seedance-course-promo

课程推广 — 教育产品视频提示词

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Seedance 2.0 输入规格

Seedance 2.0 接受多模态输入，并生成短篇电影感视频。编写任何提示词前，请先确认可用素材：

图像输入 — 最多 9 张图像

• 将第一张图像引用为 @material[image1]，第二张引用为 @material[image2]，依此类推
• 用途：讲师头像、课程模型图、学员成果截图、前后对比照片、幻灯片预览、社群截图、展示课程平台的设备模型图

视频输入 — 最多 3 段短视频

• 引用为 @material[video1]、@material[video2]、@material[video3]
• 用途：现有的用户见证视频、出镜讲解片段、课程界面的屏幕录制、讲师实际授课的补充镜头

音频输入 — 最多 3 个音频文件

• 引用为 @material[audio1]、@material[audio2]、@material[audio3]
• 用途：背景音乐、旁白、音效层

输出规格

• 时长：每次生成 4–15 秒
• 分辨率：720p
• 纵横比：9:16（Reels/TikTok/Shorts）、16:9（YouTube/网络研讨会落地页）、1:1（信息流）
• 串联多次生成，可制作完整的 30–90 秒推广视频序列

**提示词理想长度：**每次生成 120–250 个词。太短 = 输出泛泛；太长 = 模型会忽略后面的指令。

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编写提示词前的素材清单

生成提示词前，请回答以下问题：

• 课程/项目名称和价格是多少？
• 主要平台是什么（Instagram、YouTube、Facebook、电子邮件）？
• 目标视频时长是多少？
• 有哪些可用素材？（列出所有图像、视频、音频文件及其 @material 标签）
• 目标学员是谁？（用一句话描述他们目前的痛点状态）
• 唯一的转变承诺是什么？（一句话：“在 Z 时间内从 X 变成 Y”）
• CTA 行动是什么？（注册、购买、申请、观看、加入——选一个）
• 是否有截止日期或紧迫性要素？（招生截止、直播活动日期、奖励即将到期）

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理念

每个课程推广视频都遵循一个流程：

Hook（紧张感/好奇心）→ Evidence（权威性/社会认同）→ Transformation（未来状态）→ CTA（一个明确的下一步）

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2 秒开场钩子模式

钩子是视频开头的 2 秒。即使没有声音也必须有效。先从视觉设计入手，再写其他内容。

钩子模式	视觉信号	情绪机制	最适合用于
知识差距	分屏：错误做法（沮丧、桌面凌乱、错误界面）与正确做法（整洁、自信、结果清晰可见）	好奇心 + 轻微焦虑得到缓解	技能类课程、编程、设计、营销
蜕变承诺	同一主体，快速切换前后姿态：弓着背刷手机 → 自信站立，手机上显示收入通知	希望 + 憧憬	教练项目、健身、商业、思维模式
独家入场	镜头缓缓穿过一扇半开的门，进入灯光温暖的房间，白板上写满了内部框架——观众仿佛正获邀入场	悬念 + 归属感	大师班、付费会员、核心圈层
社会认同闪现	快速蒙太奇展示 4–6 张成果卡片或推荐语静态画面，每张仅停留 12 帧——快到无法完整读完，但会让人形成“很多人都成功了”的印象	错失恐惧 + 可信度	已有大量成果案例的成熟课程
权威亮相	特写双手在纸上或白板上写下关键框架，镜头缓缓拉远，展现讲师自信的面容	敬重 + 好奇心	专家主导的项目、咨询、高价教练服务
** relatable 的挣扎**	单帧画面：一个人盯着闪烁的光标、堆满邮件的收件箱或空白电子表格——停留在突破即将发生的那一刻	共情 + 认同	任何能解决具体棘手问题的课程

钩子构思规则： 先写钩子的镜头描述。如果无法用一句陌生人也能理解的话来描述，那就还不够具体。

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视觉风格模板

模板 A — 电影感课堂

氛围： 温暖、专业、令人向往。像一部讲述天才教师的 Netflix 高端纪录片。

核心视觉语言：

• 对焦讲师，背景书架或白板呈现柔和的散景
• 调色：暖色调，高光略微去饱和，保留丰富的阴影细节（不要压成死黑）
• 镜头运动：关键要点处缓慢推近讲师面部；展现环境时使用静态广角镜头
• 文字叠加：简洁的衬线字体或几何无衬线字体，使用较大的单词，白色并带有淡淡的投影
• 转场：片段内部使用硬切，章节之间使用缓慢的叠化

适用场景： 高价教练服务（>$1,000）、专业技能课程（法律、金融、医学）、高管教育

输入素材搭配： 最适合使用 @material[image1] 作为讲师头像，搭配 @material[image2] 作为书架或办公室环境

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模板 B — 屏幕到现实

氛围： 动感、现代，传达“我也能做到”。连接数字化学习环境与现实世界成果之间的差距。

核心视觉语言：

• 分屏构图：一侧展示课程界面／屏幕，另一侧展示现实世界中的应用
• 调色：偏冷、对比度更高、高光鲜明——呈现科技产品广告的质感
• 镜头运动：分屏元素快速视差移动，在节拍落点处利落切镜
• 文字叠加：粗体几何无衬线字体、铺满画面的色彩横幅、在画面上逐步展开的编号列表
• 转场：甩镜、变焦切镜、干净利落的猛切

适用场景： 技能属于数字领域的在线课程（编程、设计、社交媒体、AI 工具）、SaaS 教程内容、效率培训

输入素材搭配： 使用 @material[video1] 作为平台的屏幕录制，搭配 @material[image1] 作为学员成功成果的照片

模板 C — 知识蒙太奇

氛围： 快节奏、充满活力，传达“这里有太多价值了”。营造内容丰富、深度十足的感觉。

核心视觉语法：

• 以单首音乐为背景，快速呈现 8–12 个视觉片段，每个片段持续 1–2 秒
• 混合呈现：白板书写、图表展示、学生反应时刻、产品／设备模型、讲师手势
• 色彩分级：所有片段使用一致的 LUT——选择一种（暖色胶片、清爽数码、暗调氛围）
• 摄影机运动：每个片段基本静止或轻微推进；通过剪辑而非摄影机运动制造动感
• 文字叠加：计数器风格的数字（“47 节课程”“3,200+ 名学生”“第 1 周成果：”），快速淡入

适用场景： 网络研讨会回放宣传、课程上线周、需要高信息密度的社交媒体广告、电子邮件页眉视频

输入素材搭配： 尽可能多地使用输入素材——填满全部 9 个图像槽位和 3 个视频槽位；蒙太奇需要多样性才能奏效

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灯光预设

对于 Seedance 2.0 来说，灯光是影响“感觉”的最大因素。务必明确指定。

学院清爽风

Lighting: soft box key light at 45 degrees camera left, white fill card camera right,
practical lamp in background slightly overexposed for warmth, no harsh shadows,
color temperature 4800K, slight warm gel on key

效果： 专业、可信、亲和。适用于各种价位。 避免用于： 奢华／高价项目（过于亲和，不够独特）

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专家暗调风

Lighting: single hard key light from above-left casting strong facial shadow,
deep background with single warm practical source (lamp or candle),
color temperature 3200K on key, 2700K on background practical,
subtle blue-teal rim light from camera-right for dimension

效果： 权威、深度、严肃。观众会觉得此人掌握着他人不知道的知识。 最适用于： 高价辅导、领导力项目、金融教育、法律／专业培训

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温暖工作坊风

Lighting: large window-light simulation (soft, directional, slightly cool at 5500K),
warm practical sources scattered in background (3000K),
no visible shadows — diffused and even — feels like a well-lit creative studio,
slight fill from a white V-flat to open up shadows

效果： 友好、有创意、注重实践。就像在明亮的工作室里跟最喜欢的老师学习。 最适用于： 创意课程（设计、摄影、写作）、DIY／手工教育、健康辅导、以社群为核心的项目

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音效设计

声音通过提示词指定，但由 Seedance 2.0 根据音频输入和描述生成。务必指定三个层次。

音乐模板

曲目 A — “攀登”

Music: orchestral build starting with solo piano, strings entering at 4 seconds,
full ensemble at 8 seconds, tempo 72 BPM, key of D major, no percussion until 10 seconds,
emotional tone: hopeful determination

适用于：转变故事线、前后对比展示、辅导项目主宣传片

曲目 B — “势头”

Music: modern cinematic electronic, four-on-the-floor kick at 120 BPM starting immediately,
pulsing bass, bright synthesizer lead entering at 3 seconds,
emotional tone: confidence, forward motion, unstoppable

适用于：技能类课程、上线周紧迫感内容、社交媒体广告

曲目 C — “深度工作”

Music: minimal lo-fi piano, 80 BPM, subtle vinyl texture, no melody — just rhythm and texture,
single bass note pads underneath, emotional tone: focused calm, intellectual depth

适用于：网络研讨会宣传、教育内容预告片、长篇课程预览

配音模板

加入旁白配音时（通过 @material[audio1] 或在提示词中指定）：

Voiceover: [gender/tone descriptor] voice, warm and direct, speaking at 140 words per minute,
no music during voiceover — underscore only (music at -18dB),
voice enters at [timestamp], one breath between each key statement,
tone is [choose: authoritative / conversational / conspiratorial / celebratory]

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完整提示词示例

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示例 1 — 辅导项目上线广告（9:16，15 秒）

使用场景： 为售价 $1,997 的商业辅导项目制作 Instagram／TikTok 广告。讲师提供了一张头像照和一张学生成果截图。

素材： @material[image1] = 讲师头像照，@material[image2] = 学生成果截图（收入仪表板），@material[audio1] = 音乐曲目

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Seedance 2.0 prompt — 15 seconds, 9:16 vertical, cinematic coaching ad

HOOK [0:00–0:02]
Extreme close-up of hands typing urgently on a laptop keyboard, shallow depth of field,
warm amber ambient light from off-screen right, color grade: desaturated teal shadows
with warm highlights. No text. Camera static. Sound: only keyboard clicks.

TENSION [0:02–0:05]
Cut to medium shot of a person (gender-neutral, 25–35 years old) sitting back from
laptop, arms crossed, looking at screen with quiet frustration. Natural window light
from left, golden hour color temperature 3800K. Slow push-in on face. Text overlay
appears at 0:04: "You already know more than you think." — white serif type,
center-bottom third, fade in 12 frames.
Sound: music enters — orchestral piano, 72 BPM, hopeful minor key resolving to major.

EVIDENCE [0:05–0:09]
Cut to @material[image1] — instructor headshot — treated with Moody Expert lighting
preset overlaid in post: hard key light simulation, deep warm background, blue-teal
rim light added. Camera slowly pushes in to face over 3 seconds.
Text overlay at 0:06: "Over 2,400 students. One system." — bold geometric sans,
upper-left third, white on dark semi-transparent bar.
Sound: strings enter under piano, volume builds 20%.

TRANSFORMATION [0:09–0:13]
Cut to @material[image2] — student result screenshot — camera starts tight on the
revenue number, slowly pulls back to reveal full dashboard. Color grade: high-contrast,
slightly warm, bright highlights on the key metric.
Text overlay at 0:10: "This was Week 6." — italic serif, lower-right third, white, appears
via upward wipe in 8 frames.
Text overlay at 0:12: "Your Week 6 is already waiting." — same treatment, replaces
previous line via dissolve.
Sound: full ensemble enters, tempo lifts slightly, emotional tone peaks.

CTA [0:13–0:15]
Cut to black. Single line of text builds character-by-character at center frame:
"Enrollment opens [DATE]" — then held for 1 second.
Final frame: logo or program name fades in below.
Sound: music resolves to single sustained string chord, fade to silence.

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示例 2 — 大师课预告片（16:9，12 秒）

使用场景： 为免费的内容营销大师课制作 YouTube 贴片广告和网络研讨会注册页页眉。没有讲师视频可用——仅使用静态图像。

素材： @material[image1] = 讲师在活动上演讲的照片（广角镜头），@material[image2] = 画有框架图的白板，@material[image3] = 专注聆听的观众，@material[audio1] = 配音片段

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Seedance 2.0 prompt — 12 seconds, 16:9 horizontal, masterclass registration teaser

HOOK [0:00–0:02]
@material[image2] — whiteboard framework diagram — camera starts tightly framed on
a single circled word in the center of the diagram, slowly pulls back to reveal the
full framework. Academy Clean lighting preset. Color grade: clean, bright, slightly
warm. No text overlay. No music. Only ambient room tone.
The viewer should feel: "I want to see what that whole framework says."

EXCLUSIVE ACCESS [0:02–0:05]
Slow dissolve to @material[image1] — instructor speaking at event — camera pushes
in slowly on instructor's face from the wide shot, using digital pan-and-scan.
Warm Workshop lighting treatment: window light simulation, bright and open.
Text overlay at 0:03: "The 3-part content system that generated" — white sans-serif,
lower-third, left-aligned, appears via fast fade.
Text overlay at 0:04: "4.2M organic views in 90 days." — same style, line 2, appears
0.5 seconds after line 1.
Sound: @material[audio1] voiceover begins — instructor voice, direct and warm,
speaking the same lines as the text overlay. Music underscore at -18dB, lo-fi texture,
80 BPM. Voiceover sits clearly above music.

SOCIAL PROOF [0:05–0:09]
Cut to @material[image3] — audience image — camera static, wide shot held.
Warm ambient grade. Slight slow-motion treatment (80% speed).
Text overlay at 0:06, upper-center: "Free Masterclass — Watch Now" — bold white type
inside a semi-transparent dark rounded rectangle, 14px corner radius.
Subtitle text at 0:07, just below: "47 minutes. Zero fluff. Actual strategy." — smaller,
italic, same white, appears via upward slide.
Sound: music volume rises slightly, voiceover says: "In this free masterclass, I'm going
to show you exactly how we did it — and how you can repeat it."

CTA [0:09–0:12]
Hard cut to clean white or brand-color background. Program name in large bold type,
center frame. Below it: URL or "Register Free" button treatment (static graphic).
Camera static. Text animation: program name scales up from 90% to 100% in 8 frames.
Sound: music fades out over 2 seconds. Final 0.5 seconds: silence before cut.

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示例 3 — 在线课程知识蒙太奇（1:1，10 秒）

使用场景： 为售价 $497 的 Notion 效率课程制作 Instagram 信息流和 Facebook 轮播广告开场片段。可用素材较多。

素材： @material[image1] = 课程仪表板截图，@material[image2] = 学生书桌布置（美观风格），@material[image3] = Notion 工作区前后对比，@material[image4] = 讲师肖像（休闲风格），@material[image5] = 成果推荐卡片，@material[video1] = 6 秒 Notion 模板屏幕录制，@material[audio1] = 轻快的电子音乐

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Seedance 2.0 prompt — 10 seconds, 1:1 square, knowledge montage social ad

OVERALL TREATMENT
Color grade consistent across all clips: warm film LUT — lifted blacks, slightly orange
midtones, teal-green shadows, bright whites. High energy. Every cut lands on a music beat.
@material[audio1] — music starts at frame 1, full volume. No voiceover.

BEAT 1 [0:00–0:01]
@material[image2] — student desk setup — camera static, wide.
Text overlay center-top: "Still living in chaos?" — white bold sans, fast fade in at 0:00,
out at 0:01. The word "chaos" is 20% larger than the rest.

BEAT 2 [0:01–0:02]
@material[image3] — before/after Notion — camera starts on the "before" (messy) side,
fast pan right to land on "after" (clean and structured). Duration: 1 second.
No text overlay. Let the visual contrast speak.

BEAT 3 [0:02–0:04]
@material[video1] — screen recording of Notion template — play at 1.5x speed.
Camera motion: subtle zoom-in on the most impressive section of the template.
Text overlay at 0:02, left-aligned lower third: "The exact system →" — white arrow
included, type appears character by character at 60 chars/second.

BEAT 4 [0:04–0:05]
@material[image1] — course dashboard — static shot.
Text overlay center: rapid counter animation — "47 lessons" counts up from 0 in 0.5s,
then holds for 0.5s. White bold numerals, large scale (40% of frame height for number).

BEAT 5 [0:05–0:07]
@material[image5] — testimonial card — push-in from 95% to 100% scale over 2 seconds.
Text overlay below card: "Real student. Real week 2." — small italic caption, white.

BEAT 6 [0:07–0:09]
@material[image4] — instructor portrait — camera slow push-in, Academy Clean lighting
treatment. Text overlay: instructor first name only, large, upper-third, white.
Below name, smaller: "Notion Consultant · 6 years" — appears 0.5s after name.

BEAT 7 [0:09–0:10]
Hard cut to brand color background (specify hex). Single CTA text: "Grab the system."
Text scales from 80% to 105% (slight overshoot spring animation) and holds.
URL or handle appears 0.3s after headline. Music: final beat lands on cut to CTA,
then one-frame drum hit, then sustained pad to end.

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示例 4 — 网络研讨会报名紧迫感视频（9:16，8 秒）

使用场景： Instagram Stories 倒计时广告，宣传 48 小时后举行的直播网络研讨会。素材精简——仅一张图片和音乐。

素材： @material[image1] = 讲师的生活照（休闲、自信），@material[audio1] = 节奏逐渐紧张的电子音乐

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Seedance 2.0 prompt — 8 seconds, 9:16 vertical, webinar urgency story ad

HOOK [0:00–0:02]
@material[image1] treated with digital split-leak effect: sharp vertical light streak
across center of frame, as if the image is "loading in." Warm Moody Expert grade —
hard directional light, deep background, teal rim light.
Text overlay at 0:00: "48 hours." — single phrase, massive type (50% frame width),
center frame, white, no animation — hard cut on with the image.
Sound: @material[audio1] music enters — tense, pulsing, electronic, 120 BPM,
no melody yet — just rhythm and tension.

BRIDGE [0:02–0:05]
Camera slow push-in on instructor face. Same grade.
Text sequence (each line replaces previous via hard cut timed to music beat):
0:02 — "I'm going live."
0:03 — "One time only."
0:04 — "No replay."
Each line: centered, bold white sans, 60% frame width. Rhythm matches beat.
Sound: synthesizer melody enters at 0:03, building.

CTA [0:05–0:08]
Hard cut to solid dark background (brand color or near-black).
Large white headline: "Register Free — Link in Bio"
Below: date, time, and timezone in smaller weight type.
Swipe-up arrow animation (if platform supports) — simple upward loop, 2px white line.
Sound: music peaks, single satisfying transient hit on cut, then fades fast to silence
over final 2 seconds — leaving the CTA in silence for maximum readability.

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提示词构建规则

规则 1 — 描述情绪目标，而不只是视觉效果。 每个部分至少写一次：“观众应感受到：[具体情绪]。”这会直接影响 Seedance 2.0 对色彩、节奏和表演的选择。

规则 2 — CTA 始终采用硬切。 柔和淡出会降低点击率。始终使用：“硬切至[背景]。[CTA 文案]。[保持时长]。”

规则 3 — 视频时长应与平台相匹配。

• Instagram/TikTok Stories 或 Reels：6–10 秒
• YouTube 前贴片：10–15 秒（在 5 秒跳过按钮出现前吸引观众）
• Facebook Feed：8–12 秒
• 网络研讨会落地页页眉：12–15 秒（循环播放）
• 邮件页眉 GIF 导出：4–6 秒

规则 4 — 串联生成内容，制作完整视频。 一次生成 = 4–15 秒。对于 30 秒广告，编写 3 条独立提示词（钩子 + 主体 + CTA），并在 Higgsfield 时间线编辑器中将它们串联起来。

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快速参考 — 提示词模板

复制此模板，并填写方括号中的内容，即可用于任何课程推广：

Seedance 2.0 prompt — [DURATION] seconds, [ASPECT RATIO], [STYLE TEMPLATE NAME]

HOOK [0:00–0:02]
@material[[ASSET]] — [one-sentence visual description] — [camera movement].
[LIGHTING PRESET]. Color grade: [3-word descriptor].
Text overlay: "[HOOK COPY]" — [typography spec].
Sound: [music or silence description].
The viewer should feel: [target emotion].

BODY [0:02–[MIDPOINT]]
[2–4 beats following the Hook Patterns table above]
[Each beat: timestamp, asset reference, camera, text overlay, sound]

CTA [[MIDPOINT]–[END]]
Hard cut to [background color/treatment].
Text: "[CTA COPY]" — [typography spec] — held for [X] seconds.
[Secondary info: URL, date, handle]
Sound: [music resolution or silence instruction].

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