kick off project on [Date]

---

## Terms & Conditions

[Standard terms or link to full terms]

---

## Contact

**[Your Name]**
[Title]
[Email] | [Phone]
[Company Website]

快速报价提案

# Quote for [Service/Product]

**To:** [Client Name]
**From:** [Your Company]
**Date:** [Date]
**Quote #:** [Number]
**Valid for:** 30 days

---

## Scope of Work
[Brief description of what you'll deliver]

## Pricing

| Item | Qty | Unit Price | Total |
|------|-----|------------|-------|
| [Item 1] | [X] | $XXX | $X,XXX |
| [Item 2] | [X] | $XXX | $X,XXX |
| | | **Subtotal** | $X,XXX |
| | | Tax (X%) | $XXX |
| | | **Total** | **$X,XXX** |

## Timeline
- Start: [Date]
- Completion: [Date]

## Terms
- [Payment terms]
- [Warranty/guarantee]

## To Accept
Reply to this email with "Approved" or sign below:

Signature: _______________ Date: ___________

---

Questions? Contact [Name] at [email/phone]

合作提案

# Partnership Proposal

**[Your Company] + [Partner Company]**

**Prepared by:** [Your Name]
**Date:** [Date]

---

## The Opportunity

[Describe the market opportunity or business case for partnership]

## Partnership Vision

### Shared Goals
- [Mutual objective 1]
- [Mutual objective 2]

### Value for [Partner Company]
- [Benefit they receive]
- [Benefit they receive]

### Value for [Your Company]
- [Benefit you receive]
- [Benefit you receive]

## Proposed Structure

### Partnership Type
[Distribution, co-marketing, technology, referral, etc.]

### Roles & Responsibilities

| Area | [Your Company] | [Partner Company] |
|------|----------------|-------------------|
| [Area 1] | [Responsibility] | [Responsibility] |
| [Area 2] | [Responsibility] | [Responsibility] |

### Revenue/Benefit Sharing
[How value will be distributed]

## Pilot Program

### Phase 1: [Duration]
- [Activity]
- [Success metric]

### Evaluation Criteria
- [KPI 1]
- [KPI 2]

## Next Steps

1. Discuss this proposal
2. Align on terms
3. Draft partnership agreement
4. Launch pilot

---

Let's schedule a call to discuss: [Calendar link]

提案撰写最佳实践

执行摘要

• 最后撰写（完成整份提案后再写）
• 确保内容完整独立
• 突出客户收益，而非自身功能
• 最多控制在 1 页

需求理解部分

• 展示你已做好充分调研
• 提及客户面临的具体挑战
• 使用客户的语言和术语
• 认可客户的目标

解决方案部分

• 聚焦成果，而非活动
• 解释原因，不仅仅说明内容
• 在有帮助的地方使用图表
• 确保内容易于理解

定价部分

• 尽可能提供多个选项
• 先列出价格较高的选项，作为锚点
• 清楚说明包含的内容
• 说明这笔投入的价值

行动号召

• 清晰说明后续步骤
• 消除阻碍（让客户轻松答应）
• 适当营造紧迫感
• 提供问题咨询联系人

输出格式

# [Proposal Title]

[Structured proposal following appropriate template]

## Summary
- Total investment: $X,XXX
- Timeline: X weeks
- Key deliverables: [List]

自定义选项

告诉我你的偏好：

• 篇幅： 简短（2-3 页）、标准（5-10 页）、全面
• 风格： 保守/企业风、现代/创意、技术风
• 重点： 价格竞争力、价值导向、关系建立
• 格式： 文档、演示文稿、适合邮件的格式

限制

• 无法调研具体客户（请提供背景信息）
• 定价需由你提供
• 法律条款应由法律顾问审核
• 可能适用行业特定法规
• 无法保证成交

示例

示例：SaaS 实施提案

输入：“为一家拥有 500 名员工的公司撰写 HR 软件实施提案。周期 3 个月，预算 $75,000，包含培训和支持。”

输出：

HR 软件实施提案

为以下客户准备： [Client Company]
由以下公司准备： [Your Company]
日期： [Date]

---

执行摘要

我们很高兴与 [Client Company] 合作，通过全面的 HR 软件平台实现 HR 运营现代化。此次实施将简化人员管理流程，减轻行政负担，并为贵公司 500 名员工提供实时洞察。

主要收益：

• 将 HR 行政事务所需时间减少 40%
• 为所有员工数据建立统一可信的数据源
• 通过自助服务门户将 HR 工单减少 60%
• 在 12 周内完成全面实施

---

投资概要

阶段	投资额
实施与配置	$45,000
数据迁移	$10,000
培训计划	$12,000
上线支持	$8,000
总计	$75,000

包含 12 个月优先支持

---

实施时间表

阶段	周数	活动
调研与规划	1-2	需求、数据审查、项目计划
配置	3-6	系统设置、工作流、集成
数据迁移	7-8	历史数据导入、验证
测试与培训	9-11	UAT、管理员培训、员工培训
上线与支持	12	发布、监控、优化

---

[继续撰写完整的提案结构...]